Other Pet Care in Egypt to 2013

Introduction

This databook provides key data and information on the other pet care market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Egypt increased at a compound annual growth rate of 6.4% between 2003 and 2008.

The bird category led the other pet care market in Egypt, accounting for a share of 49.3%.

Leading player in Egyptian other pet care market is Sera.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Egypt

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Egypt increased at a compound annual growth rate of 6.4% between 2003 and 2008.

The bird category led the other pet care market in Egypt, accounting for a share of 49.3%.

Leading player in Egyptian other pet care market is Sera.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Egyptian Pound), 2003?08 19
Value analysis (Egyptian Pound), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profile 34
Spectrum Brands, Inc. 34
Chapter 5 Category Analysis: Bird 36
Value analysis (Egyptian Pound), 2003?08 36
Value analysis (Egyptian Pound), 2008?13 37
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company and brand share analysis 44
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Fish 51
Value analysis (Egyptian Pound), 2003?08 51
Value analysis (Egyptian Pound), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Rodent 66
Value analysis (Egyptian Pound), 2003?08 66
Value analysis (Egyptian Pound), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 86
Market share 91
Chapter 9 PESTLE Analysis 92
Summary 92
Political analysis 93
Economic analysis 96
Social analysis 99
Technological analysis 102
Legal analysis 106
Environmental analysis 109
Chapter 10 Macroeconomic Profile 111
Macroeconomic indicators 111
Chapter 11 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 12 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121


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LIST OF FIGURES
Figure 1: Egypt other pet care value and value forecast, 2003?13 (EGPm, nominal prices) 21
Figure 2: Egypt other pet care category growth comparison, by value, 2003?13 23
Figure 3: Egypt other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Egypt other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Egypt other pet care distribution channels, by value, 2007?08 (%) 30
Figure 6: Egypt bird value and value forecast, 2003?13 (EGPm, nominal prices) 38
Figure 7: Egypt bird category growth comparison, by value, 2003?13 40
Figure 8: Egypt bird volume and volume forecast, 2003?13 (kg/units, million) 43
Figure 9: Egypt bird category growth comparison, by volume, 2003?13 43
Figure 10: Egypt bird distribution channels, by value, 2007?08 (%) 47
Figure 11: Egypt fish value and value forecast, 2003?13 (EGPm, nominal prices) 53
Figure 12: Egypt fish category growth comparison, by value, 2003?13 55
Figure 13: Egypt fish volume and volume forecast, 2003?13 (kg/units, million) 58
Figure 14: Egypt fish category growth comparison, by volume, 2003?13 58
Figure 15: Egypt fish distribution channels, by value, 2007?08 (%) 62
Figure 16: Egypt rodent value and value forecast, 2003?13 (EGPm, nominal prices) 68
Figure 17: Egypt rodent category growth comparison, by value, 2003?13 70
Figure 18: Egypt rodent volume and volume forecast, 2003?13 (kg/units, million) 73
Figure 19: Egypt rodent category growth comparison, by volume, 2003?13 73
Figure 20: Egypt rodent distribution channels, by value, 2007?08 (%) 77
Figure 21: Global other pet care market split (value terms, 2008), top five countries 82
Figure 22: Global other pet care market value, 2003–08, top five countries 85
Figure 23: Global other pet care market split (volume terms, 2008), top five countries 87
Figure 24: Global other pet care market volume, 2003–08, top five countries 90
Figure 25: Annual data review process 117


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Egypt other pet care value, 2003?08 (EGPm, nominal prices) 19
Table 4: Egypt other pet care value forecast, 2008?13 (EGPm, nominal prices) 20
Table 5: Egypt other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Egypt other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Egypt other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Egypt other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Egypt other pet care brand share, by value, 2007?08 (%) 27
Table 10: Egypt other pet care value, by brand 2007?08 (EGPm, nominal prices) 27
Table 11: Egypt other pet care company share by value, 2007?08 (%) 28
Table 12: Egypt other pet care value, by company, 2007?08 (EGPm, nominal prices) 28
Table 13: Egypt other pet care distribution channels, by value, 2007?08 (%) 29
Table 14: Egypt other pet care value, by distribution channel, 2007?08 (EGPm, nominal prices) 29
Table 15: Egypt other pet care expenditure per capita, 2003?08 (EGP, nominal prices) 31
Table 16: Egypt other pet care forecast expenditure per capita, 2008?13 (EGP, nominal prices) 31
Table 17: Egypt other pet care expenditure per capita, 2003?08 ($, nominal prices) 32
Table 18: Egypt other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 32
Table 19: Egypt other pet care consumption per capita, 2003?08 (kg/units) 33
Table 20: Egypt other pet care forecast consumption per capita, 2008?13 (kg/units) 33
Table 21: Spectrum Brands, Inc. key facts 34
Table 22: Egypt bird value, 2003?08 (EGPm, nominal prices) 36
Table 23: Egypt bird value forecast, 2008?13 (EGPm, nominal prices) 37
Table 24: Egypt bird value, 2003?08 ($m, nominal prices) 39
Table 25: Egypt bird value forecast, 2008?13 ($m, nominal prices) 39
Table 26: Egypt bird volume, 2003?08 (kg/units, million) 41
Table 27: Egypt bird volume forecast, 2008?13 (kg/units, million) 42
Table 28: Egypt bird brand share, by value, 2007?08 (%) 44
Table 29: Egypt bird value, by brand 2007?08 (EGPm, nominal prices) 44
Table 30: Egypt bird company share by value, 2007?08 (%) 45
Table 31: Egypt bird value, by company, 2007?08 (EGPm, nominal prices) 45
Table 32: Egypt bird distribution channels, by value, 2007?08 (%) 46
Table 33: Egypt bird value, by distribution channel, 2007?08 (EGPm, nominal prices) 46
Table 34: Egypt bird expenditure per capita, 2003?08 (EGP, nominal prices) 48
Table 35: Egypt bird forecast expenditure per capita, 2008?13 (EGP, nominal prices) 48
Table 36: Egypt bird expenditure per capita, 2003?08 ($, nominal prices) 49
Table 37: Egypt bird forecast expenditure per capita, 2008?13 ($, nominal prices) 49
Table 38: Egypt bird consumption per capita, 2003?08 (kg/units) 50
Table 39: Egypt bird forecast consumption per capita, 2008?13 (kg/units) 50
Table 40: Egypt fish value, 2003?08 (EGPm, nominal prices) 51
Table 41: Egypt fish value forecast, 2008?13 (EGPm, nominal prices) 52
Table 42: Egypt fish value, 2003?08 ($m, nominal prices) 54
Table 43: Egypt fish value forecast, 2008?13 ($m, nominal prices) 54
Table 44: Egypt fish volume, 2003?08 (kg/units, million) 56
Table 45: Egypt fish volume forecast, 2008?13 (kg/units, million) 57
Table 46: Egypt fish brand share, by value, 2007?08 (%) 59
Table 47: Egypt fish value, by brand 2007?08 (EGPm, nominal prices) 59
Table 48: Egypt fish company share by value, 2007?08 (%) 60
Table 49: Egypt fish value, by company, 2007?08 (EGPm, nominal prices) 60
Table 50: Egypt fish distribution channels, by value, 2007?08 (%) 61
Table 51: Egypt fish value, by distribution channel, 2007?08 (EGPm, nominal prices) 61
Table 52: Egypt fish expenditure per capita, 2003?08 (EGP, nominal prices) 63
Table 53: Egypt fish forecast expenditure per capita, 2008?13 (EGP, nominal prices) 63
Table 54: Egypt fish expenditure per capita, 2003?08 ($, nominal prices) 64
Table 55: Egypt fish forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 56: Egypt fish consumption per capita, 2003?08 (kg/units) 65
Table 57: Egypt fish forecast consumption per capita, 2008?13 (kg/units) 65
Table 58: Egypt rodent value, 2003?08 (EGPm, nominal prices) 66
Table 59: Egypt rodent value forecast, 2008?13 (EGPm, nominal prices) 67
Table 60: Egypt rodent value, 2003?08 ($m, nominal prices) 69
Table 61: Egypt rodent value forecast, 2008?13 ($m, nominal prices) 69
Table 62: Egypt rodent volume, 2003?08 (kg/units, million) 71
Table 63: Egypt rodent volume forecast, 2008?13 (kg/units, million) 72
Table 64: Egypt rodent brand share, by value, 2007?08 (%) 74
Table 65: Egypt rodent value, by brand 2007?08 (EGPm, nominal prices) 74
Table 66: Egypt rodent company share by value, 2007?08 (%) 75
Table 67: Egypt rodent value, by company, 2007?08 (EGPm, nominal prices) 75
Table 68: Egypt rodent distribution channels, by value, 2007?08 (%) 76
Table 69: Egypt rodent value, by distribution channel, 2007?08 (EGPm, nominal prices) 76
Table 70: Egypt rodent expenditure per capita, 2003?08 (EGP, nominal prices) 78
Table 71: Egypt rodent forecast expenditure per capita, 2008?13 (EGP, nominal prices) 78
Table 72: Egypt rodent expenditure per capita, 2003?08 ($, nominal prices) 79
Table 73: Egypt rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 74: Egypt rodent consumption per capita, 2003?08 (kg/units) 80
Table 75: Egypt rodent forecast consumption per capita, 2008?13 (kg/units) 80
Table 76: Global other pet care market value, 2008 81
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 84
Table 78: Global other pet care market volume, 2008 86
Table 79: Global other pet care market split (volume terms, 2008), top five countries 89
Table 80: Leading players, top five countries 91
Table 81: Analysis of Egypt’s political landscape 93
Table 82: Analysis of Egypt’s economy 96
Table 83: Analysis of Egypt’s social system 99
Table 84: Analysis of Egypt’s technology landscape 102
Table 85: Analysis of Egypt’s legal landscape 106
Table 86: Analysis of Egypt’s environmental landscape 109
Table 87: Egypt population, by age group, 2003?08 (millions) 111
Table 88: Egypt population forecast, by age group, 2008?13 (millions) 112
Table 89: Egypt population, by gender, 2003?08 (millions) 112
Table 90: Egypt population forecast, by gender, 2008?13 (millions) 113
Table 91: Egypt nominal GDP, 2003?08 (EGPbn, nominal prices) 113
Table 92: Egypt nominal GDP forecast, 2008?13 (EGPbn, nominal prices) 113
Table 93: Egypt real GDP, 2003?08 (EGPbn, 2000 prices) 114
Table 94: Egypt real GDP forecast, 2008?13 (EGPbn, 2000 prices) 114
Table 95: Egypt real GDP, 2003?08 ($bn, 2000 prices) 114
Table 96: Egypt real GDP forecast, 2008?13 ($bn, 2000 prices) 115
Table 97: Egypt consumer price index, 2003?08 (2000=100) 115
Table 98: Egypt consumer price index, 2008?13 (2000=100) 115


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