Other Pet Care in Vietnam to 2013

Introduction

This databook provides key data and information on the other pet care market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in Vietnam increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The Bird category led the other pet care market in Vietnam, accounting for a share of 79.1%.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in Vietnam increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The Bird category led the other pet care market in Vietnam, accounting for a share of 79.1%.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Dong), 2003?08 19
Value analysis (Dong), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profile 34
Spectrum Brands, Inc. 34
Chapter 5 Category Analysis: Bird 36
Value analysis (Dong), 2003?08 36
Value analysis (Dong), 2008?13 37
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company and brand share analysis 44
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Fish 51
Value analysis (Dong), 2003?08 51
Value analysis (Dong), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Rodent 66
Value analysis (Dong), 2003?08 66
Value analysis (Dong), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 86
Market share 91
Chapter 9 PESTLE Analysis 92
Summary 92
Political analysis 93
Economic analysis 96
Social analysis 99
Technological analysis 103
Legal analysis 105
Environmental analysis 108
Chapter 10 Macroeconomic Profile 110
Macroeconomic indicators 110
Chapter 11 Research Methodology 115
Methodology overview 115
Secondary research 116
Market modeling 117
Creating an initial data model 117
Revising the initial data model 117
Creating a final estimate 118
Creating demographic value splits 118
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 12 APPENDIX 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120


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LIST OF FIGURES
Figure 1: Vietnam other pet care value and value forecast, 2003?13 (VNDm, nominal prices) 21
Figure 2: Vietnam other pet care category growth comparison, by value, 2003?13 23
Figure 3: Vietnam other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Vietnam other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Vietnam other pet care distribution channels, by value, 2007?08 (%) 30
Figure 6: Vietnam bird value and value forecast, 2003?13 (VNDm, nominal prices) 38
Figure 7: Vietnam bird category growth comparison, by value, 2003?13 40
Figure 8: Vietnam bird volume and volume forecast, 2003?13 (kg/units, million) 43
Figure 9: Vietnam bird category growth comparison, by volume, 2003?13 43
Figure 10: Vietnam bird distribution channels, by value, 2007?08 (%) 47
Figure 11: Vietnam fish value and value forecast, 2003?13 (VNDm, nominal prices) 53
Figure 12: Vietnam fish category growth comparison, by value, 2003?13 55
Figure 13: Vietnam fish volume and volume forecast, 2003?13 (kg/units, million) 58
Figure 14: Vietnam fish category growth comparison, by volume, 2003?13 58
Figure 15: Vietnam fish distribution channels, by value, 2007?08 (%) 62
Figure 16: Vietnam rodent value and value forecast, 2003?13 (VNDm, nominal prices) 68
Figure 17: Vietnam rodent category growth comparison, by value, 2003?13 70
Figure 18: Vietnam rodent volume and volume forecast, 2003?13 (kg/units, million) 73
Figure 19: Vietnam rodent category growth comparison, by volume, 2003?13 73
Figure 20: Vietnam rodent distribution channels, by value, 2007?08 (%) 77
Figure 21: Global other pet care market split (value terms, 2008), top five countries 82
Figure 22: Global other pet care market value, 2003–08, top five countries 85
Figure 23: Global other pet care market split (volume terms, 2008), top five countries 87
Figure 24: Global other pet care market volume, 2003–08, top five countries 90
Figure 25: Annual data review process 116


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Vietnam other pet care value, 2003?08 (VNDm, nominal prices) 19
Table 4: Vietnam other pet care value forecast, 2008?13 (VNDm, nominal prices) 20
Table 5: Vietnam other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Vietnam other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Vietnam other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Vietnam other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Vietnam other pet care brand share, by value, 2007?08 (%) 27
Table 10: Vietnam other pet care value, by brand 2007?08 (VNDm, nominal prices) 27
Table 11: Vietnam other pet care company share by value, 2007?08 (%) 28
Table 12: Vietnam other pet care value, by company, 2007?08 (VNDm, nominal prices) 28
Table 13: Vietnam other pet care distribution channels, by value, 2007?08 (%) 29
Table 14: Vietnam other pet care value, by distribution channel, 2007?08 (VNDm, nominal prices) 29
Table 15: Vietnam other pet care expenditure per capita, 2003?08 (VND, nominal prices) 31
Table 16: Vietnam other pet care forecast expenditure per capita, 2008?13 (VND, nominal prices) 31
Table 17: Vietnam other pet care expenditure per capita, 2003?08 ($, nominal prices) 32
Table 18: Vietnam other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 32
Table 19: Vietnam other pet care consumption per capita, 2003?08 (kg/units) 33
Table 20: Vietnam other pet care forecast consumption per capita, 2008?13 (kg/units) 33
Table 21: Spectrum Brands, Inc. key facts 34
Table 22: Vietnam bird value, 2003?08 (VNDm, nominal prices) 36
Table 23: Vietnam bird value forecast, 2008?13 (VNDm, nominal prices) 37
Table 24: Vietnam bird value, 2003?08 ($m, nominal prices) 39
Table 25: Vietnam bird value forecast, 2008?13 ($m, nominal prices) 39
Table 26: Vietnam bird volume, 2003?08 (kg/units, million) 41
Table 27: Vietnam bird volume forecast, 2008?13 (kg/units, million) 42
Table 28: Vietnam bird brand share, by value, 2007?08 (%) 44
Table 29: Vietnam bird value, by brand 2007?08 (VNDm, nominal prices) 44
Table 30: Vietnam bird company share by value, 2007?08 (%) 45
Table 31: Vietnam bird value, by company, 2007?08 (VNDm, nominal prices) 45
Table 32: Vietnam bird distribution channels, by value, 2007?08 (%) 46
Table 33: Vietnam bird value, by distribution channel, 2007?08 (VNDm, nominal prices) 46
Table 34: Vietnam bird expenditure per capita, 2003?08 (VND, nominal prices) 48
Table 35: Vietnam bird forecast expenditure per capita, 2008?13 (VND, nominal prices) 48
Table 36: Vietnam bird expenditure per capita, 2003?08 ($, nominal prices) 49
Table 37: Vietnam bird forecast expenditure per capita, 2008?13 ($, nominal prices) 49
Table 38: Vietnam bird consumption per capita, 2003?08 (kg/units) 50
Table 39: Vietnam bird forecast consumption per capita, 2008?13 (kg/units) 50
Table 40: Vietnam fish value, 2003?08 (VNDm, nominal prices) 51
Table 41: Vietnam fish value forecast, 2008?13 (VNDm, nominal prices) 52
Table 42: Vietnam fish value, 2003?08 ($m, nominal prices) 54
Table 43: Vietnam fish value forecast, 2008?13 ($m, nominal prices) 54
Table 44: Vietnam fish volume, 2003?08 (kg/units, million) 56
Table 45: Vietnam fish volume forecast, 2008?13 (kg/units, million) 57
Table 46: Vietnam fish brand share, by value, 2007?08 (%) 59
Table 47: Vietnam fish value, by brand 2007?08 (VNDm, nominal prices) 59
Table 48: Vietnam fish company share by value, 2007?08 (%) 60
Table 49: Vietnam fish value, by company, 2007?08 (VNDm, nominal prices) 60
Table 50: Vietnam fish distribution channels, by value, 2007?08 (%) 61
Table 51: Vietnam fish value, by distribution channel, 2007?08 (VNDm, nominal prices) 61
Table 52: Vietnam fish expenditure per capita, 2003?08 (VND, nominal prices) 63
Table 53: Vietnam fish forecast expenditure per capita, 2008?13 (VND, nominal prices) 63
Table 54: Vietnam fish expenditure per capita, 2003?08 ($, nominal prices) 64
Table 55: Vietnam fish forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 56: Vietnam fish consumption per capita, 2003?08 (kg/units) 65
Table 57: Vietnam fish forecast consumption per capita, 2008?13 (kg/units) 65
Table 58: Vietnam rodent value, 2003?08 (VNDm, nominal prices) 66
Table 59: Vietnam rodent value forecast, 2008?13 (VNDm, nominal prices) 67
Table 60: Vietnam rodent value, 2003?08 ($m, nominal prices) 69
Table 61: Vietnam rodent value forecast, 2008?13 ($m, nominal prices) 69
Table 62: Vietnam rodent volume, 2003?08 (kg/units, million) 71
Table 63: Vietnam rodent volume forecast, 2008?13 (kg/units, million) 72
Table 64: Vietnam rodent brand share, by value, 2007?08 (%) 74
Table 65: Vietnam rodent value, by brand 2007?08 (VNDm, nominal prices) 74
Table 66: Vietnam rodent company share by value, 2007?08 (%) 75
Table 67: Vietnam rodent value, by company, 2007?08 (VNDm, nominal prices) 75
Table 68: Vietnam rodent distribution channels, by value, 2007?08 (%) 76
Table 69: Vietnam rodent value, by distribution channel, 2007?08 (VNDm, nominal prices) 76
Table 70: Vietnam rodent expenditure per capita, 2003?08 (VND, nominal prices) 78
Table 71: Vietnam rodent forecast expenditure per capita, 2008?13 (VND, nominal prices) 78
Table 72: Vietnam rodent expenditure per capita, 2003?08 ($, nominal prices) 79
Table 73: Vietnam rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 74: Vietnam rodent consumption per capita, 2003?08 (kg/units) 80
Table 75: Vietnam rodent forecast consumption per capita, 2008?13 (kg/units) 80
Table 76: Global other pet care market value, 2008 81
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 84
Table 78: Global other pet care market volume, 2008 86
Table 79: Global other pet care market split (volume terms, 2008), top five countries 89
Table 80: Leading players, top five countries 91
Table 81: Analysis of Vietnam’s political landscape 93
Table 82: Analysis of Vietnam’s economy 96
Table 83: Analysis of Vietnam’s social system 99
Table 84: Analysis of Vietnam’s technology landscape 103
Table 85: Analysis of Vietnam’s legal landscape 105
Table 86: Analysis of Vietnam’s environmental landscape 108
Table 87: Vietnam population, by age group, 2003?08 (millions) 110
Table 88: Vietnam population forecast, by age group, 2008?13 (millions) 111
Table 89: Vietnam population, by gender, 2003?08 (millions) 111
Table 90: Vietnam population forecast, by gender, 2008?13 (millions) 112
Table 91: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 112
Table 92: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 112
Table 93: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 113
Table 94: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 113
Table 95: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 113
Table 96: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 114
Table 97: Vietnam consumer price index, 2003?08 (2000=100) 114
Table 98: Vietnam consumer price index, 2008?13 (2000=100) 114


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