Other Pet Care in Pakistan to 2013

Introduction

This databook provides key data and information on the other pet care market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Pakistan increased at a compound annual growth rate of 6% between 2003 and 2008.

The Bird category led the other pet care market in Pakistan, accounting for a share of 70%.

Leading player in Pakistani other pet care market is Tekfresh.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Pakistan increased at a compound annual growth rate of 6% between 2003 and 2008.

The Bird category led the other pet care market in Pakistan, accounting for a share of 70%.

Leading player in Pakistani other pet care market is Tekfresh.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Pakistan Rupee), 2003?08 19
Value analysis (Pakistan Rupee), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profile 34
Spectrum Brands, Inc. 34
Chapter 5 Category Analysis: Bird 36
Value analysis (Pakistan Rupee), 2003?08 36
Value analysis (Pakistan Rupee), 2008?13 37
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Fish 52
Value analysis (Pakistan Rupee), 2003?08 52
Value analysis (Pakistan Rupee), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Rodent 68
Value analysis (Pakistan Rupee), 2003?08 68
Value analysis (Pakistan Rupee), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Country Comparison 84
Value 84
Volume 89
Market share 94
Chapter 9 Socioeconomic profile 95
Country overview 95
Key facts 96
Political overview 97
Economic overview 98
Chapter 10 Macroeconomic Profile 99
Macroeconomic indicators 99
Chapter 11 Research Methodology 103
Methodology overview 103
Secondary research 104
Market modeling 105
Creating an initial data model 105
Revising the initial data model 105
Creating a final estimate 106
Creating demographic value splits 106
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 12 APPENDIX 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108


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LIST OF FIGURES
Figure 1: Pakistan other pet care value and value forecast, 2003?13 (PKRm, nominal prices) 21
Figure 2: Pakistan other pet care category growth comparison, by value, 2003?13 23
Figure 3: Pakistan other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Pakistan other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Pakistan other pet care distribution channels, by value, 2007?08 (%) 30
Figure 6: Pakistan bird value and value forecast, 2003?13 (PKRm, nominal prices) 38
Figure 7: Pakistan bird category growth comparison, by value, 2003?13 40
Figure 8: Pakistan bird volume and volume forecast, 2003?13 (kg/units, million) 43
Figure 9: Pakistan bird category growth comparison, by volume, 2003?13 44
Figure 10: Pakistan bird distribution channels, by value, 2007?08 (%) 48
Figure 11: Pakistan fish value and value forecast, 2003?13 (PKRm, nominal prices) 54
Figure 12: Pakistan fish category growth comparison, by value, 2003?13 56
Figure 13: Pakistan fish volume and volume forecast, 2003?13 (kg/units, million) 59
Figure 14: Pakistan fish category growth comparison, by volume, 2003?13 60
Figure 15: Pakistan fish distribution channels, by value, 2007?08 (%) 64
Figure 16: Pakistan rodent value and value forecast, 2003?13 (PKRm, nominal prices) 70
Figure 17: Pakistan rodent category growth comparison, by value, 2003?13 72
Figure 18: Pakistan rodent volume and volume forecast, 2003?13 (kg/units, million) 75
Figure 19: Pakistan rodent category growth comparison, by volume, 2003?13 76
Figure 20: Pakistan rodent distribution channels, by value, 2007?08 (%) 80
Figure 21: Global other pet care market split (value terms, 2008), top five countries 85
Figure 22: Global other pet care market value, 2003–08, top five countries 88
Figure 23: Global other pet care market split (volume terms, 2008), top five countries 90
Figure 24: Global other pet care market volume, 2003–08, top five countries 93
Figure 25: Map of Pakistan 96
Figure 26: Annual data review process 104


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Pakistan other pet care value, 2003?08 (PKRm, nominal prices) 19
Table 4: Pakistan other pet care value forecast, 2008?13 (PKRm, nominal prices) 20
Table 5: Pakistan other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Pakistan other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Pakistan other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Pakistan other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Pakistan other pet care brand share, by value, 2007?08 (%) 27
Table 10: Pakistan other pet care value, by brand 2007?08 (PKRm, nominal prices) 27
Table 11: Pakistan other pet care company share by value, 2007?08 (%) 28
Table 12: Pakistan other pet care value, by company, 2007?08 (PKRm, nominal prices) 28
Table 13: Pakistan other pet care distribution channels, by value, 2007?08 (%) 29
Table 14: Pakistan other pet care value, by distribution channel, 2007?08 (PKRm, nominal prices) 29
Table 15: Pakistan other pet care expenditure per capita, 2003?08 (PKR, nominal prices) 31
Table 16: Pakistan other pet care forecast expenditure per capita, 2008?13 (PKR, nominal prices) 31
Table 17: Pakistan other pet care expenditure per capita, 2003?08 ($, nominal prices) 32
Table 18: Pakistan other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 32
Table 19: Pakistan other pet care consumption per capita, 2003?08 (kg/units) 33
Table 20: Pakistan other pet care forecast consumption per capita, 2008?13 (kg/units) 33
Table 21: Spectrum Brands, Inc. key facts 34
Table 22: Pakistan bird value, 2003?08 (PKRm, nominal prices) 36
Table 23: Pakistan bird value forecast, 2008?13 (PKRm, nominal prices) 37
Table 24: Pakistan bird value, 2003?08 ($m, nominal prices) 39
Table 25: Pakistan bird value forecast, 2008?13 ($m, nominal prices) 39
Table 26: Pakistan bird volume, 2003?08 (kg/units, million) 41
Table 27: Pakistan bird volume forecast, 2008?13 (kg/units, million) 42
Table 28: Pakistan bird brand share, by value, 2007?08 (%) 45
Table 29: Pakistan bird value, by brand 2007?08 (PKRm, nominal prices) 45
Table 30: Pakistan bird company share by value, 2007?08 (%) 46
Table 31: Pakistan bird value, by company, 2007?08 (PKRm, nominal prices) 46
Table 32: Pakistan bird distribution channels, by value, 2007?08 (%) 47
Table 33: Pakistan bird value, by distribution channel, 2007?08 (PKRm, nominal prices) 47
Table 34: Pakistan bird expenditure per capita, 2003?08 (PKR, nominal prices) 49
Table 35: Pakistan bird forecast expenditure per capita, 2008?13 (PKR, nominal prices) 49
Table 36: Pakistan bird expenditure per capita, 2003?08 ($, nominal prices) 50
Table 37: Pakistan bird forecast expenditure per capita, 2008?13 ($, nominal prices) 50
Table 38: Pakistan bird consumption per capita, 2003?08 (kg/units) 51
Table 39: Pakistan bird forecast consumption per capita, 2008?13 (kg/units) 51
Table 40: Pakistan fish value, 2003?08 (PKRm, nominal prices) 52
Table 41: Pakistan fish value forecast, 2008?13 (PKRm, nominal prices) 53
Table 42: Pakistan fish value, 2003?08 ($m, nominal prices) 55
Table 43: Pakistan fish value forecast, 2008?13 ($m, nominal prices) 55
Table 44: Pakistan fish volume, 2003?08 (kg/units, million) 57
Table 45: Pakistan fish volume forecast, 2008?13 (kg/units, million) 58
Table 46: Pakistan fish brand share, by value, 2007?08 (%) 61
Table 47: Pakistan fish value, by brand 2007?08 (PKRm, nominal prices) 61
Table 48: Pakistan fish company share by value, 2007?08 (%) 62
Table 49: Pakistan fish value, by company, 2007?08 (PKRm, nominal prices) 62
Table 50: Pakistan fish distribution channels, by value, 2007?08 (%) 63
Table 51: Pakistan fish value, by distribution channel, 2007?08 (PKRm, nominal prices) 63
Table 52: Pakistan fish expenditure per capita, 2003?08 (PKR, nominal prices) 65
Table 53: Pakistan fish forecast expenditure per capita, 2008?13 (PKR, nominal prices) 65
Table 54: Pakistan fish expenditure per capita, 2003?08 ($, nominal prices) 66
Table 55: Pakistan fish forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 56: Pakistan fish consumption per capita, 2003?08 (kg/units) 67
Table 57: Pakistan fish forecast consumption per capita, 2008?13 (kg/units) 67
Table 58: Pakistan rodent value, 2003?08 (PKRm, nominal prices) 68
Table 59: Pakistan rodent value forecast, 2008?13 (PKRm, nominal prices) 69
Table 60: Pakistan rodent value, 2003?08 ($m, nominal prices) 71
Table 61: Pakistan rodent value forecast, 2008?13 ($m, nominal prices) 71
Table 62: Pakistan rodent volume, 2003?08 (kg/units, million) 73
Table 63: Pakistan rodent volume forecast, 2008?13 (kg/units, million) 74
Table 64: Pakistan rodent brand share, by value, 2007?08 (%) 77
Table 65: Pakistan rodent value, by brand 2007?08 (PKRm, nominal prices) 77
Table 66: Pakistan rodent company share by value, 2007?08 (%) 78
Table 67: Pakistan rodent value, by company, 2007?08 (PKRm, nominal prices) 78
Table 68: Pakistan rodent distribution channels, by value, 2007?08 (%) 79
Table 69: Pakistan rodent value, by distribution channel, 2007?08 (PKRm, nominal prices) 79
Table 70: Pakistan rodent expenditure per capita, 2003?08 (PKR, nominal prices) 81
Table 71: Pakistan rodent forecast expenditure per capita, 2008?13 (PKR, nominal prices) 81
Table 72: Pakistan rodent expenditure per capita, 2003?08 ($, nominal prices) 82
Table 73: Pakistan rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 74: Pakistan rodent consumption per capita, 2003?08 (kg/units) 83
Table 75: Pakistan rodent forecast consumption per capita, 2008?13 (kg/units) 83
Table 76: Global other pet care market value, 2008 84
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 87
Table 78: Global other pet care market volume, 2008 89
Table 79: Global other pet care market split (volume terms, 2008), top five countries 92
Table 80: Leading players, top five countries 94
Table 81: Pakistan key facts 96
Table 82: Pakistan population, by age group, 2003?08 (millions) 99
Table 83: Pakistan population forecast, by age group, 2008?13 (millions) 100
Table 84: Pakistan population, by gender, 2003?08 (millions) 100
Table 85: Pakistan population forecast, by gender, 2008?13 (millions) 101
Table 86: Pakistan nominal GDP, 2003?08 (PKRbn, nominal prices) 101
Table 87: Pakistan real GDP, 2003?08 (PKRbn, 2000 prices) 101
Table 88: Pakistan real GDP, 2003?08 ($bn, 2000 prices) 102
Table 89: Pakistan consumer price index, 2003?08 (2000=100) 102
Table 90: Pakistan consumer price index, 2008?13 (2000=100) 102


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