Other Pet Care in Brazil to 2013

Introduction

This databook provides key data and information on the other pet care market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Brazil increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The bird category led the other pet care market in Brazil, accounting for a share of 50.8%.

Leading players in Brazilian other pet care market include Mars, Inc. and Yoki Alimentos SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Brazil increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The bird category led the other pet care market in Brazil, accounting for a share of 50.8%.

Leading players in Brazilian other pet care market include Mars, Inc. and Yoki Alimentos SA.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Brazilian Real), 2003?08 20
Value analysis (Brazilian Real), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
Mars, Incorporated 36
Chapter 5 Category Analysis: Bird 38
Value analysis (Brazilian Real), 2003?08 38
Value analysis (Brazilian Real), 2008?13 39
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Fish 54
Value analysis (Brazilian Real), 2003?08 54
Value analysis (Brazilian Real), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Rodent 69
Value analysis (Brazilian Real), 2003?08 69
Value analysis (Brazilian Real), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Country Comparison 84
Value 84
Volume 89
Market share 94
Chapter 9 PESTLE Analysis 95
Summary 95
Political analysis 97
Economic analysis 100
Social analysis 105
Technology analysis 109
Legal analysis 113
Environmental analysis 117
Chapter 10 New Product Development 121
Product launches over time 121
Recent product launches 122
Chapter 11 Macroeconomic Profile 123
Macroeconomic indicators 123
Chapter 12 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 13 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133


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LIST OF FIGURES
Figure 1: Brazil other pet care value and value forecast, 2003?13 (BRLm, nominal prices) 22
Figure 2: Brazil other pet care category growth comparison, by value, 2003?13 24
Figure 3: Brazil other pet care volume and volume forecast, 2003?13 (kg/units, million) 27
Figure 4: Brazil other pet care category growth comparison, by volume, 2003?13 27
Figure 5: Brazil other pet care company share, by value, 2007?08 (%) 29
Figure 6: Brazil other pet care distribution channels, by value, 2007?08 (%) 32
Figure 7: Brazil bird value and value forecast, 2003?13 (BRLm, nominal prices) 40
Figure 8: Brazil bird category growth comparison, by value, 2003?13 42
Figure 9: Brazil bird volume and volume forecast, 2003?13 (kg/units, million) 45
Figure 10: Brazil bird category growth comparison, by volume, 2003?13 45
Figure 11: Brazil bird company share, by value, 2007?08 (%) 47
Figure 12: Brazil bird distribution channels, by value, 2007?08 (%) 50
Figure 13: Brazil fish value and value forecast, 2003?13 (BRLm, nominal prices) 56
Figure 14: Brazil fish category growth comparison, by value, 2003?13 58
Figure 15: Brazil fish volume and volume forecast, 2003?13 (kg/units, million) 61
Figure 16: Brazil fish category growth comparison, by volume, 2003?13 61
Figure 17: Brazil fish distribution channels, by value, 2007?08 (%) 65
Figure 18: Brazil rodent value and value forecast, 2003?13 (BRLm, nominal prices) 71
Figure 19: Brazil rodent category growth comparison, by value, 2003?13 73
Figure 20: Brazil rodent volume and volume forecast, 2003?13 (kg/units, million) 76
Figure 21: Brazil rodent category growth comparison, by volume, 2003?13 76
Figure 22: Brazil rodent distribution channels, by value, 2007?08 (%) 80
Figure 23: Global other pet care market split (value terms, 2008), top five countries 85
Figure 24: Global other pet care market value, 2003–08, top five countries 88
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 90
Figure 26: Global other pet care market volume, 2003–08, top five countries 93
Figure 27: Annual data review process 129


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Brazil other pet care value, 2003?08 (BRLm, nominal prices) 20
Table 4: Brazil other pet care value forecast, 2008?13 (BRLm, nominal prices) 21
Table 5: Brazil other pet care value, 2003?08 ($m, nominal prices) 23
Table 6: Brazil other pet care value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Brazil other pet care volume, 2003?08 (kg/units, million) 25
Table 8: Brazil other pet care volume forecast, 2008?13 (kg/units, million) 26
Table 9: Brazil other pet care brand share, by value, 2007?08 (%) 28
Table 10: Brazil other pet care value, by brand 2007?08 (BRLm, nominal prices) 28
Table 11: Brazil other pet care company share by value, 2007?08 (%) 30
Table 12: Brazil other pet care value, by company, 2007?08 (BRLm, nominal prices) 30
Table 13: Brazil other pet care distribution channels, by value, 2007?08 (%) 31
Table 14: Brazil other pet care value, by distribution channel, 2007?08 (BRLm, nominal prices) 31
Table 15: Brazil other pet care expenditure per capita, 2003?08 (BRL, nominal prices) 33
Table 16: Brazil other pet care forecast expenditure per capita, 2008?13 (BRL, nominal prices) 33
Table 17: Brazil other pet care expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Brazil other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: Brazil other pet care consumption per capita, 2003?08 (kg/units) 35
Table 20: Brazil other pet care forecast consumption per capita, 2008?13 (kg/units) 35
Table 21: Mars, Incorporated key facts 36
Table 22: Brazil bird value, 2003?08 (BRLm, nominal prices) 38
Table 23: Brazil bird value forecast, 2008?13 (BRLm, nominal prices) 39
Table 24: Brazil bird value, 2003?08 ($m, nominal prices) 41
Table 25: Brazil bird value forecast, 2008?13 ($m, nominal prices) 41
Table 26: Brazil bird volume, 2003?08 (kg/units, million) 43
Table 27: Brazil bird volume forecast, 2008?13 (kg/units, million) 44
Table 28: Brazil bird brand share, by value, 2007?08 (%) 46
Table 29: Brazil bird value, by brand 2007?08 (BRLm, nominal prices) 46
Table 30: Brazil bird company share by value, 2007?08 (%) 48
Table 31: Brazil bird value, by company, 2007?08 (BRLm, nominal prices) 48
Table 32: Brazil bird distribution channels, by value, 2007?08 (%) 49
Table 33: Brazil bird value, by distribution channel, 2007?08 (BRLm, nominal prices) 49
Table 34: Brazil bird expenditure per capita, 2003?08 (BRL, nominal prices) 51
Table 35: Brazil bird forecast expenditure per capita, 2008?13 (BRL, nominal prices) 51
Table 36: Brazil bird expenditure per capita, 2003?08 ($, nominal prices) 52
Table 37: Brazil bird forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 38: Brazil bird consumption per capita, 2003?08 (kg/units) 53
Table 39: Brazil bird forecast consumption per capita, 2008?13 (kg/units) 53
Table 40: Brazil fish value, 2003?08 (BRLm, nominal prices) 54
Table 41: Brazil fish value forecast, 2008?13 (BRLm, nominal prices) 55
Table 42: Brazil fish value, 2003?08 ($m, nominal prices) 57
Table 43: Brazil fish value forecast, 2008?13 ($m, nominal prices) 57
Table 44: Brazil fish volume, 2003?08 (kg/units, million) 59
Table 45: Brazil fish volume forecast, 2008?13 (kg/units, million) 60
Table 46: Brazil fish brand share, by value, 2007?08 (%) 62
Table 47: Brazil fish value, by brand 2007?08 (BRLm, nominal prices) 62
Table 48: Brazil fish company share by value, 2007?08 (%) 63
Table 49: Brazil fish value, by company, 2007?08 (BRLm, nominal prices) 63
Table 50: Brazil fish distribution channels, by value, 2007?08 (%) 64
Table 51: Brazil fish value, by distribution channel, 2007?08 (BRLm, nominal prices) 64
Table 52: Brazil fish expenditure per capita, 2003?08 (BRL, nominal prices) 66
Table 53: Brazil fish forecast expenditure per capita, 2008?13 (BRL, nominal prices) 66
Table 54: Brazil fish expenditure per capita, 2003?08 ($, nominal prices) 67
Table 55: Brazil fish forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 56: Brazil fish consumption per capita, 2003?08 (kg/units) 68
Table 57: Brazil fish forecast consumption per capita, 2008?13 (kg/units) 68
Table 58: Brazil rodent value, 2003?08 (BRLm, nominal prices) 69
Table 59: Brazil rodent value forecast, 2008?13 (BRLm, nominal prices) 70
Table 60: Brazil rodent value, 2003?08 ($m, nominal prices) 72
Table 61: Brazil rodent value forecast, 2008?13 ($m, nominal prices) 72
Table 62: Brazil rodent volume, 2003?08 (kg/units, million) 74
Table 63: Brazil rodent volume forecast, 2008?13 (kg/units, million) 75
Table 64: Brazil rodent brand share, by value, 2007?08 (%) 77
Table 65: Brazil rodent value, by brand 2007?08 (BRLm, nominal prices) 77
Table 66: Brazil rodent company share by value, 2007?08 (%) 78
Table 67: Brazil rodent value, by company, 2007?08 (BRLm, nominal prices) 78
Table 68: Brazil rodent distribution channels, by value, 2007?08 (%) 79
Table 69: Brazil rodent value, by distribution channel, 2007?08 (BRLm, nominal prices) 79
Table 70: Brazil rodent expenditure per capita, 2003?08 (BRL, nominal prices) 81
Table 71: Brazil rodent forecast expenditure per capita, 2008?13 (BRL, nominal prices) 81
Table 72: Brazil rodent expenditure per capita, 2003?08 ($, nominal prices) 82
Table 73: Brazil rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 74: Brazil rodent consumption per capita, 2003?08 (kg/units) 83
Table 75: Brazil rodent forecast consumption per capita, 2008?13 (kg/units) 83
Table 76: Global other pet care market value, 2008 84
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 87
Table 78: Global other pet care market volume, 2008 89
Table 79: Global other pet care market split (volume terms, 2008), top five countries 92
Table 80: Leading players, top five countries 94
Table 81: Analysis of Brazil’s political landscape 97
Table 82: Analysis of Brazil’s economy 100
Table 83: Analysis of Brazil’s social system 105
Table 84: Analysis of Brazil’s technology landscape 109
Table 85: Analysis of Brazil’s legal landscape 113
Table 86: Analysis of Brazil’s environmental landscape 117
Table 87: Brazil other pet care new product launches reports, by company, 2008 121
Table 88: Brazil other pet care new product launches SKUs, by company, 2008 121
Table 89: Brazil other pet care new product launches (reports), by flavor and fragrances, 2008 121
Table 90: Brazil other pet care new product launches (reports), by ingredients, 2008 122
Table 91: Brazil other pet care new product launches (reports), by package tags or claims, 2008 122
Table 92: Brazil other pet care new product launches (reports) 2008 122
Table 93: Brazil population, by age group, 2003?08 (millions) 123
Table 94: Brazil population forecast, by age group, 2008?13 (millions) 124
Table 95: Brazil population, by gender, 2003?08 (millions) 124
Table 96: Brazil population forecast, by gender, 2008?13 (millions) 125
Table 97: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 125
Table 98: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 125
Table 99: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 126
Table 100: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 126
Table 101: Brazil real GDP, 2003?08 ($bn, 2000 prices) 126
Table 102: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 127
Table 103: Brazil consumer price index, 2003?08 (2000=100) 127
Table 104: Brazil consumer price index, 2008?13 (2000=100) 127


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