Other OTC Healthcare Products Market in Mexico to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Other OTC Healthcare Products Market in Mexico (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


Other OTC healthcare products category was valued at MXN644m ($57.9m) in 2009, representing a CAGR of 5.9% since 2004.

By the end of 2014, Other OTC healthcare products category will be worth MXN792.8m ($71.2m), with an expected CAGR of 4.2% between 2009 and 2014.

Other OTC healthcare products market was led by sleeping aids (representing 32.6% of the total value) followed by rectal medications and eye / ear drops, with a 31.7% and 20.3% market share, respectively. Motion sickness and anti-smoking aids constitute the remaining segments with an 11.6% and 3.8% market share, respectively.

Johnson & Johnson is the market leader with a 23.1% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Other OTC Healthcare Products Market in Mexico (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other OTC healthcare products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other OTC Healthcare Products 9
Value analysis (Mexican Peso), 2004?09 9
Value analysis (Mexican Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 20
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Other OTC healthcare products, Mexico, value by segment (MXNm), 2004?14 11
Figure 2: Other OTC healthcare products, Mexico, category growth comparison, by value, 2004?14 14
Figure 3: Other OTC healthcare products, Mexico, company share by value (%), 2008?09 17
Figure 4: Other OTC healthcare products, Mexico, distribution channels by value (%), 2008?09 21
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Other OTC health care products category definitions 3
Table 2: Other OTC health care products distribution channels 4
Table 3: Other OTC healthcare products, Mexico, value by segment (MXNm), 2004?09 9
Table 4: Other OTC healthcare products, Mexico, value forecast by segment (MXNm), 2009?14 10
Table 5: Other OTC healthcare products, Mexico, value by segment ($m), 2004?09 12
Table 6: Other OTC healthcare products, Mexico, value forecast by segment ($m), 2009?14 13
Table 7: Other OTC healthcare products, Mexico, brand share by value (%), 2008?09 15
Table 8: Other OTC healthcare products, Mexico, value by brand (MXNm), 2008?09 16
Table 9: Other OTC healthcare products, Mexico, company share by value (%), 2008?09 18
Table 10: Other OTC healthcare products, Mexico, value by company (MXNm), 2008?09 19
Table 11: Other OTC healthcare products, Mexico, distribution channels by value (%), 2008?09 20
Table 12: Other OTC healthcare products, Mexico, value by distribution channel (MXNm), 2008?09 20
Table 13: Mexico population, by age group, 2004?09 (millions) 22
Table 14: Mexico population forecast, by age group, 2009?14 (millions) 23
Table 15: Mexico population, by gender, 2004?09 (millions) 23
Table 16: Mexico population forecast, by gender, 2009?14 (millions) 24
Table 17: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 24
Table 18: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 24
Table 19: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 25
Table 20: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 25
Table 21: Mexico real GDP, 2004?09 ($bn, 2000 prices) 25
Table 22: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 23: Mexico consumer price index, 2004?09 (2000=100) 26
Table 24: Mexico consumer price index, 2009?14 (2000=100) 26


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