TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other OTC healthcare products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other OTC Healthcare Products 9
Value analysis (Swiss Franc), 2004?09 9
Value analysis (Swiss Franc), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Other OTC healthcare products, Switzerland, value by segment (CHFm), 2004?14 11
Figure 2: Other OTC healthcare products, Switzerland, category growth comparison, by value, 2004?14 14
Figure 3: Other OTC healthcare products, Switzerland, company share by value (%), 2008?09 16
Figure 4: Other OTC healthcare products, Switzerland, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 26
LIST OF TABLES
Table 1: Other OTC health care products category definitions 3
Table 2: Other OTC health care products distribution channels 4
Table 3: Other OTC healthcare products, Switzerland, value by segment (CHFm), 2004?09 9
Table 4: Other OTC healthcare products, Switzerland, value forecast by segment (CHFm), 2009?14 10
Table 5: Other OTC healthcare products, Switzerland, value by segment ($m), 2004?09 12
Table 6: Other OTC healthcare products, Switzerland, value forecast by segment ($m), 2009?14 13
Table 7: Other OTC healthcare products, Switzerland, brand share by value (%), 2008?09 15
Table 8: Other OTC healthcare products, Switzerland, value by brand (CHFm), 2008?09 15
Table 9: Other OTC healthcare products, Switzerland, company share by value (%), 2008?09 17
Table 10: Other OTC healthcare products, Switzerland, value by company (CHFm), 2008?09 17
Table 11: Other OTC healthcare products, Switzerland, distribution channels by value (%), 2008?09 18
Table 12: Other OTC healthcare products, Switzerland, value by distribution channel (CHFm), 2008?09 18
Table 13: Switzerland population, by age group, 2004?09 (millions) 20
Table 14: Switzerland population forecast, by age group, 2009?14 (millions) 21
Table 15: Switzerland population, by gender, 2004?09 (millions) 21
Table 16: Switzerland population forecast, by gender, 2009?14 (millions) 22
Table 17: Switzerland nominal GDP, 2004?09 (CHFbn, nominal prices) 22
Table 18: Switzerland nominal GDP forecast, 2009?14 (CHFbn, nominal prices) 22
Table 19: Switzerland real GDP, 2004?09 (CHFbn, 2000 prices) 23
Table 20: Switzerland real GDP forecast, 2009?14 (CHFbn, 2000 prices) 23
Table 21: Switzerland real GDP, 2004?09 ($bn, 2000 prices) 23
Table 22: Switzerland real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 23: Switzerland consumer price index, 2004?09 (2000=100) 24
Table 24: Switzerland consumer price index, 2009?14 (2000=100) 24
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