Other Pet Care in Mexico to 2013

Introduction

This databook provides key data and information on the other pet care market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the other pet care market, including company overview, key facts and business description

Highlights

The market for other pet care in Mexico increased at a compound annual growth rate of 9.1% between 2003 and 2008.

The Fish category led the other pet care market in Mexico, accounting for a share of 66%.

Leading players in Mexican other pet care market include Mars, Inc., Effem Mexico and Nestle S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Mexico

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Mexico increased at a compound annual growth rate of 9.1% between 2003 and 2008.

The Fish category led the other pet care market in Mexico, accounting for a share of 66%.

Leading players in Mexican other pet care market include Mars, Inc., Effem Mexico and Nestle S.A..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Mexican Peso), 2003?08 20
Value analysis (Mexican Peso), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Mars, Incorporated 36
Nestlé SA. 38
Chapter 5 Category Analysis: Bird 40
Value analysis (Mexican Peso), 2003?08 40
Value analysis (Mexican Peso), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Fish 56
Value analysis (Mexican Peso), 2003?08 56
Value analysis (Mexican Peso), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Rodent 71
Value analysis (Mexican Peso), 2003?08 71
Value analysis (Mexican Peso), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Country Comparison 86
Value 86
Volume 91
Market share 96
Chapter 9 PESTLE Analysis 97
Summary 97
Political analysis 98
Economic analysis 102
Social analysis 106
Technological analysis 109
Legal analysis 112
Environmental analysis 115
Chapter 10 New Product Development 118
Product launches over time 118
Recent product launches 120
Chapter 11 Macroeconomic Profile 121
Macroeconomic indicators 121
Chapter 12 Research Methodology 126
Methodology overview 126
Secondary research 127
Market modeling 128
Creating an initial data model 128
Revising the initial data model 128
Creating a final estimate 129
Creating demographic value splits 129
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 13 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131


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LIST OF FIGURES
Figure 1: Mexico other pet care value and value forecast, 2003?13 (MXNm, nominal prices) 22
Figure 2: Mexico other pet care category growth comparison, by value, 2003?13 24
Figure 3: Mexico other pet care volume and volume forecast, 2003?13 (kg/units, million) 27
Figure 4: Mexico other pet care category growth comparison, by volume, 2003?13 27
Figure 5: Mexico other pet care company share, by value, 2007?08 (%) 29
Figure 6: Mexico other pet care distribution channels, by value, 2007?08 (%) 32
Figure 7: Mexico bird value and value forecast, 2003?13 (MXNm, nominal prices) 42
Figure 8: Mexico bird category growth comparison, by value, 2003?13 44
Figure 9: Mexico bird volume and volume forecast, 2003?13 (kg/units, million) 47
Figure 10: Mexico bird category growth comparison, by volume, 2003?13 47
Figure 11: Mexico bird company share, by value, 2007?08 (%) 49
Figure 12: Mexico bird distribution channels, by value, 2007?08 (%) 52
Figure 13: Mexico fish value and value forecast, 2003?13 (MXNm, nominal prices) 58
Figure 14: Mexico fish category growth comparison, by value, 2003?13 60
Figure 15: Mexico fish volume and volume forecast, 2003?13 (kg/units, million) 63
Figure 16: Mexico fish category growth comparison, by volume, 2003?13 63
Figure 17: Mexico fish distribution channels, by value, 2007?08 (%) 67
Figure 18: Mexico rodent value and value forecast, 2003?13 (MXNm, nominal prices) 73
Figure 19: Mexico rodent category growth comparison, by value, 2003?13 75
Figure 20: Mexico rodent volume and volume forecast, 2003?13 (kg/units, million) 78
Figure 21: Mexico rodent category growth comparison, by volume, 2003?13 78
Figure 22: Mexico rodent distribution channels, by value, 2007?08 (%) 82
Figure 23: Global other pet care market split (value terms, 2008), top five countries 87
Figure 24: Global other pet care market value, 2003–08, top five countries 90
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 92
Figure 26: Global other pet care market volume, 2003–08, top five countries 95
Figure 27: Annual data review process 127


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Mexico other pet care value, 2003?08 (MXNm, nominal prices) 20
Table 4: Mexico other pet care value forecast, 2008?13 (MXNm, nominal prices) 21
Table 5: Mexico other pet care value, 2003?08 ($m, nominal prices) 23
Table 6: Mexico other pet care value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Mexico other pet care volume, 2003?08 (kg/units, million) 25
Table 8: Mexico other pet care volume forecast, 2008?13 (kg/units, million) 26
Table 9: Mexico other pet care brand share, by value, 2007?08 (%) 28
Table 10: Mexico other pet care value, by brand 2007?08 (MXNm, nominal prices) 28
Table 11: Mexico other pet care company share by value, 2007?08 (%) 30
Table 12: Mexico other pet care value, by company, 2007?08 (MXNm, nominal prices) 30
Table 13: Mexico other pet care distribution channels, by value, 2007?08 (%) 31
Table 14: Mexico other pet care value, by distribution channel, 2007?08 (MXNm, nominal prices) 31
Table 15: Mexico other pet care expenditure per capita, 2003?08 (MXN, nominal prices) 33
Table 16: Mexico other pet care forecast expenditure per capita, 2008?13 (MXN, nominal prices) 33
Table 17: Mexico other pet care expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Mexico other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: Mexico other pet care consumption per capita, 2003?08 (kg/units) 35
Table 20: Mexico other pet care forecast consumption per capita, 2008?13 (kg/units) 35
Table 21: Mars, Incorporated key facts 36
Table 22: Nestlé SA. key facts 38
Table 23: Mexico bird value, 2003?08 (MXNm, nominal prices) 40
Table 24: Mexico bird value forecast, 2008?13 (MXNm, nominal prices) 41
Table 25: Mexico bird value, 2003?08 ($m, nominal prices) 43
Table 26: Mexico bird value forecast, 2008?13 ($m, nominal prices) 43
Table 27: Mexico bird volume, 2003?08 (kg/units, million) 45
Table 28: Mexico bird volume forecast, 2008?13 (kg/units, million) 46
Table 29: Mexico bird brand share, by value, 2007?08 (%) 48
Table 30: Mexico bird value, by brand 2007?08 (MXNm, nominal prices) 48
Table 31: Mexico bird company share by value, 2007?08 (%) 50
Table 32: Mexico bird value, by company, 2007?08 (MXNm, nominal prices) 50
Table 33: Mexico bird distribution channels, by value, 2007?08 (%) 51
Table 34: Mexico bird value, by distribution channel, 2007?08 (MXNm, nominal prices) 51
Table 35: Mexico bird expenditure per capita, 2003?08 (MXN, nominal prices) 53
Table 36: Mexico bird forecast expenditure per capita, 2008?13 (MXN, nominal prices) 53
Table 37: Mexico bird expenditure per capita, 2003?08 ($, nominal prices) 54
Table 38: Mexico bird forecast expenditure per capita, 2008?13 ($, nominal prices) 54
Table 39: Mexico bird consumption per capita, 2003?08 (kg/units) 55
Table 40: Mexico bird forecast consumption per capita, 2008?13 (kg/units) 55
Table 41: Mexico fish value, 2003?08 (MXNm, nominal prices) 56
Table 42: Mexico fish value forecast, 2008?13 (MXNm, nominal prices) 57
Table 43: Mexico fish value, 2003?08 ($m, nominal prices) 59
Table 44: Mexico fish value forecast, 2008?13 ($m, nominal prices) 59
Table 45: Mexico fish volume, 2003?08 (kg/units, million) 61
Table 46: Mexico fish volume forecast, 2008?13 (kg/units, million) 62
Table 47: Mexico fish brand share, by value, 2007?08 (%) 64
Table 48: Mexico fish value, by brand 2007?08 (MXNm, nominal prices) 64
Table 49: Mexico fish company share by value, 2007?08 (%) 65
Table 50: Mexico fish value, by company, 2007?08 (MXNm, nominal prices) 65
Table 51: Mexico fish distribution channels, by value, 2007?08 (%) 66
Table 52: Mexico fish value, by distribution channel, 2007?08 (MXNm, nominal prices) 66
Table 53: Mexico fish expenditure per capita, 2003?08 (MXN, nominal prices) 68
Table 54: Mexico fish forecast expenditure per capita, 2008?13 (MXN, nominal prices) 68
Table 55: Mexico fish expenditure per capita, 2003?08 ($, nominal prices) 69
Table 56: Mexico fish forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 57: Mexico fish consumption per capita, 2003?08 (kg/units) 70
Table 58: Mexico fish forecast consumption per capita, 2008?13 (kg/units) 70
Table 59: Mexico rodent value, 2003?08 (MXNm, nominal prices) 71
Table 60: Mexico rodent value forecast, 2008?13 (MXNm, nominal prices) 72
Table 61: Mexico rodent value, 2003?08 ($m, nominal prices) 74
Table 62: Mexico rodent value forecast, 2008?13 ($m, nominal prices) 74
Table 63: Mexico rodent volume, 2003?08 (kg/units, million) 76
Table 64: Mexico rodent volume forecast, 2008?13 (kg/units, million) 77
Table 65: Mexico rodent brand share, by value, 2007?08 (%) 79
Table 66: Mexico rodent value, by brand 2007?08 (MXNm, nominal prices) 79
Table 67: Mexico rodent company share by value, 2007?08 (%) 80
Table 68: Mexico rodent value, by company, 2007?08 (MXNm, nominal prices) 80
Table 69: Mexico rodent distribution channels, by value, 2007?08 (%) 81
Table 70: Mexico rodent value, by distribution channel, 2007?08 (MXNm, nominal prices) 81
Table 71: Mexico rodent expenditure per capita, 2003?08 (MXN, nominal prices) 83
Table 72: Mexico rodent forecast expenditure per capita, 2008?13 (MXN, nominal prices) 83
Table 73: Mexico rodent expenditure per capita, 2003?08 ($, nominal prices) 84
Table 74: Mexico rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 75: Mexico rodent consumption per capita, 2003?08 (kg/units) 85
Table 76: Mexico rodent forecast consumption per capita, 2008?13 (kg/units) 85
Table 77: Global other pet care market value, 2008 86
Table 78: Global other pet care market split (value terms ($m), 2008), top five countries 89
Table 79: Global other pet care market volume, 2008 91
Table 80: Global other pet care market split (volume terms, 2008), top five countries 94
Table 81: Leading players, top five countries 96
Table 82: Analysis of Mexico’s political landscape 98
Table 83: Analysis of Mexico’s economy 102
Table 84: Analysis of Mexico’s social system 106
Table 85: Analysis of Mexico’s technology landscape 109
Table 86: Analysis of Mexico’s legal landscape 112
Table 87: Analysis of Mexico’s environmental landscape 115
Table 88: Mexico other pet care new product launches reports, by company 2008 118
Table 89: Mexico other pet care new product launches SKUs, by company 2008 118
Table 90: Mexico other pet care new product launches (reports), by flavor and fragrances 2008 119
Table 91: Mexico other pet care new product launches (reports), by ingredients (top 10 ingredients), 2008 119
Table 92: Mexico other pet care new product launches (reports), by package tags or claims 2008 120
Table 93: Mexico other pet care new product launch (report) 2008 120
Table 94: Mexico population, by age group, 2003?08 (millions) 121
Table 95: Mexico population forecast, by age group, 2008?13 (millions) 122
Table 96: Mexico population, by gender, 2003?08 (millions) 122
Table 97: Mexico population forecast, by gender, 2008?13 (millions) 123
Table 98: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 123
Table 99: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 123
Table 100: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 124
Table 101: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 124
Table 102: Mexico real GDP, 2003?08 ($bn, 2000 prices) 124
Table 103: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 125
Table 104: Mexico consumer price index, 2003?08 (2000=100) 125
Table 105: Mexico consumer price index, 2008?13 (2000=100) 125


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