Pasta and Noodles in Egypt to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in Egypt increased at a compound annual growth rate of 5% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Egypt, accounting for a share of 97.7%.

Leading players in Egyptian pasta and noodles market include United Food Industries, Regina Egypt co. and Barilla Holding Società per Azioni.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in Egypt

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pasta and noodles in Egypt increased at a compound annual growth rate of 5% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Egypt, accounting for a share of 97.7%.

Leading players in Egyptian pasta and noodles market include United Food Industries, Regina Egypt co. and Barilla Holding Società per Azioni.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Egyptian Pound), 2003?08 19
Value analysis (Egyptian Pound), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Barilla Holding Società per Azioni 35
Chapter 5 Category Analysis: Canned Pasta & Noodles 37
Value analysis (Egyptian Pound), 2003?08 37
Value analysis (Egyptian Pound), 2008?13 38
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 42
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 6 Category Analysis: Chilled Fresh Pasta 49
Value analysis (Egyptian Pound), 2003?08 49
Value analysis (Egyptian Pound), 2008?13 50
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 54
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 7 Category Analysis: Dried Pasta/Noodles 61
Value analysis (Egyptian Pound), 2003?08 61
Value analysis (Egyptian Pound), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 8 Country Comparison 77
Value 77
Volume 81
Market share 85
Chapter 9 PESTLE Analysis 86
Summary 86
Political analysis 87
Economic analysis 90
Social analysis 93
Technological analysis 96
Legal analysis 100
Environmental analysis 103
Chapter 10 New Product Development 105
Product launches over time 105
Recent product launches 106
Chapter 11 Macroeconomic Profile 107
Macroeconomic indicators 107
Chapter 12 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 13 APPENDIX 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117


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LIST OF FIGURES
Figure 1: Pasta and noodles, Egypt, value (EGPm), 2003?13 21
Figure 2: Pasta and noodles, Egypt, category growth comparison, by value, 2003?13 23
Figure 3: Pasta and noodles, Egypt, volume (kg, million), 2003?13 26
Figure 4: Pasta and noodles, Egypt, category growth comparison, by volume, 2003?13 26
Figure 5: Pasta and noodles, Egypt, company share by value (%), 2007?08 28
Figure 6: Pasta and noodles, Egypt, distribution channels by value (%), 2007?08 31
Figure 7: Canned pasta & noodles, Egypt, value (EGPm), 2003?13 38
Figure 8: Canned pasta & noodles, Egypt, volume (kg, million), 2003?13 41
Figure 9: Canned pasta & noodles, Egypt, distribution channels by value (%), 2007?08 45
Figure 10: Chilled fresh pasta, Egypt, value (EGPm), 2003?13 50
Figure 11: Chilled fresh pasta, Egypt, volume (kg, million), 2003?13 53
Figure 12: Chilled fresh pasta, Egypt, distribution channels by value (%), 2007?08 57
Figure 13: Dried pasta/noodles, Egypt, value (EGPm), 2003?13 63
Figure 14: Dried pasta/noodles, Egypt, category growth comparison, by value, 2003?13 65
Figure 15: Dried pasta/noodles, Egypt, volume (kg, million), 2003?13 68
Figure 16: Dried pasta/noodles, Egypt, category growth comparison, by volume, 2003?13 68
Figure 17: Dried pasta/noodles, Egypt, company share by value (%), 2007?08 70
Figure 18: Dried pasta/noodles, Egypt, distribution channels by value (%), 2007?08 73
Figure 19: Global pasta and noodles market split (value terms, 2008), top five countries 78
Figure 20: Global pasta and noodles market value, 2003–08, top five countries 80
Figure 21: Global pasta and noodles market split (volume terms, 2008), top five countries 82
Figure 22: Global pasta and noodles market volume, 2003–08, top five countries 84
Figure 23: Annual data review process 113


LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, Egypt, value by category (EGPm), 2003?08 19
Table 4: Pasta and noodles, Egypt, value forecast by category (EGPm), 2008?13 20
Table 5: Pasta and noodles, Egypt, value by category ($m), 2003?08 22
Table 6: Pasta and noodles, Egypt, value forecast by category ($m), 2008?13 22
Table 7: Pasta and noodles, Egypt, volume by category (kg, million), 2003?08 24
Table 8: Pasta and noodles, Egypt, volume forecast by category (kg, million), 2008?13 25
Table 9: Pasta and noodles, Egypt, brand share by value (%), 2007?08 27
Table 10: Pasta and noodles, Egypt, value by brand (EGPm), 2007?08 27
Table 11: Pasta and noodles, Egypt, company share by value (%), 2007?08 29
Table 12: Pasta and noodles, Egypt, value by company (EGPm), 2007?08 29
Table 13: Pasta and noodles, Egypt, distribution channels by value (%), 2007?08 30
Table 14: Pasta and noodles, Egypt, value by distribution channel (EGPm), 2007?08 30
Table 15: Pasta and noodles, Egypt, expenditure per capita (EGP), 2003?08 32
Table 16: Pasta and noodles, Egypt, forecast expenditure per capita (EGP), 2008?13 32
Table 17: Pasta and noodles, Egypt, expenditure per capita ($), 2003?08 33
Table 18: Pasta and noodles, Egypt, forecast expenditure per capita ($), 2008?13 33
Table 19: Pasta and noodles, Egypt, consumption per capita (kg), 2003?08 34
Table 20: Pasta and noodles, Egypt, forecast consumption per capita (kg), 2008?13 34
Table 21: Barilla Holding Società per Azioni key facts 35
Table 22: Canned pasta & noodles, Egypt, value (EGPm), 2003?08 37
Table 23: Canned pasta & noodles, Egypt, value forecast (EGPm), 2008?13 38
Table 24: Canned pasta & noodles, Egypt, value ($m), 2003?08 39
Table 25: Canned pasta & noodles, Egypt, value forecast ($m), 2008?13 39
Table 26: Canned pasta & noodles, Egypt, volume (kg, million), 2003?08 40
Table 27: Canned pasta & noodles, Egypt, volume forecast (kg, million), 2008?13 41
Table 28: Canned pasta & noodles, Egypt, brand share by value (%), 2007?08 42
Table 29: Canned pasta & noodles, Egypt, value by brand (EGPm), 2007?08 42
Table 30: Canned pasta & noodles, Egypt, company share by value (%), 2007?08 43
Table 31: Canned pasta & noodles, Egypt, value by company (EGPm), 2007?08 43
Table 32: Canned pasta & noodles, Egypt, distribution channels by value (%), 2007?08 44
Table 33: Canned pasta & noodles, Egypt, value by distribution channel (EGPm), 2007?08 44
Table 34: Canned pasta & noodles, Egypt, expenditure per capita (EGP), 2003?08 46
Table 35: Canned pasta & noodles, Egypt, forecast expenditure per capita (EGP), 2008?13 46
Table 36: Canned pasta & noodles, Egypt, expenditure per capita ($), 2003?08 47
Table 37: Canned pasta & noodles, Egypt, forecast expenditure per capita ($), 2008?13 47
Table 38: Canned pasta & noodles, Egypt, consumption per capita (kg), 2003?08 48
Table 39: Canned pasta & noodles, Egypt, forecast consumption per capita (kg), 2008?13 48
Table 40: Chilled fresh pasta, Egypt, value (EGPm), 2003?08 49
Table 41: Chilled fresh pasta, Egypt, value forecast (EGPm), 2008?13 50
Table 42: Chilled fresh pasta, Egypt, value ($m), 2003?08 51
Table 43: Chilled fresh pasta, Egypt, value forecast ($m), 2008?13 51
Table 44: Chilled fresh pasta, Egypt, volume (kg, million), 2003?08 52
Table 45: Chilled fresh pasta, Egypt, volume forecast (kg, million), 2008?13 53
Table 46: Chilled fresh pasta, Egypt, brand share by value (%), 2007?08 54
Table 47: Chilled fresh pasta, Egypt, value by brand (EGPm), 2007?08 54
Table 48: Chilled fresh pasta, Egypt, company share by value (%), 2007?08 55
Table 49: Chilled fresh pasta, Egypt, value by company (EGPm), 2007?08 55
Table 50: Chilled fresh pasta, Egypt, distribution channels by value (%), 2007?08 56
Table 51: Chilled fresh pasta, Egypt, value by distribution channel (EGPm), 2007?08 56
Table 52: Chilled fresh pasta, Egypt, expenditure per capita (EGP), 2003?08 58
Table 53: Chilled fresh pasta, Egypt, forecast expenditure per capita (EGP), 2008?13 58
Table 54: Chilled fresh pasta, Egypt, expenditure per capita ($), 2003?08 59
Table 55: Chilled fresh pasta, Egypt, forecast expenditure per capita ($), 2008?13 59
Table 56: Chilled fresh pasta, Egypt, consumption per capita (kg), 2003?08 60
Table 57: Chilled fresh pasta, Egypt, forecast consumption per capita (kg), 2008?13 60
Table 58: Dried pasta/noodles, Egypt, value by segment (EGPm), 2003?08 61
Table 59: Dried pasta/noodles, Egypt, value forecast by segment (EGPm), 2008?13 62
Table 60: Dried pasta/noodles, Egypt, value by segment ($m), 2003?08 64
Table 61: Dried pasta/noodles, Egypt, value forecast by segment ($m), 2008?13 64
Table 62: Dried pasta/noodles, Egypt, volume by segment (kg, million), 2003?08 66
Table 63: Dried pasta/noodles, Egypt, volume forecast by segment (kg, million), 2008?13 67
Table 64: Dried pasta/noodles, Egypt, brand share by value (%), 2007?08 69
Table 65: Dried pasta/noodles, Egypt, value by brand (EGPm), 2007?08 69
Table 66: Dried pasta/noodles, Egypt, company share by value (%), 2007?08 71
Table 67: Dried pasta/noodles, Egypt, value by company (EGPm), 2007?08 71
Table 68: Dried pasta/noodles, Egypt, distribution channels by value (%), 2007?08 72
Table 69: Dried pasta/noodles, Egypt, value by distribution channel (EGPm), 2007?08 72
Table 70: Dried pasta/noodles, Egypt, expenditure per capita (EGP), 2003?08 74
Table 71: Dried pasta/noodles, Egypt, forecast expenditure per capita (EGP), 2008?13 74
Table 72: Dried pasta/noodles, Egypt, expenditure per capita ($), 2003?08 75
Table 73: Dried pasta/noodles, Egypt, forecast expenditure per capita ($), 2008?13 75
Table 74: Dried pasta/noodles, Egypt, consumption per capita (kg), 2003?08 76
Table 75: Dried pasta/noodles, Egypt, forecast consumption per capita (kg), 2008?13 76
Table 76: Global pasta and noodles market value, 2008 77
Table 77: Global pasta and noodles market split (value terms ($m), 2008), top five countries 80
Table 78: Global pasta and noodles market volume, 2008 81
Table 79: Global pasta and noodles market split (volume terms, 2008), top five countries 84
Table 80: Leading players, top five countries 85
Table 81: Analysis of Egypt’s political landscape 87
Table 82: Analysis of Egypt’s economy 90
Table 83: Analysis of Egypt’s social system 93
Table 84: Analysis of Egypt’s technology landscape 96
Table 85: Analysis of Egypt’s legal landscape 100
Table 86: Analysis of Egypt’s environmental landscape 103
Table 87: Egypt pasta and noodles new product launches reports, by company,2008 105
Table 88: Egypt pasta and noodles new product launches SKUs, by company, 2008 105
Table 89: Egypt pasta and noodles new product launches (reports), by flavor and fragrances, 2008 105
Table 90: Egypt pasta and noodles new product launches (reports), by ingredients, 2008 106
Table 91: Egypt pasta and noodles new product launches (reports), by package tags or claims, 2008 106
Table 92: Egypt pasta and noodles new product launches, 2008 106
Table 93: Egypt population, by age group, 2003?08 (millions) 107
Table 94: Egypt population forecast, by age group, 2008?13 (millions) 108
Table 95: Egypt population, by gender, 2003?08 (millions) 108
Table 96: Egypt population forecast, by gender, 2008?13 (millions) 109
Table 97: Egypt nominal GDP, 2003?08 (EGPbn, nominal prices) 109
Table 98: Egypt nominal GDP forecast, 2008?13 (EGPbn, nominal prices) 109
Table 99: Egypt real GDP, 2003?08 (EGPbn, 2000 prices) 110
Table 100: Egypt real GDP forecast, 2008?13 (EGPbn, 2000 prices) 110
Table 101: Egypt real GDP, 2003?08 ($bn, 2000 prices) 110
Table 102: Egypt real GDP forecast, 2008?13 ($bn, 2000 prices) 111
Table 103: Egypt consumer price index, 2003?08 (2000=100) 111
Table 104: Egypt consumer price index, 2008?13 (2000=100) 111

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