Other Pet Care in Canada to 2013

Introduction

This databook provides key data and information on the other pet care market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Canada increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The fish category led the other pet care market in Canada, accounting for a share of 77.7%.

Leading players in Canadian other pet care market include Spectrum Brands Inc., Rolf C. Hagen Inc. and Energy Savers Unlimited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Canada increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The fish category led the other pet care market in Canada, accounting for a share of 77.7%.

Leading players in Canadian other pet care market include Spectrum Brands Inc., Rolf C. Hagen Inc. and Energy Savers Unlimited.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Canadian Dollar), 2003?08 20
Value analysis (Canadian Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profile 37
Spectrum Brands, Inc. 37
Chapter 5 Category Analysis: bird 39
Value analysis (Canadian Dollar), 2003?08 39
Value analysis (Canadian Dollar), 2008?13 40
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: fish 55
Value analysis (Canadian Dollar), 2003?08 55
Value analysis (Canadian Dollar), 2008?13 56
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: rodent 71
Value analysis (Canadian Dollar), 2003?08 71
Value analysis (Canadian Dollar), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Country Comparison 87
Value 87
Volume 92
Market share 97
Chapter 9 PESTLE Analysis 98
Summary 98
Political analysis 99
Economic analysis 102
Social analysis 106
Technological analysis 109
Legal analysis 114
Environmental analysis 118
Chapter 10 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 11 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 12 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132


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LIST OF FIGURES
Figure 1: Canada other pet care value and value forecast, 2003?13 (C$m, nominal prices) 22
Figure 2: Canada other pet care category growth comparison, by value, 2003?13 24
Figure 3: Canada other pet care volume and volume forecast, 2003?13 (kg/units, million) 27
Figure 4: Canada other pet care category growth comparison, by volume, 2003?13 27
Figure 5: Canada other pet care company share, by value, 2007?08 (%) 30
Figure 6: Canada other pet care distribution channels, by value, 2007?08 (%) 33
Figure 7: Canada bird value and value forecast, 2003?13 (C$m, nominal prices) 41
Figure 8: Canada bird category growth comparison, by value, 2003?13 43
Figure 9: Canada bird volume and volume forecast, 2003?13 (kg/units, million) 46
Figure 10: Canada bird category growth comparison, by volume, 2003?13 46
Figure 11: Canada bird company share, by value, 2007?08 (%) 48
Figure 12: Canada bird distribution channels, by value, 2007?08 (%) 51
Figure 13: Canada fish value and value forecast, 2003?13 (C$m, nominal prices) 57
Figure 14: Canada fish category growth comparison, by value, 2003?13 59
Figure 15: Canada fish volume and volume forecast, 2003?13 (kg/units, million) 62
Figure 16: Canada fish category growth comparison, by volume, 2003?13 62
Figure 17: Canada fish company share, by value, 2007?08 (%) 64
Figure 18: Canada fish distribution channels, by value, 2007?08 (%) 67
Figure 19: Canada rodent value and value forecast, 2003?13 (C$m, nominal prices) 73
Figure 20: Canada rodent category growth comparison, by value, 2003?13 75
Figure 21: Canada rodent volume and volume forecast, 2003?13 (kg/units, million) 78
Figure 22: Canada rodent category growth comparison, by volume, 2003?13 78
Figure 23: Canada rodent company share, by value, 2007?08 (%) 80
Figure 24: Canada rodent distribution channels, by value, 2007?08 (%) 83
Figure 25: Global other pet care market split (value terms, 2008), top five countries 88
Figure 26: Global other pet care market value, 2003–08, top five countries 91
Figure 27: Global other pet care market split (volume terms, 2008), top five countries 93
Figure 28: Global other pet care market volume, 2003–08, top five countries 96
Figure 29: Annual data review process 128


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Canada other pet care value, 2003?08 (C$m, nominal prices) 20
Table 4: Canada other pet care value forecast, 2008?13 (C$m, nominal prices) 21
Table 5: Canada other pet care value, 2003?08 ($m, nominal prices) 23
Table 6: Canada other pet care value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Canada other pet care volume, 2003?08 (kg/units, million) 25
Table 8: Canada other pet care volume forecast, 2008?13 (kg/units, million) 26
Table 9: Canada other pet care brand share, by value, 2007?08 (%) 28
Table 10: Canada other pet care value, by brand 2007?08 (C$m, nominal prices) 29
Table 11: Canada other pet care company share by value, 2007?08 (%) 31
Table 12: Canada other pet care value, by company, 2007?08 (C$m, nominal prices) 31
Table 13: Canada other pet care distribution channels, by value, 2007?08 (%) 32
Table 14: Canada other pet care value, by distribution channel, 2007?08 (C$m, nominal prices) 32
Table 15: Canada other pet care expenditure per capita, 2003?08 (C$, nominal prices) 34
Table 16: Canada other pet care forecast expenditure per capita, 2008?13 (C$, nominal prices) 34
Table 17: Canada other pet care expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Canada other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Canada other pet care consumption per capita, 2003?08 (kg/units) 36
Table 20: Canada other pet care forecast consumption per capita, 2008?13 (kg/units) 36
Table 21: Spectrum Brands, Inc. key facts 37
Table 22: Canada bird value, 2003?08 (C$m, nominal prices) 39
Table 23: Canada bird value forecast, 2008?13 (C$m, nominal prices) 40
Table 24: Canada bird value, 2003?08 ($m, nominal prices) 42
Table 25: Canada bird value forecast, 2008?13 ($m, nominal prices) 42
Table 26: Canada bird volume, 2003?08 (kg/units, million) 44
Table 27: Canada bird volume forecast, 2008?13 (kg/units, million) 45
Table 28: Canada bird brand share, by value, 2007?08 (%) 47
Table 29: Canada bird value, by brand 2007?08 (C$m, nominal prices) 47
Table 30: Canada bird company share by value, 2007?08 (%) 49
Table 31: Canada bird value, by company, 2007?08 (C$m, nominal prices) 49
Table 32: Canada bird distribution channels, by value, 2007?08 (%) 50
Table 33: Canada bird value, by distribution channel, 2007?08 (C$m, nominal prices) 50
Table 34: Canada bird expenditure per capita, 2003?08 (C$, nominal prices) 52
Table 35: Canada bird forecast expenditure per capita, 2008?13 (C$, nominal prices) 52
Table 36: Canada bird expenditure per capita, 2003?08 ($, nominal prices) 53
Table 37: Canada bird forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 38: Canada bird consumption per capita, 2003?08 (kg/units) 54
Table 39: Canada bird forecast consumption per capita, 2008?13 (kg/units) 54
Table 40: Canada fish value, 2003?08 (C$m, nominal prices) 55
Table 41: Canada fish value forecast, 2008?13 (C$m, nominal prices) 56
Table 42: Canada fish value, 2003?08 ($m, nominal prices) 58
Table 43: Canada fish value forecast, 2008?13 ($m, nominal prices) 58
Table 44: Canada fish volume, 2003?08 (kg/units, million) 60
Table 45: Canada fish volume forecast, 2008?13 (kg/units, million) 61
Table 46: Canada fish brand share, by value, 2007?08 (%) 63
Table 47: Canada fish value, by brand 2007?08 (C$m, nominal prices) 63
Table 48: Canada fish company share by value, 2007?08 (%) 65
Table 49: Canada fish value, by company, 2007?08 (C$m, nominal prices) 65
Table 50: Canada fish distribution channels, by value, 2007?08 (%) 66
Table 51: Canada fish value, by distribution channel, 2007?08 (C$m, nominal prices) 66
Table 52: Canada fish expenditure per capita, 2003?08 (C$, nominal prices) 68
Table 53: Canada fish forecast expenditure per capita, 2008?13 (C$, nominal prices) 68
Table 54: Canada fish expenditure per capita, 2003?08 ($, nominal prices) 69
Table 55: Canada fish forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 56: Canada fish consumption per capita, 2003?08 (kg/units) 70
Table 57: Canada fish forecast consumption per capita, 2008?13 (kg/units) 70
Table 58: Canada rodent value, 2003?08 (C$m, nominal prices) 71
Table 59: Canada rodent value forecast, 2008?13 (C$m, nominal prices) 72
Table 60: Canada rodent value, 2003?08 ($m, nominal prices) 74
Table 61: Canada rodent value forecast, 2008?13 ($m, nominal prices) 74
Table 62: Canada rodent volume, 2003?08 (kg/units, million) 76
Table 63: Canada rodent volume forecast, 2008?13 (kg/units, million) 77
Table 64: Canada rodent brand share, by value, 2007?08 (%) 79
Table 65: Canada rodent value, by brand 2007?08 (C$m, nominal prices) 79
Table 66: Canada rodent company share by value, 2007?08 (%) 81
Table 67: Canada rodent value, by company, 2007?08 (C$m, nominal prices) 81
Table 68: Canada rodent distribution channels, by value, 2007?08 (%) 82
Table 69: Canada rodent value, by distribution channel, 2007?08 (C$m, nominal prices) 82
Table 70: Canada rodent expenditure per capita, 2003?08 (C$, nominal prices) 84
Table 71: Canada rodent forecast expenditure per capita, 2008?13 (C$, nominal prices) 84
Table 72: Canada rodent expenditure per capita, 2003?08 ($, nominal prices) 85
Table 73: Canada rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 74: Canada rodent consumption per capita, 2003?08 (kg/units) 86
Table 75: Canada rodent forecast consumption per capita, 2008?13 (kg/units) 86
Table 76: Global other pet care market value, 2008 87
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 90
Table 78: Global other pet care market volume, 2008 92
Table 79: Global other pet care market split (volume terms, 2008), top five countries 95
Table 80: Leading players, top five countries 97
Table 81: Analysis of Canada’s political landscape 99
Table 82: Analysis of Canada’s economy 102
Table 83: Analysis of Canadian social system 106
Table 84: Analysis of Canada’s technological landscape 109
Table 85: Cost competitiveness – ranking by cost index 110
Table 86: Patents granted by the USPTO 113
Table 87: Analysis of Canada’s legal landscape 114
Table 88: Analysis of Canada’s environmental landscape 118
Table 89: Canada population, by age group, 2003?08 (millions) 122
Table 90: Canada population forecast, by age group, 2008?13 (millions) 123
Table 91: Canada population, by gender, 2003?08 (millions) 123
Table 92: Canada population forecast, by gender, 2008?13 (millions) 124
Table 93: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 124
Table 94: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 124
Table 95: Canada real GDP, 2003?08 (C$bn, 2000 prices) 125
Table 96: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 125
Table 97: Canada real GDP, 2003?08 ($bn, 2000 prices) 125
Table 98: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 99: Canada consumer price index, 2003?08 (2000=100) 126
Table 100: Canada consumer price index, 2008?13 (2000=100) 126

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