TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other savory snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other Savory Snacks 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Other savory snacks, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Other savory snacks, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Other savory snacks, Hong Kong, volume by segment (kg, million), 2004?14 16
Figure 4: Other savory snacks, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Other savory snacks, Hong Kong, company share by value (%), 2008?09 19
Figure 6: Other savory snacks, Hong Kong, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Other savory snacks category definitions 3
Table 2: Other savory snacks distribution channels 4
Table 3: Other savory snacks, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Other savory snacks, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Other savory snacks, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Other savory snacks, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Other savory snacks, Hong Kong, volume by segment (kg, million), 2004?09 14
Table 8: Other savory snacks, Hong Kong, volume forecast by segment (kg, million), 2009?14 15
Table 9: Other savory snacks, Hong Kong, brand share by value (%), 2008?09 17
Table 10: Other savory snacks, Hong Kong, value by brand (HK$m), 2008?09 18
Table 11: Other savory snacks, Hong Kong, company share by value (%), 2008?09 20
Table 12: Other savory snacks, Hong Kong, value by company (HK$m), 2008?09 21
Table 13: Other savory snacks, Hong Kong, distribution channels by value (%), 2008?09 22
Table 14: Other savory snacks, Hong Kong, value by distribution channel (HK$m), 2008?09 22
Table 15: Other savory snacks, Hong Kong, expenditure per capita (HK$), 2004?09 24
Table 16: Other savory snacks, Hong Kong, forecast expenditure per capita (HK$), 2009?14 24
Table 17: Other savory snacks, Hong Kong, expenditure per capita ($), 2004?09 25
Table 18: Other savory snacks, Hong Kong, forecast expenditure per capita ($), 2009?14 25
Table 19: Other savory snacks, Hong Kong, consumption per capita (kg), 2004?09 26
Table 20: Other savory snacks, Hong Kong, forecast consumption per capita (kg), 2009?14 26
Table 21: Hong Kong population, by age group, 2004?09 (millions) 27
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 28
Table 23: Hong Kong population, by gender, 2004?09 (millions) 28
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 29
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 29
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 29
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 30
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 30
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 31
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 31
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