Pasta and Noodles in Colombia to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in Colombia increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Colombia, accounting for a share of 89%.

Leading players in Colombian pasta and noodles market include Doria, Harinera del Valle S.A. and Nestle S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pasta and noodles in Colombia increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Colombia, accounting for a share of 89%.

Leading players in Colombian pasta and noodles market include Doria, Harinera del Valle S.A. and Nestle S.A..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Colombian Peso), 2003?08 19
Value analysis (Colombian Peso), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Nestlé SA 35
Chapter 5 Category Analysis: Canned Pasta & Noodles 38
Value analysis (Colombian Peso), 2003?08 38
Value analysis (Colombian Peso), 2008?13 39
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 40
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company and brand share analysis 43
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Chilled Fresh Pasta 50
Value analysis (Colombian Peso), 2003?08 50
Value analysis (Colombian Peso), 2008?13 51
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Dried Pasta/Noodles 63
Value analysis (Colombian Peso), 2003?08 63
Value analysis (Colombian Peso), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 8 Country Comparison 79
Value 79
Volume 83
Market share 87
Chapter 9 PESTLE Analysis 88
Summary 88
Political analysis 89
Economic analysis 92
Social analysis 95
Technology analysis 99
Legal analysis 102
Environmental analysis 105
Chapter 10 New Product Development 108
Product launches over time 108
Recent product launches 110
Chapter 11 Macroeconomic Profile 111
Macroeconomic indicators 111
Chapter 12 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 13 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121


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LIST OF FIGURES
Figure 1: Pasta and noodles, Colombia, value (COPm), 2003?13 21
Figure 2: Pasta and noodles, Colombia, category growth comparison, by value, 2003?13 23
Figure 3: Pasta and noodles, Colombia, volume (kg, million), 2003?13 26
Figure 4: Pasta and noodles, Colombia, category growth comparison, by volume, 2003?13 26
Figure 5: Pasta and noodles, Colombia, company share by value (%), 2007?08 28
Figure 6: Pasta and noodles, Colombia, distribution channels by value (%), 2007?08 31
Figure 7: Canned pasta & noodles, Colombia, value (COPm), 2003?13 39
Figure 8: Canned pasta & noodles, Colombia, volume (kg, million), 2003?13 42
Figure 9: Canned pasta & noodles, Colombia, distribution channels by value (%), 2007?08 46
Figure 10: Chilled fresh pasta, Colombia, value (COPm), 2003?13 51
Figure 11: Chilled fresh pasta, Colombia, volume (kg, million), 2003?13 54
Figure 12: Chilled fresh pasta, Colombia, company share by value (%), 2007?08 56
Figure 13: Chilled fresh pasta, Colombia, distribution channels by value (%), 2007?08 59
Figure 14: Dried pasta/noodles, Colombia, value (COPm), 2003?13 65
Figure 15: Dried pasta/noodles, Colombia, category growth comparison, by value, 2003?13 67
Figure 16: Dried pasta/noodles, Colombia, volume (kg, million), 2003?13 70
Figure 17: Dried pasta/noodles, Colombia, category growth comparison, by volume, 2003?13 70
Figure 18: Dried pasta/noodles, Colombia, company share by value (%), 2007?08 72
Figure 19: Dried pasta/noodles, Colombia, distribution channels by value (%), 2007?08 75
Figure 20: Global pasta and noodles market split (value terms, 2008), top five countries 80
Figure 21: Global pasta and noodles market value, 2003–08, top five countries 82
Figure 22: Global pasta and noodles market split (volume terms, 2008), top five countries 84
Figure 23: Global pasta and noodles market volume, 2003–08, top five countries 86
Figure 24: Annual data review process 117


LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, Colombia, value by category (COPm), 2003?08 19
Table 4: Pasta and noodles, Colombia, value forecast by category (COPm), 2008?13 20
Table 5: Pasta and noodles, Colombia, value by category ($m), 2003?08 22
Table 6: Pasta and noodles, Colombia, value forecast by category ($m), 2008?13 22
Table 7: Pasta and noodles, Colombia, volume by category (kg, million), 2003?08 24
Table 8: Pasta and noodles, Colombia, volume forecast by category (kg, million), 2008?13 25
Table 9: Pasta and noodles, Colombia, brand share by value (%), 2007?08 27
Table 10: Pasta and noodles, Colombia, value by brand (COPm), 2007?08 27
Table 11: Pasta and noodles, Colombia, company share by value (%), 2007?08 29
Table 12: Pasta and noodles, Colombia, value by company (COPm), 2007?08 29
Table 13: Pasta and noodles, Colombia, distribution channels by value (%), 2007?08 30
Table 14: Pasta and noodles, Colombia, value by distribution channel (COPm), 2007?08 30
Table 15: Pasta and noodles, Colombia, expenditure per capita (COP), 2003?08 32
Table 16: Pasta and noodles, Colombia, forecast expenditure per capita (COP), 2008?13 32
Table 17: Pasta and noodles, Colombia, expenditure per capita ($), 2003?08 33
Table 18: Pasta and noodles, Colombia, forecast expenditure per capita ($), 2008?13 33
Table 19: Pasta and noodles, Colombia, consumption per capita (kg), 2003?08 34
Table 20: Pasta and noodles, Colombia, forecast consumption per capita (kg), 2008?13 34
Table 21: Nestlé SA key facts 35
Table 22: Canned pasta & noodles, Colombia, value (COPm), 2003?08 38
Table 23: Canned pasta & noodles, Colombia, value forecast (COPm), 2008?13 39
Table 24: Canned pasta & noodles, Colombia, value ($m), 2003?08 40
Table 25: Canned pasta & noodles, Colombia, value forecast ($m), 2008?13 40
Table 26: Canned pasta & noodles, Colombia, volume (kg, million), 2003?08 41
Table 27: Canned pasta & noodles, Colombia, volume forecast (kg, million), 2008?13 42
Table 28: Canned pasta & noodles, Colombia, brand share by value (%), 2007?08 43
Table 29: Canned pasta & noodles, Colombia, value by brand (COPm), 2007?08 43
Table 30: Canned pasta & noodles, Colombia, company share by value (%), 2007?08 44
Table 31: Canned pasta & noodles, Colombia, value by company (COPm), 2007?08 44
Table 32: Canned pasta & noodles, Colombia, distribution channels by value (%), 2007?08 45
Table 33: Canned pasta & noodles, Colombia, value by distribution channel (COPm), 2007?08 45
Table 34: Canned pasta & noodles, Colombia, expenditure per capita (COP), 2003?08 47
Table 35: Canned pasta & noodles, Colombia, forecast expenditure per capita (COP), 2008?13 47
Table 36: Canned pasta & noodles, Colombia, expenditure per capita ($), 2003?08 48
Table 37: Canned pasta & noodles, Colombia, forecast expenditure per capita ($), 2008?13 48
Table 38: Canned pasta & noodles, Colombia, consumption per capita (kg), 2003?08 49
Table 39: Canned pasta & noodles, Colombia, forecast consumption per capita (kg), 2008?13 49
Table 40: Chilled fresh pasta, Colombia, value (COPm), 2003?08 50
Table 41: Chilled fresh pasta, Colombia, value forecast (COPm), 2008?13 51
Table 42: Chilled fresh pasta, Colombia, value ($m), 2003?08 52
Table 43: Chilled fresh pasta, Colombia, value forecast ($m), 2008?13 52
Table 44: Chilled fresh pasta, Colombia, volume (kg, million), 2003?08 53
Table 45: Chilled fresh pasta, Colombia, volume forecast (kg, million), 2008?13 54
Table 46: Chilled fresh pasta, Colombia, brand share by value (%), 2007?08 55
Table 47: Chilled fresh pasta, Colombia, value by brand (COPm), 2007?08 55
Table 48: Chilled fresh pasta, Colombia, company share by value (%), 2007?08 57
Table 49: Chilled fresh pasta, Colombia, value by company (COPm), 2007?08 57
Table 50: Chilled fresh pasta, Colombia, distribution channels by value (%), 2007?08 58
Table 51: Chilled fresh pasta, Colombia, value by distribution channel (COPm), 2007?08 58
Table 52: Chilled fresh pasta, Colombia, expenditure per capita (COP), 2003?08 60
Table 53: Chilled fresh pasta, Colombia, forecast expenditure per capita (COP), 2008?13 60
Table 54: Chilled fresh pasta, Colombia, expenditure per capita ($), 2003?08 61
Table 55: Chilled fresh pasta, Colombia, forecast expenditure per capita ($), 2008?13 61
Table 56: Chilled fresh pasta, Colombia, consumption per capita (kg), 2003?08 62
Table 57: Chilled fresh pasta, Colombia, forecast consumption per capita (kg), 2008?13 62
Table 58: Dried pasta/noodles, Colombia, value by segment (COPm), 2003?08 63
Table 59: Dried pasta/noodles, Colombia, value forecast by segment (COPm), 2008?13 64
Table 60: Dried pasta/noodles, Colombia, value by segment ($m), 2003?08 66
Table 61: Dried pasta/noodles, Colombia, value forecast by segment ($m), 2008?13 66
Table 62: Dried pasta/noodles, Colombia, volume by segment (kg, million), 2003?08 68
Table 63: Dried pasta/noodles, Colombia, volume forecast by segment (kg, million), 2008?13 69
Table 64: Dried pasta/noodles, Colombia, brand share by value (%), 2007?08 71
Table 65: Dried pasta/noodles, Colombia, value by brand (COPm), 2007?08 71
Table 66: Dried pasta/noodles, Colombia, company share by value (%), 2007?08 73
Table 67: Dried pasta/noodles, Colombia, value by company (COPm), 2007?08 73
Table 68: Dried pasta/noodles, Colombia, distribution channels by value (%), 2007?08 74
Table 69: Dried pasta/noodles, Colombia, value by distribution channel (COPm), 2007?08 74
Table 70: Dried pasta/noodles, Colombia, expenditure per capita (COP), 2003?08 76
Table 71: Dried pasta/noodles, Colombia, forecast expenditure per capita (COP), 2008?13 76
Table 72: Dried pasta/noodles, Colombia, expenditure per capita ($), 2003?08 77
Table 73: Dried pasta/noodles, Colombia, forecast expenditure per capita ($), 2008?13 77
Table 74: Dried pasta/noodles, Colombia, consumption per capita (kg), 2003?08 78
Table 75: Dried pasta/noodles, Colombia, forecast consumption per capita (kg), 2008?13 78
Table 76: Global pasta and noodles market value, 2008 79
Table 77: Global pasta and noodles market split (value terms ($m), 2008), top five countries 82
Table 78: Global pasta and noodles market volume, 2008 83
Table 79: Global pasta and noodles market split (volume terms, 2008), top five countries 86
Table 80: Leading players, top five countries 87
Table 81: Analysis of Colombia’s political landscape 89
Table 82: Analysis of the Colombian economy 92
Table 83: Analysis of Colombia’s social system 95
Table 84: Analysis of Colombia’s technology landscape 99
Table 85: Analysis of Colombia’s legal landscape 102
Table 86: Analysis of Colombia’s environmental landscape 105
Table 87: Colombia pasta and noodles new product launches reports, by company 2008 108
Table 88: Colombia pasta and noodles new product launches SKUs, by company 2008 108
Table 89: Colombia pasta and noodles new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 109
Table 90: Colombia pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 109
Table 91: Colombia pasta and noodles new product launches (reports), by package tags or claims 2008 110
Table 92: Colombia pasta and noodles new product launches - recent five launches (2008) 110
Table 93: Colombia population, by age group, 2003?08 (millions) 111
Table 94: Colombia population forecast, by age group, 2008?13 (millions) 112
Table 95: Colombia population, by gender, 2003?08 (millions) 112
Table 96: Colombia population forecast, by gender, 2008?13 (millions) 113
Table 97: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 113
Table 98: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 113
Table 99: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 114
Table 100: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 114
Table 101: Colombia real GDP, 2003?08 ($bn, 2000 prices) 114
Table 102: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 115
Table 103: Colombia consumer price index, 2003?08 (2000=100) 115
Table 104: Colombia consumer price index, 2008?13 (2000=100) 115

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