TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other savory snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other Savory Snacks 9
Value analysis (Croatian Kuna), 2004?09 9
Value analysis (Croatian Kuna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Other savory snacks, Croatia, value by segment (HRKm), 2004?14 11
Figure 2: Other savory snacks, Croatia, category growth comparison, by value, 2004?14 13
Figure 3: Other savory snacks, Croatia, volume by segment (kg, million), 2004?14 16
Figure 4: Other savory snacks, Croatia, category growth comparison, by volume, 2004?14 16
Figure 5: Other savory snacks, Croatia, company share by value (%), 2008?09 18
Figure 6: Other savory snacks, Croatia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Other savory snacks category definitions 3
Table 2: Other savory snacks distribution channels 4
Table 3: Other savory snacks, Croatia, value by segment (HRKm), 2004?09 9
Table 4: Other savory snacks, Croatia, value forecast by segment (HRKm), 2009?14 10
Table 5: Other savory snacks, Croatia, value by segment ($m), 2004?09 12
Table 6: Other savory snacks, Croatia, value forecast by segment ($m), 2009?14 12
Table 7: Other savory snacks, Croatia, volume by segment (kg, million), 2004?09 14
Table 8: Other savory snacks, Croatia, volume forecast by segment (kg, million), 2009?14 15
Table 9: Other savory snacks, Croatia, brand share by value (%), 2008?09 17
Table 10: Other savory snacks, Croatia, value by brand (HRKm), 2008?09 17
Table 11: Other savory snacks, Croatia, company share by value (%), 2008?09 19
Table 12: Other savory snacks, Croatia, value by company (HRKm), 2008?09 19
Table 13: Other savory snacks, Croatia, distribution channels by value (%), 2008?09 20
Table 14: Other savory snacks, Croatia, value by distribution channel (HRKm), 2008?09 20
Table 15: Other savory snacks, Croatia, expenditure per capita (HRK), 2004?09 22
Table 16: Other savory snacks, Croatia, forecast expenditure per capita (HRK), 2009?14 22
Table 17: Other savory snacks, Croatia, expenditure per capita ($), 2004?09 23
Table 18: Other savory snacks, Croatia, forecast expenditure per capita ($), 2009?14 23
Table 19: Other savory snacks, Croatia, consumption per capita (kg), 2004?09 24
Table 20: Other savory snacks, Croatia, forecast consumption per capita (kg), 2009?14 24
Table 21: Croatia population, by age group, 2004?09 (millions) 25
Table 22: Croatia population forecast, by age group, 2009?14 (millions) 26
Table 23: Croatia population, by gender, 2004?09 (millions) 26
Table 24: Croatia population forecast, by gender, 2009?14 (millions) 27
Table 25: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 27
Table 26: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 27
Table 27: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 28
Table 28: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 28
Table 29: Croatia real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Croatia consumer price index, 2004?09 (2000=100) 29
Table 32: Croatia consumer price index, 2009?14 (2000=100) 29
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