Oral Hygiene in Western Europe to 2014

Introduction

This databook provides key data and information on the oral hygiene market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Highlights

The market for oral hygiene in Western Europe increased at a compound annual growth rate of 2.4% between 2004 and 2009.

The toothpaste category led the oral hygiene market in Western Europe, accounting for a share of 49.5%.

The leading players in the Western European oral hygiene market include Colgate-Palmolive Company, GlaxoSmithKline Plc and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the oral hygiene market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Western Europe Oral Hygiene: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 28
Volume analysis, 2009?14 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Colgate-Palmolive Company 39
GlaxoSmithKline Plc 42
Chapter 6 Category Analysis: Dental Floss 45
Value analysis (US Dollar), 2004?09 45
Value analysis (US Dollar), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 7 Category Analysis: Denture Care 58
Value analysis (US Dollar), 2004?09 58
Value analysis (US Dollar), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 8 Category Analysis: Mouthwash 71
Value analysis (US Dollar), 2004?09 71
Value analysis (US Dollar), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 9 Category Analysis: Toothbrushes 84
Value analysis (US Dollar), 2004?09 84
Value analysis (US Dollar), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 10 Category Analysis: Toothpaste 97
Value analysis (US Dollar), 2004?09 97
Value analysis (US Dollar), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 11 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 12 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Oral hygiene, Western Europe, value by category ($m), 2004?14 27
Figure 2: Oral hygiene, Western Europe, category growth comparison, by value, 2004?14 27
Figure 3: Oral hygiene, Western Europe, volume by category (units, million), 2004?14 30
Figure 4: Oral hygiene, Western Europe, category growth comparison, by volume, 2004?14 30
Figure 5: Oral hygiene, Western Europe, company share (top five companies) by value (%), 2008?09 33
Figure 6: Oral hygiene, Western Europe, distribution channels by value (%), 2008?09 35
Figure 7: Dental floss, Western Europe, value by segment ($m), 2004?14 47
Figure 8: Dental floss, Western Europe, category growth comparison, by value, 2004?14 47
Figure 9: Dental floss, Western Europe, volume by segment (units, million), 2004?14 50
Figure 10: Dental floss, Western Europe, category growth comparison, by volume, 2004?14 50
Figure 11: Dental floss, Western Europe, company share (top five companies) by value (%), 2008?09 53
Figure 12: Dental floss, Western Europe, distribution channels by value (%), 2008?09 55
Figure 13: Denture care, Western Europe, value by segment ($m), 2004?14 60
Figure 14: Denture care, Western Europe, category growth comparison, by value, 2004?14 60
Figure 15: Denture care, Western Europe, volume by segment (units, million), 2004?14 63
Figure 16: Denture care, Western Europe, category growth comparison, by volume, 2004?14 63
Figure 17: Denture care, Western Europe, company share (top five companies) by value (%), 2008?09 66
Figure 18: Denture care, Western Europe, distribution channels by value (%), 2008?09 68
Figure 19: Mouthwash, Western Europe, value by segment ($m), 2004?14 73
Figure 20: Mouthwash, Western Europe, category growth comparison, by value, 2004?14 73
Figure 21: Mouthwash, Western Europe, volume by segment (units, million), 2004?14 76
Figure 22: Mouthwash, Western Europe, category growth comparison, by volume, 2004?14 76
Figure 23: Mouthwash, Western Europe, company share (top five companies) by value (%), 2008?09 79
Figure 24: Mouthwash, Western Europe, distribution channels by value (%), 2008?09 81
Figure 25: Toothbrushes, Western Europe, value by segment ($m), 2004?14 86
Figure 26: Toothbrushes, Western Europe, category growth comparison, by value, 2004?14 86
Figure 27: Toothbrushes, Western Europe, volume by segment (units, million), 2004?14 89
Figure 28: Toothbrushes, Western Europe, category growth comparison, by volume, 2004?14 89
Figure 29: Toothbrushes, Western Europe, company share (top five companies) by value (%), 2008?09 92
Figure 30: Toothbrushes, Western Europe, distribution channels by value (%), 2008?09 94
Figure 31: Toothpaste, Western Europe, value by segment ($m), 2004?14 99
Figure 32: Toothpaste, Western Europe, category growth comparison, by value, 2004?14 99
Figure 33: Toothpaste, Western Europe, volume by segment (units, million), 2004?14 102
Figure 34: Toothpaste, Western Europe, category growth comparison, by volume, 2004?14 102
Figure 35: Toothpaste, Western Europe, company share (top five companies) by value (%), 2008?09 105
Figure 36: Toothpaste, Western Europe, distribution channels by value (%), 2008?09 107
Figure 37: Annual data review process 111

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Western Europe, value (country-wise), 2004?09 ($m) 21
Table 4: Oral hygiene, Western Europe, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Oral hygiene, Western Europe, volume (country-wise), 2004?09 (units, million) 23
Table 6: Oral hygiene, Western Europe, volume (country-wise) forecast, 2009?14 (units, million) 24
Table 7: Oral hygiene, Western Europe, value by category ($m), 2004?09 25
Table 8: Oral hygiene, Western Europe, value forecast by category ($m), 2009?14 26
Table 9: Oral hygiene, Western Europe, volume by category (units, million), 2004?09 28
Table 10: Oral hygiene, Western Europe, volume forecast by category (units, million), 2009?14 29
Table 11: Oral hygiene, Western Europe, company share (top 20 companies) by value (%), 2008?09 31
Table 12: Oral hygiene, Western Europe, value by company ($m), 2008?09 32
Table 13: Oral hygiene, Western Europe, distribution channels by value (%), 2008?09 34
Table 14: Oral hygiene, Western Europe, value by distribution channel ($m), 2008?09 34
Table 15: Oral hygiene, Western Europe, expenditure per capita ($), 2004?09 36
Table 16: Oral hygiene, Western Europe, forecast expenditure per capita ($), 2009?14 37
Table 17: Oral hygiene, Western Europe, consumption per capita (units), 2004?09 37
Table 18: Oral hygiene, Western Europe, forecast consumption per capita (units), 2009?14 38
Table 19: Colgate-Palmolive Company key facts 39
Table 20: GlaxoSmithKline Plc key facts 42
Table 21: Dental floss, Western Europe, value by segment ($m), 2004?09 45
Table 22: Dental floss, Western Europe, value forecast by segment ($m), 2009?14 46
Table 23: Dental floss, Western Europe, volume by segment (units, million), 2004?09 48
Table 24: Dental floss, Western Europe, volume forecast by segment (units, million), 2009?14 49
Table 25: Dental floss, Western Europe, company share by value (%), 2008?09 51
Table 26: Dental floss, Western Europe, value by company ($m), 2008?09 52
Table 27: Dental floss, Western Europe, distribution channels by value (%), 2008?09 54
Table 28: Dental floss, Western Europe, value by distribution channel ($m), 2008?09 54
Table 29: Dental floss, Western Europe, expenditure per capita ($), 2004?09 56
Table 30: Dental floss, Western Europe, forecast expenditure per capita ($), 2009?14 56
Table 31: Dental floss, Western Europe, consumption per capita (units), 2004?09 57
Table 32: Dental floss, Western Europe, forecast consumption per capita (units), 2009?14 57
Table 33: Denture care, Western Europe, value by segment ($m), 2004?09 58
Table 34: Denture care, Western Europe, value forecast by segment ($m), 2009?14 59
Table 35: Denture care, Western Europe, volume by segment (units, million), 2004?09 61
Table 36: Denture care, Western Europe, volume forecast by segment (units, million), 2009?14 62
Table 37: Denture care, Western Europe, company share by value (%), 2008?09 64
Table 38: Denture care, Western Europe, value by company ($m), 2008?09 65
Table 39: Denture care, Western Europe, distribution channels by value (%), 2008?09 67
Table 40: Denture care, Western Europe, value by distribution channel ($m), 2008?09 67
Table 41: Denture care, Western Europe, expenditure per capita ($), 2004?09 69
Table 42: Denture care, Western Europe, forecast expenditure per capita ($), 2009?14 69
Table 43: Denture care, Western Europe, consumption per capita (units), 2004?09 70
Table 44: Denture care, Western Europe, forecast consumption per capita (units), 2009?14 70
Table 45: Mouthwash, Western Europe, value by segment ($m), 2004?09 71
Table 46: Mouthwash, Western Europe, value forecast by segment ($m), 2009?14 72
Table 47: Mouthwash, Western Europe, volume by segment (units, million), 2004?09 74
Table 48: Mouthwash, Western Europe, volume forecast by segment (units, million), 2009?14 75
Table 49: Mouthwash, Western Europe, company share (top 20 companies) by value (%), 2008?09 77
Table 50: Mouthwash, Western Europe, value by company ($m), 2008?09 78
Table 51: Mouthwash, Western Europe, distribution channels by value (%), 2008?09 80
Table 52: Mouthwash, Western Europe, value by distribution channel ($m), 2008?09 80
Table 53: Mouthwash, Western Europe, expenditure per capita ($), 2004?09 82
Table 54: Mouthwash, Western Europe, forecast expenditure per capita ($), 2009?14 82
Table 55: Mouthwash, Western Europe, consumption per capita (units), 2004?09 83
Table 56: Mouthwash, Western Europe, forecast consumption per capita (units), 2009?14 83
Table 57: Toothbrushes, Western Europe, value by segment ($m), 2004?09 84
Table 58: Toothbrushes, Western Europe, value forecast by segment ($m), 2009?14 85
Table 59: Toothbrushes, Western Europe, volume by segment (units, million), 2004?09 87
Table 60: Toothbrushes, Western Europe, volume forecast by segment (units, million), 2009?14 88
Table 61: Toothbrushes, Western Europe, company share (top 20 companies) by value (%), 2008?09 90
Table 62: Toothbrushes, Western Europe, value by company ($m), 2008?09 91
Table 63: Toothbrushes, Western Europe, distribution channels by value (%), 2008?09 93
Table 64: Toothbrushes, Western Europe, value by distribution channel ($m), 2008?09 93
Table 65: Toothbrushes, Western Europe, expenditure per capita ($), 2004?09 95
Table 66: Toothbrushes, Western Europe, forecast expenditure per capita ($), 2009?14 95
Table 67: Toothbrushes, Western Europe, consumption per capita (units), 2004?09 96
Table 68: Toothbrushes, Western Europe, forecast consumption per capita (units), 2009?14 96
Table 69: Toothpaste, Western Europe, value by segment ($m), 2004?09 97
Table 70: Toothpaste, Western Europe, value forecast by segment ($m), 2009?14 98
Table 71: Toothpaste, Western Europe, volume by segment (units, million), 2004?09 100
Table 72: Toothpaste, Western Europe, volume forecast by segment (units, million), 2009?14 101
Table 73: Toothpaste, Western Europe, company share (top 20 companies) by value (%), 2008?09 103
Table 74: Toothpaste, Western Europe, value by company ($m), 2008?09 104
Table 75: Toothpaste, Western Europe, distribution channels by value (%), 2008?09 106
Table 76: Toothpaste, Western Europe, value by distribution channel ($m), 2008?09 106
Table 77: Toothpaste, Western Europe, expenditure per capita ($), 2004?09 108
Table 78: Toothpaste, Western Europe, forecast expenditure per capita ($), 2009?14 108
Table 79: Toothpaste, Western Europe, consumption per capita (units), 2004?09 109
Table 80: Toothpaste, Western Europe, forecast consumption per capita (units), 2009?14 109


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