TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other savory snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other Savory Snacks 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Other savory snacks, Canada, value by segment (C$m), 2004?14 11
Figure 2: Other savory snacks, Canada, category growth comparison, by value, 2004?14 13
Figure 3: Other savory snacks, Canada, volume by segment (kg, million), 2004?14 16
Figure 4: Other savory snacks, Canada, category growth comparison, by volume, 2004?14 16
Figure 5: Other savory snacks, Canada, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Other savory snacks category definitions 3
Table 2: Other savory snacks distribution channels 4
Table 3: Other savory snacks, Canada, value by segment (C$m), 2004?09 9
Table 4: Other savory snacks, Canada, value forecast by segment (C$m), 2009?14 10
Table 5: Other savory snacks, Canada, value by segment ($m), 2004?09 12
Table 6: Other savory snacks, Canada, value forecast by segment ($m), 2009?14 12
Table 7: Other savory snacks, Canada, volume by segment (kg, million), 2004?09 14
Table 8: Other savory snacks, Canada, volume forecast by segment (kg, million), 2009?14 15
Table 9: Other savory snacks, Canada, brand share by value (%), 2008?09 17
Table 10: Other savory snacks, Canada, value by brand (C$m), 2008?09 17
Table 11: Other savory snacks, Canada, company share by value (%), 2008?09 18
Table 12: Other savory snacks, Canada, value by company (C$m), 2008?09 18
Table 13: Other savory snacks, Canada, distribution channels by value (%), 2008?09 19
Table 14: Other savory snacks, Canada, value by distribution channel (C$m), 2008?09 19
Table 15: Other savory snacks, Canada, expenditure per capita (C$), 2004?09 21
Table 16: Other savory snacks, Canada, forecast expenditure per capita (C$), 2009?14 21
Table 17: Other savory snacks, Canada, expenditure per capita ($), 2004?09 22
Table 18: Other savory snacks, Canada, forecast expenditure per capita ($), 2009?14 22
Table 19: Other savory snacks, Canada, consumption per capita (kg), 2004?09 23
Table 20: Other savory snacks, Canada, forecast consumption per capita (kg), 2009?14 23
Table 21: Canada population, by age group, 2004?09 (millions) 24
Table 22: Canada population forecast, by age group, 2009?14 (millions) 25
Table 23: Canada population, by gender, 2004?09 (millions) 25
Table 24: Canada population forecast, by gender, 2009?14 (millions) 26
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 26
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 26
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 27
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 27
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Canada consumer price index, 2004?09 (2000=100) 28
Table 32: Canada consumer price index, 2009?14 (2000=100) 28
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