Other OTC Healthcare Products Market in Germany to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Other OTC Healthcare Products Market in Germany (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


Other OTC healthcare products category was valued at €762.8m ($1,117.4m) in 2009, representing a CAGR of 0.7% since 2004.

By the end of 2014, other OTC healthcare products category will be worth €785.9m ($1,151.3m), with an expected CAGR of 0.6% between 2009 and 2014.

Other OTC healthcare products market was led by anti-smoking aids (representing 43% of the total value) followed by sleeping aids and rectal medications, with a 23.6% and 17.6% market share, respectively. Eye / ear drops and motion sickness constitute the remaining segments with an 11.3% and 4.5% market share, respectively.

GlaxoSmithKline Plc is the market leader with a 15.2% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Other OTC Healthcare Products Market in Germany (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other OTC healthcare products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other OTC Healthcare Products 8
Value analysis (Euro), 2004?09 8
Value analysis (Euro), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28

LIST OF FIGURES
Figure 1: Other OTC healthcare products, Germany, value by segment (€m), 2004?14 10
Figure 2: Other OTC healthcare products, Germany, category growth comparison, by value, 2004?14 13
Figure 3: Other OTC healthcare products, Germany, company share by value (%), 2008?09 15
Figure 4: Other OTC healthcare products, Germany, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 25

LIST OF TABLES
Table 1: Other OTC health care products category definitions 3
Table 2: Other OTC health care products distribution channels 4
Table 3: Other OTC healthcare products, Germany, value by segment (€m), 2004?09 8
Table 4: Other OTC healthcare products, Germany, value forecast by segment (€m), 2009?14 9
Table 5: Other OTC healthcare products, Germany, value by segment ($m), 2004?09 11
Table 6: Other OTC healthcare products, Germany, value forecast by segment ($m), 2009?14 12
Table 7: Other OTC healthcare products, Germany, brand share by value (%), 2008?09 14
Table 8: Other OTC healthcare products, Germany, value by brand (€m), 2008?09 14
Table 9: Other OTC healthcare products, Germany, company share by value (%), 2008?09 16
Table 10: Other OTC healthcare products, Germany, value by company (€m), 2008?09 16
Table 11: Other OTC healthcare products, Germany, distribution channels by value (%), 2008?09 17
Table 12: Other OTC healthcare products, Germany, value by distribution channel (€m), 2008?09 17
Table 13: Germany population, by age group, 2004?09 (millions) 19
Table 14: Germany population forecast, by age group, 2009?14 (millions) 20
Table 15: Germany population, by gender, 2004?09 (millions) 20
Table 16: Germany population forecast, by gender, 2009?14 (millions) 21
Table 17: Germany nominal GDP, 2004?09 (€bn, nominal prices) 21
Table 18: Germany nominal GDP forecast, 2009?14 (€bn, nominal prices) 21
Table 19: Germany real GDP, 2004?09 (€bn, 2000 prices) 22
Table 20: Germany real GDP forecast, 2009?14 (€bn, 2000 prices) 22
Table 21: Germany real GDP, 2004?09 ($bn, 2000 prices) 22
Table 22: Germany real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 23: Germany consumer price index, 2004?09 (2000=100) 23
Table 24: Germany consumer price index, 2009?14 (2000=100) 23


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