Other Pet Care in New Zealand to 2013

Introduction

This databook provides key data and information on the other pet care market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bird, fish and rodent

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for other pet care in New Zealand increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The Fish category led the other pet care market in New Zealand, accounting for a share of 59.6%.

Leading players in New Zealand other pet care market include JBL, Hagen and Billy Peach.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the other pet care market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for other pet care in New Zealand increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The Fish category led the other pet care market in New Zealand, accounting for a share of 59.6%.

Leading players in New Zealand other pet care market include JBL, Hagen and Billy Peach.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (New Zealand Dollar), 2003?08 20
Value analysis (New Zealand Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
Spectrum Brands, Inc. 36
Chapter 5 Category Analysis: Bird 38
Value analysis (New Zealand Dollar), 2003?08 38
Value analysis (New Zealand Dollar), 2008?13 39
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Fish 54
Value analysis (New Zealand Dollar), 2003?08 54
Value analysis (New Zealand Dollar), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Rodent 70
Value analysis (New Zealand Dollar), 2003?08 70
Value analysis (New Zealand Dollar), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Country Comparison 85
Value 85
Volume 90
Market share 95
Chapter 9 PESTLE Analysis 96
Summary 96
Political analysis 97
Economic analysis 100
Social analysis 103
Technological analysis 106
Legal analysis 109
Environmental analysis 112
Chapter 10 Macroeconomic Profile 115
Macroeconomic indicators 115
Chapter 11 Research Methodology 120
Methodology overview 120
Secondary research 121
Market modeling 122
Creating an initial data model 122
Revising the initial data model 122
Creating a final estimate 123
Creating demographic value splits 123
Primary research 123
Data finalization 124
Ongoing research 124
Chapter 12 APPENDIX 125
Future readings 125
How to contact experts in your industry 125
Disclaimer 125


[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: New Zealand other pet care value and value forecast, 2003?13 (NZDm, nominal prices) 22
Figure 2: New Zealand other pet care category growth comparison, by value, 2003?13 24
Figure 3: New Zealand other pet care volume and volume forecast, 2003?13 (kg/units, million) 27
Figure 4: New Zealand other pet care category growth comparison, by volume, 2003?13 27
Figure 5: New Zealand other pet care company share, by value, 2007?08 (%) 29
Figure 6: New Zealand other pet care distribution channels, by value, 2007?08 (%) 32
Figure 7: New Zealand bird value and value forecast, 2003?13 (NZDm, nominal prices) 40
Figure 8: New Zealand bird category growth comparison, by value, 2003?13 42
Figure 9: New Zealand bird volume and volume forecast, 2003?13 (kg/units, million) 45
Figure 10: New Zealand bird category growth comparison, by volume, 2003?13 45
Figure 11: New Zealand bird company share, by value, 2007?08 (%) 47
Figure 12: New Zealand bird distribution channels, by value, 2007?08 (%) 50
Figure 13: New Zealand fish value and value forecast, 2003?13 (NZDm, nominal prices) 56
Figure 14: New Zealand fish category growth comparison, by value, 2003?13 58
Figure 15: New Zealand fish volume and volume forecast, 2003?13 (kg/units, million) 61
Figure 16: New Zealand fish category growth comparison, by volume, 2003?13 61
Figure 17: New Zealand fish company share, by value, 2007?08 (%) 63
Figure 18: New Zealand fish distribution channels, by value, 2007?08 (%) 66
Figure 19: New Zealand rodent value and value forecast, 2003?13 (NZDm, nominal prices) 72
Figure 20: New Zealand rodent category growth comparison, by value, 2003?13 74
Figure 21: New Zealand rodent volume and volume forecast, 2003?13 (kg/units, million) 77
Figure 22: New Zealand rodent category growth comparison, by volume, 2003?13 77
Figure 23: New Zealand rodent distribution channels, by value, 2007?08 (%) 81
Figure 24: Global other pet care market split (value terms, 2008), top five countries 86
Figure 25: Global other pet care market value, 2003–08, top five countries 89
Figure 26: Global other pet care market split (volume terms, 2008), top five countries 91
Figure 27: Global other pet care market volume, 2003–08, top five countries 94
Figure 28: Annual data review process 121


LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: New Zealand other pet care value, 2003?08 (NZDm, nominal prices) 20
Table 4: New Zealand other pet care value forecast, 2008?13 (NZDm, nominal prices) 21
Table 5: New Zealand other pet care value, 2003?08 ($m, nominal prices) 23
Table 6: New Zealand other pet care value forecast, 2008?13 ($m, nominal prices) 23
Table 7: New Zealand other pet care volume, 2003?08 (kg/units, million) 25
Table 8: New Zealand other pet care volume forecast, 2008?13 (kg/units, million) 26
Table 9: New Zealand other pet care brand share, by value, 2007?08 (%) 28
Table 10: New Zealand other pet care value, by brand 2007?08 (NZDm, nominal prices) 28
Table 11: New Zealand other pet care company share by value, 2007?08 (%) 30
Table 12: New Zealand other pet care value, by company, 2007?08 (NZDm, nominal prices) 30
Table 13: New Zealand other pet care distribution channels, by value, 2007?08 (%) 31
Table 14: New Zealand other pet care value, by distribution channel, 2007?08 (NZDm, nominal prices) 31
Table 15: New Zealand other pet care expenditure per capita, 2003?08 (NZD, nominal prices) 33
Table 16: New Zealand other pet care forecast expenditure per capita, 2008?13 (NZD, nominal prices) 33
Table 17: New Zealand other pet care expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: New Zealand other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: New Zealand other pet care consumption per capita, 2003?08 (kg/units) 35
Table 20: New Zealand other pet care forecast consumption per capita, 2008?13 (kg/units) 35
Table 21: Spectrum Brands, Inc. key facts 36
Table 22: New Zealand bird value, 2003?08 (NZDm, nominal prices) 38
Table 23: New Zealand bird value forecast, 2008?13 (NZDm, nominal prices) 39
Table 24: New Zealand bird value, 2003?08 ($m, nominal prices) 41
Table 25: New Zealand bird value forecast, 2008?13 ($m, nominal prices) 41
Table 26: New Zealand bird volume, 2003?08 (kg/units, million) 43
Table 27: New Zealand bird volume forecast, 2008?13 (kg/units, million) 44
Table 28: New Zealand bird brand share, by value, 2007?08 (%) 46
Table 29: New Zealand bird value, by brand 2007?08 (NZDm, nominal prices) 46
Table 30: New Zealand bird company share by value, 2007?08 (%) 48
Table 31: New Zealand bird value, by company, 2007?08 (NZDm, nominal prices) 48
Table 32: New Zealand bird distribution channels, by value, 2007?08 (%) 49
Table 33: New Zealand bird value, by distribution channel, 2007?08 (NZDm, nominal prices) 49
Table 34: New Zealand bird expenditure per capita, 2003?08 (NZD, nominal prices) 51
Table 35: New Zealand bird forecast expenditure per capita, 2008?13 (NZD, nominal prices) 51
Table 36: New Zealand bird expenditure per capita, 2003?08 ($, nominal prices) 52
Table 37: New Zealand bird forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 38: New Zealand bird consumption per capita, 2003?08 (kg/units) 53
Table 39: New Zealand bird forecast consumption per capita, 2008?13 (kg/units) 53
Table 40: New Zealand fish value, 2003?08 (NZDm, nominal prices) 54
Table 41: New Zealand fish value forecast, 2008?13 (NZDm, nominal prices) 55
Table 42: New Zealand fish value, 2003?08 ($m, nominal prices) 57
Table 43: New Zealand fish value forecast, 2008?13 ($m, nominal prices) 57
Table 44: New Zealand fish volume, 2003?08 (kg/units, million) 59
Table 45: New Zealand fish volume forecast, 2008?13 (kg/units, million) 60
Table 46: New Zealand fish brand share, by value, 2007?08 (%) 62
Table 47: New Zealand fish value, by brand 2007?08 (NZDm, nominal prices) 62
Table 48: New Zealand fish company share by value, 2007?08 (%) 64
Table 49: New Zealand fish value, by company, 2007?08 (NZDm, nominal prices) 64
Table 50: New Zealand fish distribution channels, by value, 2007?08 (%) 65
Table 51: New Zealand fish value, by distribution channel, 2007?08 (NZDm, nominal prices) 65
Table 52: New Zealand fish expenditure per capita, 2003?08 (NZD, nominal prices) 67
Table 53: New Zealand fish forecast expenditure per capita, 2008?13 (NZD, nominal prices) 67
Table 54: New Zealand fish expenditure per capita, 2003?08 ($, nominal prices) 68
Table 55: New Zealand fish forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 56: New Zealand fish consumption per capita, 2003?08 (kg/units) 69
Table 57: New Zealand fish forecast consumption per capita, 2008?13 (kg/units) 69
Table 58: New Zealand rodent value, 2003?08 (NZDm, nominal prices) 70
Table 59: New Zealand rodent value forecast, 2008?13 (NZDm, nominal prices) 71
Table 60: New Zealand rodent value, 2003?08 ($m, nominal prices) 73
Table 61: New Zealand rodent value forecast, 2008?13 ($m, nominal prices) 73
Table 62: New Zealand rodent volume, 2003?08 (kg/units, million) 75
Table 63: New Zealand rodent volume forecast, 2008?13 (kg/units, million) 76
Table 64: New Zealand rodent brand share, by value, 2007?08 (%) 78
Table 65: New Zealand rodent value, by brand 2007?08 (NZDm, nominal prices) 78
Table 66: New Zealand rodent company share by value, 2007?08 (%) 79
Table 67: New Zealand rodent value, by company, 2007?08 (NZDm, nominal prices) 79
Table 68: New Zealand rodent distribution channels, by value, 2007?08 (%) 80
Table 69: New Zealand rodent value, by distribution channel, 2007?08 (NZDm, nominal prices) 80
Table 70: New Zealand rodent expenditure per capita, 2003?08 (NZD, nominal prices) 82
Table 71: New Zealand rodent forecast expenditure per capita, 2008?13 (NZD, nominal prices) 82
Table 72: New Zealand rodent expenditure per capita, 2003?08 ($, nominal prices) 83
Table 73: New Zealand rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 74: New Zealand rodent consumption per capita, 2003?08 (kg/units) 84
Table 75: New Zealand rodent forecast consumption per capita, 2008?13 (kg/units) 84
Table 76: Global other pet care market value, 2008 85
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 88
Table 78: Global other pet care market volume, 2008 90
Table 79: Global other pet care market split (volume terms, 2008), top five countries 93
Table 80: Leading players, top five countries 95
Table 81: Analysis of New Zealand’s political landscape 97
Table 82: Analysis of New Zealand’s economic landscape 100
Table 83: Analysis of New Zealand’s social landscape 103
Table 84: Analysis of New Zealand’s technology landscape 106
Table 85: Analysis of New Zealand’s legal landscape 109
Table 86: Analysis of New Zealand’s environmental landscape 112
Table 87: New Zealand population, by age group, 2003?08 (millions) 115
Table 88: New Zealand population forecast, by age group, 2008?13 (millions) 116
Table 89: New Zealand population, by gender, 2003?08 (millions) 116
Table 90: New Zealand population forecast, by gender, 2008?13 (millions) 117
Table 91: New Zealand nominal GDP, 2003?08 (NZDbn, nominal prices) 117
Table 92: New Zealand nominal GDP forecast, 2008?13 (NZDbn, nominal prices) 117
Table 93: New Zealand real GDP, 2003?08 (NZDbn, 2000 prices) 118
Table 94: New Zealand real GDP forecast, 2008?13 (NZDbn, 2000 prices) 118
Table 95: New Zealand real GDP, 2003?08 ($bn, 2000 prices) 118
Table 96: New Zealand real GDP forecast, 2008?13 ($bn, 2000 prices) 119
Table 97: New Zealand consumer price index, 2003?08 (2000=100) 119
Table 98: New Zealand consumer price index, 2008?13 (2000=100) 119


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