TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
55 product SKUs launched in the Canadian oral hygiene market 2
Toothpaste is the leading category in Canadian oral hygiene market 2
Colgate-Palmolive is the leading manufacturer in terms of new oral hygiene products in Canada 2
Boxes was the dominant packing type in the new products launched in Canadian oral hygiene market 2
Majority of the products launched in the oral hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Oral Hygiene Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Oral Hygiene Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 58
Further reading 58
Datamonitor consulting 58
How to contact experts in your industry 58
LIST OF FIGURES
Figure 1: Canada, oral hygiene market value by category ($m), 2004–09 11
Figure 2: Canada, oral hygiene market value by category ($m), 2009–14 12
Figure 3: Canada, oral hygiene market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Canada, oral hygiene market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Canada, oral hygiene market, new product by package type, Jan 2010 – Dec 2010 16
Figure 6: Canada, oral hygiene market, new product by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Oral hygiene category definitions 4
Table 2: Canada, oral hygiene market value by category ($m), 2004–09 11
Table 3: Canada, oral hygiene market value by category ($m), 2009–14 12
Table 4: Canada, oral hygiene market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: Canada, oral hygiene market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: Canada, oral hygiene market, new product by package type, Jan 2010 – Dec 2010 16
Table 7: Canada, oral hygiene market, new product by package material, Jan 2010 – Dec 2010 17
Table 8: Aquafresh - Advanced Enamelock Formula Fluoride Toothpaste - Gentle Whitening Fresh Mint 18
Table 9: Crest 3D White Advanced Vivid - Dentrifice with Fluoristat - Invigorating Mint 19
Table 10: Fixodent - Denture Adhesive Cream - Control + Food Seal Plus Scope Flavour 20
Table 11: Crest 3D White - Whitestrips with AdvancedSeal Dental Whitening Kit - Professional Effects 21
Table 12: Crest 3D White Vivid - Fluoride Toothpaste for Cavity Protection - Radiant Mint 22
Table 13: Sensodyne-F - Whitening Plus Tartar Fighting Daily Care Toothpaste - Mint 23
Table 14: Crest 3D White - Alcohol-Free Multi-Care Whitening Oral Rinse - Fresh Mint 24
Table 15: Arm & Hammer - Sensitive Gel Daily Care Protection Fluoride Toothpaste - Winterfresh 25
Table 16: Life Brand - Sensitive Toothpaste - Fresh Mint; Tartar Fighting Plus Whitening 26
Table 17: G-U-M - Maximum Strength Sensitive Refreshing Mint Toothpaste for Sensitive Teeth 27
Table 18: Grants of Australia - Toothpaste with Certified Organic Tea Tree Oil - Extra Fresh 28
Table 19: Botanical Soap Shop Wickedly Natural - Botanical Tooth Soap - with Certified Organic Oils, Organic Aloe Vera Juice and Peppermint 29
Table 20: Radius Kidz - Toothbrush in Sustainable Packaging - Purple Very Soft with Zebra Stripe Design 30
Table 21: Fuchs Junior Natur - Children's Toothbrush with Natural Bristles - Medium Head Blue Glitter 31
Table 22: Colgate - Fluoride Toothpaste - Triple Action Original Mint 32
Table 23: Crest Pro-Health - Toothpaste - Sensitive Shield 33
Table 24: Sunkist Citrus Burst - Naturally Flavored Sugar Free Citrus Mints - Eureka Lemon & Key Lime; Ruby Red Grapefruit; Valencia Orange 34
Table 25: Arm & Hammer Enamel Care - Whitening Toothpaste with Liquid Calcium and Sodium Fluoride 35
Table 26: Sensodyne-F - Daily Care Toothpaste - Brilliant Whitening 36
Table 27: Colgate Total - Dental Tape - Mint 37
Table 28: Colgate Total - Interdental Brush 38
Table 29: Listerine Total Care - Antiseptic Mouthwash for Sensitive Teeth - Clean Mint 39
Table 30: Organique by Himalaya Herbal Healthcare - Toothpaste - Neem & Pomegranate 40
Table 31: Listerine Total Care - Antiseptic Mouthwash - Sensitive Teeth 41
Table 32: Colgate - 360 Degree DeepClean Medium Toothbrush - Blue; Pink; Purple; Turquoise; 360 Degree DeepClean Soft Toothbrush - Blue; Pink; Purple; Turquoise 42
Table 33: Equate - Alcohol Free Antiseptic Oral Rinse with CPC - Fresh Mint 43
Table 34: Scope Outlast - Mouthwash - Long Lasting Mint; Long Lasting Peppermint 44
Table 35: Crest Glide Pro-Health - Smooth Mint Floss for Sensitive Gums 45
Table 36: Brite Smile To Go - Accelerator Pen - Melon Mint 46
Table 37: Theradent - Oral Rinse - Teeth Desensitizing 47
Table 38: Go Smile - Go All Out Two-Step Smile Program Set - Smile Whitening System Ampoules, Fresh Mint Touch Up Ampoules, AM/PM Toothpastes and a Silver Compact 48
Table 39: Brite Smile To Go - Accelerator Pen - Mint; Original; Vanilla Mint; Accelerator Pen 3-Pack; Accelerator Pen Variety Pack - with Original, Vanilla Mint, Winterberry & Melon Mint 49
Table 40: Sunstar G-U-M Technique+ - Toothbrush - 590 Purple Regular Soft 50
Table 41: Johnson & Johnson Reach Access - Daily Flosser Disposable Heads Refill Pack - with Fresh Mint Crystals 51
Table 42: Johnson & Johnson Reach Total Care - Easy Sliding Dental Floss with Micro-Grooves - Mint Flavoured 52
Table 43: Crest Health & Radiance - Daily Fluoride Toothpaste + Weekly Deep Clean Strips - Radiant Mint 53
Table 44: Radius - Waxed Round Floss - Natural Cranberry 54
Table 45: Go Smile - Luxury Toothpaste - AM Energy; Lemonade Smile; PM Tranquility; Luxury Toothpaste Duo - AM Energy and PM Tranquility; Luxury Toothpaste Jet Set Travel Kit - AM Energy, PM Tranquility and Portable Toothbrush 55
Table 46: Plackers - Disposable Plastic Soft Relaxed Floss Sticks with Bend-Away Protected Pick - Sensitive 56
Table 47: Colgate Smiles - Purple/Blue Extra Soft Toothbrush for Ages 2-5 - Nickelodeon Nick Jr. Dora the Explorer with Butterflies 57
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