Oral Hygiene in Spain to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2004?09 24
Value analysis (Euro), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Colgate-Palmolive Company 44
GlaxoSmithKline Plc 47
Chapter 5 Category Analysis: Dental Floss 50
Value analysis (Euro), 2004?09 50
Value analysis (Euro), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Denture Care 66
Value analysis (Euro), 2004?09 66
Value analysis (Euro), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Mouthwash 82
Value analysis (Euro), 2004?09 82
Value analysis (Euro), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Category Analysis: Toothbrushes 99
Value analysis (Euro), 2004?09 99
Value analysis (Euro), 2009?14 100
Value analysis (US dollars), 2004?09 102
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 107
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 9 Category Analysis: Toothpaste 116
Value analysis (Euro), 2004?09 116
Value analysis (Euro), 2009?14 117
Value analysis (US dollars), 2004?09 119
Value analysis (US dollars), 2009?14 119
Volume analysis, 2004?09 121
Volume analysis, 2009?14 122
Company and brand share analysis 124
Distribution analysis 127
Expenditure and consumption per capita 129
Chapter 10 Country Comparison 132
Value 132
Volume 136
Market share 140
Chapter 11 New Product Development 141
Product launches over time 141
Recent product launches 144
Chapter 12 Macroeconomic Profile 145
Macroeconomic Indicators 145
Chapter 13 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 14 Appendix 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155

LIST OF FIGURES
Figure 1: Oral hygiene, Spain, value by category (€m), 2004?14 26
Figure 2: Oral hygiene, Spain, category growth comparison, by value, 2004?14 29
Figure 3: Oral hygiene, Spain, volume by category (units, million), 2004?14 32
Figure 4: Oral hygiene, Spain, category growth comparison, by volume, 2004?14 32
Figure 5: Oral hygiene, Spain, company share by value (%), 2008?09 35
Figure 6: Oral hygiene, Spain, distribution channels by value (%), 2008?09 39
Figure 7: Dental floss, Spain, value by segment (€m), 2004?14 52
Figure 8: Dental floss, Spain, category growth comparison, by value, 2004?14 54
Figure 9: Dental floss, Spain, volume by segment (units, million), 2004?14 57
Figure 10: Dental floss, Spain, category growth comparison, by volume, 2004?14 57
Figure 11: Dental floss, Spain, company share by value (%), 2008?09 59
Figure 12: Dental floss, Spain, distribution channels by value (%), 2008?09 62
Figure 13: Denture care, Spain, value by segment (€m), 2004?14 68
Figure 14: Denture care, Spain, category growth comparison, by value, 2004?14 70
Figure 15: Denture care, Spain, volume by segment (units, million), 2004?14 73
Figure 16: Denture care, Spain, category growth comparison, by volume, 2004?14 73
Figure 17: Denture care, Spain, company share by value (%), 2008?09 75
Figure 18: Denture care, Spain, distribution channels by value (%), 2008?09 78
Figure 19: Mouthwash, Spain, value by segment (€m), 2004?14 84
Figure 20: Mouthwash, Spain, category growth comparison, by value, 2004?14 86
Figure 21: Mouthwash, Spain, volume by segment (units, million), 2004?14 89
Figure 22: Mouthwash, Spain, category growth comparison, by volume, 2004?14 89
Figure 23: Mouthwash, Spain, company share by value (%), 2008?09 92
Figure 24: Mouthwash, Spain, distribution channels by value (%), 2008?09 95
Figure 25: Toothbrushes, Spain, value by segment (€m), 2004?14 101
Figure 26: Toothbrushes, Spain, category growth comparison, by value, 2004?14 103
Figure 27: Toothbrushes, Spain, volume by segment (units, million), 2004?14 106
Figure 28: Toothbrushes, Spain, category growth comparison, by volume, 2004?14 106
Figure 29: Toothbrushes, Spain, company share by value (%), 2008?09 109
Figure 30: Toothbrushes, Spain, distribution channels by value (%), 2008?09 112
Figure 31: Toothpaste, Spain, value by segment (€m), 2004?14 118
Figure 32: Toothpaste, Spain, category growth comparison, by value, 2004?14 120
Figure 33: Toothpaste, Spain, volume by segment (units, million), 2004?14 123
Figure 34: Toothpaste, Spain, category growth comparison, by volume, 2004?14 123
Figure 35: Toothpaste, Spain, company share by value (%), 2008?09 125
Figure 36: Toothpaste, Spain, distribution channels by value (%), 2008?09 128
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 133
Figure 38: Global oral hygiene market value, 2004–09, top five countries 135
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 137
Figure 40: Global oral hygiene market volume, 2004–09, top five countries 139
Figure 41: Annual data review process 151

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Spain, value by category (€m), 2004?09 24
Table 4: Oral hygiene, Spain, value forecast by category (€m), 2009?14 25
Table 5: Oral hygiene, Spain, value by category ($m), 2004?09 27
Table 6: Oral hygiene, Spain, value forecast by category ($m), 2009?14 28
Table 7: Oral hygiene, Spain, volume by category (units, million), 2004?09 30
Table 8: Oral hygiene, Spain, volume forecast by category (units, million), 2009?14 31
Table 9: Oral hygiene, Spain, brand share by value (%), 2008?09 33
Table 10: Oral hygiene, Spain, value by brand (€m), 2008?09 34
Table 11: Oral hygiene, Spain, company share by value (%), 2008?09 36
Table 12: Oral hygiene, Spain, value by company (€m), 2008?09 37
Table 13: Oral hygiene, Spain, distribution channels by value (%), 2008?09 38
Table 14: Oral hygiene, Spain, value by distribution channel (€m), 2008?09 38
Table 15: Oral hygiene, Spain, expenditure per capita (€), 2004?09 40
Table 16: Oral hygiene, Spain, forecast expenditure per capita (€), 2009?14 41
Table 17: Oral hygiene, Spain, expenditure per capita ($), 2004?09 41
Table 18: Oral hygiene, Spain, forecast expenditure per capita ($), 2009?14 42
Table 19: Oral hygiene, Spain, consumption per capita (units), 2004?09 42
Table 20: Oral hygiene, Spain, forecast consumption per capita (units), 2009?14 43
Table 21: Colgate-Palmolive Company key facts 44
Table 22: GlaxoSmithKline Plc key facts 47
Table 23: Dental floss, Spain, value by segment (€m), 2004?09 50
Table 24: Dental floss, Spain, value forecast by segment (€m), 2009?14 51
Table 25: Dental floss, Spain, value by segment ($m), 2004?09 53
Table 26: Dental floss, Spain, value forecast by segment ($m), 2009?14 53
Table 27: Dental floss, Spain, volume by segment (units, million), 2004?09 55
Table 28: Dental floss, Spain, volume forecast by segment (units, million), 2009?14 56
Table 29: Dental floss, Spain, brand share by value (%), 2008?09 58
Table 30: Dental floss, Spain, value by brand (€m), 2008?09 58
Table 31: Dental floss, Spain, company share by value (%), 2008?09 60
Table 32: Dental floss, Spain, value by company (€m), 2008?09 60
Table 33: Dental floss, Spain, distribution channels by value (%), 2008?09 61
Table 34: Dental floss, Spain, value by distribution channel (€m), 2008?09 61
Table 35: Dental floss, Spain, expenditure per capita (€), 2004?09 63
Table 36: Dental floss, Spain, forecast expenditure per capita (€), 2009?14 63
Table 37: Dental floss, Spain, expenditure per capita ($), 2004?09 64
Table 38: Dental floss, Spain, forecast expenditure per capita ($), 2009?14 64
Table 39: Dental floss, Spain, consumption per capita (units), 2004?09 65
Table 40: Dental floss, Spain, forecast consumption per capita (units), 2009?14 65
Table 41: Denture care, Spain, value by segment (€m), 2004?09 66
Table 42: Denture care, Spain, value forecast by segment (€m), 2009?14 67
Table 43: Denture care, Spain, value by segment ($m), 2004?09 69
Table 44: Denture care, Spain, value forecast by segment ($m), 2009?14 69
Table 45: Denture care, Spain, volume by segment (units, million), 2004?09 71
Table 46: Denture care, Spain, volume forecast by segment (units, million), 2009?14 72
Table 47: Denture care, Spain, brand share by value (%), 2008?09 74
Table 48: Denture care, Spain, value by brand (€m), 2008?09 74
Table 49: Denture care, Spain, company share by value (%), 2008?09 76
Table 50: Denture care, Spain, value by company (€m), 2008?09 76
Table 51: Denture care, Spain, distribution channels by value (%), 2008?09 77
Table 52: Denture care, Spain, value by distribution channel (€m), 2008?09 77
Table 53: Denture care, Spain, expenditure per capita (€), 2004?09 79
Table 54: Denture care, Spain, forecast expenditure per capita (€), 2009?14 79
Table 55: Denture care, Spain, expenditure per capita ($), 2004?09 80
Table 56: Denture care, Spain, forecast expenditure per capita ($), 2009?14 80
Table 57: Denture care, Spain, consumption per capita (units), 2004?09 81
Table 58: Denture care, Spain, forecast consumption per capita (units), 2009?14 81
Table 59: Mouthwash, Spain, value by segment (€m), 2004?09 82
Table 60: Mouthwash, Spain, value forecast by segment (€m), 2009?14 83
Table 61: Mouthwash, Spain, value by segment ($m), 2004?09 85
Table 62: Mouthwash, Spain, value forecast by segment ($m), 2009?14 85
Table 63: Mouthwash, Spain, volume by segment (units, million), 2004?09 87
Table 64: Mouthwash, Spain, volume forecast by segment (units, million), 2009?14 88
Table 65: Mouthwash, Spain, brand share by value (%), 2008?09 90
Table 66: Mouthwash, Spain, value by brand (€m), 2008?09 91
Table 67: Mouthwash, Spain, company share by value (%), 2008?09 93
Table 68: Mouthwash, Spain, value by company (€m), 2008?09 93
Table 69: Mouthwash, Spain, distribution channels by value (%), 2008?09 94
Table 70: Mouthwash, Spain, value by distribution channel (€m), 2008?09 94
Table 71: Mouthwash, Spain, expenditure per capita (€), 2004?09 96
Table 72: Mouthwash, Spain, forecast expenditure per capita (€), 2009?14 96
Table 73: Mouthwash, Spain, expenditure per capita ($), 2004?09 97
Table 74: Mouthwash, Spain, forecast expenditure per capita ($), 2009?14 97
Table 75: Mouthwash, Spain, consumption per capita (units), 2004?09 98
Table 76: Mouthwash, Spain, forecast consumption per capita (units), 2009?14 98
Table 77: Toothbrushes, Spain, value by segment (€m), 2004?09 99
Table 78: Toothbrushes, Spain, value forecast by segment (€m), 2009?14 100
Table 79: Toothbrushes, Spain, value by segment ($m), 2004?09 102
Table 80: Toothbrushes, Spain, value forecast by segment ($m), 2009?14 102
Table 81: Toothbrushes, Spain, volume by segment (units, million), 2004?09 104
Table 82: Toothbrushes, Spain, volume forecast by segment (units, million), 2009?14 105
Table 83: Toothbrushes, Spain, brand share by value (%), 2008?09 107
Table 84: Toothbrushes, Spain, value by brand (€m), 2008?09 108
Table 85: Toothbrushes, Spain, company share by value (%), 2008?09 110
Table 86: Toothbrushes, Spain, value by company (€m), 2008?09 110
Table 87: Toothbrushes, Spain, distribution channels by value (%), 2008?09 111
Table 88: Toothbrushes, Spain, value by distribution channel (€m), 2008?09 111
Table 89: Toothbrushes, Spain, expenditure per capita (€), 2004?09 113
Table 90: Toothbrushes, Spain, forecast expenditure per capita (€), 2009?14 113
Table 91: Toothbrushes, Spain, expenditure per capita ($), 2004?09 114
Table 92: Toothbrushes, Spain, forecast expenditure per capita ($), 2009?14 114
Table 93: Toothbrushes, Spain, consumption per capita (units), 2004?09 115
Table 94: Toothbrushes, Spain, forecast consumption per capita (units), 2009?14 115
Table 95: Toothpaste, Spain, value by segment (€m), 2004?09 116
Table 96: Toothpaste, Spain, value forecast by segment (€m), 2009?14 117
Table 97: Toothpaste, Spain, value by segment ($m), 2004?09 119
Table 98: Toothpaste, Spain, value forecast by segment ($m), 2009?14 119
Table 99: Toothpaste, Spain, volume by segment (units, million), 2004?09 121
Table 100: Toothpaste, Spain, volume forecast by segment (units, million), 2009?14 122
Table 101: Toothpaste, Spain, brand share by value (%), 2008?09 124
Table 102: Toothpaste, Spain, value by brand (€m), 2008?09 124
Table 103: Toothpaste, Spain, company share by value (%), 2008?09 126
Table 104: Toothpaste, Spain, value by company (€m), 2008?09 126
Table 105: Toothpaste, Spain, distribution channels by value (%), 2008?09 127
Table 106: Toothpaste, Spain, value by distribution channel (€m), 2008?09 127
Table 107: Toothpaste, Spain, expenditure per capita (€), 2004?09 129
Table 108: Toothpaste, Spain, forecast expenditure per capita (€), 2009?14 129
Table 109: Toothpaste, Spain, expenditure per capita ($), 2004?09 130
Table 110: Toothpaste, Spain, forecast expenditure per capita ($), 2009?14 130
Table 111: Toothpaste, Spain, consumption per capita (units), 2004?09 131
Table 112: Toothpaste, Spain, forecast consumption per capita (units), 2009?14 131
Table 113: Global oral hygiene market value, 2009 132
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 135
Table 115: Global oral hygiene market volume, 2009 136
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 139
Table 117: Leading players, top five countries 140
Table 118: Spain oral hygiene new product launches reports, by company (top five companies), 2009 141
Table 119: Spain oral hygiene new product launches SKUs, by company (top five companies), 2009 142
Table 120: Spain oral hygiene new product launches (reports), by flavor and fragrances, 2009 142
Table 121: Spain oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 143
Table 122: Spain oral hygiene new product launches (reports), by package tags or claims, 2009 143
Table 123: Spain oral hygiene new product launches - recent five launches (2009) 144
Table 124: Spain population, by age group, 2004?09 (millions) 145
Table 125: Spain population forecast, by age group, 2009?14 (millions) 146
Table 126: Spain population, by gender, 2004?09 (millions) 146
Table 127: Spain population forecast, by gender, 2009?14 (millions) 147
Table 128: Spain nominal GDP, 2004?09 (€bn, nominal prices) 147
Table 129: Spain nominal GDP forecast, 2009?14 (€bn, nominal prices) 147
Table 130: Spain real GDP, 2004?09 (€bn, 2000 prices) 148
Table 131: Spain real GDP forecast, 2009?14 (€bn, 2000 prices) 148
Table 132: Spain real GDP, 2004?09 ($bn, 2000 prices) 148
Table 133: Spain real GDP forecast, 2009?14 ($bn, 2000 prices) 149
Table 134: Spain consumer price index, 2004?09 (2000=100) 149
Table 135: Spain consumer price index, 2009?14 (2000=100) 149


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