TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other savory snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other Savory Snacks 9
Value analysis (Indian Rupee), 2004?09 9
Value analysis (Indian Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 15
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Other savory snacks, India, value by segment (INRm), 2004?14 11
Figure 2: Other savory snacks, India, volume by segment (kg, million), 2004?14 14
Figure 3: Other savory snacks, India, distribution channels by value (%), 2008?09 18
Figure 4: Annual data review process 28
LIST OF TABLES
Table 1: Other savory snacks category definitions 3
Table 2: Other savory snacks distribution channels 4
Table 3: Other savory snacks, India, value by segment (INRm), 2004?09 9
Table 4: Other savory snacks, India, value forecast by segment (INRm), 2009?14 10
Table 5: Other savory snacks, India, value by segment ($m), 2004?09 12
Table 6: Other savory snacks, India, value forecast by segment ($m), 2009?14 12
Table 7: Other savory snacks, India, volume by segment (kg, million), 2004?09 13
Table 8: Other savory snacks, India, volume forecast by segment (kg, million), 2009?14 14
Table 9: Other savory snacks, India, brand share by value (%), 2008?09 15
Table 10: Other savory snacks, India, value by brand (INRm), 2008?09 15
Table 11: Other savory snacks, India, company share by value (%), 2008?09 16
Table 12: Other savory snacks, India, value by company (INRm), 2008?09 16
Table 13: Other savory snacks, India, distribution channels by value (%), 2008?09 17
Table 14: Other savory snacks, India, value by distribution channel (INRm), 2008?09 17
Table 15: Other savory snacks, India, expenditure per capita (INR), 2004?09 19
Table 16: Other savory snacks, India, forecast expenditure per capita (INR), 2009?14 19
Table 17: Other savory snacks, India, expenditure per capita ($), 2004?09 20
Table 18: Other savory snacks, India, forecast expenditure per capita ($), 2009?14 20
Table 19: Other savory snacks, India, consumption per capita (kg), 2004?09 21
Table 20: Other savory snacks, India, forecast consumption per capita (kg), 2009?14 21
Table 21: India population, by age group, 2004?09 (millions) 22
Table 22: India population forecast, by age group, 2009?14 (millions) 23
Table 23: India population, by gender, 2004?09 (millions) 23
Table 24: India population forecast, by gender, 2009?14 (millions) 24
Table 25: India nominal GDP, 2004?09 (INRbn, nominal prices) 24
Table 26: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 24
Table 27: India real GDP, 2004?09 (INRbn, 2000 prices) 25
Table 28: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 25
Table 29: India real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: India real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: India consumer price index, 2004?09 (2000=100) 26
Table 32: India consumer price index, 2009?14 (2000=100) 26
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