Other Pet Care in Greece to 2013

Introduction

This databook provides key data and information on the other pet care market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Greece increased at a compound annual growth rate of 3.5% between 2003 and 2008.

The fish category led the other pet care market in Greece, accounting for a share of 60.1%.

Leading players in Greek other pet care market include Spectrum Brands Inc., Rolf C. Hagen Inc. and Vitakraft-Werke.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Greece

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Greece increased at a compound annual growth rate of 3.5% between 2003 and 2008.

The fish category led the other pet care market in Greece, accounting for a share of 60.1%.

Leading players in Greek other pet care market include Spectrum Brands Inc., Rolf C. Hagen Inc. and Vitakraft-Werke.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
Spectrum Brands, Inc. 36
Chapter 5 Category Analysis: Bird 38
Value analysis (Euro), 2003?08 38
Value analysis (Euro), 2008?13 39
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 47
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Fish 54
Value analysis (Euro), 2003?08 54
Value analysis (Euro), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Rodent 70
Value analysis (Euro), 2003?08 70
Value analysis (Euro), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 79
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Country Comparison 86
Value 86
Volume 91
Market share 96
Chapter 9 PESTLE Analysis 97
Summary 97
Political analysis 98
Economic analysis 102
Social analysis 106
Technological analysis 109
Legal analysis 113
Environmental analysis 117
Chapter 10 Macroeconomic Profile 120
Macroeconomic indicators 120
Chapter 11 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 12 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130


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LIST OF FIGURES
Figure 1: Greece other pet care value and value forecast, 2003?13 (€m, nominal prices) 22
Figure 2: Greece other pet care category growth comparison, by value, 2003?13 24
Figure 3: Greece other pet care volume and volume forecast, 2003?13 (kg/units, million) 27
Figure 4: Greece other pet care category growth comparison, by volume, 2003?13 27
Figure 5: Greece other pet care company share, by value, 2007?08 (%) 29
Figure 6: Greece other pet care distribution channels, by value, 2007?08 (%) 32
Figure 7: Greece bird value and value forecast, 2003?13 (€m, nominal prices) 40
Figure 8: Greece bird category growth comparison, by value, 2003?13 42
Figure 9: Greece bird volume and volume forecast, 2003?13 (kg/units, million) 45
Figure 10: Greece bird category growth comparison, by volume, 2003?13 46
Figure 11: Greece bird distribution channels, by value, 2007?08 (%) 50
Figure 12: Greece fish value and value forecast, 2003?13 (€m, nominal prices) 56
Figure 13: Greece fish category growth comparison, by value, 2003?13 58
Figure 14: Greece fish volume and volume forecast, 2003?13 (kg/units, million) 61
Figure 15: Greece fish category growth comparison, by volume, 2003?13 61
Figure 16: Greece fish company share, by value, 2007?08 (%) 63
Figure 17: Greece fish distribution channels, by value, 2007?08 (%) 66
Figure 18: Greece rodent value and value forecast, 2003?13 (€m, nominal prices) 72
Figure 19: Greece rodent category growth comparison, by value, 2003?13 74
Figure 20: Greece rodent volume and volume forecast, 2003?13 (kg/units, million) 77
Figure 21: Greece rodent category growth comparison, by volume, 2003?13 78
Figure 22: Greece rodent distribution channels, by value, 2007?08 (%) 82
Figure 23: Global other pet care market split (value terms, 2008), top five countries 87
Figure 24: Global other pet care market value, 2003–08, top five countries 90
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 92
Figure 26: Global other pet care market volume, 2003–08, top five countries 95
Figure 27: Annual data review process 126


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Greece other pet care value, 2003?08 (€m, nominal prices) 20
Table 4: Greece other pet care value forecast, 2008?13 (€m, nominal prices) 21
Table 5: Greece other pet care value, 2003?08 ($m, nominal prices) 23
Table 6: Greece other pet care value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Greece other pet care volume, 2003?08 (kg/units, million) 25
Table 8: Greece other pet care volume forecast, 2008?13 (kg/units, million) 26
Table 9: Greece other pet care brand share, by value, 2007?08 (%) 28
Table 10: Greece other pet care value, by brand 2007?08 (€m, nominal prices) 28
Table 11: Greece other pet care company share by value, 2007?08 (%) 30
Table 12: Greece other pet care value, by company, 2007?08 (€m, nominal prices) 30
Table 13: Greece other pet care distribution channels, by value, 2007?08 (%) 31
Table 14: Greece other pet care value, by distribution channel, 2007?08 (€m, nominal prices) 31
Table 15: Greece other pet care expenditure per capita, 2003?08 (€, nominal prices) 33
Table 16: Greece other pet care forecast expenditure per capita, 2008?13 (€, nominal prices) 33
Table 17: Greece other pet care expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Greece other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: Greece other pet care consumption per capita, 2003?08 (kg/units) 35
Table 20: Greece other pet care forecast consumption per capita, 2008?13 (kg/units) 35
Table 21: Spectrum Brands, Inc. key facts 36
Table 22: Greece bird value, 2003?08 (€m, nominal prices) 38
Table 23: Greece bird value forecast, 2008?13 (€m, nominal prices) 39
Table 24: Greece bird value, 2003?08 ($m, nominal prices) 41
Table 25: Greece bird value forecast, 2008?13 ($m, nominal prices) 41
Table 26: Greece bird volume, 2003?08 (kg/units, million) 43
Table 27: Greece bird volume forecast, 2008?13 (kg/units, million) 44
Table 28: Greece bird brand share, by value, 2007?08 (%) 47
Table 29: Greece bird value, by brand 2007?08 (€m, nominal prices) 47
Table 30: Greece bird company share by value, 2007?08 (%) 48
Table 31: Greece bird value, by company, 2007?08 (€m, nominal prices) 48
Table 32: Greece bird distribution channels, by value, 2007?08 (%) 49
Table 33: Greece bird value, by distribution channel, 2007?08 (€m, nominal prices) 49
Table 34: Greece bird expenditure per capita, 2003?08 (€, nominal prices) 51
Table 35: Greece bird forecast expenditure per capita, 2008?13 (€, nominal prices) 51
Table 36: Greece bird expenditure per capita, 2003?08 ($, nominal prices) 52
Table 37: Greece bird forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 38: Greece bird consumption per capita, 2003?08 (kg/units) 53
Table 39: Greece bird forecast consumption per capita, 2008?13 (kg/units) 53
Table 40: Greece fish value, 2003?08 (€m, nominal prices) 54
Table 41: Greece fish value forecast, 2008?13 (€m, nominal prices) 55
Table 42: Greece fish value, 2003?08 ($m, nominal prices) 57
Table 43: Greece fish value forecast, 2008?13 ($m, nominal prices) 57
Table 44: Greece fish volume, 2003?08 (kg/units, million) 59
Table 45: Greece fish volume forecast, 2008?13 (kg/units, million) 60
Table 46: Greece fish brand share, by value, 2007?08 (%) 62
Table 47: Greece fish value, by brand 2007?08 (€m, nominal prices) 62
Table 48: Greece fish company share by value, 2007?08 (%) 64
Table 49: Greece fish value, by company, 2007?08 (€m, nominal prices) 64
Table 50: Greece fish distribution channels, by value, 2007?08 (%) 65
Table 51: Greece fish value, by distribution channel, 2007?08 (€m, nominal prices) 65
Table 52: Greece fish expenditure per capita, 2003?08 (€, nominal prices) 67
Table 53: Greece fish forecast expenditure per capita, 2008?13 (€, nominal prices) 67
Table 54: Greece fish expenditure per capita, 2003?08 ($, nominal prices) 68
Table 55: Greece fish forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 56: Greece fish consumption per capita, 2003?08 (kg/units) 69
Table 57: Greece fish forecast consumption per capita, 2008?13 (kg/units) 69
Table 58: Greece rodent value, 2003?08 (€m, nominal prices) 70
Table 59: Greece rodent value forecast, 2008?13 (€m, nominal prices) 71
Table 60: Greece rodent value, 2003?08 ($m, nominal prices) 73
Table 61: Greece rodent value forecast, 2008?13 ($m, nominal prices) 73
Table 62: Greece rodent volume, 2003?08 (kg/units, million) 75
Table 63: Greece rodent volume forecast, 2008?13 (kg/units, million) 76
Table 64: Greece rodent brand share, by value, 2007?08 (%) 79
Table 65: Greece rodent value, by brand 2007?08 (€m, nominal prices) 79
Table 66: Greece rodent company share by value, 2007?08 (%) 80
Table 67: Greece rodent value, by company, 2007?08 (€m, nominal prices) 80
Table 68: Greece rodent distribution channels, by value, 2007?08 (%) 81
Table 69: Greece rodent value, by distribution channel, 2007?08 (€m, nominal prices) 81
Table 70: Greece rodent expenditure per capita, 2003?08 (€, nominal prices) 83
Table 71: Greece rodent forecast expenditure per capita, 2008?13 (€, nominal prices) 83
Table 72: Greece rodent expenditure per capita, 2003?08 ($, nominal prices) 84
Table 73: Greece rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 74: Greece rodent consumption per capita, 2003?08 (kg/units) 85
Table 75: Greece rodent forecast consumption per capita, 2008?13 (kg/units) 85
Table 76: Global other pet care market value, 2008 86
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 89
Table 78: Global other pet care market volume, 2008 91
Table 79: Global other pet care market split (volume terms, 2008), top five countries 94
Table 80: Leading players, top five countries 96
Table 81: Analysis of Greece’s political landscape 98
Table 82: Analysis of Greece’s economy 102
Table 83: Analysis of Greece’s social system 106
Table 84: Analysis of Greece’s technology landscape 109
Table 85: Hourly labor cost in EU countries (in Euros) 110
Table 86: Patents granted by USPTO 112
Table 87: Analysis of Greece’s legal landscape 113
Table 88: Analysis of Greece’s environmental landscape 117
Table 89: Greece population, by age group, 2003?08 (millions) 120
Table 90: Greece population forecast, by age group, 2008?13 (millions) 121
Table 91: Greece population, by gender, 2003?08 (millions) 121
Table 92: Greece population forecast, by gender, 2008?13 (millions) 122
Table 93: Greece nominal GDP, 2003?08 (€bn, nominal prices) 122
Table 94: Greece nominal GDP forecast, 2008?13 (€bn, nominal prices) 122
Table 95: Greece real GDP, 2003?08 (€bn, 2000 prices) 123
Table 96: Greece real GDP forecast, 2008?13 (€bn, 2000 prices) 123
Table 97: Greece real GDP, 2003?08 ($bn, 2000 prices) 123
Table 98: Greece real GDP forecast, 2008?13 ($bn, 2000 prices) 124
Table 99: Greece consumer price index, 2003?08 (2000=100) 124
Table 100: Greece consumer price index, 2008?13 (2000=100) 124


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