Other Pet Care in Morocco to 2013

Introduction

This databook provides key data and information on the other pet care market in Morocco. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Morocco increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The Bird category led the other pet care market in Morocco, accounting for a share of 89.3%.

Leading players in Moroccan other pet care market include Rolf C. Hagen Inc. and Sera.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Morocco

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Morocco increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The Bird category led the other pet care market in Morocco, accounting for a share of 89.3%.

Leading players in Moroccan other pet care market include Rolf C. Hagen Inc. and Sera.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Moroccan Dirham), 2003?08 19
Value analysis (Moroccan Dirham), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Spectrum Brands, Inc. 35
Chapter 5 Category Analysis: Bird 37
Value analysis (Moroccan Dirham), 2003?08 37
Value analysis (Moroccan Dirham), 2008?13 38
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 40
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Fish 52
Value analysis (Moroccan Dirham), 2003?08 52
Value analysis (Moroccan Dirham), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Rodent 67
Value analysis (Moroccan Dirham), 2003?08 67
Value analysis (Moroccan Dirham), 2008?13 68
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 70
Volume analysis, 2003?08 72
Volume analysis, 2008?13 73
Company and brand share analysis 75
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Country Comparison 82
Value 82
Volume 87
Market share 92
Chapter 9 Socioeconomic profile 93
Country overview 93
Key facts 94
Political overview 95
Economic overview 96
Chapter 10 Macroeconomic Profile 97
Macroeconomic indicators 97
Chapter 11 Research Methodology 102
Methodology overview 102
Secondary research 103
Market modeling 104
Creating an initial data model 104
Revising the initial data model 104
Creating a final estimate 105
Creating demographic value splits 105
Primary research 105
Data finalization 106
Ongoing research 106
Chapter 12 APPENDIX 107
Future readings 107
How to contact experts in your industry 107
Disclaimer 107


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LIST OF FIGURES
Figure 1: Morocco other pet care value and value forecast, 2003?13 (MADm, nominal prices) 21
Figure 2: Morocco other pet care category growth comparison, by value, 2003?13 23
Figure 3: Morocco other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Morocco other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Morocco other pet care company share, by value, 2007?08 (%) 28
Figure 6: Morocco other pet care distribution channels, by value, 2007?08 (%) 31
Figure 7: Morocco bird value and value forecast, 2003?13 (MADm, nominal prices) 39
Figure 8: Morocco bird category growth comparison, by value, 2003?13 41
Figure 9: Morocco bird volume and volume forecast, 2003?13 (kg/units, million) 44
Figure 10: Morocco bird category growth comparison, by volume, 2003?13 44
Figure 11: Morocco bird distribution channels, by value, 2007?08 (%) 48
Figure 12: Morocco fish value and value forecast, 2003?13 (MADm, nominal prices) 54
Figure 13: Morocco fish category growth comparison, by value, 2003?13 56
Figure 14: Morocco fish volume and volume forecast, 2003?13 (kg/units, million) 59
Figure 15: Morocco fish category growth comparison, by volume, 2003?13 59
Figure 16: Morocco fish distribution channels, by value, 2007?08 (%) 63
Figure 17: Morocco rodent value and value forecast, 2003?13 (MADm, nominal prices) 69
Figure 18: Morocco rodent category growth comparison, by value, 2003?13 71
Figure 19: Morocco rodent volume and volume forecast, 2003?13 (kg/units, million) 74
Figure 20: Morocco rodent category growth comparison, by volume, 2003?13 74
Figure 21: Morocco rodent distribution channels, by value, 2007?08 (%) 78
Figure 22: Global other pet care market split (value terms, 2008), top five countries 83
Figure 23: Global other pet care market value, 2003–08, top five countries 86
Figure 24: Global other pet care market split (volume terms, 2008), top five countries 88
Figure 25: Global other pet care market volume, 2003–08, top five countries 91
Figure 26: Map of Morocco 94
Figure 27: Annual data review process 103


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Morocco other pet care value, 2003?08 (MADm, nominal prices) 19
Table 4: Morocco other pet care value forecast, 2008?13 (MADm, nominal prices) 20
Table 5: Morocco other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Morocco other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Morocco other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Morocco other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Morocco other pet care brand share, by value, 2007?08 (%) 27
Table 10: Morocco other pet care value, by brand 2007?08 (MADm, nominal prices) 27
Table 11: Morocco other pet care company share by value, 2007?08 (%) 29
Table 12: Morocco other pet care value, by company, 2007?08 (MADm, nominal prices) 29
Table 13: Morocco other pet care distribution channels, by value, 2007?08 (%) 30
Table 14: Morocco other pet care value, by distribution channel, 2007?08 (MADm, nominal prices) 30
Table 15: Morocco other pet care expenditure per capita, 2003?08 (MAD, nominal prices) 32
Table 16: Morocco other pet care forecast expenditure per capita, 2008?13 (MAD, nominal prices) 32
Table 17: Morocco other pet care expenditure per capita, 2003?08 ($, nominal prices) 33
Table 18: Morocco other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 33
Table 19: Morocco other pet care consumption per capita, 2003?08 (kg/units) 34
Table 20: Morocco other pet care forecast consumption per capita, 2008?13 (kg/units) 34
Table 21: Spectrum Brands, Inc. key facts 35
Table 22: Morocco bird value, 2003?08 (MADm, nominal prices) 37
Table 23: Morocco bird value forecast, 2008?13 (MADm, nominal prices) 38
Table 24: Morocco bird value, 2003?08 ($m, nominal prices) 40
Table 25: Morocco bird value forecast, 2008?13 ($m, nominal prices) 40
Table 26: Morocco bird volume, 2003?08 (kg/units, million) 42
Table 27: Morocco bird volume forecast, 2008?13 (kg/units, million) 43
Table 28: Morocco bird brand share, by value, 2007?08 (%) 45
Table 29: Morocco bird value, by brand 2007?08 (MADm, nominal prices) 45
Table 30: Morocco bird company share by value, 2007?08 (%) 46
Table 31: Morocco bird value, by company, 2007?08 (MADm, nominal prices) 46
Table 32: Morocco bird distribution channels, by value, 2007?08 (%) 47
Table 33: Morocco bird value, by distribution channel, 2007?08 (MADm, nominal prices) 47
Table 34: Morocco bird expenditure per capita, 2003?08 (MAD, nominal prices) 49
Table 35: Morocco bird forecast expenditure per capita, 2008?13 (MAD, nominal prices) 49
Table 36: Morocco bird expenditure per capita, 2003?08 ($, nominal prices) 50
Table 37: Morocco bird forecast expenditure per capita, 2008?13 ($, nominal prices) 50
Table 38: Morocco bird consumption per capita, 2003?08 (kg/units) 51
Table 39: Morocco bird forecast consumption per capita, 2008?13 (kg/units) 51
Table 40: Morocco fish value, 2003?08 (MADm, nominal prices) 52
Table 41: Morocco fish value forecast, 2008?13 (MADm, nominal prices) 53
Table 42: Morocco fish value, 2003?08 ($m, nominal prices) 55
Table 43: Morocco fish value forecast, 2008?13 ($m, nominal prices) 55
Table 44: Morocco fish volume, 2003?08 (kg/units, million) 57
Table 45: Morocco fish volume forecast, 2008?13 (kg/units, million) 58
Table 46: Morocco fish brand share, by value, 2007?08 (%) 60
Table 47: Morocco fish value, by brand 2007?08 (MADm, nominal prices) 60
Table 48: Morocco fish company share by value, 2007?08 (%) 61
Table 49: Morocco fish value, by company, 2007?08 (MADm, nominal prices) 61
Table 50: Morocco fish distribution channels, by value, 2007?08 (%) 62
Table 51: Morocco fish value, by distribution channel, 2007?08 (MADm, nominal prices) 62
Table 52: Morocco fish expenditure per capita, 2003?08 (MAD, nominal prices) 64
Table 53: Morocco fish forecast expenditure per capita, 2008?13 (MAD, nominal prices) 64
Table 54: Morocco fish expenditure per capita, 2003?08 ($, nominal prices) 65
Table 55: Morocco fish forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 56: Morocco fish consumption per capita, 2003?08 (kg/units) 66
Table 57: Morocco fish forecast consumption per capita, 2008?13 (kg/units) 66
Table 58: Morocco rodent value, 2003?08 (MADm, nominal prices) 67
Table 59: Morocco rodent value forecast, 2008?13 (MADm, nominal prices) 68
Table 60: Morocco rodent value, 2003?08 ($m, nominal prices) 70
Table 61: Morocco rodent value forecast, 2008?13 ($m, nominal prices) 70
Table 62: Morocco rodent volume, 2003?08 (kg/units, million) 72
Table 63: Morocco rodent volume forecast, 2008?13 (kg/units, million) 73
Table 64: Morocco rodent brand share, by value, 2007?08 (%) 75
Table 65: Morocco rodent value, by brand 2007?08 (MADm, nominal prices) 75
Table 66: Morocco rodent company share by value, 2007?08 (%) 76
Table 67: Morocco rodent value, by company, 2007?08 (MADm, nominal prices) 76
Table 68: Morocco rodent distribution channels, by value, 2007?08 (%) 77
Table 69: Morocco rodent value, by distribution channel, 2007?08 (MADm, nominal prices) 77
Table 70: Morocco rodent expenditure per capita, 2003?08 (MAD, nominal prices) 79
Table 71: Morocco rodent forecast expenditure per capita, 2008?13 (MAD, nominal prices) 79
Table 72: Morocco rodent expenditure per capita, 2003?08 ($, nominal prices) 80
Table 73: Morocco rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 74: Morocco rodent consumption per capita, 2003?08 (kg/units) 81
Table 75: Morocco rodent forecast consumption per capita, 2008?13 (kg/units) 81
Table 76: Global other pet care market value, 2008 82
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 85
Table 78: Global other pet care market volume, 2008 87
Table 79: Global other pet care market split (volume terms, 2008), top five countries 90
Table 80: Leading players, top five countries 92
Table 81: Morocco key facts 94
Table 82: Morocco population, by age group, 2003?08 (millions) 97
Table 83: Morocco population forecast, by age group, 2008?13 (millions) 98
Table 84: Morocco population, by gender, 2003?08 (millions) 98
Table 85: Morocco population forecast, by gender, 2008?13 (millions) 99
Table 86: Morocco nominal GDP, 2003?08 (MADbn, nominal prices) 99
Table 87: Morocco nominal GDP forecast, 2008?13 (MADbn, nominal prices) 99
Table 88: Morocco real GDP, 2003?08 (MADbn, 2000 prices) 100
Table 89: Morocco real GDP forecast, 2008?13 (MADbn, 2000 prices) 100
Table 90: Morocco real GDP, 2003?08 ($bn, 2000 prices) 100
Table 91: Morocco real GDP forecast, 2008?13 ($bn, 2000 prices) 101
Table 92: Morocco consumer price index, 2003?08 (2000=100) 101
Table 93: Morocco consumer price index, 2008?13 (2000=100) 101


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