Other Pet Care in Taiwan to 2013

Introduction

This databook provides key data and information on the other pet care market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Taiwan increased at a compound annual growth rate of 13.7% between 2003 and 2008.

The Bird category led the other pet care market in Taiwan, accounting for a share of 48.7%.

Leading players in Taiwanese other pet care market include Fwusow Industry Co. Ltd., Far East Freeze & Drying Manufacturing Co. and Peudar Enterprises.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Taiwan increased at a compound annual growth rate of 13.7% between 2003 and 2008.

The Bird category led the other pet care market in Taiwan, accounting for a share of 48.7%.

Leading players in Taiwanese other pet care market include Fwusow Industry Co. Ltd., Far East Freeze & Drying Manufacturing Co. and Peudar Enterprises.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (New Taiwan Dollar), 2003?08 19
Value analysis (New Taiwan Dollar), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Spectrum Brands, Inc. 35
Chapter 5 Category Analysis: Bird 37
Value analysis (New Taiwan Dollar), 2003?08 37
Value analysis (New Taiwan Dollar), 2008?13 38
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 40
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Fish 52
Value analysis (New Taiwan Dollar), 2003?08 52
Value analysis (New Taiwan Dollar), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Rodent 68
Value analysis (New Taiwan Dollar), 2003?08 68
Value analysis (New Taiwan Dollar), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Country Comparison 83
Value 83
Volume 88
Market share 93
Chapter 9 PESTLE Analysis 94
Summary 94
Political analysis 95
Economic analysis 98
Social analysis 102
Technological analysis 106
Legal analysis 109
Environmental analysis 112
Chapter 10 Macroeconomic Profile 115
Macroeconomic indicators 115
Chapter 11 Research Methodology 120
Methodology overview 120
Secondary research 121
Market modeling 122
Creating an initial data model 122
Revising the initial data model 122
Creating a final estimate 123
Creating demographic value splits 123
Primary research 123
Data finalization 124
Ongoing research 124
Chapter 12 APPENDIX 125
Future readings 125
How to contact experts in your industry 125
Disclaimer 125


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LIST OF FIGURES
Figure 1: Taiwan other pet care value and value forecast, 2003?13 (NT$m, nominal prices) 21
Figure 2: Taiwan other pet care category growth comparison, by value, 2003?13 23
Figure 3: Taiwan other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Taiwan other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Taiwan other pet care company share, by value, 2007?08 (%) 28
Figure 6: Taiwan other pet care distribution channels, by value, 2007?08 (%) 31
Figure 7: Taiwan bird value and value forecast, 2003?13 (NT$m, nominal prices) 39
Figure 8: Taiwan bird category growth comparison, by value, 2003?13 41
Figure 9: Taiwan bird volume and volume forecast, 2003?13 (kg/units, million) 44
Figure 10: Taiwan bird category growth comparison, by volume, 2003?13 44
Figure 11: Taiwan bird distribution channels, by value, 2007?08 (%) 48
Figure 12: Taiwan fish value and value forecast, 2003?13 (NT$m, nominal prices) 54
Figure 13: Taiwan fish category growth comparison, by value, 2003?13 56
Figure 14: Taiwan fish volume and volume forecast, 2003?13 (kg/units, million) 59
Figure 15: Taiwan fish category growth comparison, by volume, 2003?13 59
Figure 16: Taiwan fish company share, by value, 2007?08 (%) 61
Figure 17: Taiwan fish distribution channels, by value, 2007?08 (%) 64
Figure 18: Taiwan rodent value and value forecast, 2003?13 (NT$m, nominal prices) 70
Figure 19: Taiwan rodent category growth comparison, by value, 2003?13 72
Figure 20: Taiwan rodent volume and volume forecast, 2003?13 (kg/units, million) 75
Figure 21: Taiwan rodent category growth comparison, by volume, 2003?13 75
Figure 22: Taiwan rodent distribution channels, by value, 2007?08 (%) 79
Figure 23: Global other pet care market split (value terms, 2008), top five countries 84
Figure 24: Global other pet care market value, 2003–08, top five countries 87
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 89
Figure 26: Global other pet care market volume, 2003–08, top five countries 92
Figure 27: Annual data review process 121


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Taiwan other pet care value, 2003?08 (NT$m, nominal prices) 19
Table 4: Taiwan other pet care value forecast, 2008?13 (NT$m, nominal prices) 20
Table 5: Taiwan other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Taiwan other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Taiwan other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Taiwan other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Taiwan other pet care brand share, by value, 2007?08 (%) 27
Table 10: Taiwan other pet care value, by brand 2007?08 (NT$m, nominal prices) 27
Table 11: Taiwan other pet care company share by value, 2007?08 (%) 29
Table 12: Taiwan other pet care value, by company, 2007?08 (NT$m, nominal prices) 29
Table 13: Taiwan other pet care distribution channels, by value, 2007?08 (%) 30
Table 14: Taiwan other pet care value, by distribution channel, 2007?08 (NT$m, nominal prices) 30
Table 15: Taiwan other pet care expenditure per capita, 2003?08 (NT$, nominal prices) 32
Table 16: Taiwan other pet care forecast expenditure per capita, 2008?13 (NT$, nominal prices) 32
Table 17: Taiwan other pet care expenditure per capita, 2003?08 ($, nominal prices) 33
Table 18: Taiwan other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 33
Table 19: Taiwan other pet care consumption per capita, 2003?08 (kg/units) 34
Table 20: Taiwan other pet care forecast consumption per capita, 2008?13 (kg/units) 34
Table 21: Spectrum Brands, Inc. key facts 35
Table 22: Taiwan bird value, 2003?08 (NT$m, nominal prices) 37
Table 23: Taiwan bird value forecast, 2008?13 (NT$m, nominal prices) 38
Table 24: Taiwan bird value, 2003?08 ($m, nominal prices) 40
Table 25: Taiwan bird value forecast, 2008?13 ($m, nominal prices) 40
Table 26: Taiwan bird volume, 2003?08 (kg/units, million) 42
Table 27: Taiwan bird volume forecast, 2008?13 (kg/units, million) 43
Table 28: Taiwan bird brand share, by value, 2007?08 (%) 45
Table 29: Taiwan bird value, by brand 2007?08 (NT$m, nominal prices) 45
Table 30: Taiwan bird company share by value, 2007?08 (%) 46
Table 31: Taiwan bird value, by company, 2007?08 (NT$m, nominal prices) 46
Table 32: Taiwan bird distribution channels, by value, 2007?08 (%) 47
Table 33: Taiwan bird value, by distribution channel, 2007?08 (NT$m, nominal prices) 47
Table 34: Taiwan bird expenditure per capita, 2003?08 (NT$, nominal prices) 49
Table 35: Taiwan bird forecast expenditure per capita, 2008?13 (NT$, nominal prices) 49
Table 36: Taiwan bird expenditure per capita, 2003?08 ($, nominal prices) 50
Table 37: Taiwan bird forecast expenditure per capita, 2008?13 ($, nominal prices) 50
Table 38: Taiwan bird consumption per capita, 2003?08 (kg/units) 51
Table 39: Taiwan bird forecast consumption per capita, 2008?13 (kg/units) 51
Table 40: Taiwan fish value, 2003?08 (NT$m, nominal prices) 52
Table 41: Taiwan fish value forecast, 2008?13 (NT$m, nominal prices) 53
Table 42: Taiwan fish value, 2003?08 ($m, nominal prices) 55
Table 43: Taiwan fish value forecast, 2008?13 ($m, nominal prices) 55
Table 44: Taiwan fish volume, 2003?08 (kg/units, million) 57
Table 45: Taiwan fish volume forecast, 2008?13 (kg/units, million) 58
Table 46: Taiwan fish brand share, by value, 2007?08 (%) 60
Table 47: Taiwan fish value, by brand 2007?08 (NT$m, nominal prices) 60
Table 48: Taiwan fish company share by value, 2007?08 (%) 62
Table 49: Taiwan fish value, by company, 2007?08 (NT$m, nominal prices) 62
Table 50: Taiwan fish distribution channels, by value, 2007?08 (%) 63
Table 51: Taiwan fish value, by distribution channel, 2007?08 (NT$m, nominal prices) 63
Table 52: Taiwan fish expenditure per capita, 2003?08 (NT$, nominal prices) 65
Table 53: Taiwan fish forecast expenditure per capita, 2008?13 (NT$, nominal prices) 65
Table 54: Taiwan fish expenditure per capita, 2003?08 ($, nominal prices) 66
Table 55: Taiwan fish forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 56: Taiwan fish consumption per capita, 2003?08 (kg/units) 67
Table 57: Taiwan fish forecast consumption per capita, 2008?13 (kg/units) 67
Table 58: Taiwan rodent value, 2003?08 (NT$m, nominal prices) 68
Table 59: Taiwan rodent value forecast, 2008?13 (NT$m, nominal prices) 69
Table 60: Taiwan rodent value, 2003?08 ($m, nominal prices) 71
Table 61: Taiwan rodent value forecast, 2008?13 ($m, nominal prices) 71
Table 62: Taiwan rodent volume, 2003?08 (kg/units, million) 73
Table 63: Taiwan rodent volume forecast, 2008?13 (kg/units, million) 74
Table 64: Taiwan rodent brand share, by value, 2007?08 (%) 76
Table 65: Taiwan rodent value, by brand 2007?08 (NT$m, nominal prices) 76
Table 66: Taiwan rodent company share by value, 2007?08 (%) 77
Table 67: Taiwan rodent value, by company, 2007?08 (NT$m, nominal prices) 77
Table 68: Taiwan rodent distribution channels, by value, 2007?08 (%) 78
Table 69: Taiwan rodent value, by distribution channel, 2007?08 (NT$m, nominal prices) 78
Table 70: Taiwan rodent expenditure per capita, 2003?08 (NT$, nominal prices) 80
Table 71: Taiwan rodent forecast expenditure per capita, 2008?13 (NT$, nominal prices) 80
Table 72: Taiwan rodent expenditure per capita, 2003?08 ($, nominal prices) 81
Table 73: Taiwan rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 74: Taiwan rodent consumption per capita, 2003?08 (kg/units) 82
Table 75: Taiwan rodent forecast consumption per capita, 2008?13 (kg/units) 82
Table 76: Global other pet care market value, 2008 83
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 86
Table 78: Global other pet care market volume, 2008 88
Table 79: Global other pet care market split (volume terms, 2008), top five countries 91
Table 80: Leading players, top five countries 93
Table 81: Analysis of Taiwan’s political landscape 95
Table 82: Analysis of Taiwan’s economy 98
Table 83: Analysis of Taiwan’s social system 102
Table 84: Analysis of Taiwan’s technology landscape 106
Table 85: Analysis of Taiwan’s legal landscape 109
Table 86: Analysis of Taiwan’s environmental landscape 112
Table 87: Taiwan population, by age group, 2003?08 (millions) 115
Table 88: Taiwan population forecast, by age group, 2008?13 (millions) 116
Table 89: Taiwan population, by gender, 2003?08 (millions) 116
Table 90: Taiwan population forecast, by gender, 2008?13 (millions) 117
Table 91: Taiwan nominal GDP, 2003?08 (NT$bn, nominal prices) 117
Table 92: Taiwan nominal GDP forecast, 2008?13 (NT$bn, nominal prices) 117
Table 93: Taiwan real GDP, 2003?08 (NT$bn, 2000 prices) 118
Table 94: Taiwan real GDP forecast, 2008?13 (NT$bn, 2000 prices) 118
Table 95: Taiwan real GDP, 2003?08 ($bn, 2000 prices) 118
Table 96: Taiwan real GDP forecast, 2008?13 ($bn, 2000 prices) 119
Table 97: Taiwan consumer price index, 2003?08 (2000=100) 119
Table 98: Taiwan consumer price index, 2008?13 (2000=100) 119

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