Other OTC Healthcare Products Market in Hong Kong to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Other OTC Healthcare Products Market in Hong Kong (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


Other OTC healthcare products category was valued at HK$69.9m ($9m) in 2009, representing a CAGR of 4% since 2004.

By the end of 2014, Other OTC healthcare products category will be worth HK$81.1m ($10.4m), with an expected CAGR of 3% between 2009 and 2014.

Other OTC healthcare products market was led by motion sickness (representing 28.4% of the total value) followed by eye / ear drops and rectal medications, with a 22.2% and 20.2% market share, respectively. Anti-smoking aids and sleeping aids constitute the remaining segments with a 14.7% and 14.5% market share, respectively.

Lofthouse of Fleetwood Ltd. is the market leader with a 21% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Other OTC Healthcare Products Market in Hong Kong (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other OTC healthcare products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other OTC Healthcare Products 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 20
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Other OTC healthcare products, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Other OTC healthcare products, Hong Kong, category growth comparison, by value, 2004?14 14
Figure 3: Other OTC healthcare products, Hong Kong, company share by value (%), 2008?09 17
Figure 4: Other OTC healthcare products, Hong Kong, distribution channels by value (%), 2008?09 21
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Other OTC health care products category definitions 3
Table 2: Other OTC health care products distribution channels 4
Table 3: Other OTC healthcare products, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Other OTC healthcare products, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Other OTC healthcare products, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Other OTC healthcare products, Hong Kong, value forecast by segment ($m), 2009?14 13
Table 7: Other OTC healthcare products, Hong Kong, brand share by value (%), 2008?09 15
Table 8: Other OTC healthcare products, Hong Kong, value by brand (HK$m), 2008?09 16
Table 9: Other OTC healthcare products, Hong Kong, company share by value (%), 2008?09 18
Table 10: Other OTC healthcare products, Hong Kong, value by company (HK$m), 2008?09 19
Table 11: Other OTC healthcare products, Hong Kong, distribution channels by value (%), 2008?09 20
Table 12: Other OTC healthcare products, Hong Kong, value by distribution channel (HK$m), 2008?09 20
Table 13: Hong Kong population, by age group, 2004?09 (millions) 22
Table 14: Hong Kong population forecast, by age group, 2009?14 (millions) 23
Table 15: Hong Kong population, by gender, 2004?09 (millions) 23
Table 16: Hong Kong population forecast, by gender, 2009?14 (millions) 24
Table 17: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 24
Table 18: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 24
Table 19: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 25
Table 20: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 25
Table 21: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 25
Table 22: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 23: Hong Kong consumer price index, 2004?09 (2000=100) 26
Table 24: Hong Kong consumer price index, 2009?14 (2000=100) 26


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