Oral Hygiene in the Philippines to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Philippine Peso), 2004?09 24
Value analysis (Philippine Peso), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 29
Volume analysis, 2009?14 30
Company and brand share analysis 32
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Colgate-Palmolive Company 42
GlaxoSmithKline Plc 44
Chapter 5 Category Analysis: Dental Floss 47
Value analysis (Philippine Peso), 2004?09 47
Value analysis (Philippine Peso), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Denture Care 63
Value analysis (Philippine Peso), 2004?09 63
Value analysis (Philippine Peso), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Mouthwash 79
Value analysis (Philippine Peso), 2004?09 79
Value analysis (Philippine Peso), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Toothbrushes 95
Value analysis (Philippine Peso), 2004?09 95
Value analysis (Philippine Peso), 2009?14 96
Value analysis (US dollars), 2004?09 98
Value analysis (US dollars), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 9 Category Analysis: Toothpaste 111
Value analysis (Philippine Peso), 2004?09 111
Value analysis (Philippine Peso), 2009?14 112
Value analysis (US dollars), 2004?09 114
Value analysis (US dollars), 2009?14 114
Volume analysis, 2004?09 116
Volume analysis, 2009?14 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 10 Country Comparison 127
Value 127
Volume 131
Market share 135
Chapter 11 New Product Development 136
Product launches over time 136
Recent product launches 138
Chapter 12 Macroeconomic Profile 139
Macroeconomic Indicators 139
Chapter 13 Research Methodology 144
Methodology overview 144
Secondary research 145
Market modeling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
Primary research 147
Data finalization 148
Ongoing research 148
Chapter 14 Appendix 149
Future readings 149
How to contact experts in your industry 149
Disclaimer 149

LIST OF FIGURES
Figure 1: Oral hygiene, Philippines, value by category (PHPm), 2004?14 26
Figure 2: Oral hygiene, Philippines, volume by category (units, million), 2004?14 31
Figure 3: Oral hygiene, Philippines, category growth comparison, by volume, 2004?14 31
Figure 4: Oral hygiene, Philippines, company share by value (%), 2008?09 34
Figure 5: Oral hygiene, Philippines, distribution channels by value (%), 2008?09 37
Figure 6: Dental floss, Philippines, value by segment (PHPm), 2004?14 49
Figure 7: Dental floss, Philippines, category growth comparison, by value, 2004?14 51
Figure 8: Dental floss, Philippines, volume by segment (units, million), 2004?14 54
Figure 9: Dental floss, Philippines, category growth comparison, by volume, 2004?14 54
Figure 10: Dental floss, Philippines, company share by value (%), 2008?09 56
Figure 11: Dental floss, Philippines, distribution channels by value (%), 2008?09 59
Figure 12: Denture care, Philippines, value by segment (PHPm), 2004?14 65
Figure 13: Denture care, Philippines, category growth comparison, by value, 2004?14 67
Figure 14: Denture care, Philippines, volume by segment (units, million), 2004?14 70
Figure 15: Denture care, Philippines, category growth comparison, by volume, 2004?14 70
Figure 16: Denture care, Philippines, company share by value (%), 2008?09 72
Figure 17: Denture care, Philippines, distribution channels by value (%), 2008?09 75
Figure 18: Mouthwash, Philippines, value by segment (PHPm), 2004?14 81
Figure 19: Mouthwash, Philippines, category growth comparison, by value, 2004?14 83
Figure 20: Mouthwash, Philippines, volume by segment (units, million), 2004?14 86
Figure 21: Mouthwash, Philippines, category growth comparison, by volume, 2004?14 86
Figure 22: Mouthwash, Philippines, company share by value (%), 2008?09 88
Figure 23: Mouthwash, Philippines, distribution channels by value (%), 2008?09 91
Figure 24: Toothbrushes, Philippines, value by segment (PHPm), 2004?14 97
Figure 25: Toothbrushes, Philippines, category growth comparison, by value, 2004?14 99
Figure 26: Toothbrushes, Philippines, volume by segment (units, million), 2004?14 102
Figure 27: Toothbrushes, Philippines, category growth comparison, by volume, 2004?14 102
Figure 28: Toothbrushes, Philippines, company share by value (%), 2008?09 104
Figure 29: Toothbrushes, Philippines, distribution channels by value (%), 2008?09 107
Figure 30: Toothpaste, Philippines, value by segment (PHPm), 2004?14 113
Figure 31: Toothpaste, Philippines, category growth comparison, by value, 2004?14 115
Figure 32: Toothpaste, Philippines, volume by segment (units, million), 2004?14 118
Figure 33: Toothpaste, Philippines, category growth comparison, by volume, 2004?14 118
Figure 34: Toothpaste, Philippines, company share by value (%), 2008?09 120
Figure 35: Toothpaste, Philippines, distribution channels by value (%), 2008?09 123
Figure 36: Global oral hygiene market split (value terms, 2009), top five countries 128
Figure 37: Global oral hygiene market value, 2004–09, top five countries 130
Figure 38: Global oral hygiene market split (volume terms, 2009), top five countries 132
Figure 39: Global oral hygiene market volume, 2004–09, top five countries 134
Figure 40: Annual data review process 145

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Philippines, value by category (PHPm), 2004?09 24
Table 4: Oral hygiene, Philippines, value forecast by category (PHPm), 2009?14 25
Table 5: Oral hygiene, Philippines, value by category ($m), 2004?09 27
Table 6: Oral hygiene, Philippines, value forecast by category ($m), 2009?14 28
Table 7: Oral hygiene, Philippines, volume by category (units, million), 2004?09 29
Table 8: Oral hygiene, Philippines, volume forecast by category (units, million), 2009?14 30
Table 9: Oral hygiene, Philippines, brand share by value (%), 2008?09 32
Table 10: Oral hygiene, Philippines, value by brand (PHPm), 2008?09 33
Table 11: Oral hygiene, Philippines, company share by value (%), 2008?09 35
Table 12: Oral hygiene, Philippines, value by company (PHPm), 2008?09 35
Table 13: Oral hygiene, Philippines, distribution channels by value (%), 2008?09 36
Table 14: Oral hygiene, Philippines, value by distribution channel (PHPm), 2008?09 36
Table 15: Oral hygiene, Philippines, expenditure per capita (PHP), 2004?09 38
Table 16: Oral hygiene, Philippines, forecast expenditure per capita (PHP), 2009?14 39
Table 17: Oral hygiene, Philippines, expenditure per capita ($), 2004?09 39
Table 18: Oral hygiene, Philippines, forecast expenditure per capita ($), 2009?14 40
Table 19: Oral hygiene, Philippines, consumption per capita (units), 2004?09 40
Table 20: Oral hygiene, Philippines, forecast consumption per capita (units), 2009?14 41
Table 21: Colgate-Palmolive Company key facts 42
Table 22: GlaxoSmithKline Plc key facts 44
Table 23: Dental floss, Philippines, value by segment (PHPm), 2004?09 47
Table 24: Dental floss, Philippines, value forecast by segment (PHPm), 2009?14 48
Table 25: Dental floss, Philippines, value by segment ($m), 2004?09 50
Table 26: Dental floss, Philippines, value forecast by segment ($m), 2009?14 50
Table 27: Dental floss, Philippines, volume by segment (units, million), 2004?09 52
Table 28: Dental floss, Philippines, volume forecast by segment (units, million), 2009?14 53
Table 29: Dental floss, Philippines, brand share by value (%), 2008?09 55
Table 30: Dental floss, Philippines, value by brand (PHPm), 2008?09 55
Table 31: Dental floss, Philippines, company share by value (%), 2008?09 57
Table 32: Dental floss, Philippines, value by company (PHPm), 2008?09 57
Table 33: Dental floss, Philippines, distribution channels by value (%), 2008?09 58
Table 34: Dental floss, Philippines, value by distribution channel (PHPm), 2008?09 58
Table 35: Dental floss, Philippines, expenditure per capita (PHP), 2004?09 60
Table 36: Dental floss, Philippines, forecast expenditure per capita (PHP), 2009?14 60
Table 37: Dental floss, Philippines, expenditure per capita ($), 2004?09 61
Table 38: Dental floss, Philippines, forecast expenditure per capita ($), 2009?14 61
Table 39: Dental floss, Philippines, consumption per capita (units), 2004?09 62
Table 40: Dental floss, Philippines, forecast consumption per capita (units), 2009?14 62
Table 41: Denture care, Philippines, value by segment (PHPm), 2004?09 63
Table 42: Denture care, Philippines, value forecast by segment (PHPm), 2009?14 64
Table 43: Denture care, Philippines, value by segment ($m), 2004?09 66
Table 44: Denture care, Philippines, value forecast by segment ($m), 2009?14 66
Table 45: Denture care, Philippines, volume by segment (units, million), 2004?09 68
Table 46: Denture care, Philippines, volume forecast by segment (units, million), 2009?14 69
Table 47: Denture care, Philippines, brand share by value (%), 2008?09 71
Table 48: Denture care, Philippines, value by brand (PHPm), 2008?09 71
Table 49: Denture care, Philippines, company share by value (%), 2008?09 73
Table 50: Denture care, Philippines, value by company (PHPm), 2008?09 73
Table 51: Denture care, Philippines, distribution channels by value (%), 2008?09 74
Table 52: Denture care, Philippines, value by distribution channel (PHPm), 2008?09 74
Table 53: Denture care, Philippines, expenditure per capita (PHP), 2004?09 76
Table 54: Denture care, Philippines, forecast expenditure per capita (PHP), 2009?14 76
Table 55: Denture care, Philippines, expenditure per capita ($), 2004?09 77
Table 56: Denture care, Philippines, forecast expenditure per capita ($), 2009?14 77
Table 57: Denture care, Philippines, consumption per capita (units), 2004?09 78
Table 58: Denture care, Philippines, forecast consumption per capita (units), 2009?14 78
Table 59: Mouthwash, Philippines, value by segment (PHPm), 2004?09 79
Table 60: Mouthwash, Philippines, value forecast by segment (PHPm), 2009?14 80
Table 61: Mouthwash, Philippines, value by segment ($m), 2004?09 82
Table 62: Mouthwash, Philippines, value forecast by segment ($m), 2009?14 82
Table 63: Mouthwash, Philippines, volume by segment (units, million), 2004?09 84
Table 64: Mouthwash, Philippines, volume forecast by segment (units, million), 2009?14 85
Table 65: Mouthwash, Philippines, brand share by value (%), 2008?09 87
Table 66: Mouthwash, Philippines, value by brand (PHPm), 2008?09 87
Table 67: Mouthwash, Philippines, company share by value (%), 2008?09 89
Table 68: Mouthwash, Philippines, value by company (PHPm), 2008?09 89
Table 69: Mouthwash, Philippines, distribution channels by value (%), 2008?09 90
Table 70: Mouthwash, Philippines, value by distribution channel (PHPm), 2008?09 90
Table 71: Mouthwash, Philippines, expenditure per capita (PHP), 2004?09 92
Table 72: Mouthwash, Philippines, forecast expenditure per capita (PHP), 2009?14 92
Table 73: Mouthwash, Philippines, expenditure per capita ($), 2004?09 93
Table 74: Mouthwash, Philippines, forecast expenditure per capita ($), 2009?14 93
Table 75: Mouthwash, Philippines, consumption per capita (units), 2004?09 94
Table 76: Mouthwash, Philippines, forecast consumption per capita (units), 2009?14 94
Table 77: Toothbrushes, Philippines, value by segment (PHPm), 2004?09 95
Table 78: Toothbrushes, Philippines, value forecast by segment (PHPm), 2009?14 96
Table 79: Toothbrushes, Philippines, value by segment ($m), 2004?09 98
Table 80: Toothbrushes, Philippines, value forecast by segment ($m), 2009?14 98
Table 81: Toothbrushes, Philippines, volume by segment (units, million), 2004?09 100
Table 82: Toothbrushes, Philippines, volume forecast by segment (units, million), 2009?14 101
Table 83: Toothbrushes, Philippines, brand share by value (%), 2008?09 103
Table 84: Toothbrushes, Philippines, value by brand (PHPm), 2008?09 103
Table 85: Toothbrushes, Philippines, company share by value (%), 2008?09 105
Table 86: Toothbrushes, Philippines, value by company (PHPm), 2008?09 105
Table 87: Toothbrushes, Philippines, distribution channels by value (%), 2008?09 106
Table 88: Toothbrushes, Philippines, value by distribution channel (PHPm), 2008?09 106
Table 89: Toothbrushes, Philippines, expenditure per capita (PHP), 2004?09 108
Table 90: Toothbrushes, Philippines, forecast expenditure per capita (PHP), 2009?14 108
Table 91: Toothbrushes, Philippines, expenditure per capita ($), 2004?09 109
Table 92: Toothbrushes, Philippines, forecast expenditure per capita ($), 2009?14 109
Table 93: Toothbrushes, Philippines, consumption per capita (units), 2004?09 110
Table 94: Toothbrushes, Philippines, forecast consumption per capita (units), 2009?14 110
Table 95: Toothpaste, Philippines, value by segment (PHPm), 2004?09 111
Table 96: Toothpaste, Philippines, value forecast by segment (PHPm), 2009?14 112
Table 97: Toothpaste, Philippines, value by segment ($m), 2004?09 114
Table 98: Toothpaste, Philippines, value forecast by segment ($m), 2009?14 114
Table 99: Toothpaste, Philippines, volume by segment (units, million), 2004?09 116
Table 100: Toothpaste, Philippines, volume forecast by segment (units, million), 2009?14 117
Table 101: Toothpaste, Philippines, brand share by value (%), 2008?09 119
Table 102: Toothpaste, Philippines, value by brand (PHPm), 2008?09 119
Table 103: Toothpaste, Philippines, company share by value (%), 2008?09 121
Table 104: Toothpaste, Philippines, value by company (PHPm), 2008?09 121
Table 105: Toothpaste, Philippines, distribution channels by value (%), 2008?09 122
Table 106: Toothpaste, Philippines, value by distribution channel (PHPm), 2008?09 122
Table 107: Toothpaste, Philippines, expenditure per capita (PHP), 2004?09 124
Table 108: Toothpaste, Philippines, forecast expenditure per capita (PHP), 2009?14 124
Table 109: Toothpaste, Philippines, expenditure per capita ($), 2004?09 125
Table 110: Toothpaste, Philippines, forecast expenditure per capita ($), 2009?14 125
Table 111: Toothpaste, Philippines, consumption per capita (units), 2004?09 126
Table 112: Toothpaste, Philippines, forecast consumption per capita (units), 2009?14 126
Table 113: Global oral hygiene market value, 2009 127
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 130
Table 115: Global oral hygiene market volume, 2009 131
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 134
Table 117: Leading players, top five countries 135
Table 118: Philippines oral hygiene new product launches reports, by company (top five companies), 2009 136
Table 119: Philippines oral hygiene new product launches SKUs, by company (top five companies), 2009 136
Table 120: Philippines oral hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 137
Table 121: Philippines oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 137
Table 122: Philippines oral hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 138
Table 123: Philippines oral hygiene new product launches - recent five launches (2009) 138
Table 124: Philippines population, by age group, 2004?09 (millions) 139
Table 125: Philippines population forecast, by age group, 2009?14 (millions) 140
Table 126: Philippines population, by gender, 2004?09 (millions) 140
Table 127: Philippines population forecast, by gender, 2009?14 (millions) 141
Table 128: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 141
Table 129: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 141
Table 130: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 142
Table 131: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 142
Table 132: Philippines real GDP, 2004?09 ($bn, 2000 prices) 142
Table 133: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 143
Table 134: Philippines consumer price index, 2004?09 (2000=100) 143
Table 135: Philippines consumer price index, 2009?14 (2000=100) 143


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