TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Stora Enso Oyj 19
UPM-Kymmene Corporation 23
Svenska Cellulosa Aktiebolaget 27
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
APPENDIX 33
Methodology 33
Industry associations 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: Eastern Europe paper & paperboard market value: $ million, 2006–10 10
Table 2: Eastern Europe paper & paperboard market volume: million metric tons, 2006–10 11
Table 3: Eastern Europe paper & paperboard market segmentation: % share, by value, 2010 12
Table 4: Stora Enso Oyj: key facts 19
Table 5: Stora Enso Oyj: key financials ($) 21
Table 6: Stora Enso Oyj: key financials (€) 21
Table 7: Stora Enso Oyj: key financial ratios 21
Table 8: UPM-Kymmene Corporation: key facts 23
Table 9: UPM-Kymmene Corporation: key financials ($) 25
Table 10: UPM-Kymmene Corporation: key financials (€) 25
Table 11: UPM-Kymmene Corporation: key financial ratios 25
Table 12: Svenska Cellulosa Aktiebolaget: key facts 27
Table 13: Svenska Cellulosa Aktiebolaget: key financials ($) 28
Table 14: Svenska Cellulosa Aktiebolaget: key financials (SEK) 29
Table 15: Svenska Cellulosa Aktiebolaget: key financial ratios 29
Table 16: Eastern Europe paper & paperboard market value forecast: $ million, 2010–15 31
Table 17: Eastern Europe paper & paperboard market volume forecast: million metric tons, 2010–15 32
LIST OF FIGURES
Figure 1: Eastern Europe paper & paperboard market value: $ million, 2006–10 10
Figure 2: Eastern Europe paper & paperboard market volume: million metric tons, 2006–10 11
Figure 3: Eastern Europe paper & paperboard market segmentation: % share, by value, 2010 12
Figure 4: Forces driving competition in the paper & paperboard market in Eastern Europe, 2010 13
Figure 5: Drivers of buyer power in the paper & paperboard market in Eastern Europe, 2010 14
Figure 6: Drivers of supplier power in the paper & paperboard market in Eastern Europe, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the paper & paperboard market in Eastern Europe, 2010 16
Figure 8: Factors influencing the threat of substitutes in the paper & paperboard market in Eastern Europe, 2010 17
Figure 9: Drivers of degree of rivalry in the paper & paperboard market in Eastern Europe, 2010 18
Figure 10: Stora Enso Oyj: revenues & profitability 22
Figure 11: Stora Enso Oyj: assets & liabilities 22
Figure 12: UPM-Kymmene Corporation: revenues & profitability 26
Figure 13: UPM-Kymmene Corporation: assets & liabilities 26
Figure 14: Svenska Cellulosa Aktiebolaget: revenues & profitability 30
Figure 15: Svenska Cellulosa Aktiebolaget: assets & liabilities 30
Figure 16: Eastern Europe paper & paperboard market value forecast: $ million, 2010–15 31
Figure 17: Eastern Europe paper & paperboard market volume forecast: million metric tons, 2010–15 32
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