Oral Hygiene in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the oral hygiene market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Highlights

The market for oral hygiene in Middle East and Africa increased at a compound annual growth rate of 3.5% between 2004 and 2009.

The toothpaste category led the oral hygiene market in Middle East and Africa, accounting for a share of 54%.

The leading players in the Middle East and African oral hygiene market include Colgate-Palmolive Company, Procter & Gamble Company, The and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the oral hygiene market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 Middle East and Africa Oral Hygiene: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
Colgate-Palmolive Company 37
The Procter & Gamble Company 40
Chapter 6 Category Analysis: Dental Floss 42
Value analysis (US Dollar), 2004?09 42
Value analysis (US Dollar), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 Category Analysis: Denture Care 55
Value analysis (US Dollar), 2004?09 55
Value analysis (US Dollar), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 8 Category Analysis: Mouthwash 68
Value analysis (US Dollar), 2004?09 68
Value analysis (US Dollar), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 9 Category Analysis: Toothbrushes 81
Value analysis (US Dollar), 2004?09 81
Value analysis (US Dollar), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 10 Category Analysis: Toothpaste 94
Value analysis (US Dollar), 2004?09 94
Value analysis (US Dollar), 2009?14 95
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 11 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112

LIST OF FIGURES
Figure 1: Oral hygiene, Middle East and Africa, value by category ($m), 2004?14 25
Figure 2: Oral hygiene, Middle East and Africa, category growth comparison, by value, 2004?14 25
Figure 3: Oral hygiene, Middle East and Africa, volume by category (units, million), 2004?14 28
Figure 4: Oral hygiene, Middle East and Africa, category growth comparison, by volume, 2004?14 28
Figure 5: Oral hygiene, Middle East and Africa, company share (top five companies) by value (%), 2008?09 31
Figure 6: Oral hygiene, Middle East and Africa, distribution channels by value (%), 2008?09 33
Figure 7: Dental floss, Middle East and Africa, value by segment ($m), 2004?14 44
Figure 8: Dental floss, Middle East and Africa, category growth comparison, by value, 2004?14 44
Figure 9: Dental floss, Middle East and Africa, volume by segment (units, million), 2004?14 47
Figure 10: Dental floss, Middle East and Africa, category growth comparison, by volume, 2004?14 47
Figure 11: Dental floss, Middle East and Africa, company share (top five companies) by value (%), 2008?09 50
Figure 12: Dental floss, Middle East and Africa, distribution channels by value (%), 2008?09 52
Figure 13: Denture care, Middle East and Africa, value by segment ($m), 2004?14 57
Figure 14: Denture care, Middle East and Africa, category growth comparison, by value, 2004?14 57
Figure 15: Denture care, Middle East and Africa, volume by segment (units, million), 2004?14 60
Figure 16: Denture care, Middle East and Africa, category growth comparison, by volume, 2004?14 60
Figure 17: Denture care, Middle East and Africa, company share (top five companies) by value (%), 2008?09 63
Figure 18: Denture care, Middle East and Africa, distribution channels by value (%), 2008?09 65
Figure 19: Mouthwash, Middle East and Africa, value by segment ($m), 2004?14 70
Figure 20: Mouthwash, Middle East and Africa, category growth comparison, by value, 2004?14 70
Figure 21: Mouthwash, Middle East and Africa, volume by segment (units, million), 2004?14 73
Figure 22: Mouthwash, Middle East and Africa, category growth comparison, by volume, 2004?14 73
Figure 23: Mouthwash, Middle East and Africa, company share (top five companies) by value (%), 2008?09 76
Figure 24: Mouthwash, Middle East and Africa, distribution channels by value (%), 2008?09 78
Figure 25: Toothbrushes, Middle East and Africa, value by segment ($m), 2004?14 83
Figure 26: Toothbrushes, Middle East and Africa, category growth comparison, by value, 2004?14 83
Figure 27: Toothbrushes, Middle East and Africa, volume by segment (units, million), 2004?14 86
Figure 28: Toothbrushes, Middle East and Africa, category growth comparison, by volume, 2004?14 86
Figure 29: Toothbrushes, Middle East and Africa, company share (top five companies) by value (%), 2008?09 89
Figure 30: Toothbrushes, Middle East and Africa, distribution channels by value (%), 2008?09 91
Figure 31: Toothpaste, Middle East and Africa, value by segment ($m), 2004?14 96
Figure 32: Toothpaste, Middle East and Africa, category growth comparison, by value, 2004?14 96
Figure 33: Toothpaste, Middle East and Africa, volume by segment (units, million), 2004?14 99
Figure 34: Toothpaste, Middle East and Africa, category growth comparison, by volume, 2004?14 99
Figure 35: Toothpaste, Middle East and Africa, company share (top five companies) by value (%), 2008?09 102
Figure 36: Toothpaste, Middle East and Africa, distribution channels by value (%), 2008?09 104
Figure 37: Annual data review process 108

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Middle East and Africa, value (country-wise), 2004?09 ($m) 21
Table 4: Oral hygiene, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 21
Table 5: Oral hygiene, Middle East and Africa, volume (country-wise), 2004?09 (units, million) 22
Table 6: Oral hygiene, Middle East and Africa, volume (country-wise) forecast, 2009?14 (units, million) 22
Table 7: Oral hygiene, Middle East and Africa, value by category ($m), 2004?09 23
Table 8: Oral hygiene, Middle East and Africa, value forecast by category ($m), 2009?14 24
Table 9: Oral hygiene, Middle East and Africa, volume by category (units, million), 2004?09 26
Table 10: Oral hygiene, Middle East and Africa, volume forecast by category (units, million), 2009?14 27
Table 11: Oral hygiene, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Oral hygiene, Middle East and Africa, value by company ($m), 2008?09 30
Table 13: Oral hygiene, Middle East and Africa, distribution channels by value (%), 2008?09 32
Table 14: Oral hygiene, Middle East and Africa, value by distribution channel ($m), 2008?09 32
Table 15: Oral hygiene, Middle East and Africa, expenditure per capita ($), 2004?09 34
Table 16: Oral hygiene, Middle East and Africa, forecast expenditure per capita ($), 2009?14 35
Table 17: Oral hygiene, Middle East and Africa, consumption per capita (units), 2004?09 35
Table 18: Oral hygiene, Middle East and Africa, forecast consumption per capita (units), 2009?14 36
Table 19: Colgate-Palmolive Company key facts 37
Table 20: The Procter & Gamble Company key facts 40
Table 21: Dental floss, Middle East and Africa, value by segment ($m), 2004?09 42
Table 22: Dental floss, Middle East and Africa, value forecast by segment ($m), 2009?14 43
Table 23: Dental floss, Middle East and Africa, volume by segment (units, million), 2004?09 45
Table 24: Dental floss, Middle East and Africa, volume forecast by segment (units, million), 2009?14 46
Table 25: Dental floss, Middle East and Africa, company share by value (%), 2008?09 48
Table 26: Dental floss, Middle East and Africa, value by company ($m), 2008?09 49
Table 27: Dental floss, Middle East and Africa, distribution channels by value (%), 2008?09 51
Table 28: Dental floss, Middle East and Africa, value by distribution channel ($m), 2008?09 51
Table 29: Dental floss, Middle East and Africa, expenditure per capita ($), 2004?09 53
Table 30: Dental floss, Middle East and Africa, forecast expenditure per capita ($), 2009?14 53
Table 31: Dental floss, Middle East and Africa, consumption per capita (units), 2004?09 54
Table 32: Dental floss, Middle East and Africa, forecast consumption per capita (units), 2009?14 54
Table 33: Denture care, Middle East and Africa, value by segment ($m), 2004?09 55
Table 34: Denture care, Middle East and Africa, value forecast by segment ($m), 2009?14 56
Table 35: Denture care, Middle East and Africa, volume by segment (units, million), 2004?09 58
Table 36: Denture care, Middle East and Africa, volume forecast by segment (units, million), 2009?14 59
Table 37: Denture care, Middle East and Africa, company share by value (%), 2008?09 61
Table 38: Denture care, Middle East and Africa, value by company ($m), 2008?09 62
Table 39: Denture care, Middle East and Africa, distribution channels by value (%), 2008?09 64
Table 40: Denture care, Middle East and Africa, value by distribution channel ($m), 2008?09 64
Table 41: Denture care, Middle East and Africa, expenditure per capita ($), 2004?09 66
Table 42: Denture care, Middle East and Africa, forecast expenditure per capita ($), 2009?14 66
Table 43: Denture care, Middle East and Africa, consumption per capita (units), 2004?09 67
Table 44: Denture care, Middle East and Africa, forecast consumption per capita (units), 2009?14 67
Table 45: Mouthwash, Middle East and Africa, value by segment ($m), 2004?09 68
Table 46: Mouthwash, Middle East and Africa, value forecast by segment ($m), 2009?14 69
Table 47: Mouthwash, Middle East and Africa, volume by segment (units, million), 2004?09 71
Table 48: Mouthwash, Middle East and Africa, volume forecast by segment (units, million), 2009?14 72
Table 49: Mouthwash, Middle East and Africa, company share by value (%), 2008?09 74
Table 50: Mouthwash, Middle East and Africa, value by company ($m), 2008?09 75
Table 51: Mouthwash, Middle East and Africa, distribution channels by value (%), 2008?09 77
Table 52: Mouthwash, Middle East and Africa, value by distribution channel ($m), 2008?09 77
Table 53: Mouthwash, Middle East and Africa, expenditure per capita ($), 2004?09 79
Table 54: Mouthwash, Middle East and Africa, forecast expenditure per capita ($), 2009?14 79
Table 55: Mouthwash, Middle East and Africa, consumption per capita (units), 2004?09 80
Table 56: Mouthwash, Middle East and Africa, forecast consumption per capita (units), 2009?14 80
Table 57: Toothbrushes, Middle East and Africa, value by segment ($m), 2004?09 81
Table 58: Toothbrushes, Middle East and Africa, value forecast by segment ($m), 2009?14 82
Table 59: Toothbrushes, Middle East and Africa, volume by segment (units, million), 2004?09 84
Table 60: Toothbrushes, Middle East and Africa, volume forecast by segment (units, million), 2009?14 85
Table 61: Toothbrushes, Middle East and Africa, company share by value (%), 2008?09 87
Table 62: Toothbrushes, Middle East and Africa, value by company ($m), 2008?09 88
Table 63: Toothbrushes, Middle East and Africa, distribution channels by value (%), 2008?09 90
Table 64: Toothbrushes, Middle East and Africa, value by distribution channel ($m), 2008?09 90
Table 65: Toothbrushes, Middle East and Africa, expenditure per capita ($), 2004?09 92
Table 66: Toothbrushes, Middle East and Africa, forecast expenditure per capita ($), 2009?14 92
Table 67: Toothbrushes, Middle East and Africa, consumption per capita (units), 2004?09 93
Table 68: Toothbrushes, Middle East and Africa, forecast consumption per capita (units), 2009?14 93
Table 69: Toothpaste, Middle East and Africa, value by segment ($m), 2004?09 94
Table 70: Toothpaste, Middle East and Africa, value forecast by segment ($m), 2009?14 95
Table 71: Toothpaste, Middle East and Africa, volume by segment (units, million), 2004?09 97
Table 72: Toothpaste, Middle East and Africa, volume forecast by segment (units, million), 2009?14 98
Table 73: Toothpaste, Middle East and Africa, company share by value (%), 2008?09 100
Table 74: Toothpaste, Middle East and Africa, value by company ($m), 2008?09 101
Table 75: Toothpaste, Middle East and Africa, distribution channels by value (%), 2008?09 103
Table 76: Toothpaste, Middle East and Africa, value by distribution channel ($m), 2008?09 103
Table 77: Toothpaste, Middle East and Africa, expenditure per capita ($), 2004?09 105
Table 78: Toothpaste, Middle East and Africa, forecast expenditure per capita ($), 2009?14 105
Table 79: Toothpaste, Middle East and Africa, consumption per capita (units), 2004?09 106
Table 80: Toothpaste, Middle East and Africa, forecast consumption per capita (units), 2009?14 106


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