Oral Hygiene in Latin America to 2014

Introduction

This databook provides key data and information on the oral hygiene market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Highlights

The toothpaste market for oral hygiene in Latin America increased at a compound annual growth rate of 62.9% between 2004 and 2009.

The toothpaste category led the oral hygiene market in Latin America, accounting for a share of 62.9%.

The leading players in the Latin American oral hygiene market include Colgate-Palmolive Company, Procter & Gamble Company, The and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the oral hygiene market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 Latin America Oral Hygiene: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
Colgate-Palmolive Company 37
The Procter & Gamble Company 40
Chapter 6 Category Analysis: Dental Floss 42
Value analysis (US Dollar), 2004?09 42
Value analysis (US Dollar), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Denture Care 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Mouthwash 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Category Analysis: Toothbrushes 79
Value analysis (US Dollar), 2004?09 79
Value analysis (US Dollar), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 10 Category Analysis: Toothpaste 92
Value analysis (US Dollar), 2004?09 92
Value analysis (US Dollar), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 11 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 Appendix 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Oral hygiene, Latin America, value by category ($m), 2004?14 25
Figure 2: Oral hygiene, Latin America, category growth comparison, by value, 2004?14 25
Figure 3: Oral hygiene, Latin America, volume by category (units, million), 2004?14 28
Figure 4: Oral hygiene, Latin America, category growth comparison, by volume, 2004?14 28
Figure 5: Oral hygiene, Latin America, company share (top five companies) by value (%), 2008?09 31
Figure 6: Oral hygiene, Latin America, distribution channels by value (%), 2008?09 33
Figure 7: Dental floss, Latin America, value by segment ($m), 2004?14 44
Figure 8: Dental floss, Latin America, category growth comparison, by value, 2004?14 44
Figure 9: Dental floss, Latin America, volume by segment (units, million), 2004?14 47
Figure 10: Dental floss, Latin America, category growth comparison, by volume, 2004?14 47
Figure 11: Dental floss, Latin America, company share (top five companies) by value (%), 2008?09 49
Figure 12: Dental floss, Latin America, distribution channels by value (%), 2008?09 51
Figure 13: Denture care, Latin America, value by segment ($m), 2004?14 56
Figure 14: Denture care, Latin America, category growth comparison, by value, 2004?14 56
Figure 15: Denture care, Latin America, volume by segment (units, million), 2004?14 59
Figure 16: Denture care, Latin America, category growth comparison, by volume, 2004?14 59
Figure 17: Denture care, Latin America, company share by value (%), 2008?09 61
Figure 18: Denture care, Latin America, distribution channels by value (%), 2008?09 63
Figure 19: Mouthwash, Latin America, value by segment ($m), 2004?14 68
Figure 20: Mouthwash, Latin America, category growth comparison, by value, 2004?14 68
Figure 21: Mouthwash, Latin America, volume by segment (units, million), 2004?14 71
Figure 22: Mouthwash, Latin America, category growth comparison, by volume, 2004?14 71
Figure 23: Mouthwash, Latin America, company share (top five companies) by value (%), 2008?09 74
Figure 24: Mouthwash, Latin America, distribution channels by value (%), 2008?09 76
Figure 25: Toothbrushes, Latin America, value by segment ($m), 2004?14 81
Figure 26: Toothbrushes, Latin America, category growth comparison, by value, 2004?14 81
Figure 27: Toothbrushes, Latin America, volume by segment (units, million), 2004?14 84
Figure 28: Toothbrushes, Latin America, category growth comparison, by volume, 2004?14 84
Figure 29: Toothbrushes, Latin America, company share (top five companies) by value (%), 2008?09 87
Figure 30: Toothbrushes, Latin America, distribution channels by value (%), 2008?09 89
Figure 31: Toothpaste, Latin America, value by segment ($m), 2004?14 94
Figure 32: Toothpaste, Latin America, category growth comparison, by value, 2004?14 94
Figure 33: Toothpaste, Latin America, volume by segment (units, million), 2004?14 97
Figure 34: Toothpaste, Latin America, category growth comparison, by volume, 2004?14 97
Figure 35: Toothpaste, Latin America, company share by value (%), 2008?09 100
Figure 36: Toothpaste, Latin America, distribution channels by value (%), 2008?09 102
Figure 37: Annual data review process 106

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Latin America, value (country-wise), 2004?09 ($m) 21
Table 4: Oral hygiene, Latin America, value (country-wise) forecast, 2009?14 ($m) 21
Table 5: Oral hygiene, Latin America, volume (country-wise), 2004?09 (units, million) 22
Table 6: Oral hygiene, Latin America, volume (country-wise) forecast, 2009?14 (units, million) 22
Table 7: Oral hygiene, Latin America, value by category ($m), 2004?09 23
Table 8: Oral hygiene, Latin America, value forecast by category ($m), 2009?14 24
Table 9: Oral hygiene, Latin America, volume by category (units, million), 2004?09 26
Table 10: Oral hygiene, Latin America, volume forecast by category (units, million), 2009?14 27
Table 11: Oral hygiene, Latin America, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Oral hygiene, Latin America, value by company ($m), 2008?09 30
Table 13: Oral hygiene, Latin America, distribution channels by value (%), 2008?09 32
Table 14: Oral hygiene, Latin America, value by distribution channel ($m), 2008?09 32
Table 15: Oral hygiene, Latin America, expenditure per capita ($), 2004?09 34
Table 16: Oral hygiene, Latin America, forecast expenditure per capita ($), 2009?14 35
Table 17: Oral hygiene, Latin America, consumption per capita (units), 2004?09 35
Table 18: Oral hygiene, Latin America, forecast consumption per capita (units), 2009?14 36
Table 19: Colgate-Palmolive Company key facts 37
Table 20: The Procter & Gamble Company key facts 40
Table 21: Dental floss, Latin America, value by segment ($m), 2004?09 42
Table 22: Dental floss, Latin America, value forecast by segment ($m), 2009?14 43
Table 23: Dental floss, Latin America, volume by segment (units, million), 2004?09 45
Table 24: Dental floss, Latin America, volume forecast by segment (units, million), 2009?14 46
Table 25: Dental floss, Latin America, company share by value (%), 2008?09 48
Table 26: Dental floss, Latin America, value by company ($m), 2008?09 48
Table 27: Dental floss, Latin America, distribution channels by value (%), 2008?09 50
Table 28: Dental floss, Latin America, value by distribution channel ($m), 2008?09 50
Table 29: Dental floss, Latin America, expenditure per capita ($), 2004?09 52
Table 30: Dental floss, Latin America, forecast expenditure per capita ($), 2009?14 52
Table 31: Dental floss, Latin America, consumption per capita (units), 2004?09 53
Table 32: Dental floss, Latin America, forecast consumption per capita (units), 2009?14 53
Table 33: Denture care, Latin America, value by segment ($m), 2004?09 54
Table 34: Denture care, Latin America, value forecast by segment ($m), 2009?14 55
Table 35: Denture care, Latin America, volume by segment (units, million), 2004?09 57
Table 36: Denture care, Latin America, volume forecast by segment (units, million), 2009?14 58
Table 37: Denture care, Latin America, company share by value (%), 2008?09 60
Table 38: Denture care, Latin America, value by company ($m), 2008?09 60
Table 39: Denture care, Latin America, distribution channels by value (%), 2008?09 62
Table 40: Denture care, Latin America, value by distribution channel ($m), 2008?09 62
Table 41: Denture care, Latin America, expenditure per capita ($), 2004?09 64
Table 42: Denture care, Latin America, forecast expenditure per capita ($), 2009?14 64
Table 43: Denture care, Latin America, consumption per capita (units), 2004?09 65
Table 44: Denture care, Latin America, forecast consumption per capita (units), 2009?14 65
Table 45: Mouthwash, Latin America, value by segment ($m), 2004?09 66
Table 46: Mouthwash, Latin America, value forecast by segment ($m), 2009?14 67
Table 47: Mouthwash, Latin America, volume by segment (units, million), 2004?09 69
Table 48: Mouthwash, Latin America, volume forecast by segment (units, million), 2009?14 70
Table 49: Mouthwash, Latin America, company share by value (%), 2008?09 72
Table 50: Mouthwash, Latin America, value by company ($m), 2008?09 73
Table 51: Mouthwash, Latin America, distribution channels by value (%), 2008?09 75
Table 52: Mouthwash, Latin America, value by distribution channel ($m), 2008?09 75
Table 53: Mouthwash, Latin America, expenditure per capita ($), 2004?09 77
Table 54: Mouthwash, Latin America, forecast expenditure per capita ($), 2009?14 77
Table 55: Mouthwash, Latin America, consumption per capita (units), 2004?09 78
Table 56: Mouthwash, Latin America, forecast consumption per capita (units), 2009?14 78
Table 57: Toothbrushes, Latin America, value by segment ($m), 2004?09 79
Table 58: Toothbrushes, Latin America, value forecast by segment ($m), 2009?14 80
Table 59: Toothbrushes, Latin America, volume by segment (units, million), 2004?09 82
Table 60: Toothbrushes, Latin America, volume forecast by segment (units, million), 2009?14 83
Table 61: Toothbrushes, Latin America, company share by value (%), 2008?09 85
Table 62: Toothbrushes, Latin America, value by company ($m), 2008?09 86
Table 63: Toothbrushes, Latin America, distribution channels by value (%), 2008?09 88
Table 64: Toothbrushes, Latin America, value by distribution channel ($m), 2008?09 88
Table 65: Toothbrushes, Latin America, expenditure per capita ($), 2004?09 90
Table 66: Toothbrushes, Latin America, forecast expenditure per capita ($), 2009?14 90
Table 67: Toothbrushes, Latin America, consumption per capita (units), 2004?09 91
Table 68: Toothbrushes, Latin America, forecast consumption per capita (units), 2009?14 91
Table 69: Toothpaste, Latin America, value by segment ($m), 2004?09 92
Table 70: Toothpaste, Latin America, value forecast by segment ($m), 2009?14 93
Table 71: Toothpaste, Latin America, volume by segment (units, million), 2004?09 95
Table 72: Toothpaste, Latin America, volume forecast by segment (units, million), 2009?14 96
Table 73: Toothpaste, Latin America, company share by value (%), 2008?09 98
Table 74: Toothpaste, Latin America, value by company ($m), 2008?09 99
Table 75: Toothpaste, Latin America, distribution channels by value (%), 2008?09 101
Table 76: Toothpaste, Latin America, value by distribution channel ($m), 2008?09 101
Table 77: Toothpaste, Latin America, expenditure per capita ($), 2004?09 103
Table 78: Toothpaste, Latin America, forecast expenditure per capita ($), 2009?14 103
Table 79: Toothpaste, Latin America, consumption per capita (units), 2004?09 104
Table 80: Toothpaste, Latin America, forecast consumption per capita (units), 2009?14 104


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