Other Pet Care in Russia to 2013

Introduction

This databook provides key data and information on the other pet care market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the other pet care market, including company overview, key facts and business description

Highlights

The market for other pet care in Russia increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The bird category led the other pet care market in Russia, accounting for a share of 56.6%.

Leading players in Russian other pet care market include Biosphera, Spectrum Brands Inc. and Central Garden & Pet Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Russia increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The bird category led the other pet care market in Russia, accounting for a share of 56.6%.

Leading players in Russian other pet care market include Biosphera, Spectrum Brands Inc. and Central Garden & Pet Company.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Russian Ruble), 2003?08 20
Value analysis (Russian Ruble), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Spectrum Brands, Inc. 36
Central Garden & Pet Company 38
Chapter 5 Category Analysis: Bird 41
Value analysis (Russian Ruble), 2003?08 41
Value analysis (Russian Ruble), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Fish 57
Value analysis (Russian Ruble), 2003?08 57
Value analysis (Russian Ruble), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Rodent 72
Value analysis (Russian Ruble), 2003?08 72
Value analysis (Russian Ruble), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Country Comparison 87
Value 87
Volume 92
Market share 97
Chapter 9 PESTLE Analysis 98
Summary 98
Political analysis 99
Economic analysis 102
Social analysis 106
Technological analysis 109
Legal analysis 112
Environmental analysis 115
Chapter 10 New Product Development 118
Product launches over time 118
Recent product launches 120
Chapter 11 Macroeconomic Profile 121
Macroeconomic indicators 121
Chapter 12 Research Methodology 126
Methodology overview 126
Secondary research 127
Market modeling 128
Creating an initial data model 128
Revising the initial data model 128
Creating a final estimate 129
Creating demographic value splits 129
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 13 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131


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LIST OF FIGURES
Figure 1: Russia other pet care value and value forecast, 2003?13 (RUBm, nominal prices) 22
Figure 2: Russia other pet care category growth comparison, by value, 2003?13 24
Figure 3: Russia other pet care volume and volume forecast, 2003?13 (kg/units, million) 27
Figure 4: Russia other pet care category growth comparison, by volume, 2003?13 27
Figure 5: Russia other pet care company share, by value, 2007?08 (%) 29
Figure 6: Russia other pet care distribution channels, by value, 2007?08 (%) 32
Figure 7: Russia bird value and value forecast, 2003?13 (RUBm, nominal prices) 43
Figure 8: Russia bird category growth comparison, by value, 2003?13 45
Figure 9: Russia bird volume and volume forecast, 2003?13 (kg/units, million) 48
Figure 10: Russia bird category growth comparison, by volume, 2003?13 48
Figure 11: Russia bird company share, by value, 2007?08 (%) 50
Figure 12: Russia bird distribution channels, by value, 2007?08 (%) 53
Figure 13: Russia fish value and value forecast, 2003?13 (RUBm, nominal prices) 59
Figure 14: Russia fish category growth comparison, by value, 2003?13 61
Figure 15: Russia fish volume and volume forecast, 2003?13 (kg/units, million) 64
Figure 16: Russia fish category growth comparison, by volume, 2003?13 64
Figure 17: Russia fish distribution channels, by value, 2007?08 (%) 68
Figure 18: Russia rodent value and value forecast, 2003?13 (RUBm, nominal prices) 74
Figure 19: Russia rodent category growth comparison, by value, 2003?13 76
Figure 20: Russia rodent volume and volume forecast, 2003?13 (kg/units, million) 79
Figure 21: Russia rodent category growth comparison, by volume, 2003?13 79
Figure 22: Russia rodent distribution channels, by value, 2007?08 (%) 83
Figure 23: Global other pet care market split (value terms, 2008), top five countries 88
Figure 24: Global other pet care market value, 2003–08, top five countries 91
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 93
Figure 26: Global other pet care market volume, 2003–08, top five countries 96
Figure 27: Annual data review process 127


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Russia other pet care value, 2003?08 (RUBm, nominal prices) 20
Table 4: Russia other pet care value forecast, 2008?13 (RUBm, nominal prices) 21
Table 5: Russia other pet care value, 2003?08 ($m, nominal prices) 23
Table 6: Russia other pet care value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Russia other pet care volume, 2003?08 (kg/units, million) 25
Table 8: Russia other pet care volume forecast, 2008?13 (kg/units, million) 26
Table 9: Russia other pet care brand share, by value, 2007?08 (%) 28
Table 10: Russia other pet care value, by brand 2007?08 (RUBm, nominal prices) 28
Table 11: Russia other pet care company share by value, 2007?08 (%) 30
Table 12: Russia other pet care value, by company, 2007?08 (RUBm, nominal prices) 30
Table 13: Russia other pet care distribution channels, by value, 2007?08 (%) 31
Table 14: Russia other pet care value, by distribution channel, 2007?08 (RUBm, nominal prices) 31
Table 15: Russia other pet care expenditure per capita, 2003?08 (RUB, nominal prices) 33
Table 16: Russia other pet care forecast expenditure per capita, 2008?13 (RUB, nominal prices) 33
Table 17: Russia other pet care expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Russia other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: Russia other pet care consumption per capita, 2003?08 (kg/units) 35
Table 20: Russia other pet care forecast consumption per capita, 2008?13 (kg/units) 35
Table 21: Spectrum Brands, Inc. key facts 36
Table 22: Central Garden & Pet Company key facts 38
Table 23: Russia bird value, 2003?08 (RUBm, nominal prices) 41
Table 24: Russia bird value forecast, 2008?13 (RUBm, nominal prices) 42
Table 25: Russia bird value, 2003?08 ($m, nominal prices) 44
Table 26: Russia bird value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Russia bird volume, 2003?08 (kg/units, million) 46
Table 28: Russia bird volume forecast, 2008?13 (kg/units, million) 47
Table 29: Russia bird brand share, by value, 2007?08 (%) 49
Table 30: Russia bird value, by brand 2007?08 (RUBm, nominal prices) 49
Table 31: Russia bird company share by value, 2007?08 (%) 51
Table 32: Russia bird value, by company, 2007?08 (RUBm, nominal prices) 51
Table 33: Russia bird distribution channels, by value, 2007?08 (%) 52
Table 34: Russia bird value, by distribution channel, 2007?08 (RUBm, nominal prices) 52
Table 35: Russia bird expenditure per capita, 2003?08 (RUB, nominal prices) 54
Table 36: Russia bird forecast expenditure per capita, 2008?13 (RUB, nominal prices) 54
Table 37: Russia bird expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Russia bird forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Russia bird consumption per capita, 2003?08 (kg/units) 56
Table 40: Russia bird forecast consumption per capita, 2008?13 (kg/units) 56
Table 41: Russia fish value, 2003?08 (RUBm, nominal prices) 57
Table 42: Russia fish value forecast, 2008?13 (RUBm, nominal prices) 58
Table 43: Russia fish value, 2003?08 ($m, nominal prices) 60
Table 44: Russia fish value forecast, 2008?13 ($m, nominal prices) 60
Table 45: Russia fish volume, 2003?08 (kg/units, million) 62
Table 46: Russia fish volume forecast, 2008?13 (kg/units, million) 63
Table 47: Russia fish brand share, by value, 2007?08 (%) 65
Table 48: Russia fish value, by brand 2007?08 (RUBm, nominal prices) 65
Table 49: Russia fish company share by value, 2007?08 (%) 66
Table 50: Russia fish value, by company, 2007?08 (RUBm, nominal prices) 66
Table 51: Russia fish distribution channels, by value, 2007?08 (%) 67
Table 52: Russia fish value, by distribution channel, 2007?08 (RUBm, nominal prices) 67
Table 53: Russia fish expenditure per capita, 2003?08 (RUB, nominal prices) 69
Table 54: Russia fish forecast expenditure per capita, 2008?13 (RUB, nominal prices) 69
Table 55: Russia fish expenditure per capita, 2003?08 ($, nominal prices) 70
Table 56: Russia fish forecast expenditure per capita, 2008?13 ($, nominal prices) 70
Table 57: Russia fish consumption per capita, 2003?08 (kg/units) 71
Table 58: Russia fish forecast consumption per capita, 2008?13 (kg/units) 71
Table 59: Russia rodent value, 2003?08 (RUBm, nominal prices) 72
Table 60: Russia rodent value forecast, 2008?13 (RUBm, nominal prices) 73
Table 61: Russia rodent value, 2003?08 ($m, nominal prices) 75
Table 62: Russia rodent value forecast, 2008?13 ($m, nominal prices) 75
Table 63: Russia rodent volume, 2003?08 (kg/units, million) 77
Table 64: Russia rodent volume forecast, 2008?13 (kg/units, million) 78
Table 65: Russia rodent brand share, by value, 2007?08 (%) 80
Table 66: Russia rodent value, by brand 2007?08 (RUBm, nominal prices) 80
Table 67: Russia rodent company share by value, 2007?08 (%) 81
Table 68: Russia rodent value, by company, 2007?08 (RUBm, nominal prices) 81
Table 69: Russia rodent distribution channels, by value, 2007?08 (%) 82
Table 70: Russia rodent value, by distribution channel, 2007?08 (RUBm, nominal prices) 82
Table 71: Russia rodent expenditure per capita, 2003?08 (RUB, nominal prices) 84
Table 72: Russia rodent forecast expenditure per capita, 2008?13 (RUB, nominal prices) 84
Table 73: Russia rodent expenditure per capita, 2003?08 ($, nominal prices) 85
Table 74: Russia rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 75: Russia rodent consumption per capita, 2003?08 (kg/units) 86
Table 76: Russia rodent forecast consumption per capita, 2008?13 (kg/units) 86
Table 77: Global other pet care market value, 2008 87
Table 78: Global other pet care market split (value terms ($m), 2008), top five countries 90
Table 79: Global other pet care market volume, 2008 92
Table 80: Global other pet care market split (volume terms, 2008), top five countries 95
Table 81: Leading players, top five countries 97
Table 82: Analysis of Russia’s political landscape 99
Table 83: Analysis of Russia’s economic landscape 102
Table 84: Analysis of Russia’s social landscape 106
Table 85: Analysis of Russia’s technology landscape 109
Table 86: Analysis of Russia’s legal landscape 112
Table 87: Analysis of Russia’s environmental landscape 115
Table 88: Russia other pet care new product launches reports, by company 2008 118
Table 89: Russia other pet care new product launches SKUs, by company 2008 118
Table 90: Russia other pet care new product launches (reports), by flavor and fragrances 2008 119
Table 91: Russia other pet care new product launches (reports), by ingredients (top 10 ingredients), 2008 119
Table 92: Russia other pet care new product launches (reports), by package tags or claims 2008 120
Table 93: Russia other pet care new product launches (reports) 2008 120
Table 94: Russia population, by age group, 2003?08 (millions) 121
Table 95: Russia population forecast, by age group, 2008?13 (millions) 122
Table 96: Russia population, by gender, 2003?08 (millions) 122
Table 97: Russia population forecast, by gender, 2008?13 (millions) 123
Table 98: Russia nominal GDP, 2003?08 (RUBbn, nominal prices) 123
Table 99: Russia nominal GDP forecast, 2008?13 (RUBbn, nominal prices) 123
Table 100: Russia real GDP, 2003?08 (RUBbn, 2000 prices) 124
Table 101: Russia real GDP forecast, 2008?13 (RUBbn, 2000 prices) 124
Table 102: Russia real GDP, 2003?08 ($bn, 2000 prices) 124
Table 103: Russia real GDP forecast, 2008?13 ($bn, 2000 prices) 125
Table 104: Russia consumer price index, 2003?08 (2000=100) 125
Table 105: Russia consumer price index, 2008?13 (2000=100) 125


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