Oral Hygiene in South Africa to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (South African Rand), 2004?09 24
Value analysis (South African Rand), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Colgate-Palmolive Company 44
GlaxoSmithKline Plc 47
Chapter 5 Category Analysis: Dental Floss 50
Value analysis (South African Rand), 2004?09 50
Value analysis (South African Rand), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Denture Care 66
Value analysis (South African Rand), 2004?09 66
Value analysis (South African Rand), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Mouthwash 82
Value analysis (South African Rand), 2004?09 82
Value analysis (South African Rand), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Toothbrushes 98
Value analysis (South African Rand), 2004?09 98
Value analysis (South African Rand), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 101
Volume analysis, 2004?09 103
Volume analysis, 2009?14 104
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Category Analysis: Toothpaste 114
Value analysis (South African Rand), 2004?09 114
Value analysis (South African Rand), 2009?14 115
Value analysis (US dollars), 2004?09 117
Value analysis (US dollars), 2009?14 117
Volume analysis, 2004?09 119
Volume analysis, 2009?14 120
Company and brand share analysis 122
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 10 Country Comparison 130
Value 130
Volume 134
Market share 138
Chapter 11 New Product Development 139
Product launches over time 139
Recent product launches 142
Chapter 12 Macroeconomic Profile 143
Macroeconomic Indicators 143
Chapter 13 Research Methodology 148
Methodology overview 148
Secondary research 149
Market modeling 150
Creating an initial data model 150
Revising the initial data model 150
Creating a final estimate 151
Creating demographic value splits 151
Primary research 151
Data finalization 152
Ongoing research 152
Chapter 14 Appendix 153
Future readings 153
How to contact experts in your industry 153
Disclaimer 153

LIST OF FIGURES
Figure 1: Oral hygiene, South Africa, value by category (ZARm), 2004?14 26
Figure 2: Oral hygiene, South Africa, category growth comparison, by value, 2004?14 29
Figure 3: Oral hygiene, South Africa, volume by category (units, million), 2004?14 32
Figure 4: Oral hygiene, South Africa, category growth comparison, by volume, 2004?14 32
Figure 5: Oral hygiene, South Africa, company share by value (%), 2008?09 35
Figure 6: Oral hygiene, South Africa, distribution channels by value (%), 2008?09 39
Figure 7: Dental floss, South Africa, value by segment (ZARm), 2004?14 52
Figure 8: Dental floss, South Africa, category growth comparison, by value, 2004?14 54
Figure 9: Dental floss, South Africa, volume by segment (units, million), 2004?14 57
Figure 10: Dental floss, South Africa, category growth comparison, by volume, 2004?14 57
Figure 11: Dental floss, South Africa, company share by value (%), 2008?09 59
Figure 12: Dental floss, South Africa, distribution channels by value (%), 2008?09 62
Figure 13: Denture care, South Africa, value by segment (ZARm), 2004?14 68
Figure 14: Denture care, South Africa, category growth comparison, by value, 2004?14 70
Figure 15: Denture care, South Africa, volume by segment (units, million), 2004?14 73
Figure 16: Denture care, South Africa, category growth comparison, by volume, 2004?14 73
Figure 17: Denture care, South Africa, company share by value (%), 2008?09 75
Figure 18: Denture care, South Africa, distribution channels by value (%), 2008?09 78
Figure 19: Mouthwash, South Africa, value by segment (ZARm), 2004?14 84
Figure 20: Mouthwash, South Africa, category growth comparison, by value, 2004?14 86
Figure 21: Mouthwash, South Africa, volume by segment (units, million), 2004?14 89
Figure 22: Mouthwash, South Africa, category growth comparison, by volume, 2004?14 89
Figure 23: Mouthwash, South Africa, company share by value (%), 2008?09 91
Figure 24: Mouthwash, South Africa, distribution channels by value (%), 2008?09 94
Figure 25: Toothbrushes, South Africa, value by segment (ZARm), 2004?14 100
Figure 26: Toothbrushes, South Africa, category growth comparison, by value, 2004?14 102
Figure 27: Toothbrushes, South Africa, volume by segment (units, million), 2004?14 105
Figure 28: Toothbrushes, South Africa, category growth comparison, by volume, 2004?14 105
Figure 29: Toothbrushes, South Africa, company share by value (%), 2008?09 107
Figure 30: Toothbrushes, South Africa, distribution channels by value (%), 2008?09 110
Figure 31: Toothpaste, South Africa, value by segment (ZARm), 2004?14 116
Figure 32: Toothpaste, South Africa, category growth comparison, by value, 2004?14 118
Figure 33: Toothpaste, South Africa, volume by segment (units, million), 2004?14 121
Figure 34: Toothpaste, South Africa, category growth comparison, by volume, 2004?14 121
Figure 35: Toothpaste, South Africa, company share by value (%), 2008?09 123
Figure 36: Toothpaste, South Africa, distribution channels by value (%), 2008?09 126
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 131
Figure 38: Global oral hygiene market value, 2004–09, top five countries 133
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 135
Figure 40: Global oral hygiene market volume, 2004–09, top five countries 137
Figure 41: Annual data review process 149

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, South Africa, value by category (ZARm), 2004?09 24
Table 4: Oral hygiene, South Africa, value forecast by category (ZARm), 2009?14 25
Table 5: Oral hygiene, South Africa, value by category ($m), 2004?09 27
Table 6: Oral hygiene, South Africa, value forecast by category ($m), 2009?14 28
Table 7: Oral hygiene, South Africa, volume by category (units, million), 2004?09 30
Table 8: Oral hygiene, South Africa, volume forecast by category (units, million), 2009?14 31
Table 9: Oral hygiene, South Africa, brand share by value (%), 2008?09 33
Table 10: Oral hygiene, South Africa, value by brand (ZARm), 2008?09 34
Table 11: Oral hygiene, South Africa, company share by value (%), 2008?09 36
Table 12: Oral hygiene, South Africa, value by company (ZARm), 2008?09 37
Table 13: Oral hygiene, South Africa, distribution channels by value (%), 2008?09 38
Table 14: Oral hygiene, South Africa, value by distribution channel (ZARm), 2008?09 38
Table 15: Oral hygiene, South Africa, expenditure per capita (ZAR), 2004?09 40
Table 16: Oral hygiene, South Africa, forecast expenditure per capita (ZAR), 2009?14 41
Table 17: Oral hygiene, South Africa, expenditure per capita ($), 2004?09 41
Table 18: Oral hygiene, South Africa, forecast expenditure per capita ($), 2009?14 42
Table 19: Oral hygiene, South Africa, consumption per capita (units), 2004?09 42
Table 20: Oral hygiene, South Africa, forecast consumption per capita (units), 2009?14 43
Table 21: Colgate-Palmolive Company key facts 44
Table 22: GlaxoSmithKline Plc key facts 47
Table 23: Dental floss, South Africa, value by segment (ZARm), 2004?09 50
Table 24: Dental floss, South Africa, value forecast by segment (ZARm), 2009?14 51
Table 25: Dental floss, South Africa, value by segment ($m), 2004?09 53
Table 26: Dental floss, South Africa, value forecast by segment ($m), 2009?14 53
Table 27: Dental floss, South Africa, volume by segment (units, million), 2004?09 55
Table 28: Dental floss, South Africa, volume forecast by segment (units, million), 2009?14 56
Table 29: Dental floss, South Africa, brand share by value (%), 2008?09 58
Table 30: Dental floss, South Africa, value by brand (ZARm), 2008?09 58
Table 31: Dental floss, South Africa, company share by value (%), 2008?09 60
Table 32: Dental floss, South Africa, value by company (ZARm), 2008?09 60
Table 33: Dental floss, South Africa, distribution channels by value (%), 2008?09 61
Table 34: Dental floss, South Africa, value by distribution channel (ZARm), 2008?09 61
Table 35: Dental floss, South Africa, expenditure per capita (ZAR), 2004?09 63
Table 36: Dental floss, South Africa, forecast expenditure per capita (ZAR), 2009?14 63
Table 37: Dental floss, South Africa, expenditure per capita ($), 2004?09 64
Table 38: Dental floss, South Africa, forecast expenditure per capita ($), 2009?14 64
Table 39: Dental floss, South Africa, consumption per capita (units), 2004?09 65
Table 40: Dental floss, South Africa, forecast consumption per capita (units), 2009?14 65
Table 41: Denture care, South Africa, value by segment (ZARm), 2004?09 66
Table 42: Denture care, South Africa, value forecast by segment (ZARm), 2009?14 67
Table 43: Denture care, South Africa, value by segment ($m), 2004?09 69
Table 44: Denture care, South Africa, value forecast by segment ($m), 2009?14 69
Table 45: Denture care, South Africa, volume by segment (units, million), 2004?09 71
Table 46: Denture care, South Africa, volume forecast by segment (units, million), 2009?14 72
Table 47: Denture care, South Africa, brand share by value (%), 2008?09 74
Table 48: Denture care, South Africa, value by brand (ZARm), 2008?09 74
Table 49: Denture care, South Africa, company share by value (%), 2008?09 76
Table 50: Denture care, South Africa, value by company (ZARm), 2008?09 76
Table 51: Denture care, South Africa, distribution channels by value (%), 2008?09 77
Table 52: Denture care, South Africa, value by distribution channel (ZARm), 2008?09 77
Table 53: Denture care, South Africa, expenditure per capita (ZAR), 2004?09 79
Table 54: Denture care, South Africa, forecast expenditure per capita (ZAR), 2009?14 79
Table 55: Denture care, South Africa, expenditure per capita ($), 2004?09 80
Table 56: Denture care, South Africa, forecast expenditure per capita ($), 2009?14 80
Table 57: Denture care, South Africa, consumption per capita (units), 2004?09 81
Table 58: Denture care, South Africa, forecast consumption per capita (units), 2009?14 81
Table 59: Mouthwash, South Africa, value by segment (ZARm), 2004?09 82
Table 60: Mouthwash, South Africa, value forecast by segment (ZARm), 2009?14 83
Table 61: Mouthwash, South Africa, value by segment ($m), 2004?09 85
Table 62: Mouthwash, South Africa, value forecast by segment ($m), 2009?14 85
Table 63: Mouthwash, South Africa, volume by segment (units, million), 2004?09 87
Table 64: Mouthwash, South Africa, volume forecast by segment (units, million), 2009?14 88
Table 65: Mouthwash, South Africa, brand share by value (%), 2008?09 90
Table 66: Mouthwash, South Africa, value by brand (ZARm), 2008?09 90
Table 67: Mouthwash, South Africa, company share by value (%), 2008?09 92
Table 68: Mouthwash, South Africa, value by company (ZARm), 2008?09 92
Table 69: Mouthwash, South Africa, distribution channels by value (%), 2008?09 93
Table 70: Mouthwash, South Africa, value by distribution channel (ZARm), 2008?09 93
Table 71: Mouthwash, South Africa, expenditure per capita (ZAR), 2004?09 95
Table 72: Mouthwash, South Africa, forecast expenditure per capita (ZAR), 2009?14 95
Table 73: Mouthwash, South Africa, expenditure per capita ($), 2004?09 96
Table 74: Mouthwash, South Africa, forecast expenditure per capita ($), 2009?14 96
Table 75: Mouthwash, South Africa, consumption per capita (units), 2004?09 97
Table 76: Mouthwash, South Africa, forecast consumption per capita (units), 2009?14 97
Table 77: Toothbrushes, South Africa, value by segment (ZARm), 2004?09 98
Table 78: Toothbrushes, South Africa, value forecast by segment (ZARm), 2009?14 99
Table 79: Toothbrushes, South Africa, value by segment ($m), 2004?09 101
Table 80: Toothbrushes, South Africa, value forecast by segment ($m), 2009?14 101
Table 81: Toothbrushes, South Africa, volume by segment (units, million), 2004?09 103
Table 82: Toothbrushes, South Africa, volume forecast by segment (units, million), 2009?14 104
Table 83: Toothbrushes, South Africa, brand share by value (%), 2008?09 106
Table 84: Toothbrushes, South Africa, value by brand (ZARm), 2008?09 106
Table 85: Toothbrushes, South Africa, company share by value (%), 2008?09 108
Table 86: Toothbrushes, South Africa, value by company (ZARm), 2008?09 108
Table 87: Toothbrushes, South Africa, distribution channels by value (%), 2008?09 109
Table 88: Toothbrushes, South Africa, value by distribution channel (ZARm), 2008?09 109
Table 89: Toothbrushes, South Africa, expenditure per capita (ZAR), 2004?09 111
Table 90: Toothbrushes, South Africa, forecast expenditure per capita (ZAR), 2009?14 111
Table 91: Toothbrushes, South Africa, expenditure per capita ($), 2004?09 112
Table 92: Toothbrushes, South Africa, forecast expenditure per capita ($), 2009?14 112
Table 93: Toothbrushes, South Africa, consumption per capita (units), 2004?09 113
Table 94: Toothbrushes, South Africa, forecast consumption per capita (units), 2009?14 113
Table 95: Toothpaste, South Africa, value by segment (ZARm), 2004?09 114
Table 96: Toothpaste, South Africa, value forecast by segment (ZARm), 2009?14 115
Table 97: Toothpaste, South Africa, value by segment ($m), 2004?09 117
Table 98: Toothpaste, South Africa, value forecast by segment ($m), 2009?14 117
Table 99: Toothpaste, South Africa, volume by segment (units, million), 2004?09 119
Table 100: Toothpaste, South Africa, volume forecast by segment (units, million), 2009?14 120
Table 101: Toothpaste, South Africa, brand share by value (%), 2008?09 122
Table 102: Toothpaste, South Africa, value by brand (ZARm), 2008?09 122
Table 103: Toothpaste, South Africa, company share by value (%), 2008?09 124
Table 104: Toothpaste, South Africa, value by company (ZARm), 2008?09 124
Table 105: Toothpaste, South Africa, distribution channels by value (%), 2008?09 125
Table 106: Toothpaste, South Africa, value by distribution channel (ZARm), 2008?09 125
Table 107: Toothpaste, South Africa, expenditure per capita (ZAR), 2004?09 127
Table 108: Toothpaste, South Africa, forecast expenditure per capita (ZAR), 2009?14 127
Table 109: Toothpaste, South Africa, expenditure per capita ($), 2004?09 128
Table 110: Toothpaste, South Africa, forecast expenditure per capita ($), 2009?14 128
Table 111: Toothpaste, South Africa, consumption per capita (units), 2004?09 129
Table 112: Toothpaste, South Africa, forecast consumption per capita (units), 2009?14 129
Table 113: Global oral hygiene market value, 2009 130
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 133
Table 115: Global oral hygiene market volume, 2009 134
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 137
Table 117: Leading players, top five countries 138
Table 118: South Africa oral hygiene new product launches reports, by company (top five companies), 2009 139
Table 119: South Africa oral hygiene new product launches SKUs, by company (top five companies), 2009 140
Table 120: South Africa oral hygiene new product launches (reports), by flavor and fragrances, 2009 140
Table 121: South Africa oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 141
Table 122: South Africa oral hygiene new product launches (reports), by package tags or claims, 2009 141
Table 123: South Africa oral hygiene new product launches - recent five launches (2009) 142
Table 124: South Africa population, by age group, 2004?09 (millions) 143
Table 125: South Africa population forecast, by age group, 2009?14 (millions) 144
Table 126: South Africa population, by gender, 2004?09 (millions) 144
Table 127: South Africa population forecast, by gender, 2009?14 (millions) 145
Table 128: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 145
Table 129: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 145
Table 130: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 146
Table 131: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 146
Table 132: South Africa real GDP, 2004?09 ($bn, 2000 prices) 146
Table 133: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 147
Table 134: South Africa consumer price index, 2004?09 (2000=100) 147
Table 135: South Africa consumer price index, 2009?14 (2000=100) 147


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