TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other savory snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other Savory Snacks 9
Value analysis (Chinese Yuan Renminbi), 2004?09 9
Value analysis (Chinese Yuan Renminbi), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Other savory snacks, China, value by segment (CNYm), 2004?14 11
Figure 2: Other savory snacks, China, category growth comparison, by value, 2004?14 13
Figure 3: Other savory snacks, China, volume by segment (kg, million), 2004?14 16
Figure 4: Other savory snacks, China, category growth comparison, by volume, 2004?14 16
Figure 5: Other savory snacks, China, company share by value (%), 2008?09 19
Figure 6: Other savory snacks, China, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Other savory snacks category definitions 3
Table 2: Other savory snacks distribution channels 4
Table 3: Other savory snacks, China, value by segment (CNYm), 2004?09 9
Table 4: Other savory snacks, China, value forecast by segment (CNYm), 2009?14 10
Table 5: Other savory snacks, China, value by segment ($m), 2004?09 12
Table 6: Other savory snacks, China, value forecast by segment ($m), 2009?14 12
Table 7: Other savory snacks, China, volume by segment (kg, million), 2004?09 14
Table 8: Other savory snacks, China, volume forecast by segment (kg, million), 2009?14 15
Table 9: Other savory snacks, China, brand share by value (%), 2008?09 17
Table 10: Other savory snacks, China, value by brand (CNYm), 2008?09 18
Table 11: Other savory snacks, China, company share by value (%), 2008?09 20
Table 12: Other savory snacks, China, value by company (CNYm), 2008?09 21
Table 13: Other savory snacks, China, distribution channels by value (%), 2008?09 22
Table 14: Other savory snacks, China, value by distribution channel (CNYm), 2008?09 22
Table 15: Other savory snacks, China, expenditure per capita (CNY), 2004?09 24
Table 16: Other savory snacks, China, forecast expenditure per capita (CNY), 2009?14 24
Table 17: Other savory snacks, China, expenditure per capita ($), 2004?09 25
Table 18: Other savory snacks, China, forecast expenditure per capita ($), 2009?14 25
Table 19: Other savory snacks, China, consumption per capita (kg), 2004?09 26
Table 20: Other savory snacks, China, forecast consumption per capita (kg), 2009?14 26
Table 21: China population, by age group, 2004?09 (millions) 27
Table 22: China population forecast, by age group, 2009?14 (millions) 28
Table 23: China population, by gender, 2004?09 (millions) 28
Table 24: China population forecast, by gender, 2009?14 (millions) 29
Table 25: China nominal GDP, 2004?09 (CNYbn, nominal prices) 29
Table 26: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 29
Table 27: China real GDP, 2004?09 (CNYbn, 2000 prices) 30
Table 28: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 30
Table 29: China real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: China real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: China consumer price index, 2004?09 (2000=100) 31
Table 32: China consumer price index, 2009?14 (2000=100) 31
[Inhaltsverzeichnis ausblenden]
