TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other OTC healthcare products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other OTC Healthcare Products 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Research Methodology 19
Methodology overview 19
Secondary research 20
Market modeling 21
Creating an initial data model 21
Revising the initial data model 21
Creating a final estimate 22
Creating demographic value splits 22
Primary research 22
Data finalization 23
Ongoing research 23
LIST OF FIGURES
Figure 1: Other OTC healthcare products, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Other OTC healthcare products, Slovenia, category growth comparison, by value, 2004?14 13
Figure 3: Other OTC healthcare products, Slovenia, company share by value (%), 2008?09 15
Figure 4: Other OTC healthcare products, Slovenia, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 20
LIST OF TABLES
Table 1: Other OTC health care products category definitions 3
Table 2: Other OTC health care products distribution channels 4
Table 3: Other OTC healthcare products, Slovenia, value by segment (SITm), 2004?09 8
Table 4: Other OTC healthcare products, Slovenia, value forecast by segment (SITm), 2009?14 9
Table 5: Other OTC healthcare products, Slovenia, value by segment ($m), 2004?09 11
Table 6: Other OTC healthcare products, Slovenia, value forecast by segment ($m), 2009?14 12
Table 7: Other OTC healthcare products, Slovenia, brand share by value (%), 2008?09 14
Table 8: Other OTC healthcare products, Slovenia, value by brand (SITm), 2008?09 14
Table 9: Other OTC healthcare products, Slovenia, company share by value (%), 2008?09 16
Table 10: Other OTC healthcare products, Slovenia, value by company (SITm), 2008?09 16
Table 11: Other OTC healthcare products, Slovenia, distribution channels by value (%), 2008?09 17
Table 12: Other OTC healthcare products, Slovenia, value by distribution channel (SITm), 2008?09 17
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