Other Pet Care in Croatia to 2013

Introduction

This databook provides key data and information on the other pet care market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Croatia increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The fish category led the other pet care market in Croatia, accounting for a share of 51.2%.

Leading players in Croatian other pet care market include Spectrum Brands Inc. and Vitakraft-Werke.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Croatia increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The fish category led the other pet care market in Croatia, accounting for a share of 51.2%.

Leading players in Croatian other pet care market include Spectrum Brands Inc. and Vitakraft-Werke.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Croatian Kuna), 2003?08 19
Value analysis (Croatian Kuna), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Spectrum Brands, Inc. 35
Chapter 5 Category Analysis: Bird 37
Value analysis (Croatian Kuna), 2003?08 37
Value analysis (Croatian Kuna), 2008?13 38
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 40
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Fish 52
Value analysis (Croatian Kuna), 2003?08 52
Value analysis (Croatian Kuna), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Rodent 67
Value analysis (Croatian Kuna), 2003?08 67
Value analysis (Croatian Kuna), 2008?13 68
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 70
Volume analysis, 2003?08 72
Volume analysis, 2008?13 73
Company and brand share analysis 75
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Country Comparison 82
Value 82
Volume 87
Market share 92
Chapter 9 PESTLE Analysis 93
Summary 93
Political analysis 94
Economic analysis 97
Social analysis 101
Technology analysis 104
Legal analysis 106
Environmental analysis 110
Chapter 10 Macroeconomic Profile 113
Macroeconomic indicators 113
Chapter 11 Research Methodology 119
Methodology overview 119
Secondary research 120
Market modeling 121
Creating an initial data model 121
Revising the initial data model 121
Creating a final estimate 122
Creating demographic value splits 122
Primary research 122
Data finalization 123
Ongoing research 123
Chapter 12 APPENDIX 124
Future readings 124
How to contact experts in your industry 124
Disclaimer 124


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LIST OF FIGURES
Figure 1: Croatia other pet care value and value forecast, 2003?13 (HRKm, nominal prices) 21
Figure 2: Croatia other pet care category growth comparison, by value, 2003?13 23
Figure 3: Croatia other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Croatia other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Croatia other pet care company share, by value, 2007?08 (%) 28
Figure 6: Croatia other pet care distribution channels, by value, 2007?08 (%) 31
Figure 7: Croatia bird value and value forecast, 2003?13 (HRKm, nominal prices) 39
Figure 8: Croatia bird category growth comparison, by value, 2003?13 41
Figure 9: Croatia bird volume and volume forecast, 2003?13 (kg/units, million) 44
Figure 10: Croatia bird category growth comparison, by volume, 2003?13 44
Figure 11: Croatia bird distribution channels, by value, 2007?08 (%) 48
Figure 12: Croatia fish value and value forecast, 2003?13 (HRKm, nominal prices) 54
Figure 13: Croatia fish category growth comparison, by value, 2003?13 56
Figure 14: Croatia fish volume and volume forecast, 2003?13 (kg/units, million) 59
Figure 15: Croatia fish category growth comparison, by volume, 2003?13 59
Figure 16: Croatia fish distribution channels, by value, 2007?08 (%) 63
Figure 17: Croatia rodent value and value forecast, 2003?13 (HRKm, nominal prices) 69
Figure 18: Croatia rodent category growth comparison, by value, 2003?13 71
Figure 19: Croatia rodent volume and volume forecast, 2003?13 (kg/units, million) 74
Figure 20: Croatia rodent category growth comparison, by volume, 2003?13 74
Figure 21: Croatia rodent distribution channels, by value, 2007?08 (%) 78
Figure 22: Global other pet care market split (value terms, 2008), top five countries 83
Figure 23: Global other pet care market value, 2003–08, top five countries 86
Figure 24: Global other pet care market split (volume terms, 2008), top five countries 88
Figure 25: Global other pet care market volume, 2003–08, top five countries 91
Figure 26: Annual data review process 120


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Croatia other pet care value, 2003?08 (HRKm, nominal prices) 19
Table 4: Croatia other pet care value forecast, 2008?13 (HRKm, nominal prices) 20
Table 5: Croatia other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Croatia other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Croatia other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Croatia other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Croatia other pet care brand share, by value, 2007?08 (%) 27
Table 10: Croatia other pet care value, by brand 2007?08 (HRKm, nominal prices) 27
Table 11: Croatia other pet care company share by value, 2007?08 (%) 29
Table 12: Croatia other pet care value, by company, 2007?08 (HRKm, nominal prices) 29
Table 13: Croatia other pet care distribution channels, by value, 2007?08 (%) 30
Table 14: Croatia other pet care value, by distribution channel, 2007?08 (HRKm, nominal prices) 30
Table 15: Croatia other pet care expenditure per capita, 2003?08 (HRK, nominal prices) 32
Table 16: Croatia other pet care forecast expenditure per capita, 2008?13 (HRK, nominal prices) 32
Table 17: Croatia other pet care expenditure per capita, 2003?08 ($, nominal prices) 33
Table 18: Croatia other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 33
Table 19: Croatia other pet care consumption per capita, 2003?08 (kg/units) 34
Table 20: Croatia other pet care forecast consumption per capita, 2008?13 (kg/units) 34
Table 21: Spectrum Brands, Inc. key facts 35
Table 22: Croatia bird value, 2003?08 (HRKm, nominal prices) 37
Table 23: Croatia bird value forecast, 2008?13 (HRKm, nominal prices) 38
Table 24: Croatia bird value, 2003?08 ($m, nominal prices) 40
Table 25: Croatia bird value forecast, 2008?13 ($m, nominal prices) 40
Table 26: Croatia bird volume, 2003?08 (kg/units, million) 42
Table 27: Croatia bird volume forecast, 2008?13 (kg/units, million) 43
Table 28: Croatia bird brand share, by value, 2007?08 (%) 45
Table 29: Croatia bird value, by brand 2007?08 (HRKm, nominal prices) 45
Table 30: Croatia bird company share by value, 2007?08 (%) 46
Table 31: Croatia bird value, by company, 2007?08 (HRKm, nominal prices) 46
Table 32: Croatia bird distribution channels, by value, 2007?08 (%) 47
Table 33: Croatia bird value, by distribution channel, 2007?08 (HRKm, nominal prices) 47
Table 34: Croatia bird expenditure per capita, 2003?08 (HRK, nominal prices) 49
Table 35: Croatia bird forecast expenditure per capita, 2008?13 (HRK, nominal prices) 49
Table 36: Croatia bird expenditure per capita, 2003?08 ($, nominal prices) 50
Table 37: Croatia bird forecast expenditure per capita, 2008?13 ($, nominal prices) 50
Table 38: Croatia bird consumption per capita, 2003?08 (kg/units) 51
Table 39: Croatia bird forecast consumption per capita, 2008?13 (kg/units) 51
Table 40: Croatia fish value, 2003?08 (HRKm, nominal prices) 52
Table 41: Croatia fish value forecast, 2008?13 (HRKm, nominal prices) 53
Table 42: Croatia fish value, 2003?08 ($m, nominal prices) 55
Table 43: Croatia fish value forecast, 2008?13 ($m, nominal prices) 55
Table 44: Croatia fish volume, 2003?08 (kg/units, million) 57
Table 45: Croatia fish volume forecast, 2008?13 (kg/units, million) 58
Table 46: Croatia fish brand share, by value, 2007?08 (%) 60
Table 47: Croatia fish value, by brand 2007?08 (HRKm, nominal prices) 60
Table 48: Croatia fish company share by value, 2007?08 (%) 61
Table 49: Croatia fish value, by company, 2007?08 (HRKm, nominal prices) 61
Table 50: Croatia fish distribution channels, by value, 2007?08 (%) 62
Table 51: Croatia fish value, by distribution channel, 2007?08 (HRKm, nominal prices) 62
Table 52: Croatia fish expenditure per capita, 2003?08 (HRK, nominal prices) 64
Table 53: Croatia fish forecast expenditure per capita, 2008?13 (HRK, nominal prices) 64
Table 54: Croatia fish expenditure per capita, 2003?08 ($, nominal prices) 65
Table 55: Croatia fish forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 56: Croatia fish consumption per capita, 2003?08 (kg/units) 66
Table 57: Croatia fish forecast consumption per capita, 2008?13 (kg/units) 66
Table 58: Croatia rodent value, 2003?08 (HRKm, nominal prices) 67
Table 59: Croatia rodent value forecast, 2008?13 (HRKm, nominal prices) 68
Table 60: Croatia rodent value, 2003?08 ($m, nominal prices) 70
Table 61: Croatia rodent value forecast, 2008?13 ($m, nominal prices) 70
Table 62: Croatia rodent volume, 2003?08 (kg/units, million) 72
Table 63: Croatia rodent volume forecast, 2008?13 (kg/units, million) 73
Table 64: Croatia rodent brand share, by value, 2007?08 (%) 75
Table 65: Croatia rodent value, by brand 2007?08 (HRKm, nominal prices) 75
Table 66: Croatia rodent company share by value, 2007?08 (%) 76
Table 67: Croatia rodent value, by company, 2007?08 (HRKm, nominal prices) 76
Table 68: Croatia rodent distribution channels, by value, 2007?08 (%) 77
Table 69: Croatia rodent value, by distribution channel, 2007?08 (HRKm, nominal prices) 77
Table 70: Croatia rodent expenditure per capita, 2003?08 (HRK, nominal prices) 79
Table 71: Croatia rodent forecast expenditure per capita, 2008?13 (HRK, nominal prices) 79
Table 72: Croatia rodent expenditure per capita, 2003?08 ($, nominal prices) 80
Table 73: Croatia rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 74: Croatia rodent consumption per capita, 2003?08 (kg/units) 81
Table 75: Croatia rodent forecast consumption per capita, 2008?13 (kg/units) 81
Table 76: Global other pet care market value, 2008 82
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 85
Table 78: Global other pet care market volume, 2008 87
Table 79: Global other pet care market split (volume terms, 2008), top five countries 90
Table 80: Leading players, top five countries 92
Table 81: Analysis of Croatia’s political landscape 94
Table 82: Analysis of Croatia’s economy 97
Table 83: Analysis of Croatia’s social system 101
Table 84: Analysis of Croatia’s technology landscape 104
Table 85: Analysis of Croatia’s legal landscape 106
Table 86: Analysis of Croatia’s environmental landscape 110
Table 87: Croatia population, by age group, 2003?08 (millions) 113
Table 88: Croatia population forecast, by age group, 2008?13 (millions) 114
Table 89: Croatia population, by gender, 2003?08 (millions) 114
Table 90: Croatia population forecast, by gender, 2008?13 (millions) 115
Table 91: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 115
Table 92: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 116
Table 93: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 116
Table 94: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 117
Table 95: Croatia real GDP, 2003?08 ($bn, 2000 prices) 117
Table 96: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 117
Table 97: Croatia consumer price index, 2003?08 (2000=100) 118
Table 98: Croatia consumer price index, 2008?13 (2000=100) 118

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