Other Pet Care in Sweden to 2013

Introduction

This databook provides key data and information on the other pet care market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the other pet care market, including company overview, key facts and business description

Highlights

The market for other pet care in Sweden increased at a compound annual growth rate of 3.5% between 2003 and 2008.

The fish category led the other pet care market in Sweden, accounting for a share of 79%.

Leading players in Swedish other pet care market include Spectrum Brands Inc., Mars, Inc. and Vitakraft-Werke.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Sweden increased at a compound annual growth rate of 3.5% between 2003 and 2008.

The fish category led the other pet care market in Sweden, accounting for a share of 79%.

Leading players in Swedish other pet care market include Spectrum Brands Inc., Mars, Inc. and Vitakraft-Werke.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Swedish Krona), 2003?08 19
Value analysis (Swedish Krona), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 35
Spectrum Brands, Inc. 35
Mars, Incorporated 37
Chapter 5 Category Analysis: Bird 39
Value analysis (Swedish Krona), 2003?08 39
Value analysis (Swedish Krona), 2008?13 40
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Fish 55
Value analysis (Swedish Krona), 2003?08 55
Value analysis (Swedish Krona), 2008?13 56
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Rodent 70
Value analysis (Swedish Krona), 2003?08 70
Value analysis (Swedish Krona), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Country Comparison 85
Value 85
Volume 90
Market share 95
Chapter 9 PESTLE Analysis 96
Summary 96
Political analysis 97
Economic analysis 100
Social analysis 104
Technology analysis 107
Legal analysis 111
Environmental analysis 114
Chapter 10 Macroeconomic Profile 117
Macroeconomic indicators 117
Chapter 11 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 12 APPENDIX 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127


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LIST OF FIGURES
Figure 1: Sweden other pet care value and value forecast, 2003?13 (SEKm, nominal prices) 21
Figure 2: Sweden other pet care category growth comparison, by value, 2003?13 23
Figure 3: Sweden other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Sweden other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Sweden other pet care company share, by value, 2007?08 (%) 28
Figure 6: Sweden other pet care distribution channels, by value, 2007?08 (%) 31
Figure 7: Sweden bird value and value forecast, 2003?13 (SEKm, nominal prices) 41
Figure 8: Sweden bird category growth comparison, by value, 2003?13 43
Figure 9: Sweden bird volume and volume forecast, 2003?13 (kg/units, million) 46
Figure 10: Sweden bird category growth comparison, by volume, 2003?13 46
Figure 11: Sweden bird company share, by value, 2007?08 (%) 48
Figure 12: Sweden bird distribution channels, by value, 2007?08 (%) 51
Figure 13: Sweden fish value and value forecast, 2003?13 (SEKm, nominal prices) 57
Figure 14: Sweden fish category growth comparison, by value, 2003?13 59
Figure 15: Sweden fish volume and volume forecast, 2003?13 (kg/units, million) 62
Figure 16: Sweden fish category growth comparison, by volume, 2003?13 62
Figure 17: Sweden fish distribution channels, by value, 2007?08 (%) 66
Figure 18: Sweden rodent value and value forecast, 2003?13 (SEKm, nominal prices) 72
Figure 19: Sweden rodent category growth comparison, by value, 2003?13 74
Figure 20: Sweden rodent volume and volume forecast, 2003?13 (kg/units, million) 77
Figure 21: Sweden rodent category growth comparison, by volume, 2003?13 77
Figure 22: Sweden rodent distribution channels, by value, 2007?08 (%) 81
Figure 23: Global other pet care market split (value terms, 2008), top five countries 86
Figure 24: Global other pet care market value, 2003–08, top five countries 89
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 91
Figure 26: Global other pet care market volume, 2003–08, top five countries 94
Figure 27: Annual data review process 123


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Sweden other pet care value, 2003?08 (SEKm, nominal prices) 19
Table 4: Sweden other pet care value forecast, 2008?13 (SEKm, nominal prices) 20
Table 5: Sweden other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Sweden other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Sweden other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Sweden other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Sweden other pet care brand share, by value, 2007?08 (%) 27
Table 10: Sweden other pet care value, by brand 2007?08 (SEKm, nominal prices) 27
Table 11: Sweden other pet care company share by value, 2007?08 (%) 29
Table 12: Sweden other pet care value, by company, 2007?08 (SEKm, nominal prices) 29
Table 13: Sweden other pet care distribution channels, by value, 2007?08 (%) 30
Table 14: Sweden other pet care value, by distribution channel, 2007?08 (SEKm, nominal prices) 30
Table 15: Sweden other pet care expenditure per capita, 2003?08 (SEK, nominal prices) 32
Table 16: Sweden other pet care forecast expenditure per capita, 2008?13 (SEK, nominal prices) 32
Table 17: Sweden other pet care expenditure per capita, 2003?08 ($, nominal prices) 33
Table 18: Sweden other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 33
Table 19: Sweden other pet care consumption per capita, 2003?08 (kg/units) 34
Table 20: Sweden other pet care forecast consumption per capita, 2008?13 (kg/units) 34
Table 21: Spectrum Brands, Inc. key facts 35
Table 22: Mars, Incorporated key facts 37
Table 23: Sweden bird value, 2003?08 (SEKm, nominal prices) 39
Table 24: Sweden bird value forecast, 2008?13 (SEKm, nominal prices) 40
Table 25: Sweden bird value, 2003?08 ($m, nominal prices) 42
Table 26: Sweden bird value forecast, 2008?13 ($m, nominal prices) 42
Table 27: Sweden bird volume, 2003?08 (kg/units, million) 44
Table 28: Sweden bird volume forecast, 2008?13 (kg/units, million) 45
Table 29: Sweden bird brand share, by value, 2007?08 (%) 47
Table 30: Sweden bird value, by brand 2007?08 (SEKm, nominal prices) 47
Table 31: Sweden bird company share by value, 2007?08 (%) 49
Table 32: Sweden bird value, by company, 2007?08 (SEKm, nominal prices) 49
Table 33: Sweden bird distribution channels, by value, 2007?08 (%) 50
Table 34: Sweden bird value, by distribution channel, 2007?08 (SEKm, nominal prices) 50
Table 35: Sweden bird expenditure per capita, 2003?08 (SEK, nominal prices) 52
Table 36: Sweden bird forecast expenditure per capita, 2008?13 (SEK, nominal prices) 52
Table 37: Sweden bird expenditure per capita, 2003?08 ($, nominal prices) 53
Table 38: Sweden bird forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 39: Sweden bird consumption per capita, 2003?08 (kg/units) 54
Table 40: Sweden bird forecast consumption per capita, 2008?13 (kg/units) 54
Table 41: Sweden fish value, 2003?08 (SEKm, nominal prices) 55
Table 42: Sweden fish value forecast, 2008?13 (SEKm, nominal prices) 56
Table 43: Sweden fish value, 2003?08 ($m, nominal prices) 58
Table 44: Sweden fish value forecast, 2008?13 ($m, nominal prices) 58
Table 45: Sweden fish volume, 2003?08 (kg/units, million) 60
Table 46: Sweden fish volume forecast, 2008?13 (kg/units, million) 61
Table 47: Sweden fish brand share, by value, 2007?08 (%) 63
Table 48: Sweden fish value, by brand 2007?08 (SEKm, nominal prices) 63
Table 49: Sweden fish company share by value, 2007?08 (%) 64
Table 50: Sweden fish value, by company, 2007?08 (SEKm, nominal prices) 64
Table 51: Sweden fish distribution channels, by value, 2007?08 (%) 65
Table 52: Sweden fish value, by distribution channel, 2007?08 (SEKm, nominal prices) 65
Table 53: Sweden fish expenditure per capita, 2003?08 (SEK, nominal prices) 67
Table 54: Sweden fish forecast expenditure per capita, 2008?13 (SEK, nominal prices) 67
Table 55: Sweden fish expenditure per capita, 2003?08 ($, nominal prices) 68
Table 56: Sweden fish forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 57: Sweden fish consumption per capita, 2003?08 (kg/units) 69
Table 58: Sweden fish forecast consumption per capita, 2008?13 (kg/units) 69
Table 59: Sweden rodent value, 2003?08 (SEKm, nominal prices) 70
Table 60: Sweden rodent value forecast, 2008?13 (SEKm, nominal prices) 71
Table 61: Sweden rodent value, 2003?08 ($m, nominal prices) 73
Table 62: Sweden rodent value forecast, 2008?13 ($m, nominal prices) 73
Table 63: Sweden rodent volume, 2003?08 (kg/units, million) 75
Table 64: Sweden rodent volume forecast, 2008?13 (kg/units, million) 76
Table 65: Sweden rodent brand share, by value, 2007?08 (%) 78
Table 66: Sweden rodent value, by brand 2007?08 (SEKm, nominal prices) 78
Table 67: Sweden rodent company share by value, 2007?08 (%) 79
Table 68: Sweden rodent value, by company, 2007?08 (SEKm, nominal prices) 79
Table 69: Sweden rodent distribution channels, by value, 2007?08 (%) 80
Table 70: Sweden rodent value, by distribution channel, 2007?08 (SEKm, nominal prices) 80
Table 71: Sweden rodent expenditure per capita, 2003?08 (SEK, nominal prices) 82
Table 72: Sweden rodent forecast expenditure per capita, 2008?13 (SEK, nominal prices) 82
Table 73: Sweden rodent expenditure per capita, 2003?08 ($, nominal prices) 83
Table 74: Sweden rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 75: Sweden rodent consumption per capita, 2003?08 (kg/units) 84
Table 76: Sweden rodent forecast consumption per capita, 2008?13 (kg/units) 84
Table 77: Global other pet care market value, 2008 85
Table 78: Global other pet care market split (value terms ($m), 2008), top five countries 88
Table 79: Global other pet care market volume, 2008 90
Table 80: Global other pet care market split (volume terms, 2008), top five countries 93
Table 81: Leading players, top five countries 95
Table 82: Analysis of Sweden’s political landscape 97
Table 83: Analysis of the Swedish economy 100
Table 84: Analysis of Sweden’s social system 104
Table 85: Analysis of Sweden’s technology landscape 107
Table 86: Analysis of Sweden’s legal landscape 111
Table 87: Analysis of Sweden’s environmental landscape 114
Table 88: Sweden population, by age group, 2003?08 (millions) 117
Table 89: Sweden population forecast, by age group, 2008?13 (millions) 118
Table 90: Sweden population, by gender, 2003?08 (millions) 118
Table 91: Sweden population forecast, by gender, 2008?13 (millions) 119
Table 92: Sweden nominal GDP, 2003?08 (SEKbn, nominal prices) 119
Table 93: Sweden nominal GDP forecast, 2008?13 (SEKbn, nominal prices) 119
Table 94: Sweden real GDP, 2003?08 (SEKbn, 2000 prices) 120
Table 95: Sweden real GDP forecast, 2008?13 (SEKbn, 2000 prices) 120
Table 96: Sweden real GDP, 2003?08 ($bn, 2000 prices) 120
Table 97: Sweden real GDP forecast, 2008?13 ($bn, 2000 prices) 121
Table 98: Sweden consumer price index, 2003?08 (2000=100) 121
Table 99: Sweden consumer price index, 2008?13 (2000=100) 121


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