TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other OTC healthcare products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other OTC Healthcare Products 8
Value analysis (Israeli New Shekel), 2004?09 8
Value analysis (Israeli New Shekel), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Other OTC healthcare products, Israel, value by segment (ILSm), 2004?14 10
Figure 2: Other OTC healthcare products, Israel, category growth comparison, by value, 2004?14 13
Figure 3: Other OTC healthcare products, Israel, company share by value (%), 2008?09 16
Figure 4: Other OTC healthcare products, Israel, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 27
LIST OF TABLES
Table 1: Other OTC health care products category definitions 3
Table 2: Other OTC health care products distribution channels 4
Table 3: Other OTC healthcare products, Israel, value by segment (ILSm), 2004?09 8
Table 4: Other OTC healthcare products, Israel, value forecast by segment (ILSm), 2009?14 9
Table 5: Other OTC healthcare products, Israel, value by segment ($m), 2004?09 11
Table 6: Other OTC healthcare products, Israel, value forecast by segment ($m), 2009?14 12
Table 7: Other OTC healthcare products, Israel, brand share by value (%), 2008?09 14
Table 8: Other OTC healthcare products, Israel, value by brand (ILSm), 2008?09 15
Table 9: Other OTC healthcare products, Israel, company share by value (%), 2008?09 17
Table 10: Other OTC healthcare products, Israel, value by company (ILSm), 2008?09 18
Table 11: Other OTC healthcare products, Israel, distribution channels by value (%), 2008?09 19
Table 12: Other OTC healthcare products, Israel, value by distribution channel (ILSm), 2008?09 19
Table 13: Israel population, by age group, 2004?09 (millions) 21
Table 14: Israel population forecast, by age group, 2009?14 (millions) 22
Table 15: Israel population, by gender, 2004?09 (millions) 22
Table 16: Israel population forecast, by gender, 2009?14 (millions) 23
Table 17: Israel nominal GDP, 2004?09 (ILSbn, nominal prices) 23
Table 18: Israel nominal GDP forecast, 2009?14 (ILSbn, nominal prices) 23
Table 19: Israel real GDP, 2004?09 (ILSbn, 2000 prices) 24
Table 20: Israel real GDP forecast, 2009?14 (ILSbn, 2000 prices) 24
Table 21: Israel real GDP, 2004?09 ($bn, 2000 prices) 24
Table 22: Israel real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 23: Israel consumer price index, 2004?09 (2000=100) 25
Table 24: Israel consumer price index, 2009?14 (2000=100) 25
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