TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
106 product SKUs launched in the Western Europe oral hygiene market 2
Toothpaste is the leading category in the Western Europe oral hygiene market 2
Johnson & Johnson is the leading manufacturer of new oral hygiene products in Western Europe 2
Tubes was the dominant packing type among the new products launched in the Western Europe oral hygiene market 2
Majority of the products launched in the oral hygiene market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
ORAL HYGIENE MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 13
ORAL HYGIENE PRODUCT ANALYSIS 14
New product SKUs by country 14
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 85
Further reading 85
Country Groupings 85
Datamonitor consulting 85
How to contact experts in your industry 85
LIST OF FIGURES
Figure 1: Oral Hygiene, Western Europe, market value by category ($m), 2004–09 12
Figure 2: Oral Hygiene, Western Europe, market value by category ($m), 2009–14 13
Figure 3: Oral Hygiene, Western Europe, new product SKUs by category (Top five countries), Q2 2010 14
Figure 4: Oral Hygiene, Western Europe, new product SKUs by category, Q2 2010 15
Figure 5: Oral Hygiene, Western Europe, new product SKUs by manufacturer, Q2 2010 16
Figure 6: Oral Hygiene, Western Europe, new product by package type, Q2 2010 18
Figure 7: Oral Hygiene, Western Europe, new product by package material, Q2 2010 19
LIST OF TABLES
Table 1: Oral Hygiene category definitions 4
Table 2: Oral Hygiene, Western Europe, market value by category ($m), 2004–09 12
Table 3: Oral Hygiene, Western Europe, market value by category ($m), 2009–14 13
Table 4: Oral Hygiene, Western Europe, new product SKUs by category (Top five countries), Q2 2010 14
Table 5: Oral Hygiene, Western Europe, new product SKUs by category, Q2 2010 15
Table 6: Oral Hygiene, Western Europe, product launch SKUs by manufacturer, Q2 2010 17
Table 7: Oral Hygiene, Western Europe, new product by package type, Q2 2010 18
Table 8: Oral Hygiene, Western Europe, new product by package material, Q2 2010 19
Table 9: Colgate Sensitive Pro-Relief - Toothpaste - Plus Whitening 20
Table 10: Aquafresh Extreme Clean - Purifying Mouthwash 21
Table 11: Listerine Reach Deep - Toothbrush - Firm; Medium 22
Table 12: Colgate - Sensitive Fluoride Toothpaste - Whitening 23
Table 13: Natur Vital - Toothpaste 24
Table 14: Oral-B - Interdental Starter Kit 25
Table 15: Aquafresh - Foaming Fluoride Tooth Gel - Cool Mint; Fresh Mint 26
Table 16: Aquafresh - Deep Reach Toothbrush - Medium 27
Table 17: Silver Care - Toothbrush - Baby; H20 Hard; H20 Medium; H20 Soft; Junior; Plus Hard; Plus Medium; Plus Soft; Teen 28
Table 18: Aquafresh Extra Care - Mouthwash - Mint Breeze; Spearmint; Tingling Mint 29
Table 19: Colgate Maxwhite - Flouride Toothpaste - Crystal Mint 30
Table 20: Colgate 360 Deep Clean - Toothbrush 31
Table 21: Logodent Naturkosmetik - 2in1 Organic Peppermint Tooth Gel 32
Table 22: Listerine - Mouthwash - Coolmint; Total Care 33
Table 23: Colgate Plax Ice - Mouthwash 34
Table 24: Colgate Total Advanced Clean - Toothpaste 35
Table 25: Jordan - Dental Floss - Fresh & Clean 36
Table 26: Bio Repair - Colluttorio 37
Table 27: Dawood and Tanner - Tooth Cleanser - Brazilian Lime; English Peppermint; Garden Mint; Sicilian Lemon 38
Table 28: Optima Australian Tea Tree - Toothpaste - Fresh & White Tea Tree 39
Table 29: Phyto Shield - Ankle Biters Toothpaste - Bubble Trouble; Wickedly Wild Berry 40
Table 30: Signal - Beyazlatici System (Whitening System Toothbrush) - Medium 41
Table 31: Colgate Sensitive Pro-Relief - Toothpaste 42
Table 32: Sensodyne Pro Glasur - Daily Toothpaste 43
Table 33: Puntosalud - Hilo Interdental 44
Table 34: Colgate Plax - Alcohol Free Mouthwash 45
Table 35: Dr. Best X Zwischenzahn - Zahnbuerste - Mittel; Weich 46
Table 36: Carrefour - Crema Dental Blanqueadora 47
Table 37: Sma - Stuzzicadenti - Sterilizzati 48
Table 38: Colgate Total 12 - Dentifrico com Fluor 49
Table 39: Mentadent - Dentifricio - Anti-Age 50
Table 40: Coop - Colluttorio - Igiene Completa 51
Table 41: Dr Sharp Dentistry - Toothpaste - Strawberry Cream Kids 52
Table 42: Dr Sharp Dentistry - Toothpaste - Whitening Green Tea; Whitening Fresh Mint 53
Table 43: Dr Sharp Dentistry - Mouthwash - Fresh Mint 54
Table 44: Colgate Sensitive Pro-Relief - Toothpaste 55
Table 45: Coop - Spazzolino - Profondo 56
Table 46: Coop - Dentifricio - Protezione Completa 57
Table 47: Signal - White Now Bleaching Syatem Toothpaste 58
Table 48: Colgate - Portable Toothbrush 59
Table 49: Aim White Now - Stomatiko Dialima 60
Table 50: Aim - Nutri-Activ Toothpaste 61
Table 51: Theramed Action 3 - Toothbrush - Hard 62
Table 52: Chicco - Cepillos de Dientes - Amarillo; Azul; Rosa 63
Table 53: Chicco - Dentifrico - Fresa con Calcio; Mela Banana 64
Table 54: Eurodont - Dentifrico - Blanqueador; Proteccion Total; Sensitive 65
Table 55: Vio Fluor - Cepillo De Dientes - Junior 66
Table 56: Colgate Total Advanced Whitening - Zahncreme 67
Table 57: Theramed - Zahnpasta - 16h Xtra Fresh 68
Table 58: Wilms Pinus Vital - Zahncreme 69
Table 59: Viofluor - Dentifrice - Blancheur; Complet; Sensitive 70
Table 60: Denivit Antimacchia Expert - Dentifrico Sbiacante Professionale 71
Table 61: Jordan - Medium Head Toothbrush with Multicolored Horizontal Stripes and Bonus Bytte-Indikator - Size L; Size S 72
Table 62: Jordan - Clean Tongue Fresh Effect Toothbrush with Bonus Bytte-Indikator - Blue; Green; Orange; Purple; Red 73
Table 63: Colgate 360 Degrees Actiflex - Toothbrush - Medium 74
Table 64: Listerine Total Care - Antibakterielle Mundspuelung - 6-in-1 Schutz; Sensitive 75
Table 65: Teraxyl 16h Fresh - Dentifrice - Complet; Xtra Cool; Xtreme White 76
Table 66: Zed - Dentifricio - Total Care 77
Table 67: Colgate Max White - Fluoride Toothpaste with White Micro-Crystals - Crystal Mint 78
Table 68: Paradontax - Mondwater 79
Table 69: Aquafresh White & Shine - Dual Action Flouride Toothpaste 80
Table 70: Zed - Dentifricio - Remineralizzante 81
Table 71: Zed - Colluttorio - Antiplacca 82
Table 72: Dentalux - Spazzolino da Denti - for Kids 83
Table 73: Dentalux Perfection - Spazzolino da Denti - Hard; Medium; Soft 84
[Inhaltsverzeichnis ausblenden]
