TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: other savory snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Other Savory Snacks 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 15
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Other savory snacks, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Other savory snacks, South Africa, volume by segment (kg, million), 2004?14 14
Figure 3: Other savory snacks, South Africa, company share by value (%), 2008?09 16
Figure 4: Other savory snacks, South Africa, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 29
LIST OF TABLES
Table 1: Other savory snacks category definitions 3
Table 2: Other savory snacks distribution channels 4
Table 3: Other savory snacks, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Other savory snacks, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Other savory snacks, South Africa, value by segment ($m), 2004?09 12
Table 6: Other savory snacks, South Africa, value forecast by segment ($m), 2009?14 12
Table 7: Other savory snacks, South Africa, volume by segment (kg, million), 2004?09 13
Table 8: Other savory snacks, South Africa, volume forecast by segment (kg, million), 2009?14 14
Table 9: Other savory snacks, South Africa, brand share by value (%), 2008?09 15
Table 10: Other savory snacks, South Africa, value by brand (ZARm), 2008?09 15
Table 11: Other savory snacks, South Africa, company share by value (%), 2008?09 17
Table 12: Other savory snacks, South Africa, value by company (ZARm), 2008?09 17
Table 13: Other savory snacks, South Africa, distribution channels by value (%), 2008?09 18
Table 14: Other savory snacks, South Africa, value by distribution channel (ZARm), 2008?09 18
Table 15: Other savory snacks, South Africa, expenditure per capita (ZAR), 2004?09 20
Table 16: Other savory snacks, South Africa, forecast expenditure per capita (ZAR), 2009?14 20
Table 17: Other savory snacks, South Africa, expenditure per capita ($), 2004?09 21
Table 18: Other savory snacks, South Africa, forecast expenditure per capita ($), 2009?14 21
Table 19: Other savory snacks, South Africa, consumption per capita (kg), 2004?09 22
Table 20: Other savory snacks, South Africa, forecast consumption per capita (kg), 2009?14 22
Table 21: South Africa population, by age group, 2004?09 (millions) 23
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 24
Table 23: South Africa population, by gender, 2004?09 (millions) 24
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 25
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 25
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 25
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 26
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 26
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: South Africa consumer price index, 2004?09 (2000=100) 27
Table 32: South Africa consumer price index, 2009?14 (2000=100) 27
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