Oral Hygiene in Latin America - Product Launch Quarterly

Introduction

Datamonitor’s Oral Hygiene in Latin America – Product Launch Quarterly provides a complete guide to new product launches in the Latin America Oral Hygiene market in Q2 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Oral Hygiene market in the Latin America, with data from 2004 to 2009 and forecasts to 2014.
Scope

• Oral Hygiene in Latin America - New product SKUs by country and category
• Oral Hygiene in Latin America - New product SKUs by manufacturer
• Oral Hygiene in Latin America - New product by pack type and materials
• Oral Hygiene in Latin America – New Product descriptions

Highlights

• 35 product SKUs launched in the Latin America oral hygiene market
• Toothbrushes is the leading category in the Latin America oral hygiene market
• Colgate-Palmolive is the leading manufacturer of new oral hygiene products in Latin America

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Latin America Oral Hygiene market
Analyze trends in product development over time
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
35 product SKUs launched in the Latin America oral hygiene market 2
Toothbrushes is the leading category in the Latin America oral hygiene market 2
Colgate-Palmolive is the leading manufacturer of new oral hygiene products in Latin America 2
Boxes was the dominant packing type among the new products launched in the Latin America oral hygiene market 2
Majority of the products launched in the oral hygiene market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
ORAL HYGIENE MARKET OVERVIEW 10
Market value, 2004–09 10
Market value forecast to 2014 11
ORAL HYGIENE PRODUCT ANALYSIS 12
New product SKUs by country 12
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
DETAILED PRODUCT DESCRIPTIONS 18
APPENDIX 48
Further reading 48
Country Groupings 48
Datamonitor consulting 48
How to contact experts in your industry 48

LIST OF FIGURES
Figure 1: Oral Hygiene, Latin America, market value by category ($m), 2004–09 10
Figure 2: Oral Hygiene, Latin America, market value by category ($m), 2009–14 11
Figure 4: Oral Hygiene, Latin America, new product SKUs by category (Top five countries), Q2 2010 12
Figure 5: Oral Hygiene, Latin America, new product SKUs by category, Q2 2010 13
Figure 6: Oral Hygiene, Latin America, new product SKUs by manufacturer, Q2 2010 14
Figure 7: Oral Hygiene, Latin America, new product by package type, Q2 2010 16
Figure 8: Oral Hygiene, Latin America, new product by package material, Q2 2010 17

LIST OF TABLES
Table 1: Oral Hygiene category definitions 4
Table 2: Oral Hygiene, Latin America, market value by category ($m), 2004–09 10
Table 3: Oral Hygiene, Latin America, market value by category ($m), 2009–14 11
Table 4: Oral Hygiene, Latin America, new product SKUs by category (Top five countries), Q2 2010 12
Table 5: Oral Hygiene, Latin America, new product SKUs by category, Q2 2010 13
Table 6: Oral Hygiene, Latin America, product launch SKUs by manufacturer, Q2 2010 15
Table 7: Oral Hygiene, Latin America, new product by package type, Q2 2010 16
Table 8: Oral Hygiene, Latin America, new product by package material, Q2 2010 17
Table 9: Sensodyne Pro-Esmalte - Crema Dental para Criancas-Ninos - Menta Suave 18
Table 10: Colgate 360 Sensitive Pro-Alivio - Cepillo Dental - Suave; Ultra Suave 19
Table 11: Colgate Sensitive Pro-Alivio - Crema Dental con Fluor - Formula Pro-Argin 20
Table 12: Colgate Plax - Enjuagur Bucal con Fluor - Sensitive 21
Table 13: Jordan - Toothbrush - T42 22
Table 14: Oral-B Pro-Salud Noche - Enjuague Bucal - Menta Fresca Nocturna 23
Table 15: Oral-B Pro-Salud - Enjuague Bucal - Menta Fresca 24
Table 16: Equate - Whitening Mouthwash - Mint 25
Table 17: Ultra Action Kids Mickey Copa 2010 - Gel Dental com Fluor Ativo - Bubble Gum 26
Table 18: Logodent Naturkosmetik - 2in1 Organic Peppermint Tooth Gel 27
Table 19: Colgate - Fio Dental Encerado 28
Table 20: Bitufo Luminus Plus - Escova Dental - Macia; Media 29
Table 21: Sorriso Kolynos Master - Escova Dental - Macia; Media 30
Table 22: Prophyto - Gel Dental 31
Table 23: Naturaleza y Vida - Crema Dental con Extractos Naturales y Fluor 32
Table 24: Bioden Futura Kids - Toothbrush - Medium 33
Table 25: Pro Plus - Cepillo Dental - Mediano; Suave 34
Table 26: Equate Dentes Sensiveis - Creme Dental - Original 35
Table 27: Colgate Sensitive - Crema Dental com Fluor - Branqueador 36
Table 28: Colgate Sensitive Pro-Alivio - Crema Dental con Fluor 37
Table 29: Colgate 360 Degrees Sensitive - Cepillo Dental - Extra Suave 38
Table 30: Colgate Plax - Enjuague Bucal con Fluor - Sensitive 39
Table 31: Oral B Pro-Saude Pulsar - Escova Dental Antibacteriana - Macia 40
Table 32: Colgate - Hilo Dental Encerado - Menta 41
Table 33: Colgate Plax - Enjuague Bucal - Sin Alcohol 42
Table 34: Sensodyne - Toothbrush 43
Table 35: Oral-B - Super Floss 44
Table 36: Listerine - Mini Anti-septico Bucal - Cool Citrus; Mint 45
Table 37: Listerine - Antiseptico Bucal - Cool Mint 46
Table 38: Licor del Polo - Pasta Dentifrica con Fluor Travel Pack - Accion-3 and Clorofila 47


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