TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
81 product SKUs launched in the North America oral hygiene market 2
Mouthwash is the leading category in the North America oral hygiene market 2
Colgate-Palmolive is the leading manufacturer of new oral hygiene products in North America 2
Boxes was the dominant packing type among the new products launched in the North America oral hygiene market 2
Majority of the products launched in the oral hygiene market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
ORAL HYGIENE MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 12
ORAL HYGIENE PRODUCT ANALYSIS 13
New product SKUs by country 13
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
DETAILED PRODUCT DESCRIPTIONS 19
APPENDIX 67
Further reading 67
Country Groupings 67
Datamonitor consulting 67
How to contact experts in your industry 67
LIST OF FIGURES
Figure 1: Oral Hygiene, North America, market value by category ($m), 2004–09 11
Figure 2: Oral Hygiene, North America, market value by category ($m), 2009–14 12
Figure 3: Oral Hygiene, North America, new product SKUs by category (Top five countries), Q2 2010 13
Figure 4: Oral Hygiene, North America, new product SKUs by category, Q2 2010 14
Figure 5: Oral Hygiene, North America, new product SKUs by manufacturer, Q2 2010 15
Figure 6: Oral Hygiene, North America, new product by package type, Q2 2010 17
Figure 7: Oral Hygiene, North America, new product by package material, Q2 2010 18
LIST OF TABLES
Table 1: Oral Hygiene category definitions 5
Table 2: Oral Hygiene, North America, market value by category ($m), 2004–09 11
Table 3: Oral Hygiene, North America, market value by category ($m), 2009–14 12
Table 4: Oral Hygiene, North America, new product SKUs by category (Top five countries), Q2 2010 13
Table 5: Oral Hygiene, North America, new product SKUs by category, Q2 2010 14
Table 6: Oral Hygiene, North America, product launch SKUs by manufacturer, Q2 2010 16
Table 7: Oral Hygiene, North America, new product by package type, Q2 2010 17
Table 8: Oral Hygiene, North America, new product by package material, Q2 2010 18
Table 9: Smile Savior - Smoker's Teeth Whitening System 19
Table 10: Tom's of Maine - Simply White Fluoride Toothpaste - Clean Mint; Sweet Mint; Wicked Fresh! Fluoride Toothpaste - Cool Peppermint; Spearmint Ice 20
Table 11: Tom's of Maine - Long-Lasting Wicked Fresh! Mouthwash - Cool Mountain Mint; Peppermint Wave 21
Table 12: Sencha Naturals - Green Tea Mints - Spiced Fuji Apple 22
Table 13: Grants of Australia - Toothpaste with Certified Organic Tea Tree Oil - Extra Fresh 23
Table 14: Botanical Soap Shop Wickedly Natural - Botanical Tooth Soap - with Certified Organic Oils, Organic Aloe Vera Juice and Peppermint 24
Table 15: Radius Kidz - Toothbrush in Sustainable Packaging - Purple Very Soft with Zebra Stripe Design 25
Table 16: Fuchs Junior Natur - Children's Toothbrush with Natural Bristles - Medium Head Blue Glitter 26
Table 17: Icy Breeze - Breath Drops - CinnaMint; IcyMint; SpearMint; WinterMint 27
Table 18: Plackers - Kids 1st Flossers with Fluoride; Right-Angle Miracle Flossers 28
Table 19: Assured - Kids Anticavity Bubblegum Flavored Fluoride Rinse 29
Table 20: Ranir Teardrop - Medium-Bristle Toothbrush - 2-Count Pack 30
Table 21: Colgate - Fluoride Toothpaste - Triple Action Original Mint 31
Table 22: Velamints - Sugar Free Mints with Truvia - Chocolate; Peppermint; Spearmint 32
Table 23: Crest Pro-Health - Toothpaste - Sensitive Shield 33
Table 24: Sunkist Citrus Burst - Naturally Flavored Sugar Free Citrus Mints - Eureka Lemon & Key Lime; Ruby Red Grapefruit; Valencia Orange 34
Table 25: Luster Premium White - Weekend White Formula 35
Table 26: Reach Total Care - Multi-Action Toothbrush - Medium Full Head; Soft Full Head 36
Table 27: Luster White 7 - Whitening Toothpaste - Power White; Sensitive Teeth 37
Table 28: Reach Total Care - Plus Massage Multi-Action Toothbrush - Medium Full Head; Soft Full Head 38
Table 29: Arm & Hammer Enamel Care - Whitening Toothpaste with Liquid Calcium and Sodium Fluoride 39
Table 30: Sensodyne-F - Daily Care Toothpaste - Brilliant Whitening 40
Table 31: Colgate Total - Dental Tape - Mint 41
Table 32: Colgate Total - Interdental Brush 42
Table 33: Listerine Total Care - Antiseptic Mouthwash for Sensitive Teeth - Clean Mint 43
Table 34: Quality Healthcare - Toothbrush - Soft 44
Table 35: Essential Oxygen+ - Organic Brushing Rinse - Peppermint 45
Table 36: Organique by Himalaya Herbal Healthcare - Toothpaste - Neem & Pomegranate 46
Table 37: Lively Up Your Breath! - 100% Natural Breath Freshener - Original Mint; Sensual Citrus; Vanilla Cinnalicious 47
Table 38: Listerine Total Care - Antiseptic Mouthwash - Sensitive Teeth 48
Table 39: Listerine Total Care - Antiseptic Mouthwash - Cinnamint; Icy Mint 49
Table 40: Listerine Restoring - Anticavity Fluoride Mouthwash - Mint 50
Table 41: Colgate - 360 Degree ActiFlex SonicPower Toothbrush - Medium; Soft 51
Table 42: Colgate - 360 Degree DeepClean Medium Toothbrush - Blue; Pink; Purple; Turquoise; 360 Degree DeepClean Soft Toothbrush - Blue; Pink; Purple; Turquoise 52
Table 43: Colgate My First Toddler - Fluoride Free Toothpaste - Mild Fruit 53
Table 44: Luster 1 Hour White - Tooth Whitening Light System 54
Table 45: Equate - Alcohol Free Antiseptic Oral Rinse with CPC - Fresh Mint 55
Table 46: Scope Outlast - Mouthwash - Long Lasting Mint; Long Lasting Peppermint 56
Table 47: Crest Glide Pro-Health - Smooth Mint Floss for Sensitive Gums 57
Table 48: Secure - Denture Adhesive Strips; Non Water-Soluble Denture Bonding Cream; Sensitive Waterproof Denture Adhesive with Aloe Vera & Myrrh 58
Table 49: Tom's of Maine Natural Care - Long-Lasting Wicked Fresh! Mouthwash - Cool Mountain Mint; Peppermint Wave 59
Table 50: Brite Smile To Go - Accelerator Pen - Melon Mint 60
Table 51: Theradent - Oral Rinse - Teeth Desensitizing 61
Table 52: Stim-U-Dent - Plaque Removers - Mint Flavor; Original 62
Table 53: Orazyme - All Natural Dry Mouth Mouthwash with MIM Technology - Natural Mint Flavor 63
Table 54: Crest Pro-Health - Sensitive Shield Toothpaste - Smooth Mint 64
Table 55: Oral-B Pro-Health - CrossAction Gentle Clean Toothbrush - ES Extra Soft for Sensitive Gums 65
Table 56: Crest Glide Pro-Health - Dental Floss for Sensitive Gums - Smooth Mint 66
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