Oral Hygiene in Romania to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Romanian New Leu ), 2004?09 24
Value analysis (Romanian New Leu ), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Colgate-Palmolive Company 44
The Procter & Gamble Company 46
Chapter 5 Category Analysis: Dental Floss 48
Value analysis (Romanian New Leu ), 2004?09 48
Value analysis (Romanian New Leu ), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Denture Care 64
Value analysis (Romanian New Leu ), 2004?09 64
Value analysis (Romanian New Leu ), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Mouthwash 81
Value analysis (Romanian New Leu ), 2004?09 81
Value analysis (Romanian New Leu ), 2009?14 82
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Toothbrushes 97
Value analysis (Romanian New Leu ), 2004?09 97
Value analysis (Romanian New Leu ), 2009?14 98
Value analysis (US dollars), 2004?09 100
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Category Analysis: Toothpaste 114
Value analysis (Romanian New Leu ), 2004?09 114
Value analysis (Romanian New Leu ), 2009?14 115
Value analysis (US dollars), 2004?09 117
Value analysis (US dollars), 2009?14 117
Volume analysis, 2004?09 119
Volume analysis, 2009?14 120
Company and brand share analysis 122
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 10 Country Comparison 130
Value 130
Volume 134
Market share 138
Chapter 11 New Product Development 139
Product launches over time 139
Recent product launches 141
Chapter 12 Macroeconomic Profile 142
Macroeconomic Indicators 142
Chapter 13 Research Methodology 147
Methodology overview 147
Secondary research 148
Market modeling 149
Creating an initial data model 149
Revising the initial data model 149
Creating a final estimate 150
Creating demographic value splits 150
Primary research 150
Data finalization 151
Ongoing research 151
Chapter 14 Appendix 152
Future readings 152
How to contact experts in your industry 152
Disclaimer 152

LIST OF FIGURES
Figure 1: Oral hygiene, Romania, value by category (RONm), 2004?14 26
Figure 2: Oral hygiene, Romania, category growth comparison, by value, 2004?14 29
Figure 3: Oral hygiene, Romania, volume by category (units, million), 2004?14 32
Figure 4: Oral hygiene, Romania, category growth comparison, by volume, 2004?14 33
Figure 5: Oral hygiene, Romania, company share by value (%), 2008?09 36
Figure 6: Oral hygiene, Romania, distribution channels by value (%), 2008?09 39
Figure 7: Dental floss, Romania, value by segment (RONm), 2004?14 50
Figure 8: Dental floss, Romania, category growth comparison, by value, 2004?14 52
Figure 9: Dental floss, Romania, volume by segment (units, million), 2004?14 55
Figure 10: Dental floss, Romania, category growth comparison, by volume, 2004?14 55
Figure 11: Dental floss, Romania, company share by value (%), 2008?09 57
Figure 12: Dental floss, Romania, distribution channels by value (%), 2008?09 60
Figure 13: Denture care, Romania, value by segment (RONm), 2004?14 66
Figure 14: Denture care, Romania, category growth comparison, by value, 2004?14 68
Figure 15: Denture care, Romania, volume by segment (units, million), 2004?14 71
Figure 16: Denture care, Romania, category growth comparison, by volume, 2004?14 72
Figure 17: Denture care, Romania, company share by value (%), 2008?09 74
Figure 18: Denture care, Romania, distribution channels by value (%), 2008?09 77
Figure 19: Mouthwash, Romania, value by segment (RONm), 2004?14 83
Figure 20: Mouthwash, Romania, category growth comparison, by value, 2004?14 85
Figure 21: Mouthwash, Romania, volume by segment (units, million), 2004?14 88
Figure 22: Mouthwash, Romania, category growth comparison, by volume, 2004?14 88
Figure 23: Mouthwash, Romania, company share by value (%), 2008?09 90
Figure 24: Mouthwash, Romania, distribution channels by value (%), 2008?09 93
Figure 25: Toothbrushes, Romania, value by segment (RONm), 2004?14 99
Figure 26: Toothbrushes, Romania, category growth comparison, by value, 2004?14 101
Figure 27: Toothbrushes, Romania, volume by segment (units, million), 2004?14 104
Figure 28: Toothbrushes, Romania, category growth comparison, by volume, 2004?14 105
Figure 29: Toothbrushes, Romania, company share by value (%), 2008?09 107
Figure 30: Toothbrushes, Romania, distribution channels by value (%), 2008?09 110
Figure 31: Toothpaste, Romania, value by segment (RONm), 2004?14 116
Figure 32: Toothpaste, Romania, category growth comparison, by value, 2004?14 118
Figure 33: Toothpaste, Romania, volume by segment (units, million), 2004?14 121
Figure 34: Toothpaste, Romania, category growth comparison, by volume, 2004?14 121
Figure 35: Toothpaste, Romania, company share by value (%), 2008?09 123
Figure 36: Toothpaste, Romania, distribution channels by value (%), 2008?09 126
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 131
Figure 38: Global oral hygiene market value, 2004–09, top five countries 133
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 135
Figure 40: Global oral hygiene market volume, 2004–09, top five countries 137
Figure 41: Annual data review process 148

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Romania, value by category (RONm), 2004?09 24
Table 4: Oral hygiene, Romania, value forecast by category (RONm), 2009?14 25
Table 5: Oral hygiene, Romania, value by category ($m), 2004?09 27
Table 6: Oral hygiene, Romania, value forecast by category ($m), 2009?14 28
Table 7: Oral hygiene, Romania, volume by category (units, million), 2004?09 30
Table 8: Oral hygiene, Romania, volume forecast by category (units, million), 2009?14 31
Table 9: Oral hygiene, Romania, brand share by value (%), 2008?09 34
Table 10: Oral hygiene, Romania, value by brand (RONm), 2008?09 35
Table 11: Oral hygiene, Romania, company share by value (%), 2008?09 37
Table 12: Oral hygiene, Romania, value by company (RONm), 2008?09 37
Table 13: Oral hygiene, Romania, distribution channels by value (%), 2008?09 38
Table 14: Oral hygiene, Romania, value by distribution channel (RONm), 2008?09 38
Table 15: Oral hygiene, Romania, expenditure per capita (RON), 2004?09 40
Table 16: Oral hygiene, Romania, forecast expenditure per capita (RON), 2009?14 41
Table 17: Oral hygiene, Romania, expenditure per capita ($), 2004?09 41
Table 18: Oral hygiene, Romania, forecast expenditure per capita ($), 2009?14 42
Table 19: Oral hygiene, Romania, consumption per capita (units), 2004?09 42
Table 20: Oral hygiene, Romania, forecast consumption per capita (units), 2009?14 43
Table 21: Colgate-Palmolive Company key facts 44
Table 22: The Procter & Gamble Company key facts 46
Table 23: Dental floss, Romania, value by segment (RONm), 2004?09 48
Table 24: Dental floss, Romania, value forecast by segment (RONm), 2009?14 49
Table 25: Dental floss, Romania, value by segment ($m), 2004?09 51
Table 26: Dental floss, Romania, value forecast by segment ($m), 2009?14 51
Table 27: Dental floss, Romania, volume by segment (units, million), 2004?09 53
Table 28: Dental floss, Romania, volume forecast by segment (units, million), 2009?14 54
Table 29: Dental floss, Romania, brand share by value (%), 2008?09 56
Table 30: Dental floss, Romania, value by brand (RONm), 2008?09 56
Table 31: Dental floss, Romania, company share by value (%), 2008?09 58
Table 32: Dental floss, Romania, value by company (RONm), 2008?09 58
Table 33: Dental floss, Romania, distribution channels by value (%), 2008?09 59
Table 34: Dental floss, Romania, value by distribution channel (RONm), 2008?09 59
Table 35: Dental floss, Romania, expenditure per capita (RON), 2004?09 61
Table 36: Dental floss, Romania, forecast expenditure per capita (RON), 2009?14 61
Table 37: Dental floss, Romania, expenditure per capita ($), 2004?09 62
Table 38: Dental floss, Romania, forecast expenditure per capita ($), 2009?14 62
Table 39: Dental floss, Romania, consumption per capita (units), 2004?09 63
Table 40: Dental floss, Romania, forecast consumption per capita (units), 2009?14 63
Table 41: Denture care, Romania, value by segment (RONm), 2004?09 64
Table 42: Denture care, Romania, value forecast by segment (RONm), 2009?14 65
Table 43: Denture care, Romania, value by segment ($m), 2004?09 67
Table 44: Denture care, Romania, value forecast by segment ($m), 2009?14 67
Table 45: Denture care, Romania, volume by segment (units, million), 2004?09 69
Table 46: Denture care, Romania, volume forecast by segment (units, million), 2009?14 70
Table 47: Denture care, Romania, brand share by value (%), 2008?09 73
Table 48: Denture care, Romania, value by brand (RONm), 2008?09 73
Table 49: Denture care, Romania, company share by value (%), 2008?09 75
Table 50: Denture care, Romania, value by company (RONm), 2008?09 75
Table 51: Denture care, Romania, distribution channels by value (%), 2008?09 76
Table 52: Denture care, Romania, value by distribution channel (RONm), 2008?09 76
Table 53: Denture care, Romania, expenditure per capita (RON), 2004?09 78
Table 54: Denture care, Romania, forecast expenditure per capita (RON), 2009?14 78
Table 55: Denture care, Romania, expenditure per capita ($), 2004?09 79
Table 56: Denture care, Romania, forecast expenditure per capita ($), 2009?14 79
Table 57: Denture care, Romania, consumption per capita (units), 2004?09 80
Table 58: Denture care, Romania, forecast consumption per capita (units), 2009?14 80
Table 59: Mouthwash, Romania, value by segment (RONm), 2004?09 81
Table 60: Mouthwash, Romania, value forecast by segment (RONm), 2009?14 82
Table 61: Mouthwash, Romania, value by segment ($m), 2004?09 84
Table 62: Mouthwash, Romania, value forecast by segment ($m), 2009?14 84
Table 63: Mouthwash, Romania, volume by segment (units, million), 2004?09 86
Table 64: Mouthwash, Romania, volume forecast by segment (units, million), 2009?14 87
Table 65: Mouthwash, Romania, brand share by value (%), 2008?09 89
Table 66: Mouthwash, Romania, value by brand (RONm), 2008?09 89
Table 67: Mouthwash, Romania, company share by value (%), 2008?09 91
Table 68: Mouthwash, Romania, value by company (RONm), 2008?09 91
Table 69: Mouthwash, Romania, distribution channels by value (%), 2008?09 92
Table 70: Mouthwash, Romania, value by distribution channel (RONm), 2008?09 92
Table 71: Mouthwash, Romania, expenditure per capita (RON), 2004?09 94
Table 72: Mouthwash, Romania, forecast expenditure per capita (RON), 2009?14 94
Table 73: Mouthwash, Romania, expenditure per capita ($), 2004?09 95
Table 74: Mouthwash, Romania, forecast expenditure per capita ($), 2009?14 95
Table 75: Mouthwash, Romania, consumption per capita (units), 2004?09 96
Table 76: Mouthwash, Romania, forecast consumption per capita (units), 2009?14 96
Table 77: Toothbrushes, Romania, value by segment (RONm), 2004?09 97
Table 78: Toothbrushes, Romania, value forecast by segment (RONm), 2009?14 98
Table 79: Toothbrushes, Romania, value by segment ($m), 2004?09 100
Table 80: Toothbrushes, Romania, value forecast by segment ($m), 2009?14 100
Table 81: Toothbrushes, Romania, volume by segment (units, million), 2004?09 102
Table 82: Toothbrushes, Romania, volume forecast by segment (units, million), 2009?14 103
Table 83: Toothbrushes, Romania, brand share by value (%), 2008?09 106
Table 84: Toothbrushes, Romania, value by brand (RONm), 2008?09 106
Table 85: Toothbrushes, Romania, company share by value (%), 2008?09 108
Table 86: Toothbrushes, Romania, value by company (RONm), 2008?09 108
Table 87: Toothbrushes, Romania, distribution channels by value (%), 2008?09 109
Table 88: Toothbrushes, Romania, value by distribution channel (RONm), 2008?09 109
Table 89: Toothbrushes, Romania, expenditure per capita (RON), 2004?09 111
Table 90: Toothbrushes, Romania, forecast expenditure per capita (RON), 2009?14 111
Table 91: Toothbrushes, Romania, expenditure per capita ($), 2004?09 112
Table 92: Toothbrushes, Romania, forecast expenditure per capita ($), 2009?14 112
Table 93: Toothbrushes, Romania, consumption per capita (units), 2004?09 113
Table 94: Toothbrushes, Romania, forecast consumption per capita (units), 2009?14 113
Table 95: Toothpaste, Romania, value by segment (RONm), 2004?09 114
Table 96: Toothpaste, Romania, value forecast by segment (RONm), 2009?14 115
Table 97: Toothpaste, Romania, value by segment ($m), 2004?09 117
Table 98: Toothpaste, Romania, value forecast by segment ($m), 2009?14 117
Table 99: Toothpaste, Romania, volume by segment (units, million), 2004?09 119
Table 100: Toothpaste, Romania, volume forecast by segment (units, million), 2009?14 120
Table 101: Toothpaste, Romania, brand share by value (%), 2008?09 122
Table 102: Toothpaste, Romania, value by brand (RONm), 2008?09 122
Table 103: Toothpaste, Romania, company share by value (%), 2008?09 124
Table 104: Toothpaste, Romania, value by company (RONm), 2008?09 124
Table 105: Toothpaste, Romania, distribution channels by value (%), 2008?09 125
Table 106: Toothpaste, Romania, value by distribution channel (RONm), 2008?09 125
Table 107: Toothpaste, Romania, expenditure per capita (RON), 2004?09 127
Table 108: Toothpaste, Romania, forecast expenditure per capita (RON), 2009?14 127
Table 109: Toothpaste, Romania, expenditure per capita ($), 2004?09 128
Table 110: Toothpaste, Romania, forecast expenditure per capita ($), 2009?14 128
Table 111: Toothpaste, Romania, consumption per capita (units), 2004?09 129
Table 112: Toothpaste, Romania, forecast consumption per capita (units), 2009?14 129
Table 113: Global oral hygiene market value, 2009 130
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 133
Table 115: Global oral hygiene market volume, 2009 134
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 137
Table 117: Leading players, top five countries 138
Table 118: Romania oral hygiene new product launches reports, by company (top five companies), 2009 139
Table 119: Romania oral hygiene new product launches SKUs, by company (top five companies), 2009 139
Table 120: Romania oral hygiene new product launches (reports), by flavor and fragrances 2009 140
Table 121: Romania oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 140
Table 122: Romania oral hygiene new product launches (reports), by package tags or claims 2009 141
Table 123: Romania oral hygiene new product launches - recent five launches (2009) 141
Table 124: Romania population, by age group, 2004?09 (millions) 142
Table 125: Romania population forecast, by age group, 2009?14 (millions) 143
Table 126: Romania population, by gender, 2004?09 (millions) 143
Table 127: Romania population forecast, by gender, 2009?14 (millions) 144
Table 128: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 144
Table 129: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 144
Table 130: Romania real GDP, 2004?09 (RONbn, 2000 prices) 145
Table 131: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 145
Table 132: Romania real GDP, 2004?09 ($bn, 2000 prices) 145
Table 133: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 146
Table 134: Romania consumer price index, 2004?09 (2000=100) 146
Table 135: Romania consumer price index, 2009?14 (2000=100) 146


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