Other pet care market in Slovakia to 2014

Introduction

This databook provides key data and information on the other pet care market in Slovakia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for other pet care in Slovakia increased at a compound annual growth rate of 3.9% between 2004 and 2009.

The bird category led the other pet care market in Slovakia, accounting for a share of 64.3%.

The leading players in the Slavic other pet care market are Nestle S.A., Vitakraft-Werke and Tatrapet.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Slovakia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Slovak Koruna), 2004?09 19
Value analysis (Slovak Koruna), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Nestlé SA 35
Chapter 5 Category Analysis: Bird 38
Value analysis (Slovak Koruna), 2004?09 38
Value analysis (Slovak Koruna), 2009?14 39
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Fish 54
Value analysis (Slovak Koruna), 2004?09 54
Value analysis (Slovak Koruna), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Rodent 70
Value analysis (Slovak Koruna), 2004?09 70
Value analysis (Slovak Koruna), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Macroeconomic Profile 86
Macroeconomic Indicators 86
Chapter 9 Research Methodology 91
Methodology overview 91
Secondary research 92
Market modeling 93
Creating an initial data model 93
Revising the initial data model 93
Creating a final estimate 94
Creating demographic value splits 94
Primary research 94
Data finalization 95
Ongoing research 95
Chapter 10 Appendix 96
Future readings 96
How to contact experts in your industry 96
Disclaimer 96

LIST OF FIGURES
Figure 1: Slovakia, other pet care, value by category (SKKm), 2004?14 21
Figure 2: Slovakia, other pet care, category growth comparison, by value, 2004?14 23
Figure 3: Slovakia, other pet care, volume by category (kg/units, million), 2004?14 26
Figure 4: Slovakia, other pet care, category growth comparison, by volume, 2004?14 26
Figure 5: Slovakia, other pet care, company share by value (%), 2008?09 28
Figure 6: Slovakia, other pet care, distribution channels by value (%), 2008?09 31
Figure 7: Slovakia, bird, value by segment (SKKm), 2004?14 40
Figure 8: Slovakia, bird, category growth comparison, by value, 2004?14 42
Figure 9: Slovakia, bird, volume by segment (kg/units, million), 2004?14 45
Figure 10: Slovakia, bird, category growth comparison, by volume, 2004?14 45
Figure 11: Slovakia, bird, company share by value (%), 2008?09 47
Figure 12: Slovakia, bird, distribution channels by value (%), 2008?09 50
Figure 13: Slovakia, fish, value by segment (SKKm), 2004?14 56
Figure 14: Slovakia, fish, category growth comparison, by value, 2004?14 58
Figure 15: Slovakia, fish, volume by segment (kg/units, million), 2004?14 61
Figure 16: Slovakia, fish, category growth comparison, by volume, 2004?14 61
Figure 17: Slovakia, fish, company share by value (%), 2008?09 63
Figure 18: Slovakia, fish, distribution channels by value (%), 2008?09 66
Figure 19: Slovakia, rodent, value by segment (SKKm), 2004?14 72
Figure 20: Slovakia, rodent, category growth comparison, by value, 2004?14 74
Figure 21: Slovakia, rodent, volume by segment (kg/units, million), 2004?14 77
Figure 22: Slovakia, rodent, category growth comparison, by volume, 2004?14 77
Figure 23: Slovakia, rodent, company share by value (%), 2008?09 79
Figure 24: Slovakia, rodent, distribution channels by value (%), 2008?09 82
Figure 25: Annual data review process 92

LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Slovakia, other pet care, value by category (SKKm), 2004?09 19
Table 4: Slovakia, other pet care, value forecast by category (SKKm), 2009?14 20
Table 5: Slovakia, other pet care, value by category ($m), 2004?09 22
Table 6: Slovakia, other pet care, value forecast by category ($m), 2009?14 22
Table 7: Slovakia, other pet care, volume by category (kg/units, million), 2004?09 24
Table 8: Slovakia, other pet care, volume forecast by category (kg/units, million), 2009?14 25
Table 9: Slovakia, other pet care, brand share by value (%), 2008?09 27
Table 10: Slovakia, other pet care, value by brand (SKKm), 2008?09 27
Table 11: Slovakia, other pet care, company share by value (%), 2008?09 29
Table 12: Slovakia, other pet care, value by company (SKKm), 2008?09 29
Table 13: Slovakia, other pet care, distribution channels by value (%), 2008?09 30
Table 14: Slovakia, other pet care, value by distribution channel (SKKm), 2008?09 30
Table 15: Slovakia, other pet care, expenditure per capita (SKK), 2004?09 32
Table 16: Slovakia, other pet care, forecast expenditure per capita (SKK), 2009?14 32
Table 17: Slovakia, other pet care, expenditure per capita ($), 2004?09 33
Table 18: Slovakia, other pet care, forecast expenditure per capita ($), 2009?14 33
Table 19: Slovakia, other pet care, consumption per capita (kg/units), 2004?09 34
Table 20: Slovakia, other pet care, forecast consumption per capita (kg/units), 2009?14 34
Table 21: Nestlé SA key facts 35
Table 22: Slovakia, bird, value by segment (SKKm), 2004?09 38
Table 23: Slovakia, bird, value forecast by segment (SKKm), 2009?14 39
Table 24: Slovakia, bird, value by segment ($m), 2004?09 41
Table 25: Slovakia, bird, value forecast by segment ($m), 2009?14 41
Table 26: Slovakia, bird, volume by segment (kg/units, million), 2004?09 43
Table 27: Slovakia, bird, volume forecast by segment (kg/units, million), 2009?14 44
Table 28: Slovakia, bird, brand share by value (%), 2008?09 46
Table 29: Slovakia, bird, value by brand (SKKm), 2008?09 46
Table 30: Slovakia, bird, company share by value (%), 2008?09 48
Table 31: Slovakia, bird, value by company (SKKm), 2008?09 48
Table 32: Slovakia, bird, distribution channels by value (%), 2008?09 49
Table 33: Slovakia, bird, value by distribution channel (SKKm), 2008?09 49
Table 34: Slovakia, bird, expenditure per capita (SKK), 2004?09 51
Table 35: Slovakia, bird, forecast expenditure per capita (SKK), 2009?14 51
Table 36: Slovakia, bird, expenditure per capita ($), 2004?09 52
Table 37: Slovakia, bird, forecast expenditure per capita ($), 2009?14 52
Table 38: Slovakia, bird, consumption per capita (kg/units), 2004?09 53
Table 39: Slovakia, bird, forecast consumption per capita (kg/units), 2009?14 53
Table 40: Slovakia, fish, value by segment (SKKm), 2004?09 54
Table 41: Slovakia, fish, value forecast by segment (SKKm), 2009?14 55
Table 42: Slovakia, fish, value by segment ($m), 2004?09 57
Table 43: Slovakia, fish, value forecast by segment ($m), 2009?14 57
Table 44: Slovakia, fish, volume by segment (kg/units, million), 2004?09 59
Table 45: Slovakia, fish, volume forecast by segment (kg/units, million), 2009?14 60
Table 46: Slovakia, fish, brand share by value (%), 2008?09 62
Table 47: Slovakia, fish, value by brand (SKKm), 2008?09 62
Table 48: Slovakia, fish, company share by value (%), 2008?09 64
Table 49: Slovakia, fish, value by company (SKKm), 2008?09 64
Table 50: Slovakia, fish, distribution channels by value (%), 2008?09 65
Table 51: Slovakia, fish, value by distribution channel (SKKm), 2008?09 65
Table 52: Slovakia, fish, expenditure per capita (SKK), 2004?09 67
Table 53: Slovakia, fish, forecast expenditure per capita (SKK), 2009?14 67
Table 54: Slovakia, fish, expenditure per capita ($), 2004?09 68
Table 55: Slovakia, fish, forecast expenditure per capita ($), 2009?14 68
Table 56: Slovakia, fish, consumption per capita (kg/units), 2004?09 69
Table 57: Slovakia, fish, forecast consumption per capita (kg/units), 2009?14 69
Table 58: Slovakia, rodent, value by segment (SKKm), 2004?09 70
Table 59: Slovakia, rodent, value forecast by segment (SKKm), 2009?14 71
Table 60: Slovakia, rodent, value by segment ($m), 2004?09 73
Table 61: Slovakia, rodent, value forecast by segment ($m), 2009?14 73
Table 62: Slovakia, rodent, volume by segment (kg/units, million), 2004?09 75
Table 63: Slovakia, rodent, volume forecast by segment (kg/units, million), 2009?14 76
Table 64: Slovakia, rodent, brand share by value (%), 2008?09 78
Table 65: Slovakia, rodent, value by brand (SKKm), 2008?09 78
Table 66: Slovakia, rodent, company share by value (%), 2008?09 80
Table 67: Slovakia, rodent, value by company (SKKm), 2008?09 80
Table 68: Slovakia, rodent, distribution channels by value (%), 2008?09 81
Table 69: Slovakia, rodent, value by distribution channel (SKKm), 2008?09 81
Table 70: Slovakia, rodent, expenditure per capita (SKK), 2004?09 83
Table 71: Slovakia, rodent, forecast expenditure per capita (SKK), 2009?14 83
Table 72: Slovakia, rodent, expenditure per capita ($), 2004?09 84
Table 73: Slovakia, rodent, forecast expenditure per capita ($), 2009?14 84
Table 74: Slovakia, rodent, consumption per capita (kg/units), 2004?09 85
Table 75: Slovakia, rodent, forecast consumption per capita (kg/units), 2009?14 85
Table 76: Slovakia population, by age group, 2004?09 (millions) 86
Table 77: Slovakia population forecast, by age group, 2009?14 (millions) 87
Table 78: Slovakia population, by gender, 2004?09 (millions) 87
Table 79: Slovakia population forecast, by gender, 2009?14 (millions) 88
Table 80: Slovakia nominal GDP, 2004?09 (€bn, nominal prices) 88
Table 81: Slovakia nominal GDP forecast, 2009?14 (€bn, nominal prices) 88
Table 82: Slovakia real GDP, 2004?09 (€bn, 2000 prices) 89
Table 83: Slovakia real GDP forecast, 2009?14 (€bn, 2000 prices) 89
Table 84: Slovakia real GDP, 2004?09 ($bn, 2000 prices) 89
Table 85: Slovakia real GDP forecast, 2009?14 ($bn, 2000 prices) 90
Table 86: Slovakia consumer price index, 2004?09 (2000=100) 90
Table 87: Slovakia consumer price index, 2009?14 (2000=100) 90


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