TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other OTC healthcare products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other OTC Healthcare Products 9
Value analysis (Uruguayan Peso), 2004?09 9
Value analysis (Uruguayan Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28
LIST OF FIGURES
Figure 1: Other OTC healthcare products, Uruguay, value by segment (UYUm), 2004?14 11
Figure 2: Other OTC healthcare products, Uruguay, company share by value (%), 2008?09 15
Figure 3: Other OTC healthcare products, Uruguay, distribution channels by value (%), 2008?09 18
Figure 4: Annual data review process 25
LIST OF TABLES
Table 1: Other OTC health care products category definitions 3
Table 2: Other OTC health care products distribution channels 4
Table 3: Other OTC healthcare products, Uruguay, value by segment (UYUm), 2004?09 9
Table 4: Other OTC healthcare products, Uruguay, value forecast by segment (UYUm), 2009?14 10
Table 5: Other OTC healthcare products, Uruguay, value by segment ($m), 2004?09 12
Table 6: Other OTC healthcare products, Uruguay, value forecast by segment ($m), 2009?14 13
Table 7: Other OTC healthcare products, Uruguay, brand share by value (%), 2008?09 14
Table 8: Other OTC healthcare products, Uruguay, value by brand (UYUm), 2008?09 14
Table 9: Other OTC healthcare products, Uruguay, company share by value (%), 2008?09 16
Table 10: Other OTC healthcare products, Uruguay, value by company (UYUm), 2008?09 16
Table 11: Other OTC healthcare products, Uruguay, distribution channels by value (%), 2008?09 17
Table 12: Other OTC healthcare products, Uruguay, value by distribution channel (UYUm), 2008?09 17
Table 13: Uruguay population, by age group, 2004?09 (millions) 19
Table 14: Uruguay population forecast, by age group, 2009?14 (millions) 20
Table 15: Uruguay population, by gender, 2004?09 (millions) 20
Table 16: Uruguay population forecast, by gender, 2009?14 (millions) 21
Table 17: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 21
Table 18: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 21
Table 19: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 22
Table 20: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 22
Table 21: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 22
Table 22: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 23: Uruguay consumer price index, 2004?09 (2000=100) 23
Table 24: Uruguay consumer price index, 2009?14 (2000=100) 23
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