Oral Hygiene in Hong Kong to 2014

Typ der Studie:	Marktstudie
Jahrgang:	08/2010
Herausgeber:	Datamonitor
Sprachversion:	Englisch
Verfügbarkeit:	Lieferbar

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Databook

157 seiten

Inhalt der Studie:

Introduction

This databook provides key data and information on the oral hygiene market in Hong Kong. This report is a comprehensive resource for market, category and segment level d.....

Mehr über diese Studie

Introduction

This databook provides key data and information on the oral hygiene market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

Category level company and brand share as well as distribution share information for 2008 and 2009

Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Highlights

The market for oral hygiene in Hong Kong increased at a compound annual growth rate of 4.4% between 2004 and 2009.

The toothpaste category led the oral hygiene market in Hong Kong, accounting for a share of 52.4%.

Leading players in Hong Kong oral hygiene market include Colgate-Palmolive Company, Procter & Gamble Company, The and Johnson & Johnson.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the oral hygiene market in Hong Kong

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

Report Highlights

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Inhaltsverzeichnis

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Hong Kong Dollar), 2004?09 24
Value analysis (Hong Kong Dollar), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
Colgate-Palmolive Company 45
The Procter & Gamble Company 47
Chapter 5 Category Analysis: Dental Floss 49
Value analysis (Hong Kong Dollar), 2004?09 49
Value analysis (Hong Kong Dollar), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Denture Care 65
Value analysis (Hong Kong Dollar), 2004?09 65
Value analysis (Hong Kong Dollar), 2009?14 66
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Mouthwash 82
Value analysis (Hong Kong Dollar), 2004?09 82
Value analysis (Hong Kong Dollar), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Toothbrushes 100
Value analysis (Hong Kong Dollar), 2004?09 100
Value analysis (Hong Kong Dollar), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 103
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company and brand share analysis 109
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Toothpaste 118
Value analysis (Hong Kong Dollar), 2004?09 118
Value analysis (Hong Kong Dollar), 2009?14 119
Value analysis (US dollars), 2004?09 121
Value analysis (US dollars), 2009?14 121
Volume analysis, 2004?09 123
Volume analysis, 2009?14 124
Company and brand share analysis 126
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Country Comparison 135
Value 135
Volume 139
Market share 143
Chapter 11 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 12 Macroeconomic Profile 147
Macroeconomic Indicators 147
Chapter 13 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 14 Appendix 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Oral hygiene, Hong Kong, value by category (HK$m), 2004?14 26
Figure 2: Oral hygiene, Hong Kong, category growth comparison, by value, 2004?14 29
Figure 3: Oral hygiene, Hong Kong, volume by category (units, million), 2004?14 32
Figure 4: Oral hygiene, Hong Kong, category growth comparison, by volume, 2004?14 33
Figure 5: Oral hygiene, Hong Kong, company share by value (%), 2008?09 36
Figure 6: Oral hygiene, Hong Kong, distribution channels by value (%), 2008?09 40
Figure 7: Dental floss, Hong Kong, value by segment (HK$m), 2004?14 51
Figure 8: Dental floss, Hong Kong, category growth comparison, by value, 2004?14 53
Figure 9: Dental floss, Hong Kong, volume by segment (units, million), 2004?14 56
Figure 10: Dental floss, Hong Kong, category growth comparison, by volume, 2004?14 56
Figure 11: Dental floss, Hong Kong, company share by value (%), 2008?09 58
Figure 12: Dental floss, Hong Kong, distribution channels by value (%), 2008?09 61
Figure 13: Denture care, Hong Kong, value by segment (HK$m), 2004?14 67
Figure 14: Denture care, Hong Kong, category growth comparison, by value, 2004?14 69
Figure 15: Denture care, Hong Kong, volume by segment (units, million), 2004?14 72
Figure 16: Denture care, Hong Kong, category growth comparison, by volume, 2004?14 73
Figure 17: Denture care, Hong Kong, company share by value (%), 2008?09 75
Figure 18: Denture care, Hong Kong, distribution channels by value (%), 2008?09 78
Figure 19: Mouthwash, Hong Kong, value by segment (HK$m), 2004?14 84
Figure 20: Mouthwash, Hong Kong, category growth comparison, by value, 2004?14 86
Figure 21: Mouthwash, Hong Kong, volume by segment (units, million), 2004?14 89
Figure 22: Mouthwash, Hong Kong, category growth comparison, by volume, 2004?14 90
Figure 23: Mouthwash, Hong Kong, company share by value (%), 2008?09 93
Figure 24: Mouthwash, Hong Kong, distribution channels by value (%), 2008?09 96
Figure 25: Toothbrushes, Hong Kong, value by segment (HK$m), 2004?14 102
Figure 26: Toothbrushes, Hong Kong, category growth comparison, by value, 2004?14 104
Figure 27: Toothbrushes, Hong Kong, volume by segment (units, million), 2004?14 107
Figure 28: Toothbrushes, Hong Kong, category growth comparison, by volume, 2004?14 108
Figure 29: Toothbrushes, Hong Kong, company share by value (%), 2008?09 111
Figure 30: Toothbrushes, Hong Kong, distribution channels by value (%), 2008?09 114
Figure 31: Toothpaste, Hong Kong, value by segment (HK$m), 2004?14 120
Figure 32: Toothpaste, Hong Kong, category growth comparison, by value, 2004?14 122
Figure 33: Toothpaste, Hong Kong, volume by segment (units, million), 2004?14 125
Figure 34: Toothpaste, Hong Kong, category growth comparison, by volume, 2004?14 125
Figure 35: Toothpaste, Hong Kong, company share by value (%), 2008?09 128
Figure 36: Toothpaste, Hong Kong, distribution channels by value (%), 2008?09 131
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 136
Figure 38: Global oral hygiene market value, 2004–09, top five countries 138
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 140
Figure 40: Global oral hygiene market volume, 2004–09, top five countries 142
Figure 41: Annual data review process 153

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Hong Kong, value by category (HK$m), 2004?09 24
Table 4: Oral hygiene, Hong Kong, value forecast by category (HK$m), 2009?14 25
Table 5: Oral hygiene, Hong Kong, value by category ($m), 2004?09 27
Table 6: Oral hygiene, Hong Kong, value forecast by category ($m), 2009?14 28
Table 7: Oral hygiene, Hong Kong, volume by category (units, million), 2004?09 30
Table 8: Oral hygiene, Hong Kong, volume forecast by category (units, million), 2009?14 31
Table 9: Oral hygiene, Hong Kong, brand share by value (%), 2008?09 34
Table 10: Oral hygiene, Hong Kong, value by brand (HK$m), 2008?09 35
Table 11: Oral hygiene, Hong Kong, company share by value (%), 2008?09 37
Table 12: Oral hygiene, Hong Kong, value by company (HK$m), 2008?09 38
Table 13: Oral hygiene, Hong Kong, distribution channels by value (%), 2008?09 39
Table 14: Oral hygiene, Hong Kong, value by distribution channel (HK$m), 2008?09 39
Table 15: Oral hygiene, Hong Kong, expenditure per capita (HK$), 2004?09 41
Table 16: Oral hygiene, Hong Kong, forecast expenditure per capita (HK$), 2009?14 42
Table 17: Oral hygiene, Hong Kong, expenditure per capita ($), 2004?09 42
Table 18: Oral hygiene, Hong Kong, forecast expenditure per capita ($), 2009?14 43
Table 19: Oral hygiene, Hong Kong, consumption per capita (units), 2004?09 43
Table 20: Oral hygiene, Hong Kong, forecast consumption per capita (units), 2009?14 44
Table 21: Colgate-Palmolive Company key facts 45
Table 22: The Procter & Gamble Company key facts 47
Table 23: Dental floss, Hong Kong, value by segment (HK$m), 2004?09 49
Table 24: Dental floss, Hong Kong, value forecast by segment (HK$m), 2009?14 50
Table 25: Dental floss, Hong Kong, value by segment ($m), 2004?09 52
Table 26: Dental floss, Hong Kong, value forecast by segment ($m), 2009?14 52
Table 27: Dental floss, Hong Kong, volume by segment (units, million), 2004?09 54
Table 28: Dental floss, Hong Kong, volume forecast by segment (units, million), 2009?14 55
Table 29: Dental floss, Hong Kong, brand share by value (%), 2008?09 57
Table 30: Dental floss, Hong Kong, value by brand (HK$m), 2008?09 57
Table 31: Dental floss, Hong Kong, company share by value (%), 2008?09 59
Table 32: Dental floss, Hong Kong, value by company (HK$m), 2008?09 59
Table 33: Dental floss, Hong Kong, distribution channels by value (%), 2008?09 60
Table 34: Dental floss, Hong Kong, value by distribution channel (HK$m), 2008?09 60
Table 35: Dental floss, Hong Kong, expenditure per capita (HK$), 2004?09 62
Table 36: Dental floss, Hong Kong, forecast expenditure per capita (HK$), 2009?14 62
Table 37: Dental floss, Hong Kong, expenditure per capita ($), 2004?09 63
Table 38: Dental floss, Hong Kong, forecast expenditure per capita ($), 2009?14 63
Table 39: Dental floss, Hong Kong, consumption per capita (units), 2004?09 64
Table 40: Dental floss, Hong Kong, forecast consumption per capita (units), 2009?14 64
Table 41: Denture care, Hong Kong, value by segment (HK$m), 2004?09 65
Table 42: Denture care, Hong Kong, value forecast by segment (HK$m), 2009?14 66
Table 43: Denture care, Hong Kong, value by segment ($m), 2004?09 68
Table 44: Denture care, Hong Kong, value forecast by segment ($m), 2009?14 68
Table 45: Denture care, Hong Kong, volume by segment (units, million), 2004?09 70
Table 46: Denture care, Hong Kong, volume forecast by segment (units, million), 2009?14 71
Table 47: Denture care, Hong Kong, brand share by value (%), 2008?09 74
Table 48: Denture care, Hong Kong, value by brand (HK$m), 2008?09 74
Table 49: Denture care, Hong Kong, company share by value (%), 2008?09 76
Table 50: Denture care, Hong Kong, value by company (HK$m), 2008?09 76
Table 51: Denture care, Hong Kong, distribution channels by value (%), 2008?09 77
Table 52: Denture care, Hong Kong, value by distribution channel (HK$m), 2008?09 77
Table 53: Denture care, Hong Kong, expenditure per capita (HK$), 2004?09 79
Table 54: Denture care, Hong Kong, forecast expenditure per capita (HK$), 2009?14 79
Table 55: Denture care, Hong Kong, expenditure per capita ($), 2004?09 80
Table 56: Denture care, Hong Kong, forecast expenditure per capita ($), 2009?14 80
Table 57: Denture care, Hong Kong, consumption per capita (units), 2004?09 81
Table 58: Denture care, Hong Kong, forecast consumption per capita (units), 2009?14 81
Table 59: Mouthwash, Hong Kong, value by segment (HK$m), 2004?09 82
Table 60: Mouthwash, Hong Kong, value forecast by segment (HK$m), 2009?14 83
Table 61: Mouthwash, Hong Kong, value by segment ($m), 2004?09 85
Table 62: Mouthwash, Hong Kong, value forecast by segment ($m), 2009?14 85
Table 63: Mouthwash, Hong Kong, volume by segment (units, million), 2004?09 87
Table 64: Mouthwash, Hong Kong, volume forecast by segment (units, million), 2009?14 88
Table 65: Mouthwash, Hong Kong, brand share by value (%), 2008?09 91
Table 66: Mouthwash, Hong Kong, value by brand (HK$m), 2008?09 92
Table 67: Mouthwash, Hong Kong, company share by value (%), 2008?09 94
Table 68: Mouthwash, Hong Kong, value by company (HK$m), 2008?09 94
Table 69: Mouthwash, Hong Kong, distribution channels by value (%), 2008?09 95
Table 70: Mouthwash, Hong Kong, value by distribution channel (HK$m), 2008?09 95
Table 71: Mouthwash, Hong Kong, expenditure per capita (HK$), 2004?09 97
Table 72: Mouthwash, Hong Kong, forecast expenditure per capita (HK$), 2009?14 97
Table 73: Mouthwash, Hong Kong, expenditure per capita ($), 2004?09 98
Table 74: Mouthwash, Hong Kong, forecast expenditure per capita ($), 2009?14 98
Table 75: Mouthwash, Hong Kong, consumption per capita (units), 2004?09 99
Table 76: Mouthwash, Hong Kong, forecast consumption per capita (units), 2009?14 99
Table 77: Toothbrushes, Hong Kong, value by segment (HK$m), 2004?09 100
Table 78: Toothbrushes, Hong Kong, value forecast by segment (HK$m), 2009?14 101
Table 79: Toothbrushes, Hong Kong, value by segment ($m), 2004?09 103
Table 80: Toothbrushes, Hong Kong, value forecast by segment ($m), 2009?14 103
Table 81: Toothbrushes, Hong Kong, volume by segment (units, million), 2004?09 105
Table 82: Toothbrushes, Hong Kong, volume forecast by segment (units, million), 2009?14 106
Table 83: Toothbrushes, Hong Kong, brand share by value (%), 2008?09 109
Table 84: Toothbrushes, Hong Kong, value by brand (HK$m), 2008?09 110
Table 85: Toothbrushes, Hong Kong, company share by value (%), 2008?09 112
Table 86: Toothbrushes, Hong Kong, value by company (HK$m), 2008?09 112
Table 87: Toothbrushes, Hong Kong, distribution channels by value (%), 2008?09 113
Table 88: Toothbrushes, Hong Kong, value by distribution channel (HK$m), 2008?09 113
Table 89: Toothbrushes, Hong Kong, expenditure per capita (HK$), 2004?09 115
Table 90: Toothbrushes, Hong Kong, forecast expenditure per capita (HK$), 2009?14 115
Table 91: Toothbrushes, Hong Kong, expenditure per capita ($), 2004?09 116
Table 92: Toothbrushes, Hong Kong, forecast expenditure per capita ($), 2009?14 116
Table 93: Toothbrushes, Hong Kong, consumption per capita (units), 2004?09 117
Table 94: Toothbrushes, Hong Kong, forecast consumption per capita (units), 2009?14 117
Table 95: Toothpaste, Hong Kong, value by segment (HK$m), 2004?09 118
Table 96: Toothpaste, Hong Kong, value forecast by segment (HK$m), 2009?14 119
Table 97: Toothpaste, Hong Kong, value by segment ($m), 2004?09 121
Table 98: Toothpaste, Hong Kong, value forecast by segment ($m), 2009?14 121
Table 99: Toothpaste, Hong Kong, volume by segment (units, million), 2004?09 123
Table 100: Toothpaste, Hong Kong, volume forecast by segment (units, million), 2009?14 124
Table 101: Toothpaste, Hong Kong, brand share by value (%), 2008?09 126
Table 102: Toothpaste, Hong Kong, value by brand (HK$m), 2008?09 127
Table 103: Toothpaste, Hong Kong, company share by value (%), 2008?09 129
Table 104: Toothpaste, Hong Kong, value by company (HK$m), 2008?09 129
Table 105: Toothpaste, Hong Kong, distribution channels by value (%), 2008?09 130
Table 106: Toothpaste, Hong Kong, value by distribution channel (HK$m), 2008?09 130
Table 107: Toothpaste, Hong Kong, expenditure per capita (HK$), 2004?09 132
Table 108: Toothpaste, Hong Kong, forecast expenditure per capita (HK$), 2009?14 132
Table 109: Toothpaste, Hong Kong, expenditure per capita ($), 2004?09 133
Table 110: Toothpaste, Hong Kong, forecast expenditure per capita ($), 2009?14 133
Table 111: Toothpaste, Hong Kong, consumption per capita (units), 2004?09 134
Table 112: Toothpaste, Hong Kong, forecast consumption per capita (units), 2009?14 134
Table 113: Global oral hygiene market value, 2009 135
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 138
Table 115: Global oral hygiene market volume, 2009 139
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 142
Table 117: Leading players, top five countries 143
Table 118: Hong Kong oral hygiene new product launches reports, by company (top five companies), 2009 144
Table 119: Hong Kong oral hygiene new product launches SKUs, by company (top five companies), 2009 144
Table 120: Hong Kong oral hygiene new product launches (reports), by flavor and fragrances 2009 145
Table 121: Hong Kong oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 145
Table 122: Hong Kong oral hygiene new product launches (reports), by package tags or claims 2009 146
Table 123: Hong Kong oral hygiene new product launches - recent five launches (2009) 146
Table 124: Hong Kong population, by age group, 2004?09 (millions) 147
Table 125: Hong Kong population forecast, by age group, 2009?14 (millions) 148
Table 126: Hong Kong population, by gender, 2004?09 (millions) 148
Table 127: Hong Kong population forecast, by gender, 2009?14 (millions) 149
Table 128: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 149
Table 129: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 149
Table 130: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 150
Table 131: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 150
Table 132: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 150
Table 133: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 151
Table 134: Hong Kong consumer price index, 2004?09 (2000=100) 151
Table 135: Hong Kong consumer price index, 2009?14 (2000=100) 151

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Oral Hygiene in Hong Kong to 2014

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