TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Lion Corporation 22
Sunstar Inc 27
GlaxoSmithKline Plc 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Japan oral hygiene market value: $ million, 2005–09 10
Table 2: Japan oral hygiene market volume: million units, 2005–09 11
Table 3: Japan oral hygiene market segmentation I:% share, by value, 2009 12
Table 4: Japan oral hygiene market segmentation II: % share, by value, 2009 13
Table 5: Japan oral hygiene market share: % share, by value, 2009 14
Table 6: Lion Corporation: key facts 22
Table 7: Lion Corporation: key financials ($) 24
Table 8: Lion Corporation: key financials (¥) 24
Table 9: Lion Corporation: key financial ratios 25
Table 10: Sunstar Inc: key facts 27
Table 11: GlaxoSmithKline Plc: key facts 29
Table 12: GlaxoSmithKline Plc: key financials ($) 31
Table 13: GlaxoSmithKline Plc: key financials (£) 31
Table 14: GlaxoSmithKline Plc: key financial ratios 31
Table 15: Japan oral hygiene market distribution: % share, by value, 2009 33
Table 16: Japan oral hygiene market value forecast: $ million, 2009–14 34
Table 17: Japan oral hygiene market volume forecast: million units, 2009–14 35
Table 18: Japan size of population (million), 2005–09 36
Table 19: Japan gdp (constant 2000 prices, $ billion), 2005–09 36
Table 20: Japan gdp (current prices, $ billion), 2005–09 36
Table 21: Japan inflation, 2005–09 37
Table 22: Japan consumer price index (absolute), 2005–09 37
Table 23: Japan exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: Japan oral hygiene market value: $ million, 2005–09 10
Figure 2: Japan oral hygiene market volume: million units, 2005–09 11
Figure 3: Japan oral hygiene market segmentation I:% share, by value, 2009 12
Figure 4: Japan oral hygiene market segmentation II: % share, by value, 2009 13
Figure 5: Japan oral hygiene market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the oral hygiene market in Japan, 2009 15
Figure 7: Drivers of buyer power in the oral hygiene market in Japan, 2009 17
Figure 8: Drivers of supplier power in the oral hygiene market in Japan, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the oral hygiene market in Japan, 2009 19
Figure 10: Factors influencing the threat of substitutes in the oral hygiene market in Japan, 2009 20
Figure 11: Drivers of degree of rivalry in the oral hygiene market in Japan, 2009 21
Figure 12: Lion Corporation: revenues & profitability 25
Figure 13: Lion Corporation: assets & liabilities 26
Figure 14: GlaxoSmithKline Plc: revenues & profitability 32
Figure 15: GlaxoSmithKline Plc: assets & liabilities 32
Figure 16: Japan oral hygiene market distribution: % share, by value, 2009 33
Figure 17: Japan oral hygiene market value forecast: $ million, 2009–14 34
Figure 18: Japan oral hygiene market volume forecast: million units, 2009–14 35
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