Other Pet Care in Ukraine to 2013

Introduction

This databook provides key data and information on the other pet care market in Ukraine. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Ukraine increased at a compound annual growth rate of 3.2% between 2003 and 2008.

The Bird category led the other pet care market in Ukraine, accounting for a share of 65.7%.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Ukraine

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Ukraine increased at a compound annual growth rate of 3.2% between 2003 and 2008.

The Bird category led the other pet care market in Ukraine, accounting for a share of 65.7%.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Ukrainian Hryvnia), 2003?08 19
Value analysis (Ukrainian Hryvnia), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profile 34
Spectrum Brands, Inc. 34
Chapter 5 Category Analysis: Bird 36
Value analysis (Ukrainian Hryvnia), 2003?08 36
Value analysis (Ukrainian Hryvnia), 2008?13 37
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company and brand share analysis 44
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Fish 51
Value analysis (Ukrainian Hryvnia), 2003?08 51
Value analysis (Ukrainian Hryvnia), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Rodent 66
Value analysis (Ukrainian Hryvnia), 2003?08 66
Value analysis (Ukrainian Hryvnia), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 86
Market share 91
Chapter 9 Socioeconomic profile 92
Country overview 92
Key facts 94
Political overview 95
Economic overview 96
Chapter 10 Macroeconomic Profile 97
Macroeconomic indicators 97
Chapter 11 Research Methodology 102
Methodology overview 102
Secondary research 103
Market modeling 104
Creating an initial data model 104
Revising the initial data model 104
Creating a final estimate 105
Creating demographic value splits 105
Primary research 105
Data finalization 106
Ongoing research 106
Chapter 12 APPENDIX 107
Future readings 107
How to contact experts in your industry 107
Disclaimer 107


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LIST OF FIGURES
Figure 1: Ukraine other pet care value and value forecast, 2003?13 (UAHm, nominal prices) 21
Figure 2: Ukraine other pet care category growth comparison, by value, 2003?13 23
Figure 3: Ukraine other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Ukraine other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Ukraine other pet care distribution channels, by value, 2007?08 (%) 30
Figure 6: Ukraine bird value and value forecast, 2003?13 (UAHm, nominal prices) 38
Figure 7: Ukraine bird category growth comparison, by value, 2003?13 40
Figure 8: Ukraine bird volume and volume forecast, 2003?13 (kg/units, million) 43
Figure 9: Ukraine bird category growth comparison, by volume, 2003?13 43
Figure 10: Ukraine bird distribution channels, by value, 2007?08 (%) 47
Figure 11: Ukraine fish value and value forecast, 2003?13 (UAHm, nominal prices) 53
Figure 12: Ukraine fish category growth comparison, by value, 2003?13 55
Figure 13: Ukraine fish volume and volume forecast, 2003?13 (kg/units, million) 58
Figure 14: Ukraine fish category growth comparison, by volume, 2003?13 58
Figure 15: Ukraine fish distribution channels, by value, 2007?08 (%) 62
Figure 16: Ukraine rodent value and value forecast, 2003?13 (UAHm, nominal prices) 68
Figure 17: Ukraine rodent category growth comparison, by value, 2003?13 70
Figure 18: Ukraine rodent volume and volume forecast, 2003?13 (kg/units, million) 73
Figure 19: Ukraine rodent category growth comparison, by volume, 2003?13 73
Figure 20: Ukraine rodent distribution channels, by value, 2007?08 (%) 77
Figure 21: Global other pet care market split (value terms, 2008), top five countries 82
Figure 22: Global other pet care market value, 2003–08, top five countries 85
Figure 23: Global other pet care market split (volume terms, 2008), top five countries 87
Figure 24: Global other pet care market volume, 2003–08, top five countries 90
Figure 25: Map of Ukraine 94
Figure 26: Annual data review process 103


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Ukraine other pet care value, 2003?08 (UAHm, nominal prices) 19
Table 4: Ukraine other pet care value forecast, 2008?13 (UAHm, nominal prices) 20
Table 5: Ukraine other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Ukraine other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Ukraine other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Ukraine other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Ukraine other pet care brand share, by value, 2007?08 (%) 27
Table 10: Ukraine other pet care value, by brand 2007?08 (UAHm, nominal prices) 27
Table 11: Ukraine other pet care company share by value, 2007?08 (%) 28
Table 12: Ukraine other pet care value, by company, 2007?08 (UAHm, nominal prices) 28
Table 13: Ukraine other pet care distribution channels, by value, 2007?08 (%) 29
Table 14: Ukraine other pet care value, by distribution channel, 2007?08 (UAHm, nominal prices) 29
Table 15: Ukraine other pet care expenditure per capita, 2003?08 (UAH, nominal prices) 31
Table 16: Ukraine other pet care forecast expenditure per capita, 2008?13 (UAH, nominal prices) 31
Table 17: Ukraine other pet care expenditure per capita, 2003?08 ($, nominal prices) 32
Table 18: Ukraine other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 32
Table 19: Ukraine other pet care consumption per capita, 2003?08 (kg/units) 33
Table 20: Ukraine other pet care forecast consumption per capita, 2008?13 (kg/units) 33
Table 21: Spectrum Brands, Inc. key facts 34
Table 22: Ukraine bird value, 2003?08 (UAHm, nominal prices) 36
Table 23: Ukraine bird value forecast, 2008?13 (UAHm, nominal prices) 37
Table 24: Ukraine bird value, 2003?08 ($m, nominal prices) 39
Table 25: Ukraine bird value forecast, 2008?13 ($m, nominal prices) 39
Table 26: Ukraine bird volume, 2003?08 (kg/units, million) 41
Table 27: Ukraine bird volume forecast, 2008?13 (kg/units, million) 42
Table 28: Ukraine bird brand share, by value, 2007?08 (%) 44
Table 29: Ukraine bird value, by brand 2007?08 (UAHm, nominal prices) 44
Table 30: Ukraine bird company share by value, 2007?08 (%) 45
Table 31: Ukraine bird value, by company, 2007?08 (UAHm, nominal prices) 45
Table 32: Ukraine bird distribution channels, by value, 2007?08 (%) 46
Table 33: Ukraine bird value, by distribution channel, 2007?08 (UAHm, nominal prices) 46
Table 34: Ukraine bird expenditure per capita, 2003?08 (UAH, nominal prices) 48
Table 35: Ukraine bird forecast expenditure per capita, 2008?13 (UAH, nominal prices) 48
Table 36: Ukraine bird expenditure per capita, 2003?08 ($, nominal prices) 49
Table 37: Ukraine bird forecast expenditure per capita, 2008?13 ($, nominal prices) 49
Table 38: Ukraine bird consumption per capita, 2003?08 (kg/units) 50
Table 39: Ukraine bird forecast consumption per capita, 2008?13 (kg/units) 50
Table 40: Ukraine fish value, 2003?08 (UAHm, nominal prices) 51
Table 41: Ukraine fish value forecast, 2008?13 (UAHm, nominal prices) 52
Table 42: Ukraine fish value, 2003?08 ($m, nominal prices) 54
Table 43: Ukraine fish value forecast, 2008?13 ($m, nominal prices) 54
Table 44: Ukraine fish volume, 2003?08 (kg/units, million) 56
Table 45: Ukraine fish volume forecast, 2008?13 (kg/units, million) 57
Table 46: Ukraine fish brand share, by value, 2007?08 (%) 59
Table 47: Ukraine fish value, by brand 2007?08 (UAHm, nominal prices) 59
Table 48: Ukraine fish company share by value, 2007?08 (%) 60
Table 49: Ukraine fish value, by company, 2007?08 (UAHm, nominal prices) 60
Table 50: Ukraine fish distribution channels, by value, 2007?08 (%) 61
Table 51: Ukraine fish value, by distribution channel, 2007?08 (UAHm, nominal prices) 61
Table 52: Ukraine fish expenditure per capita, 2003?08 (UAH, nominal prices) 63
Table 53: Ukraine fish forecast expenditure per capita, 2008?13 (UAH, nominal prices) 63
Table 54: Ukraine fish expenditure per capita, 2003?08 ($, nominal prices) 64
Table 55: Ukraine fish forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 56: Ukraine fish consumption per capita, 2003?08 (kg/units) 65
Table 57: Ukraine fish forecast consumption per capita, 2008?13 (kg/units) 65
Table 58: Ukraine rodent value, 2003?08 (UAHm, nominal prices) 66
Table 59: Ukraine rodent value forecast, 2008?13 (UAHm, nominal prices) 67
Table 60: Ukraine rodent value, 2003?08 ($m, nominal prices) 69
Table 61: Ukraine rodent value forecast, 2008?13 ($m, nominal prices) 69
Table 62: Ukraine rodent volume, 2003?08 (kg/units, million) 71
Table 63: Ukraine rodent volume forecast, 2008?13 (kg/units, million) 72
Table 64: Ukraine rodent brand share, by value, 2007?08 (%) 74
Table 65: Ukraine rodent value, by brand 2007?08 (UAHm, nominal prices) 74
Table 66: Ukraine rodent company share by value, 2007?08 (%) 75
Table 67: Ukraine rodent value, by company, 2007?08 (UAHm, nominal prices) 75
Table 68: Ukraine rodent distribution channels, by value, 2007?08 (%) 76
Table 69: Ukraine rodent value, by distribution channel, 2007?08 (UAHm, nominal prices) 76
Table 70: Ukraine rodent expenditure per capita, 2003?08 (UAH, nominal prices) 78
Table 71: Ukraine rodent forecast expenditure per capita, 2008?13 (UAH, nominal prices) 78
Table 72: Ukraine rodent expenditure per capita, 2003?08 ($, nominal prices) 79
Table 73: Ukraine rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 74: Ukraine rodent consumption per capita, 2003?08 (kg/units) 80
Table 75: Ukraine rodent forecast consumption per capita, 2008?13 (kg/units) 80
Table 76: Global other pet care market value, 2008 81
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 84
Table 78: Global other pet care market volume, 2008 86
Table 79: Global other pet care market split (volume terms, 2008), top five countries 89
Table 80: Leading players, top five countries 91
Table 81: Ukraine key facts 94
Table 82: Ukraine population, by age group, 2003?08 (millions) 97
Table 83: Ukraine population forecast, by age group, 2008?13 (millions) 98
Table 84: Ukraine population, by gender, 2003?08 (millions) 98
Table 85: Ukraine population forecast, by gender, 2008?13 (millions) 99
Table 86: Ukraine nominal GDP, 2003?08 (UAHbn, nominal prices) 99
Table 87: Ukraine nominal GDP forecast, 2008?13 (UAHbn, nominal prices) 99
Table 88: Ukraine real GDP, 2003?08 (UAHbn, 2000 prices) 100
Table 89: Ukraine real GDP forecast, 2008?13 (UAHbn, 2000 prices) 100
Table 90: Ukraine real GDP, 2003?08 ($bn, 2000 prices) 100
Table 91: Ukraine real GDP forecast, 2008?13 ($bn, 2000 prices) 101
Table 92: Ukraine consumer price index, 2003?08 (2000=100) 101
Table 93: Ukraine consumer price index, 2008?13 (2000=100) 101


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