Other Pet Care in Australia to 2013

Introduction

This databook provides key data and information on the other pet care market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Australia increased at a compound annual growth rate of 9.6% between 2003 and 2008.

The bird category led the other pet care market in Australia, accounting for a share of 40.5%.

Leading players in Australian other pet care market include JBL, Mars, Inc. and Masterpet Corporation Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Australia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Australia increased at a compound annual growth rate of 9.6% between 2003 and 2008.

The bird category led the other pet care market in Australia, accounting for a share of 40.5%.

Leading players in Australian other pet care market include JBL, Mars, Inc. and Masterpet Corporation Ltd.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Australian Dollar), 2003?08 20
Value analysis (Australian Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
Mars, Incorporated 36
Chapter 5 Category Analysis: Bird 38
Value analysis (Australian Dollar), 2003?08 38
Value analysis (Australian Dollar), 2008?13 39
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Fish 54
Value analysis (Australian Dollar), 2003?08 54
Value analysis (Australian Dollar), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Rodent 69
Value analysis (Australian Dollar), 2003?08 69
Value analysis (Australian Dollar), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Country Comparison 84
Value 84
Volume 89
Market share 94
Chapter 9 PESTLE Analysis 95
Summary 95
Political analysis 96
Economic analysis 99
Social analysis 103
Technology analysis 107
Legal analysis 112
Environmental analysis 115
Chapter 10 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 11 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132


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LIST OF FIGURES
Figure 1: Australia other pet care value and value forecast, 2003?13 (A$m, nominal prices) 22
Figure 2: Australia other pet care category growth comparison, by value, 2003?13 24
Figure 3: Australia other pet care volume and volume forecast, 2003?13 (kg/units, million) 27
Figure 4: Australia other pet care category growth comparison, by volume, 2003?13 27
Figure 5: Australia other pet care company share, by value, 2007?08 (%) 29
Figure 6: Australia other pet care distribution channels, by value, 2007?08 (%) 32
Figure 7: Australia bird value and value forecast, 2003?13 (A$m, nominal prices) 40
Figure 8: Australia bird category growth comparison, by value, 2003?13 42
Figure 9: Australia bird volume and volume forecast, 2003?13 (kg/units, million) 45
Figure 10: Australia bird category growth comparison, by volume, 2003?13 45
Figure 11: Australia bird company share, by value, 2007?08 (%) 47
Figure 12: Australia bird distribution channels, by value, 2007?08 (%) 50
Figure 13: Australia fish value and value forecast, 2003?13 (A$m, nominal prices) 56
Figure 14: Australia fish category growth comparison, by value, 2003?13 58
Figure 15: Australia fish volume and volume forecast, 2003?13 (kg/units, million) 61
Figure 16: Australia fish category growth comparison, by volume, 2003?13 61
Figure 17: Australia fish distribution channels, by value, 2007?08 (%) 65
Figure 18: Australia rodent value and value forecast, 2003?13 (A$m, nominal prices) 71
Figure 19: Australia rodent category growth comparison, by value, 2003?13 73
Figure 20: Australia rodent volume and volume forecast, 2003?13 (kg/units, million) 76
Figure 21: Australia rodent category growth comparison, by volume, 2003?13 76
Figure 22: Australia rodent distribution channels, by value, 2007?08 (%) 80
Figure 23: Global other pet care market split (value terms, 2008), top five countries 85
Figure 24: Global other pet care market value, 2003–08, top five countries 88
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 90
Figure 26: Global other pet care market volume, 2003–08, top five countries 93
Figure 27: Annual data review process 128


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Australia other pet care value, 2003?08 (A$m, nominal prices) 20
Table 4: Australia other pet care value forecast, 2008?13 (A$m, nominal prices) 21
Table 5: Australia other pet care value, 2003?08 ($m, nominal prices) 23
Table 6: Australia other pet care value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Australia other pet care volume, 2003?08 (kg/units, million) 25
Table 8: Australia other pet care volume forecast, 2008?13 (kg/units, million) 26
Table 9: Australia other pet care brand share, by value, 2007?08 (%) 28
Table 10: Australia other pet care value, by brand 2007?08 (A$m, nominal prices) 28
Table 11: Australia other pet care company share by value, 2007?08 (%) 30
Table 12: Australia other pet care value, by company, 2007?08 (A$m, nominal prices) 30
Table 13: Australia other pet care distribution channels, by value, 2007?08 (%) 31
Table 14: Australia other pet care value, by distribution channel, 2007?08 (A$m, nominal prices) 31
Table 15: Australia other pet care expenditure per capita, 2003?08 (A$, nominal prices) 33
Table 16: Australia other pet care forecast expenditure per capita, 2008?13 (A$, nominal prices) 33
Table 17: Australia other pet care expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Australia other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: Australia other pet care consumption per capita, 2003?08 (kg/units) 35
Table 20: Australia other pet care forecast consumption per capita, 2008?13 (kg/units) 35
Table 21: Mars, Incorporated key facts 36
Table 22: Australia bird value, 2003?08 (A$m, nominal prices) 38
Table 23: Australia bird value forecast, 2008?13 (A$m, nominal prices) 39
Table 24: Australia bird value, 2003?08 ($m, nominal prices) 41
Table 25: Australia bird value forecast, 2008?13 ($m, nominal prices) 41
Table 26: Australia bird volume, 2003?08 (kg/units, million) 43
Table 27: Australia bird volume forecast, 2008?13 (kg/units, million) 44
Table 28: Australia bird brand share, by value, 2007?08 (%) 46
Table 29: Australia bird value, by brand 2007?08 (A$m, nominal prices) 46
Table 30: Australia bird company share by value, 2007?08 (%) 48
Table 31: Australia bird value, by company, 2007?08 (A$m, nominal prices) 48
Table 32: Australia bird distribution channels, by value, 2007?08 (%) 49
Table 33: Australia bird value, by distribution channel, 2007?08 (A$m, nominal prices) 49
Table 34: Australia bird expenditure per capita, 2003?08 (A$, nominal prices) 51
Table 35: Australia bird forecast expenditure per capita, 2008?13 (A$, nominal prices) 51
Table 36: Australia bird expenditure per capita, 2003?08 ($, nominal prices) 52
Table 37: Australia bird forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 38: Australia bird consumption per capita, 2003?08 (kg/units) 53
Table 39: Australia bird forecast consumption per capita, 2008?13 (kg/units) 53
Table 40: Australia fish value, 2003?08 (A$m, nominal prices) 54
Table 41: Australia fish value forecast, 2008?13 (A$m, nominal prices) 55
Table 42: Australia fish value, 2003?08 ($m, nominal prices) 57
Table 43: Australia fish value forecast, 2008?13 ($m, nominal prices) 57
Table 44: Australia fish volume, 2003?08 (kg/units, million) 59
Table 45: Australia fish volume forecast, 2008?13 (kg/units, million) 60
Table 46: Australia fish brand share, by value, 2007?08 (%) 62
Table 47: Australia fish value, by brand 2007?08 (A$m, nominal prices) 62
Table 48: Australia fish company share by value, 2007?08 (%) 63
Table 49: Australia fish value, by company, 2007?08 (A$m, nominal prices) 63
Table 50: Australia fish distribution channels, by value, 2007?08 (%) 64
Table 51: Australia fish value, by distribution channel, 2007?08 (A$m, nominal prices) 64
Table 52: Australia fish expenditure per capita, 2003?08 (A$, nominal prices) 66
Table 53: Australia fish forecast expenditure per capita, 2008?13 (A$, nominal prices) 66
Table 54: Australia fish expenditure per capita, 2003?08 ($, nominal prices) 67
Table 55: Australia fish forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 56: Australia fish consumption per capita, 2003?08 (kg/units) 68
Table 57: Australia fish forecast consumption per capita, 2008?13 (kg/units) 68
Table 58: Australia rodent value, 2003?08 (A$m, nominal prices) 69
Table 59: Australia rodent value forecast, 2008?13 (A$m, nominal prices) 70
Table 60: Australia rodent value, 2003?08 ($m, nominal prices) 72
Table 61: Australia rodent value forecast, 2008?13 ($m, nominal prices) 72
Table 62: Australia rodent volume, 2003?08 (kg/units, million) 74
Table 63: Australia rodent volume forecast, 2008?13 (kg/units, million) 75
Table 64: Australia rodent brand share, by value, 2007?08 (%) 77
Table 65: Australia rodent value, by brand 2007?08 (A$m, nominal prices) 77
Table 66: Australia rodent company share by value, 2007?08 (%) 78
Table 67: Australia rodent value, by company, 2007?08 (A$m, nominal prices) 78
Table 68: Australia rodent distribution channels, by value, 2007?08 (%) 79
Table 69: Australia rodent value, by distribution channel, 2007?08 (A$m, nominal prices) 79
Table 70: Australia rodent expenditure per capita, 2003?08 (A$, nominal prices) 81
Table 71: Australia rodent forecast expenditure per capita, 2008?13 (A$, nominal prices) 81
Table 72: Australia rodent expenditure per capita, 2003?08 ($, nominal prices) 82
Table 73: Australia rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 74: Australia rodent consumption per capita, 2003?08 (kg/units) 83
Table 75: Australia rodent forecast consumption per capita, 2008?13 (kg/units) 83
Table 76: Global other pet care market value, 2008 84
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 87
Table 78: Global other pet care market volume, 2008 89
Table 79: Global other pet care market split (volume terms, 2008), top five countries 92
Table 80: Leading players, top five countries 94
Table 81: Analysis of Australia’s political landscape 96
Table 82: Analysis of Australia’s economy 99
Table 83: Analysis of Australia’s social system 103
Table 84: Analysis of Australia’s technology landscape 107
Table 85: Average annual salaries for researchers across countries 110
Table 86: Comparative performance of patents received, 2000–06 111
Table 87: Analysis of Australia’s legal landscape 112
Table 88: Analysis of Australia’s environmental landscape 115
Table 89: Australia other pet care new product launches reports, by company, 2008 119
Table 90: Australia other pet care new product launches SKUs, by company, 2008 119
Table 91: Australia other pet care new product launches (reports), by flavor and fragrances, 2008 120
Table 92: Australia other pet care new product launches (reports), by ingredients, 2008 120
Table 93: Australia other pet care new product launches (reports), by package tags or claims, 2008 121
Table 94: Australia other pet care new product launches (reports) - Recent five launches (2008) 121
Table 95: Australia population, by age group, 2003?08 (millions) 122
Table 96: Australia population forecast, by age group, 2008?13 (millions) 123
Table 97: Australia population, by gender, 2003?08 (millions) 123
Table 98: Australia population forecast, by gender, 2008?13 (millions) 124
Table 99: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 124
Table 100: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 124
Table 101: Australia real GDP, 2003?08 (A$bn, 2000 prices) 125
Table 102: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 125
Table 103: Australia real GDP, 2003?08 ($bn, 2000 prices) 125
Table 104: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 105: Australia consumer price index, 2003?08 (2000=100) 126
Table 106: Australia consumer price index, 2008?13 (2000=100) 126


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