Other OTC Healthcare Products Market in Hungary to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Other OTC Healthcare Products Market in Hungary (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


Other OTC healthcare products category was valued at HUF5,539.3m ($32.2m) in 2009, representing a CAGR of 2.5% since 2004.

By the end of 2014, Other OTC healthcare products category will be worth HUF6,143.4m ($35.7m), with an expected CAGR of 2.1% between 2009 and 2014.

Other OTC healthcare products market was led by anti-smoking aids (representing 40.4% of the total value) followed by rectal medications and motion sickness, with a 30.4% and 15.1% market share, respectively. Eye / ear drops and sleeping aids constitute the remaining segments with a 10.3% and 3.9% market share, respectively.

Novartis AG is the market leader with a 24.2% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Other OTC Healthcare Products Market in Hungary (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other OTC healthcare products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other OTC Healthcare Products 9
Value analysis (Hungarian Forint), 2004?09 9
Value analysis (Hungarian Forint), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30

LIST OF FIGURES
Figure 1: Other OTC healthcare products, Hungary, value by segment (HUFm), 2004?14 11
Figure 2: Other OTC healthcare products, Hungary, category growth comparison, by value, 2004?14 14
Figure 3: Other OTC healthcare products, Hungary, company share by value (%), 2008?09 17
Figure 4: Other OTC healthcare products, Hungary, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 27

LIST OF TABLES
Table 1: Other OTC health care products category definitions 3
Table 2: Other OTC health care products distribution channels 4
Table 3: Other OTC healthcare products, Hungary, value by segment (HUFm), 2004?09 9
Table 4: Other OTC healthcare products, Hungary, value forecast by segment (HUFm), 2009?14 10
Table 5: Other OTC healthcare products, Hungary, value by segment ($m), 2004?09 12
Table 6: Other OTC healthcare products, Hungary, value forecast by segment ($m), 2009?14 13
Table 7: Other OTC healthcare products, Hungary, brand share by value (%), 2008?09 15
Table 8: Other OTC healthcare products, Hungary, value by brand (HUFm), 2008?09 16
Table 9: Other OTC healthcare products, Hungary, company share by value (%), 2008?09 18
Table 10: Other OTC healthcare products, Hungary, value by company (HUFm), 2008?09 18
Table 11: Other OTC healthcare products, Hungary, distribution channels by value (%), 2008?09 19
Table 12: Other OTC healthcare products, Hungary, value by distribution channel (HUFm), 2008?09 19
Table 13: Hungary population, by age group, 2004?09 (millions) 21
Table 14: Hungary population forecast, by age group, 2009?14 (millions) 22
Table 15: Hungary population, by gender, 2004?09 (millions) 22
Table 16: Hungary population forecast, by gender, 2009?14 (millions) 23
Table 17: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 23
Table 18: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 23
Table 19: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 24
Table 20: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 24
Table 21: Hungary real GDP, 2004?09 ($bn, 2000 prices) 24
Table 22: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 23: Hungary consumer price index, 2004?09 (2000=100) 25
Table 24: Hungary consumer price index, 2009?14 (2000=100) 25


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