TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other savory snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other Savory Snacks 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Other savory snacks, Saudi Arabia, value by segment (SARm), 2004?14 11
Figure 2: Other savory snacks, Saudi Arabia, category growth comparison, by value, 2004?14 13
Figure 3: Other savory snacks, Saudi Arabia, volume by segment (kg, million), 2004?14 16
Figure 4: Other savory snacks, Saudi Arabia, category growth comparison, by volume, 2004?14 16
Figure 5: Other savory snacks, Saudi Arabia, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Other savory snacks category definitions 3
Table 2: Other savory snacks distribution channels 4
Table 3: Other savory snacks, Saudi Arabia, value by segment (SARm), 2004?09 9
Table 4: Other savory snacks, Saudi Arabia, value forecast by segment (SARm), 2009?14 10
Table 5: Other savory snacks, Saudi Arabia, value by segment ($m), 2004?09 12
Table 6: Other savory snacks, Saudi Arabia, value forecast by segment ($m), 2009?14 12
Table 7: Other savory snacks, Saudi Arabia, volume by segment (kg, million), 2004?09 14
Table 8: Other savory snacks, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 15
Table 9: Other savory snacks, Saudi Arabia, brand share by value (%), 2008?09 17
Table 10: Other savory snacks, Saudi Arabia, value by brand (SARm), 2008?09 17
Table 11: Other savory snacks, Saudi Arabia, company share by value (%), 2008?09 18
Table 12: Other savory snacks, Saudi Arabia, value by company (SARm), 2008?09 18
Table 13: Other savory snacks, Saudi Arabia, distribution channels by value (%), 2008?09 19
Table 14: Other savory snacks, Saudi Arabia, value by distribution channel (SARm), 2008?09 19
Table 15: Other savory snacks, Saudi Arabia, expenditure per capita (SAR), 2004?09 21
Table 16: Other savory snacks, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 21
Table 17: Other savory snacks, Saudi Arabia, expenditure per capita ($), 2004?09 22
Table 18: Other savory snacks, Saudi Arabia, forecast expenditure per capita ($), 2009?14 22
Table 19: Other savory snacks, Saudi Arabia, consumption per capita (kg), 2004?09 23
Table 20: Other savory snacks, Saudi Arabia, forecast consumption per capita (kg), 2009?14 23
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 24
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 25
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 25
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 26
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 26
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 26
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 27
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 27
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 28
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 28
[Inhaltsverzeichnis ausblenden]