Other Pet Care in South Korea to 2013

Introduction

This databook provides key data and information on the other pet care market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in South Korea increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The bird category led the other pet care market in South Korea, accounting for a share of 80.4%.

Leading players in South Korean other pet care market include Sewhapet Food Co. Ltd., Rolf C. Hagen Inc. and The Nature Chest Bird Shop.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in South Korea increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The bird category led the other pet care market in South Korea, accounting for a share of 80.4%.

Leading players in South Korean other pet care market include Sewhapet Food Co. Ltd., Rolf C. Hagen Inc. and The Nature Chest Bird Shop.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Won), 2003?08 19
Value analysis (Won), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Spectrum Brands, Inc. 35
Chapter 5 Category Analysis: Bird 37
Value analysis (Won), 2003?08 37
Value analysis (Won), 2008?13 38
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 40
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Fish 53
Value analysis (Won), 2003?08 53
Value analysis (Won), 2008?13 54
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Rodent 68
Value analysis (Won), 2003?08 68
Value analysis (Won), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Country Comparison 83
Value 83
Volume 88
Market share 93
Chapter 9 PESTLE Analysis 94
Summary 94
Political analysis 95
Economic analysis 99
Social analysis 103
Technological analysis 107
Legal analysis 110
Environmental analysis 114
Chapter 10 Macroeconomic Profile 117
Macroeconomic indicators 117
Chapter 11 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 12 APPENDIX 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127


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LIST OF FIGURES
Figure 1: South Korea other pet care value and value forecast, 2003?13 (KRWm, nominal prices) 21
Figure 2: South Korea other pet care category growth comparison, by value, 2003?13 23
Figure 3: South Korea other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: South Korea other pet care category growth comparison, by volume, 2003?13 26
Figure 5: South Korea other pet care company share, by value, 2007?08 (%) 28
Figure 6: South Korea other pet care distribution channels, by value, 2007?08 (%) 31
Figure 7: South Korea bird value and value forecast, 2003?13 (KRWm, nominal prices) 39
Figure 8: South Korea bird category growth comparison, by value, 2003?13 41
Figure 9: South Korea bird volume and volume forecast, 2003?13 (kg/units, million) 44
Figure 10: South Korea bird category growth comparison, by volume, 2003?13 44
Figure 11: South Korea bird company share, by value, 2007?08 (%) 46
Figure 12: South Korea bird distribution channels, by value, 2007?08 (%) 49
Figure 13: South Korea fish value and value forecast, 2003?13 (KRWm, nominal prices) 55
Figure 14: South Korea fish category growth comparison, by value, 2003?13 57
Figure 15: South Korea fish volume and volume forecast, 2003?13 (kg/units, million) 60
Figure 16: South Korea fish category growth comparison, by volume, 2003?13 60
Figure 17: South Korea fish distribution channels, by value, 2007?08 (%) 64
Figure 18: South Korea rodent value and value forecast, 2003?13 (KRWm, nominal prices) 70
Figure 19: South Korea rodent category growth comparison, by value, 2003?13 72
Figure 20: South Korea rodent volume and volume forecast, 2003?13 (kg/units, million) 75
Figure 21: South Korea rodent category growth comparison, by volume, 2003?13 75
Figure 22: South Korea rodent distribution channels, by value, 2007?08 (%) 79
Figure 23: Global other pet care market split (value terms, 2008), top five countries 84
Figure 24: Global other pet care market value, 2003–08, top five countries 87
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 89
Figure 26: Global other pet care market volume, 2003–08, top five countries 92
Figure 27: Annual data review process 123


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: South Korea other pet care value, 2003?08 (KRWm, nominal prices) 19
Table 4: South Korea other pet care value forecast, 2008?13 (KRWm, nominal prices) 20
Table 5: South Korea other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: South Korea other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: South Korea other pet care volume, 2003?08 (kg/units, million) 24
Table 8: South Korea other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: South Korea other pet care brand share, by value, 2007?08 (%) 27
Table 10: South Korea other pet care value, by brand 2007?08 (KRWm, nominal prices) 27
Table 11: South Korea other pet care company share by value, 2007?08 (%) 29
Table 12: South Korea other pet care value, by company, 2007?08 (KRWm, nominal prices) 29
Table 13: South Korea other pet care distribution channels, by value, 2007?08 (%) 30
Table 14: South Korea other pet care value, by distribution channel, 2007?08 (KRWm, nominal prices) 30
Table 15: South Korea other pet care expenditure per capita, 2003?08 (KRW, nominal prices) 32
Table 16: South Korea other pet care forecast expenditure per capita, 2008?13 (KRW, nominal prices) 32
Table 17: South Korea other pet care expenditure per capita, 2003?08 ($, nominal prices) 33
Table 18: South Korea other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 33
Table 19: South Korea other pet care consumption per capita, 2003?08 (kg/units) 34
Table 20: South Korea other pet care forecast consumption per capita, 2008?13 (kg/units) 34
Table 21: Spectrum Brands, Inc. key facts 35
Table 22: South Korea bird value, 2003?08 (KRWm, nominal prices) 37
Table 23: South Korea bird value forecast, 2008?13 (KRWm, nominal prices) 38
Table 24: South Korea bird value, 2003?08 ($m, nominal prices) 40
Table 25: South Korea bird value forecast, 2008?13 ($m, nominal prices) 40
Table 26: South Korea bird volume, 2003?08 (kg/units, million) 42
Table 27: South Korea bird volume forecast, 2008?13 (kg/units, million) 43
Table 28: South Korea bird brand share, by value, 2007?08 (%) 45
Table 29: South Korea bird value, by brand 2007?08 (KRWm, nominal prices) 45
Table 30: South Korea bird company share by value, 2007?08 (%) 47
Table 31: South Korea bird value, by company, 2007?08 (KRWm, nominal prices) 47
Table 32: South Korea bird distribution channels, by value, 2007?08 (%) 48
Table 33: South Korea bird value, by distribution channel, 2007?08 (KRWm, nominal prices) 48
Table 34: South Korea bird expenditure per capita, 2003?08 (KRW, nominal prices) 50
Table 35: South Korea bird forecast expenditure per capita, 2008?13 (KRW, nominal prices) 50
Table 36: South Korea bird expenditure per capita, 2003?08 ($, nominal prices) 51
Table 37: South Korea bird forecast expenditure per capita, 2008?13 ($, nominal prices) 51
Table 38: South Korea bird consumption per capita, 2003?08 (kg/units) 52
Table 39: South Korea bird forecast consumption per capita, 2008?13 (kg/units) 52
Table 40: South Korea fish value, 2003?08 (KRWm, nominal prices) 53
Table 41: South Korea fish value forecast, 2008?13 (KRWm, nominal prices) 54
Table 42: South Korea fish value, 2003?08 ($m, nominal prices) 56
Table 43: South Korea fish value forecast, 2008?13 ($m, nominal prices) 56
Table 44: South Korea fish volume, 2003?08 (kg/units, million) 58
Table 45: South Korea fish volume forecast, 2008?13 (kg/units, million) 59
Table 46: South Korea fish brand share, by value, 2007?08 (%) 61
Table 47: South Korea fish value, by brand 2007?08 (KRWm, nominal prices) 61
Table 48: South Korea fish company share by value, 2007?08 (%) 62
Table 49: South Korea fish value, by company, 2007?08 (KRWm, nominal prices) 62
Table 50: South Korea fish distribution channels, by value, 2007?08 (%) 63
Table 51: South Korea fish value, by distribution channel, 2007?08 (KRWm, nominal prices) 63
Table 52: South Korea fish expenditure per capita, 2003?08 (KRW, nominal prices) 65
Table 53: South Korea fish forecast expenditure per capita, 2008?13 (KRW, nominal prices) 65
Table 54: South Korea fish expenditure per capita, 2003?08 ($, nominal prices) 66
Table 55: South Korea fish forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 56: South Korea fish consumption per capita, 2003?08 (kg/units) 67
Table 57: South Korea fish forecast consumption per capita, 2008?13 (kg/units) 67
Table 58: South Korea rodent value, 2003?08 (KRWm, nominal prices) 68
Table 59: South Korea rodent value forecast, 2008?13 (KRWm, nominal prices) 69
Table 60: South Korea rodent value, 2003?08 ($m, nominal prices) 71
Table 61: South Korea rodent value forecast, 2008?13 ($m, nominal prices) 71
Table 62: South Korea rodent volume, 2003?08 (kg/units, million) 73
Table 63: South Korea rodent volume forecast, 2008?13 (kg/units, million) 74
Table 64: South Korea rodent brand share, by value, 2007?08 (%) 76
Table 65: South Korea rodent value, by brand 2007?08 (KRWm, nominal prices) 76
Table 66: South Korea rodent company share by value, 2007?08 (%) 77
Table 67: South Korea rodent value, by company, 2007?08 (KRWm, nominal prices) 77
Table 68: South Korea rodent distribution channels, by value, 2007?08 (%) 78
Table 69: South Korea rodent value, by distribution channel, 2007?08 (KRWm, nominal prices) 78
Table 70: South Korea rodent expenditure per capita, 2003?08 (KRW, nominal prices) 80
Table 71: South Korea rodent forecast expenditure per capita, 2008?13 (KRW, nominal prices) 80
Table 72: South Korea rodent expenditure per capita, 2003?08 ($, nominal prices) 81
Table 73: South Korea rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 74: South Korea rodent consumption per capita, 2003?08 (kg/units) 82
Table 75: South Korea rodent forecast consumption per capita, 2008?13 (kg/units) 82
Table 76: Global other pet care market value, 2008 83
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 86
Table 78: Global other pet care market volume, 2008 88
Table 79: Global other pet care market split (volume terms, 2008), top five countries 91
Table 80: Leading players, top five countries 93
Table 81: Analysis of South Korea’s political landscape 95
Table 82: Analysis of South Korea’s economic landscape 99
Table 83: Analysis of South Korea’s social landscape 103
Table 84: Analysis of South Korea’s technology landscape 107
Table 85: Analysis of South Korea’s legal landscape 110
Table 86: Analysis of South Korea’s environmental landscape 114
Table 87: South Korea population, by age group, 2003?08 (millions) 117
Table 88: South Korea population forecast, by age group, 2008?13 (millions) 118
Table 89: South Korea population, by gender, 2003?08 (millions) 118
Table 90: South Korea population forecast, by gender, 2008?13 (millions) 119
Table 91: South Korea nominal GDP, 2003?08 (KRWbn, nominal prices) 119
Table 92: South Korea nominal GDP forecast, 2008?13 (KRWbn, nominal prices) 119
Table 93: South Korea real GDP, 2003?08 (KRWbn, 2000 prices) 120
Table 94: South Korea real GDP forecast, 2008?13 (KRWbn, 2000 prices) 120
Table 95: South Korea real GDP, 2003?08 ($bn, 2000 prices) 120
Table 96: South Korea real GDP forecast, 2008?13 ($bn, 2000 prices) 121
Table 97: South Korea consumer price index, 2003?08 (2000=100) 121
Table 98: South Korea consumer price index, 2008?13 (2000=100) 121


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