Oral hygiene in Ireland to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Oral hygiene in Ireland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Oral hygiene in Ireland increased between 2002-2007, at an average annual rate of 4.2%.

The leading company in the market in 2007 was GlaxoSmithKline Plc. The second-largest player was Colgate-Palmolive Company with Procter & Gamble Company, The in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Oral hygiene markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights
Highlights

The market for Oral hygiene in Ireland increased between 2002-2007, at an average annual rate of 4.2%.

The leading company in the market in 2007 was GlaxoSmithKline Plc. The second-largest player was Colgate-Palmolive Company with Procter & Gamble Company, The in third place.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral hygiene 2
Summary category level - Dental floss 3
Summary category level - Denture care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002?2007 24
Value Analysis, 2007?2012 25
Value Analysis, US$ 2002?2007 27
Value Analysis, US$ 2007?2012 28
Volume Analysis, 2002?2007 30
Volume Analysis, 2007?2012 31
Company and Brand Share Analysis 33
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
GlaxoSmithKline Plc 43
Colgate-Palmolive Company 46
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 49
Value Analysis, 2002?2007 49
Value Analysis, 2007?2012 50
Value Analysis, US$ 2002?2007 52
Value Analysis, US$ 2007?2012 52
Volume Analysis, 2002?2007 54
Volume Analysis, 2007?2012 55
Company and Brand Share Analysis 58
Distribution Analysis 61
Expenditure & consumption per capita 63
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 66
Value Analysis, 2002?2007 66
Value Analysis, 2007?2012 67
Value Analysis, US$ 2002?2007 69
Value Analysis, US$ 2007?2012 69
Volume Analysis, 2002?2007 71
Volume Analysis, 2007?2012 72
Company and Brand Share Analysis 74
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 82
Value Analysis, 2002?2007 82
Value Analysis, 2007?2012 83
Value Analysis, US$ 2002?2007 85
Value Analysis, US$ 2007?2012 85
Volume Analysis, 2002?2007 87
Volume Analysis, 2007?2012 88
Company and Brand Share Analysis 90
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 99
Value Analysis, 2002?2007 99
Value Analysis, 2007?2012 100
Value Analysis, US$ 2002?2007 102
Value Analysis, US$ 2007?2012 102
Volume Analysis, 2002?2007 104
Volume Analysis, 2007?2012 105
Company and Brand Share Analysis 107
Distribution Analysis 110
Expenditure & consumption per capita 112
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 115
Value Analysis, 2002?2007 115
Value Analysis, 2007?2012 116
Value Analysis, US$ 2002?2007 118
Value Analysis, US$ 2007?2012 118
Volume Analysis, 2002?2007 120
Volume Analysis, 2007?2012 121
Company and Brand Share Analysis 123
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 10 COUNTRY COMPARISON 131
Value 131
Volume 136
Market Share 141
Chapter 11 NEW PRODUCT DEVELOPMENT 142
Product launches over time 142
Recent product launches 144
Chapter 12 IRELAND SOCIOECONOMIC PROFILE 145
Country Overview 145
Key Facts 146
Political Overview 147
Ireland Economic Overview 148
Chapter 13 IRELAND MACROECONOMIC PROFILE 149
Macroeconomic Indicators 149
Chapter 14 RESEARCH METHODOLOGY 154
Methodology overview 154
Secondary research 155
Market modeling 156
Primary research 157
Data finalization 158
Ongoing research 158
Chapter 15 APPENDIX 159
Future readings 159
How to contact experts in your industry 159
Disclaimer 159


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LIST OF FIGURES
Figure 1: Ireland oral hygiene value and value forecast, 2002?2012 (€ m, nominal prices) 26
Figure 2: Ireland oral hygiene category growth comparison, by value, 2002?2012 29
Figure 3: Ireland oral hygiene volume and volume forecast, 2002?2012 (Units m) 32
Figure 4: Ireland oral hygiene category growth comparison, by volume, 2002?2012 32
Figure 5: Ireland oral hygiene company share, by value, 2006?2007 (%) 35
Figure 6: Ireland oral hygiene distribution channels, by value, 2006?2007 (%) 38
Figure 7: Ireland dental floss value and value forecast, 2002?2012 (€ m, nominal prices) 51
Figure 8: Ireland dental floss category growth comparison, by value, 2002?2012 53
Figure 9: Ireland dental floss volume and volume forecast, 2002?2012 (Units m) 56
Figure 10: Ireland dental floss category growth comparison, by volume, 2002?2012 57
Figure 11: Ireland dental floss company share, by value, 2006?2007 (%) 59
Figure 12: Ireland dental floss distribution channels, by value, 2006?2007 (%) 62
Figure 13: Ireland denture care value and value forecast, 2002?2012 (€ m, nominal prices) 68
Figure 14: Ireland denture care category growth comparison, by value, 2002?2012 70
Figure 15: Ireland denture care volume and volume forecast, 2002?2012 (Units m) 73
Figure 16: Ireland denture care category growth comparison, by volume, 2002?2012 73
Figure 17: Ireland denture care company share, by value, 2006?2007 (%) 75
Figure 18: Ireland denture care distribution channels, by value, 2006?2007 (%) 78
Figure 19: Ireland mouthwash value and value forecast, 2002?2012 (€ m, nominal prices) 84
Figure 20: Ireland mouthwash category growth comparison, by value, 2002?2012 86
Figure 21: Ireland mouthwash volume and volume forecast, 2002?2012 (Units m) 89
Figure 22: Ireland mouthwash category growth comparison, by volume, 2002?2012 89
Figure 23: Ireland mouthwash company share, by value, 2006?2007 (%) 92
Figure 24: Ireland mouthwash distribution channels, by value, 2006?2007 (%) 95
Figure 25: Ireland toothbrushes value and value forecast, 2002?2012 (€ m, nominal prices) 101
Figure 26: Ireland toothbrushes category growth comparison, by value, 2002?2012 103
Figure 27: Ireland toothbrushes volume and volume forecast, 2002?2012 (Units m) 106
Figure 28: Ireland toothbrushes category growth comparison, by volume, 2002?2012 106
Figure 29: Ireland toothbrushes company share, by value, 2006?2007 (%) 108
Figure 30: Ireland toothbrushes distribution channels, by value, 2006?2007 (%) 111
Figure 31: Ireland toothpaste value and value forecast, 2002?2012 (€ m, nominal prices) 117
Figure 32: Ireland toothpaste category growth comparison, by value, 2002?2012 119
Figure 33: Ireland toothpaste volume and volume forecast, 2002?2012 (Units m) 122
Figure 34: Ireland toothpaste category growth comparison, by volume, 2002?2012 122
Figure 35: Ireland toothpaste company share, by value, 2006?2007 (%) 124
Figure 36: Ireland toothpaste distribution channels, by value, 2006?2007 (%) 127
Figure 37: Global oral hygiene market split (value terms, 2007) – Top 5 countries 132
Figure 38: Global oral hygiene market value, 2002–2007 (Top 5 countries) 135
Figure 39: Global oral hygiene market split (volume terms, 2007) – Top 5 countries 137
Figure 40: Global oral hygiene market volume, 2002–2007 (Top 5 countries) 140
Figure 41: Map of Ireland 146
Figure 42: Annual data review process 155


LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Ireland oral hygiene value, 2002?2007 (€ m, nominal prices) 24
Table 4: Ireland oral hygiene value forecast, 2007?2012 (€ m, nominal prices) 26
Table 5: Ireland oral hygiene value, 2002?2007 (US$ m nominal prices) 27
Table 6: Ireland oral hygiene value forecast, 2007?2012 (US$ m nominal prices) 28
Table 7: Ireland oral hygiene volume, 2002?2007 (Units m) 30
Table 8: Ireland oral hygiene volume forecast, 2007?2012 (Units m) 31
Table 9: Ireland oral hygiene brand share, by value, 2006?2007 (%) 33
Table 10: Ireland oral hygiene value, by brand 2006?2007 (€ m nominal prices) 34
Table 11: Ireland oral hygiene company share by value, 2006?2007 (%) 36
Table 12: Ireland oral hygiene value, by company, 2006?2007 (€ m nominal prices) 36
Table 13: Ireland oral hygiene distribution channels, by value, 2006?2007 (%) 37
Table 14: Ireland oral hygiene value, by distribution channel, 2006?2007 (€ m nominal prices) 37
Table 15: Ireland oral hygiene expenditure per capita, 2002?2007 (€, nominal prices) 39
Table 16: Ireland oral hygiene forecast expenditure per capita, 2007?2012 (€, nominal prices) 40
Table 17: Ireland oral hygiene expenditure per capita, 2002?2007 (US$ nominal prices) 40
Table 18: Ireland oral hygiene forecast expenditure per capita, 2007?2012 (US$ nominal prices) 41
Table 19: Ireland oral hygiene consumption per capita, 2002?2007 (Units) 41
Table 20: Ireland oral hygiene forecast consumption per capita, 2007?2012 (Units) 42
Table 21: GlaxoSmithKline Plc Key Facts 43
Table 22: Colgate-Palmolive Company Key Facts 46
Table 23: Ireland dental floss value, 2002?2007 (€ m, nominal prices) 49
Table 24: Ireland dental floss value forecast, 2007?2012 (€ m, nominal prices) 50
Table 25: Ireland dental floss value, 2002?2007 (US$ m nominal prices) 52
Table 26: Ireland dental floss value forecast, 2007?2012 (US$ m nominal prices) 52
Table 27: Ireland dental floss volume, 2002?2007 (Units m) 54
Table 28: Ireland dental floss volume forecast, 2007?2012 (Units m) 55
Table 29: Ireland dental floss brand share, by value, 2006?2007 (%) 58
Table 30: Ireland dental floss value, by brand 2006?2007 (€ m nominal prices) 58
Table 31: Ireland dental floss company share by value, 2006?2007 (%) 60
Table 32: Ireland dental floss value, by company, 2006?2007 (€ m nominal prices) 60
Table 33: Ireland dental floss distribution channels, by value, 2006?2007 (%) 61
Table 34: Ireland dental floss value, by distribution channel, 2006?2007 (€ m nominal prices) 61
Table 35: Ireland dental floss expenditure per capita, 2002?2007 (€, nominal prices) 63
Table 36: Ireland dental floss forecast expenditure per capita, 2007?2012 (€, nominal prices) 63
Table 37: Ireland dental floss expenditure per capita, 2002?2007 (US$ nominal prices) 64
Table 38: Ireland dental floss forecast expenditure per capita, 2007?2012 (US$ nominal prices) 64
Table 39: Ireland dental floss consumption per capita, 2002?2007 (Units) 65
Table 40: Ireland dental floss forecast consumption per capita, 2007?2012 (Units) 65
Table 41: Ireland denture care value, 2002?2007 (€ m, nominal prices) 66
Table 42: Ireland denture care value forecast, 2007?2012 (€ m, nominal prices) 67
Table 43: Ireland denture care value, 2002?2007 (US$ m nominal prices) 69
Table 44: Ireland denture care value forecast, 2007?2012 (US$ m nominal prices) 69
Table 45: Ireland denture care volume, 2002?2007 (Units m) 71
Table 46: Ireland denture care volume forecast, 2007?2012 (Units m) 72
Table 47: Ireland denture care brand share, by value, 2006?2007 (%) 74
Table 48: Ireland denture care value, by brand 2006?2007 (€ m nominal prices) 74
Table 49: Ireland denture care company share by value, 2006?2007 (%) 76
Table 50: Ireland denture care value, by company, 2006?2007 (€ m nominal prices) 76
Table 51: Ireland denture care distribution channels, by value, 2006?2007 (%) 77
Table 52: Ireland denture care value, by distribution channel, 2006?2007 (€ m nominal prices) 77
Table 53: Ireland denture care expenditure per capita, 2002?2007 (€, nominal prices) 79
Table 54: Ireland denture care forecast expenditure per capita, 2007?2012 (€, nominal prices) 79
Table 55: Ireland denture care expenditure per capita, 2002?2007 (US$ nominal prices) 80
Table 56: Ireland denture care forecast expenditure per capita, 2007?2012 (US$ nominal prices) 80
Table 57: Ireland denture care consumption per capita, 2002?2007 (Units) 81
Table 58: Ireland denture care forecast consumption per capita, 2007?2012 (Units) 81
Table 59: Ireland mouthwash value, 2002?2007 (€ m, nominal prices) 82
Table 60: Ireland mouthwash value forecast, 2007?2012 (€ m, nominal prices) 83
Table 61: Ireland mouthwash value, 2002?2007 (US$ m nominal prices) 85
Table 62: Ireland mouthwash value forecast, 2007?2012 (US$ m nominal prices) 85
Table 63: Ireland mouthwash volume, 2002?2007 (Units m) 87
Table 64: Ireland mouthwash volume forecast, 2007?2012 (Units m) 88
Table 65: Ireland mouthwash brand share, by value, 2006?2007 (%) 90
Table 66: Ireland mouthwash value, by brand 2006?2007 (€ m nominal prices) 91
Table 67: Ireland mouthwash company share by value, 2006?2007 (%) 93
Table 68: Ireland mouthwash value, by company, 2006?2007 (€ m nominal prices) 93
Table 69: Ireland mouthwash distribution channels, by value, 2006?2007 (%) 94
Table 70: Ireland mouthwash value, by distribution channel, 2006?2007 (€ m nominal prices) 94
Table 71: Ireland mouthwash expenditure per capita, 2002?2007 (€, nominal prices) 96
Table 72: Ireland mouthwash forecast expenditure per capita, 2007?2012 (€, nominal prices) 96
Table 73: Ireland mouthwash expenditure per capita, 2002?2007 (US$ nominal prices) 97
Table 74: Ireland mouthwash forecast expenditure per capita, 2007?2012 (US$ nominal prices) 97
Table 75: Ireland mouthwash consumption per capita, 2002?2007 (Units) 98
Table 76: Ireland mouthwash forecast consumption per capita, 2007?2012 (Units) 98
Table 77: Ireland toothbrushes value, 2002?2007 (€ m, nominal prices) 99
Table 78: Ireland toothbrushes value forecast, 2007?2012 (€ m, nominal prices) 100
Table 79: Ireland toothbrushes value, 2002?2007 (US$ m nominal prices) 102
Table 80: Ireland toothbrushes value forecast, 2007?2012 (US$ m nominal prices) 102
Table 81: Ireland toothbrushes volume, 2002?2007 (Units m) 104
Table 82: Ireland toothbrushes volume forecast, 2007?2012 (Units m) 105
Table 83: Ireland toothbrushes brand share, by value, 2006?2007 (%) 107
Table 84: Ireland toothbrushes value, by brand 2006?2007 (€ m nominal prices) 107
Table 85: Ireland toothbrushes company share by value, 2006?2007 (%) 109
Table 86: Ireland toothbrushes value, by company, 2006?2007 (€ m nominal prices) 109
Table 87: Ireland toothbrushes distribution channels, by value, 2006?2007 (%) 110
Table 88: Ireland toothbrushes value, by distribution channel, 2006?2007 (€ m nominal prices) 110
Table 89: Ireland toothbrushes expenditure per capita, 2002?2007 (€, nominal prices) 112
Table 90: Ireland toothbrushes forecast expenditure per capita, 2007?2012 (€, nominal prices) 112
Table 91: Ireland toothbrushes expenditure per capita, 2002?2007 (US$ nominal prices) 113
Table 92: Ireland toothbrushes forecast expenditure per capita, 2007?2012 (US$ nominal prices) 113
Table 93: Ireland toothbrushes consumption per capita, 2002?2007 (Units) 114
Table 94: Ireland toothbrushes forecast consumption per capita, 2007?2012 (Units) 114
Table 95: Ireland toothpaste value, 2002?2007 (€ m, nominal prices) 115
Table 96: Ireland toothpaste value forecast, 2007?2012 (€ m, nominal prices) 116
Table 97: Ireland toothpaste value, 2002?2007 (US$ m nominal prices) 118
Table 98: Ireland toothpaste value forecast, 2007?2012 (US$ m nominal prices) 118
Table 99: Ireland toothpaste volume, 2002?2007 (Units m) 120
Table 100: Ireland toothpaste volume forecast, 2007?2012 (Units m) 121
Table 101: Ireland toothpaste brand share, by value, 2006?2007 (%) 123
Table 102: Ireland toothpaste value, by brand 2006?2007 (€ m nominal prices) 123
Table 103: Ireland toothpaste company share by value, 2006?2007 (%) 125
Table 104: Ireland toothpaste value, by company, 2006?2007 (€ m nominal prices) 125
Table 105: Ireland toothpaste distribution channels, by value, 2006?2007 (%) 126
Table 106: Ireland toothpaste value, by distribution channel, 2006?2007 (€ m nominal prices) 126
Table 107: Ireland toothpaste expenditure per capita, 2002?2007 (€, nominal prices) 128
Table 108: Ireland toothpaste forecast expenditure per capita, 2007?2012 (€, nominal prices) 128
Table 109: Ireland toothpaste expenditure per capita, 2002?2007 (US$ nominal prices) 129
Table 110: Ireland toothpaste forecast expenditure per capita, 2007?2012 (US$ nominal prices) 129
Table 111: Ireland toothpaste consumption per capita, 2002?2007 (Units) 130
Table 112: Ireland toothpaste forecast consumption per capita, 2007?2012 (Units) 130
Table 113: Global oral hygiene market value, 2007 131
Table 114: Global oral hygiene market split (value terms (US$ m), 2007) – Top 5 countries 134
Table 115: Global oral hygiene market volume, 2007 136
Table 116: Global oral hygiene market split (volume terms, 2007) – Top 5 countries 139
Table 117: Leading players - Top 5 countries 141
Table 118: Ireland oral hygiene new product launches reports, by company 2007 142
Table 119: Ireland oral hygiene new product launches SKUs, by company 2007 142
Table 120: Ireland oral hygiene new product launches (reports), by flavor and fragrances 2007 143
Table 121: Ireland oral hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 143
Table 122: Ireland oral hygiene new product launches (reports), by Package tags or Claims 2007 144
Table 123: Ireland oral hygiene new product launches (reports) - Recent 5 launches (2007) 144
Table 124: Ireland Key Facts 146
Table 125: Ireland population, by age group, 2002-2007 (millions) 149
Table 126: Ireland population forecast, by age group, 2007-2012 (millions) 150
Table 127: Ireland population, by gender, 2002-2007 (millions) 150
Table 128: Ireland population forecast, by gender, 2007-2012 (millions) 151
Table 129: Ireland nominal GDP, 2002-2007 (€ bn, 2000 prices) 151
Table 130: Ireland nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 151
Table 131: Ireland real GDP, 2002-2007 (€ bn, nominal prices) 152
Table 132: Ireland real GDP forecast, 2007-2012 (€ bn, nominal prices) 152
Table 133: Ireland real GDP, 2002-2007 (US$ bn, 2000 prices) 152
Table 134: Ireland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 153
Table 135: Ireland consumer price index, 2002-2007 (2003=100) 153
Table 136: Ireland consumer price index, 2007-2012 (2003=100) 153

[Tabellenverzeichnis ausblenden]