Oral Hygiene: Global Industry Guide

Datamonitor's Oral Hygiene: Global Industry Guide is an essential resource for top-level data and analysis covering the Oral Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global oral hygiene market grew by 2.9% in 2009 to reach a value of $26,909.8 million.

In 2014, the global oral hygiene market is forecast to have a value of $31,124.2 million, an increase of 15.7% since 2009.

The global oral hygiene market grew by 2.4% in 2009 to reach a volume of 12,981.1 million units.

In 2014, the global oral hygiene market is forecast to have a volume of 14,697.4 million units, an increase of 13.2% since 2009.

Toothpaste is the largest segment of the global oral hygiene market, accounting for 56.2% of the market's total value.

Europe accounts for 37.7% of the global oral hygiene market value.

Colgate-Palmolive Company is the leading player in the global oral hygiene market, generating a 24.2% share of the market's value.

The global oral hygiene market is relatively concentrated, with the top three players holding 54.2% of the total market value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The Oral hygiene market consists of retail sales of dental floss, denture care, mouthwash, toothpaste and toothbrushes. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 16
What is this report about? 16
Who is the target reader? 16
Market definition 16
GLOBAL ORAL HYGIENE 17
MARKET OVERVIEW 17
MARKET VALUE 18
MARKET VOLUME 19
MARKET SEGMENTATION I 20
MARKET SEGMENTATION II 21
MARKET SHARE 22
FIVE FORCES ANALYSIS 23
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
ORAL HYGIENE IN ASIAPACIFIC 36
MARKET OVERVIEW 36
MARKET VALUE 37
MARKET VOLUME 38
MARKET SEGMENTATION I 39
MARKET SEGMENTATION II 40
MARKET SHARE 41
FIVE FORCES ANALYSIS 42
MARKET DISTRIBUTION 49
MARKET FORECASTS 50
ORAL HYGIENE IN EUROPE 53
MARKET OVERVIEW 53
MARKET VALUE 54
MARKET VOLUME 55
MARKET SEGMENTATION I 56
MARKET SEGMENTATION II 57
MARKET SHARE 58
FIVE FORCES ANALYSIS 59
MARKET DISTRIBUTION 66
MARKET FORECASTS 67
ORAL HYGIENE IN FRANCE 70
MARKET OVERVIEW 70
MARKET VALUE 71
MARKET VOLUME 72
MARKET SEGMENTATION I 73
MARKET SEGMENTATION II 74
MARKET SHARE 75
FIVE FORCES ANALYSIS 76
MARKET DISTRIBUTION 83
MARKET FORECASTS 84
MACROECONOMIC INDICATORS 87
ORAL HYGIENE IN GERMANY 89
MARKET OVERVIEW 89
MARKET VALUE 90
MARKET VOLUME 91
MARKET SEGMENTATION I 92
MARKET SEGMENTATION II 93
MARKET SHARE 94
FIVE FORCES ANALYSIS 95
MARKET DISTRIBUTION 102
MARKET FORECASTS 103
MACROECONOMIC INDICATORS 106
ORAL HYGIENE IN JAPAN 108
MARKET OVERVIEW 108
MARKET VALUE 109
MARKET VOLUME 110
MARKET SEGMENTATION I 111
MARKET SEGMENTATION II 112
MARKET SHARE 113
FIVE FORCES ANALYSIS 114
MARKET DISTRIBUTION 121
MARKET FORECASTS 122
MACROECONOMIC INDICATORS 125
ORAL HYGIENE IN THE UNITED KINGDOM 127
MARKET OVERVIEW 127
MARKET VALUE 128
MARKET VOLUME 129
MARKET SEGMENTATION I 130
MARKET SEGMENTATION II 131
MARKET SHARE 132
FIVE FORCES ANALYSIS 133
MARKET DISTRIBUTION 140
MARKET FORECASTS 141
MACROECONOMIC INDICATORS 144
ORAL HYGIENE IN THE UNITED STATES 146
MARKET OVERVIEW 146
MARKET VALUE 147
MARKET VOLUME 148
MARKET SEGMENTATION I 149
MARKET SEGMENTATION II 150
MARKET SHARE 151
FIVE FORCES ANALYSIS 152
MARKET DISTRIBUTION 160
MARKET FORECASTS 161
MACROECONOMIC INDICATORS 164
COMPANY PROFILES 166
Colgate-Palmolive Company 166
The Procter & Gamble Company 173
GlaxoSmithKline Plc 179
APPENDIX 184
Data Research Methodology 184
About Datamonitor 185
Disclaimer 185

LIST OF TABLES
Table 1: Global oral hygiene market value: $ million, 2005–09 18
Table 2: Global oral hygiene market volume: million units, 2005–09 19
Table 3: Global oral hygiene market segmentation I:% share, by value, 2009 20
Table 4: Global oral hygiene market segmentation II: % share, by value, 2009 21
Table 5: Global oral hygiene market share: % share, by value, 2009 22
Table 6: Global oral hygiene market distribution: % share, by value, 2009 31
Table 7: Global oral hygiene market value forecast: $ million, 2009–14 32
Table 8: Global oral hygiene market volume forecast: million units, 2009–14 34
Table 9: Asia-Pacific oral hygiene market value: $ million, 2005–09 37
Table 10: Asia–Pacific oral hygiene market volume: million units, 2005–09 38
Table 11: Asia-Pacific oral hygiene market segmentation I:% share, by value, 2009 39
Table 12: Asia-Pacific oral hygiene market segmentation II: % share, by value, 2009 40
Table 13: Asia-Pacific oral hygiene market share: % share, by value, 2009 41
Table 14: Asia-Pacific oral hygiene market distribution: % share, by value, 2009 49
Table 15: Asia-Pacific oral hygiene market value forecast: $ million, 2009–14 50
Table 16: Asia–Pacific oral hygiene market volume forecast: million units, 2009–14 52
Table 17: Europe oral hygiene market value: $ million, 2005–09 54
Table 18: Europe oral hygiene market volume: million units, 2005–09 55
Table 19: Europe oral hygiene market segmentation I:% share, by value, 2009 56
Table 20: Europe oral hygiene market segmentation II: % share, by value, 2009 57
Table 21: Europe oral hygiene market share: % share, by value, 2009 58
Table 22: Europe oral hygiene market distribution: % share, by value, 2009 66
Table 23: Europe oral hygiene market value forecast: $ million, 2009–14 67
Table 24: Europe oral hygiene market volume forecast: million units, 2009–14 69
Table 25: France oral hygiene market value: $ million, 2005–09 71
Table 26: France oral hygiene market volume: million units, 2005–09 72
Table 27: France oral hygiene market segmentation I:% share, by value, 2009 73
Table 28: France oral hygiene market segmentation II: % share, by value, 2009 74
Table 29: France oral hygiene market share: % share, by value, 2009 75
Table 30: France oral hygiene market distribution: % share, by value, 2009 83
Table 31: France oral hygiene market value forecast: $ million, 2009–14 84
Table 32: France oral hygiene market volume forecast: million units, 2009–14 86
Table 33: France size of population (million), 2005–09 87
Table 34: France gdp (constant 2000 prices, $ billion), 2005–09 87
Table 35: France gdp (current prices, $ billion), 2005–09 87
Table 36: France inflation, 2005–09 88
Table 37: France consumer price index (absolute), 2005–09 88
Table 38: France exchange rate, 2005–09 88
Table 39: Germany oral hygiene market value: $ million, 2005–09 90
Table 40: Germany oral hygiene market volume: million units, 2005–09 91
Table 41: Germany oral hygiene market segmentation I:% share, by value, 2009 92
Table 42: Germany oral hygiene market segmentation II: % share, by value, 2009 93
Table 43: Germany oral hygiene market share: % share, by value, 2009 94
Table 44: Germany oral hygiene market distribution: % share, by value, 2009 102
Table 45: Germany oral hygiene market value forecast: $ million, 2009–14 103
Table 46: Germany oral hygiene market volume forecast: million units, 2009–14 105
Table 47: Germany size of population (million), 2005–09 106
Table 48: Germany gdp (constant 2000 prices, $ billion), 2005–09 106
Table 49: Germany gdp (current prices, $ billion), 2005–09 106
Table 50: Germany inflation, 2005–09 107
Table 51: Germany consumer price index (absolute), 2005–09 107
Table 52: Germany exchange rate, 2005–09 107
Table 53: Japan oral hygiene market value: $ million, 2005–09 109
Table 54: Japan oral hygiene market volume: million units, 2005–09 110
Table 55: Japan oral hygiene market segmentation I:% share, by value, 2009 111
Table 56: Japan oral hygiene market segmentation II: % share, by value, 2009 112
Table 57: Japan oral hygiene market share: % share, by value, 2009 113
Table 58: Japan oral hygiene market distribution: % share, by value, 2009 121
Table 59: Japan oral hygiene market value forecast: $ million, 2009–14 122
Table 60: Japan oral hygiene market volume forecast: million units, 2009–14 124
Table 61: Japan size of population (million), 2005–09 125
Table 62: Japan gdp (constant 2000 prices, $ billion), 2005–09 125
Table 63: Japan gdp (current prices, $ billion), 2005–09 125
Table 64: Japan inflation, 2005–09 126
Table 65: Japan consumer price index (absolute), 2005–09 126
Table 66: Japan exchange rate, 2005–09 126
Table 67: United Kingdom oral hygiene market value: $ million, 2005–09 128
Table 68: United Kingdom oral hygiene market volume: million units, 2005–09 129
Table 69: United Kingdom oral hygiene market segmentation I:% share, by value, 2009 130
Table 70: United Kingdom oral hygiene market segmentation II: % share, by value, 2009 131
Table 71: United Kingdom oral hygiene market share: % share, by value, 2009 132
Table 72: United Kingdom oral hygiene market distribution: % share, by value, 2009 140
Table 73: United Kingdom oral hygiene market value forecast: $ million, 2009–14 141
Table 74: United Kingdom oral hygiene market volume forecast: million units, 2009–14 143
Table 75: United Kingdom size of population (million), 2005–09 144
Table 76: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 144
Table 77: United Kingdom gdp (current prices, $ billion), 2005–09 144
Table 78: United Kingdom inflation, 2005–09 145
Table 79: United Kingdom consumer price index (absolute), 2005–09 145
Table 80: United Kingdom exchange rate, 2005–09 145
Table 81: United States oral hygiene market value: $ million, 2005–09 147
Table 82: United States oral hygiene market volume: million units, 2005–09 148
Table 83: United States oral hygiene market segmentation I:% share, by value, 2009 149
Table 84: United States oral hygiene market segmentation II: % share, by value, 2009 150
Table 85: United States oral hygiene market share: % share, by value, 2009 151
Table 86: United States oral hygiene market distribution: % share, by value, 2009 160
Table 87: United States oral hygiene market value forecast: $ million, 2009–14 161
Table 88: United States oral hygiene market volume forecast: million units, 2009–14 163
Table 89: United States size of population (million), 2005–09 164
Table 90: United States gdp (constant 2000 prices, $ billion), 2005–09 164
Table 91: United States gdp (current prices, $ billion), 2005–09 164
Table 92: United States inflation, 2005–09 165
Table 93: United States consumer price index (absolute), 2005–09 165
Table 94: United States exchange rate, 2005–09 165
Table 95: Colgate-Palmolive Company: key facts 166
Table 96: Colgate-Palmolive Company: key financials ($) 170
Table 97: Colgate-Palmolive Company: key financial ratios 170
Table 98: The Procter & Gamble Company: key facts 173
Table 99: The Procter & Gamble Company: key financials ($) 176
Table 100: The Procter & Gamble Company: key financial ratios 176
Table 101: GlaxoSmithKline Plc: key facts 179
Table 102: GlaxoSmithKline Plc: key financials ($) 181
Table 103: GlaxoSmithKline Plc: key financials (£) 181
Table 104: GlaxoSmithKline Plc: key financial ratios 182

LIST OF FIGURES
Figure 1: Global oral hygiene market value: $ million, 2005–09 18
Figure 2: Global oral hygiene market volume: million units, 2005–09 19
Figure 3: Global oral hygiene market segmentation I:% share, by value, 2009 20
Figure 4: Global oral hygiene market segmentation II: % share, by value, 2009 21
Figure 5: Global oral hygiene market share: % share, by value, 2009 22
Figure 6: Forces driving competition in the global oral hygiene market, 2009 23
Figure 7: Drivers of buyer power in the global oral hygiene market, 2009 25
Figure 8: Drivers of supplier power in the global oral hygiene market, 2009 26
Figure 9: Factors influencing the likelihood of new entrants in the global oral hygiene market, 2009 28
Figure 10: Factors influencing the threat of substitutes in the global oral hygiene market, 2009 29
Figure 11: Drivers of degree of rivalry in the global oral hygiene market, 2009 30
Figure 12: Global oral hygiene market distribution: % share, by value, 2009 31
Figure 13: Global oral hygiene market value forecast: $ million, 2009–14 33
Figure 14: Global oral hygiene market volume forecast: million units, 2009–14 35
Figure 15: Asia-Pacific oral hygiene market value: $ million, 2005–09 37
Figure 16: Asia–Pacific oral hygiene market volume: million units, 2005–09 38
Figure 17: Asia-Pacific oral hygiene market segmentation I:% share, by value, 2009 39
Figure 18: Asia-Pacific oral hygiene market segmentation II: % share, by value, 2009 40
Figure 19: Asia-Pacific oral hygiene market share: % share, by value, 2009 41
Figure 20: Forces driving competition in the oral hygiene market in Asia-Pacific, 2009 42
Figure 21: Drivers of buyer power in the oral hygiene market in Asia-Pacific, 2009 44
Figure 22: Drivers of supplier power in the oral hygiene market in Asia-Pacific, 2009 45
Figure 23: Factors influencing the likelihood of new entrants in the oral hygiene market in Asia-Pacific, 2009 46
Figure 24: Factors influencing the threat of substitutes in the oral hygiene market in Asia-Pacific, 2009 47
Figure 25: Drivers of degree of rivalry in the oral hygiene market in Asia-Pacific, 2009 48
Figure 26: Asia-Pacific oral hygiene market distribution: % share, by value, 2009 49
Figure 27: Asia-Pacific oral hygiene market value forecast: $ million, 2009–14 51
Figure 28: Asia–Pacific oral hygiene market volume forecast: million units, 2009–14 52
Figure 29: Europe oral hygiene market value: $ million, 2005–09 54
Figure 30: Europe oral hygiene market volume: million units, 2005–09 55
Figure 31: Europe oral hygiene market segmentation I:% share, by value, 2009 56
Figure 32: Europe oral hygiene market segmentation II: % share, by value, 2009 57
Figure 33: Europe oral hygiene market share: % share, by value, 2009 58
Figure 34: Forces driving competition in the oral hygiene market in Europe, 2009 59
Figure 35: Drivers of buyer power in the oral hygiene market in Europe, 2009 61
Figure 36: Drivers of supplier power in the oral hygiene market in Europe, 2009 62
Figure 37: Factors influencing the likelihood of new entrants in the oral hygiene market in Europe, 2009 63
Figure 38: Factors influencing the threat of substitutes in the oral hygiene market in Europe, 2009 64
Figure 39: Drivers of degree of rivalry in the oral hygiene market in Europe, 2009 65
Figure 40: Europe oral hygiene market distribution: % share, by value, 2009 66
Figure 41: Europe oral hygiene market value forecast: $ million, 2009–14 68
Figure 42: Europe oral hygiene market volume forecast: million units, 2009–14 69
Figure 43: France oral hygiene market value: $ million, 2005–09 71
Figure 44: France oral hygiene market volume: million units, 2005–09 72
Figure 45: France oral hygiene market segmentation I:% share, by value, 2009 73
Figure 46: France oral hygiene market segmentation II: % share, by value, 2009 74
Figure 47: France oral hygiene market share: % share, by value, 2009 75
Figure 48: Forces driving competition in the oral hygiene market in France, 2009 76
Figure 49: Drivers of buyer power in the oral hygiene market in France, 2009 78
Figure 50: Drivers of supplier power in the oral hygiene market in France, 2009 79
Figure 51: Factors influencing the likelihood of new entrants in the oral hygiene market in France, 2009 80
Figure 52: Factors influencing the threat of substitutes in the oral hygiene market in France, 2009 81
Figure 53: Drivers of degree of rivalry in the oral hygiene market in France, 2009 82
Figure 54: France oral hygiene market distribution: % share, by value, 2009 83
Figure 55: France oral hygiene market value forecast: $ million, 2009–14 85
Figure 56: France oral hygiene market volume forecast: million units, 2009–14 86
Figure 57: Germany oral hygiene market value: $ million, 2005–09 90
Figure 58: Germany oral hygiene market volume: million units, 2005–09 91
Figure 59: Germany oral hygiene market segmentation I:% share, by value, 2009 92
Figure 60: Germany oral hygiene market segmentation II: % share, by value, 2009 93
Figure 61: Germany oral hygiene market share: % share, by value, 2009 94
Figure 62: Forces driving competition in the oral hygiene market in Germany, 2009 95
Figure 63: Drivers of buyer power in the oral hygiene market in Germany, 2009 97
Figure 64: Drivers of supplier power in the oral hygiene market in Germany, 2009 98
Figure 65: Factors influencing the likelihood of new entrants in the oral hygiene market in Germany, 2009 99
Figure 66: Factors influencing the threat of substitutes in the oral hygiene market in Germany, 2009 100
Figure 67: Drivers of degree of rivalry in the oral hygiene market in Germany, 2009 101
Figure 68: Germany oral hygiene market distribution: % share, by value, 2009 102
Figure 69: Germany oral hygiene market value forecast: $ million, 2009–14 104
Figure 70: Germany oral hygiene market volume forecast: million units, 2009–14 105
Figure 71: Japan oral hygiene market value: $ million, 2005–09 109
Figure 72: Japan oral hygiene market volume: million units, 2005–09 110
Figure 73: Japan oral hygiene market segmentation I:% share, by value, 2009 111
Figure 74: Japan oral hygiene market segmentation II: % share, by value, 2009 112
Figure 75: Japan oral hygiene market share: % share, by value, 2009 113
Figure 76: Forces driving competition in the oral hygiene market in Japan, 2009 114
Figure 77: Drivers of buyer power in the oral hygiene market in Japan, 2009 116
Figure 78: Drivers of supplier power in the oral hygiene market in Japan, 2009 117
Figure 79: Factors influencing the likelihood of new entrants in the oral hygiene market in Japan, 2009 118
Figure 80: Factors influencing the threat of substitutes in the oral hygiene market in Japan, 2009 119
Figure 81: Drivers of degree of rivalry in the oral hygiene market in Japan, 2009 120
Figure 82: Japan oral hygiene market distribution: % share, by value, 2009 121
Figure 83: Japan oral hygiene market value forecast: $ million, 2009–14 123
Figure 84: Japan oral hygiene market volume forecast: million units, 2009–14 124
Figure 85: United Kingdom oral hygiene market value: $ million, 2005–09 128
Figure 86: United Kingdom oral hygiene market volume: million units, 2005–09 129
Figure 87: United Kingdom oral hygiene market segmentation I:% share, by value, 2009 130
Figure 88: United Kingdom oral hygiene market segmentation II: % share, by value, 2009 131
Figure 89: United Kingdom oral hygiene market share: % share, by value, 2009 132
Figure 90: Forces driving competition in the oral hygiene market in the United Kingdom, 2009 133
Figure 91: Drivers of buyer power in the oral hygiene market in the United Kingdom, 2009 135
Figure 92: Drivers of supplier power in the oral hygiene market in the United Kingdom, 2009 136
Figure 93: Factors influencing the likelihood of new entrants in the oral hygiene market in the United Kingdom, 2009 137
Figure 94: Factors influencing the threat of substitutes in the oral hygiene market in the United Kingdom, 2009 138
Figure 95: Drivers of degree of rivalry in the oral hygiene market in the United Kingdom, 2009 139
Figure 96: United Kingdom oral hygiene market distribution: % share, by value, 2009 140
Figure 97: United Kingdom oral hygiene market value forecast: $ million, 2009–14 142
Figure 98: United Kingdom oral hygiene market volume forecast: million units, 2009–14 143
Figure 99: United States oral hygiene market value: $ million, 2005–09 147
Figure 100: United States oral hygiene market volume: million units, 2005–09 148
Figure 101: United States oral hygiene market segmentation I:% share, by value, 2009 149
Figure 102: United States oral hygiene market segmentation II: % share, by value, 2009 150
Figure 103: United States oral hygiene market share: % share, by value, 2009 151
Figure 104: Forces driving competition in the oral hygiene market in the United States, 2009 152
Figure 105: Drivers of buyer power in the oral hygiene market in the United States, 2009 154
Figure 106: Drivers of supplier power in the oral hygiene market in the United States, 2009 155
Figure 107: Factors influencing the likelihood of new entrants in the oral hygiene market in the United States, 2009 157
Figure 108: Factors influencing the threat of substitutes in the oral hygiene market in the United States, 2009 158
Figure 109: Drivers of degree of rivalry in the oral hygiene market in the United States, 2009 159
Figure 110: United States oral hygiene market distribution: % share, by value, 2009 160
Figure 111: United States oral hygiene market value forecast: $ million, 2009–14 162
Figure 112: United States oral hygiene market volume forecast: million units, 2009–14 163
Figure 113: Colgate-Palmolive Company: revenues & profitability 171
Figure 114: Colgate-Palmolive Company: assets & liabilities 172
Figure 115: The Procter & Gamble Company: revenues & profitability 177
Figure 116: The Procter & Gamble Company: assets & liabilities 178
Figure 117: GlaxoSmithKline Plc: revenues & profitability 182
Figure 118: GlaxoSmithKline Plc: assets & liabilities 183



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